Home / Internet Marketing News / WordPress Block Editor: The Ultimate Gutenberg Guide (2019)

WordPress Block Editor: The Ultimate Gutenberg Guide (2019)

Here’s the deal:

If you’re new to the WordPress block editor, or if you’re looking for an easy-to-read resource you can reference as needed, you’ve come to the right place.

In this post, we’re going to walk you through the ins and outs of the block editor (aka “Gutenberg”) — what it is, how it differs from the classic editor, and how to use it.

Let’s jump in.

WordPress Block Editor: The Ultimate Gutenberg Guide (2019)

WordPress Block Editor (Gutenberg) Overview

What is the Gutenberg Editor?

When WordPress 5.0 was released in December 2018, the world was introduced to the Gutenberg editor — now known as the WordPress block editor.

Gone was the classic, TinyMCE WordPress editor. In its place was a modern, drag-and-drop block editor offering an entirely new content creation experience.

wordpress block editor drag and drop

Drag and drop in action

In short, Gutenberg is a total revamp of the WordPress editor.

Using “blocks”, users of all experience levels can build custom posts and pages — without having to use third-party tools and plugins, and without having to know how to code.

What is a Content Block in WordPress?

Blocks are the vessels for your content.

With blocks, you can insert, rearrange, and style content in WordPress. What types of content? Here’s a small sampling (we’ll go over all of them later):

  • Tables
  • Images
  • Videos
  • Paragraphs
  • Quotes
  • Shortcodes
  • Social media (YouTube, Facebook, etc.) embeds
  • Widgets

Basically, anything you can reasonably imagine adding to a blog post or article can be added using blocks.

And you can add them faster and easier.

How is the WordPress Block Editor Different than the Classic Editor?

Here’s a quick side-by-side comparison.

First, the classic TinyMCE content editor:

001 wordpress block editor classic editor

Next, the new “Gutenberg” block editor:

002 wordpress block editor gutenberg editor

The classic editor is reminiscent of Microsoft Word. There’s a place to write your text, and there’s a formatting toolbar to style your content (bold, italics, etc.).

The new editor uses a block system for content creation. Besides looking more polished and modern, the WordPress block editor allows you to:

  • Add tables (again, without knowing code or having to install plugins);
  • Arrange, rearrange, and mingle text and media by simply dragging and dropping elements from here to there;
  • Create content columns with ease;
  • Change the background colors and font sizes in each block;
  • Reuse blocks you use over and over (to save yourself time).

And that’s just the tip of the iceberg.

In other words, the two editors are different.

Very different.

How do I Use the Block Editor in WordPress?

With the background information out of the way, it’s time to walk you through the new block editor.

We’ll start with how to navigate it:

Block Navigation

003 wordpress block editor block navigation
  1. Add a new block
  2. Undo and Redo buttons
  3. Content structure (word count, headings, paragraphs, blocks)
  4. Block navigation (a drop-down displaying all the block types used in the post)

Sidebar Navigation

004 wordpress block editor sidebar navigation
  1. Preview and Publish the post
  2. This is the classic WordPress sidebar: categories, tags, permalink, and publishing options
  3. Block settings: when you click on a block in the editor, you get its unique set of options in the sidebar
  4. Hide sidebar
  5. More editor settings

How to Add a Block

In your WordPress dashboard, create a new post as you would normally. (Or, open an existing post so you can edit it.)

Click on the plus (+) sign in the top-left corner of the editor.

Select the category and the type of block you want to insert:

005 wordpress block editor add block

Each block can be edited, deleted, saved as reusable, and moved up or down with drag-and-drop options.

Once you’re done with a block, you can insert more blocks. You can also duplicate a block or edit it in HTML:

006 wordpress block editor edit block

Types of WordPress Blocks (and How to Use Them)

Here are each of the types of blocks (broken down by category) offered by Gutenberg:

Common Blocks

This category of blocks contains the basic (“common”) elements people typically use in their blog posts. Most bloggers and writers will use these blocks more than others.

Paragraph Block

The Paragraph Block is simply a box for writing your text.

It comes with the standard formatting options — text alignment, font size, background and text color, drop cap, and more.

007 wordpress block editor paragraph block

Image Block

With an Image Block, you can easily insert an image by uploading it from your computer, picking it from WordPress media library, or copying its URL.

The standard WordPress options for images are included: you can add a caption, adjust the image size, add alt text, and more.

008 wordpress block editor image block

List Block

With a List Block, you can create a list of items ordered by bullets (unordered list) or numbers (numbered list).

You can also add sub-items for each main item in the list, insert anchor links, and format the text.

009 wordpress block editor list block

Quote Block

The Quote Block lets you add your favorite quotes in a beautiful, elegant style.

Write the text and its author, then format it just as you would in a Paragraph Block. You can use the default font size or a larger size.

010 wordpress block editor quote block

Heading Block

With a Heading Block, you can start a new section inside your post.

You can choose from six heading sizes. The first three are available inside the block, while the smaller ones can be found in the sidebar to the right of the editor.

011 wordpress block editor heading block
Editor’s Note: Even though it’s available in the sidebar, don’t use the H1 heading. It’s (typically) reserved for the headline of your post. Instead, start with H2.

If you’d like to learn more about them, here’s a post we wrote about common subhead blunders.

File Block

With File Blocks, you can add all sorts of files for your visitors to download: images, archives, docs, PDFs… you name it.

From the sidebar, you can choose to display a download button, open the file in a new tab, and link to either a media file or an attachment.

012 wordpress block editor file block

Gallery Block

A Gallery Block is for when you want to add more than one image. It has the same features as the Image Block, but you can upload multiple images within the same block.

The gallery displays a nice grid layout. In the right sidebar, you can choose the number of columns in the gallery and each image’s destination page.

Captions are also allowed.

013 wordpress block editor gallery block

Audio Block

Planning to feature music or a podcast interview on your site? You can use the Audio Block to upload and play audio files.

The block will display a minimalist audio player. You can choose to play it automatically and/or in a loop.

014 wordpress block editor audio block

Video Block

Using the Video Block, you are able to upload videos.

You have the option to autoplay and/or mute them. An awesome feature is you can upload a poster image for the thumbnail (in case you don’t want to display the featured capture it fetches by default).

015 wordpress block editor video block

Cover Block

Using a Cover Block, you can create an image or video with text overlay. You can use it as a featured image for a post or as a header.

You can also adjust the background color and opacity.

016 wordpress block editor cover block

Formatting Blocks

This category groups blocks that focus on formatting content, such as pull quotes, tables, and verses.

Let’s go over each of them:

Code Block

Use the Code Block if you want to show your readers examples of code snippets.

The code won’t be executed; instead, it will display in a distinct style so it stands out to your readers.

017 wordpress block editor code block

Classic Block

With a Classic Block, you can add a block resembling the classic editor and its classic formatting options. It’s a miniature TinyMCE editor inside a block.

018 wordpress block editor classic block

Table Block

A Table Block lets you easily insert a table in WordPress without plugins or having to know HTML code.

Write the number of rows and columns you need, pick the layout (default or stripes), and you’re set. Afterward, you can add rows and columns at the beginning or end of the table with one click.

019 wordpress block editor table block

Verse Block

With Verse Blocks, you can add song lyrics or poetry verses.

When you press enter, you won’t be directed to a new block like in the Paragraph Block; instead, it will jump to a new row. You can write as many verses as you wish while remaining in the same block.

020 wordpress block editor verse block

Custom HTML Block

With Custom HTML Blocks, you’re able to write HTML code and quickly preview the changes.

You enter your code in HTML mode:

021 wordpress block editor custom html block

And you preview it in Preview mode:

022 wordpress block editor custom html preview

Pull Quote Block

When you want to emphasize an excerpt of your article, you can turn it into its own block with a Pull Quote Block.

What distinguishes a Pull Quote Block from a Quote Block is its formatting. A Pull Quote Block has colored borders.

023 wordpress block editor pull quote

Preformatted Block

Similar to the preformatted text option in the classic TinyMCE editor, a Preformatted Block lets you display the text on the front-end exactly as you type it.

The preformatted text uses a monospaced font, which means all characters have the same width.

024 wordpress block editor preformatted

Here’s a preview of the preformatted text:

025 wordpress block editor preformatted preview

Layout Elements

Blocks in this category help you beautify and arrange your post in a way that’s pleasing to the eye.

This includes blocks for adding colorful buttons, smart columns, media elements, and more.

Button Block

A Button Block lets you add a button to your post. You can customize its style (round, square, etc.), color, and the action to take place once it’s clicked.

026 wordpress block editor button block

Columns Block

If you need to present your text in columns (“newspaper” style) rather than in full width, the Columns Block lets you do it quickly and easily.

027 wordpress block editor columns block

Media & Text Block

In the classic editor, placing images and text side by side required some developer skills. With the Media & Text Block, you can do it in just a few clicks.

028 wordpress block editor media text

Lines and Separators Block

A Lines and Separators Block, as its name implies, allows you to add spacers between one piece of content and another.

This includes page breaks, line separators, and more.

029 wordpress block editor lines separators


The Embeds category lets you add content from social media sites, platforms, or any site from which you want to share posts or files.

You can choose to add blocks for Twitter, YouTube, Spotify, Flickr, and more.

030 wordpress block editor embeds

If you choose “Facebook” from the above list of blocks and paste a Facebook URL…

031 wordpress block editor embeds facebook example 1

…you’ll be able to embed the Facebook post directly inside your post:

032 wordpress block editor embeds facebook example 2

In the classic editor, this was significantly more difficult to do.


With the Widgets category, your existing WordPress widgets (which were usually restricted to your blog’s sidebar or footer) can be easily added inside the body of your posts as blocks.

033 wordpress block editor widgets

Want to display a search bar or the latest comments on your blog right inside your post? You can by using the applicable widget block.

Need More Blocks? Try These Gutenberg Plugins for WordPress

As you can see from the list above, Gutenberg comes with a large selection of blocks right out of the box.

But if you need more, there are several WordPress plugins to give you even more functionality.

Otter Blocks Plugin

Otter Blocks is a free WordPress plugin providing 12 additional blocks, including Font Awesome Icons and Testimonials.

Once you’ve installed and activated the plugin, these new blocks will appear under the “Otter” category:

034 wordpress block editor otter blocks plugin

Atomic Blocks Plugin

Atomic Blocks is another freebie offering (as of this writing) 14 new blocks focused on product owners. These blocks will appear inside the “Atomic Blocks” once you’ve installed the plugin.

035 wordpress block editor atomic blocks plugin


Stackable provides 22 free blocks, some of which are already available in Gutenberg. However, they come with a different design.

If you work a lot with images, this plugin gives a few interesting layout solutions to blend text and visuals in an interesting way.

036 wordpress block editor stackable plugin 1
037 wordpress block editor stackable plugin 2

Common WordPress Block Editor Questions

Before we wrap up, let’s look at a few common questions related to Gutenberg. This is a living section and will be updated as time goes on, so if you have a question be sure to leave it in the comments section below.

How do I Rearrange Blocks?

Once you’ve created a block, you can drag and drop them as you please.

Hover over the block you want to reposition, then click and hold the dots icon to move it. Or, you can click the arrows above and below the dots to move the block up or down one position at a time:

038 wordpress block editor rearrange blocks

How do I Create Reusable Block Templates?

If you want to use a block more than once, click on the ellipsis (3 dots) and choose the “Add to Reusable Blocks” option:

039 wordpress block editor reusable blocks 1

The block will be saved as a reusable block.

Once you saved at least one reusable block, the “Reusable” category will appear among the other block categories:

040 wordpress block editor reusable blocks 2

How do I Disable the New Editor in WordPress? (Or, How do I Revert to the Classic Editor in WordPress?)

If you install the Classic Editor plugin, the previous (“classic”) editor will be restored.

The WordPress core team has committed to supporting Classic Editor plugin until “at least 2022” or “as long as is necessary.”

So, if you’ve upgraded to WordPress 5.0 or later, and you find you’re not yet ready to make the switch to the new block editor, this official plugin from WordPress will allow you to use the classic TinyMCE text editor you know and love.

Can I Give Access to Gutenberg to Only a Few Users on my Site?


If you have a bunch of different users and user roles on a single WordPress site, you can allow/restrict access to the block editor only to certain profiles/roles.

Is it Called Gutenberg, the Gutenberg Block Editor, the Block Editor, or Something Else?

“Gutenberg” was the project’s name when it was in development. As such, many still call it the “Gutenberg editor” or, simply, “Gutenberg.”

After the release of WordPress 5.0, it became known as the “WordPress Block Editor” or, simply, “block editor.”

But whatever you choose to call it, it’s all the same.

Is Gutenberg a Page Builder?

Not in its current state.

However, the block editor is merely the first of three planned stages.

Stage three, full site customization, would turn Gutenberg into a full-fledged page builder.

How do I Know if a WordPress Theme or Plugin is Compatible with the Block Editor?

Once Gutenberg was officially merged into the core of WordPress in release 5.0, theme and plugin authors/developers needed to update their products to ensure they were compatible.

Most themes and plugins, especially popular ones, are now compatible with Gutenberg. However, you should always make sure themes and plugins are compatible before you install and activate them on your website.

With plugins on WordPress.org, look for the “Tested with” label:

041 wordpress block editor plugin compatibility

For themes, check if Gutenberg compatibility is mentioned on WordPress.org or its homepage:

042 wordpress block editor theme compatibility

What Happens to my Old Posts After I Switch to Gutenberg?

Don’t worry — your old content won’t disappear.

When you update your site to WordPress 5.0 or later, each of your old posts will be converted into a “classic” block, which is similar to the classic TinyMCE content editor.

You can choose to keep your old posts “classic,” or you can convert them into blocks.

How to Convert Old Posts into Blocks?

Click the ellipsis (3 dots) and choose the “Convert to Blocks” option:

043 wordpress block editor convert classic to blocks

This will convert your post into a series of blocks, which you can edit, delete, and rearrange as you would normally.

Gutenberg isn’t so Scary

Though it differs greatly from the classic TinyMCE editor, you shouldn’t fear the new WordPress block editor.

It’s fairly intuitive, it’s powerful, and it eliminates much of the clutter keeping you from what truly matters: creating great content.

You now have a simple, easy-to-follow guide to help you navigate the new Gutenberg editor.

We hope you found it helpful.

If there’s anything you would like to see us add, or any questions you have about the new WordPress block editor, let us know in a comment below.

Author Bio: Adelina Tuca is a writer and WordPress blogger at ThemeIsle and CodeinWP. When she does not create content, she manages their partnerships with other publications and makes sure JustFreeThemes is performing well. She loves tennis, books, hiking, and metal concerts.

The post WordPress Block Editor: The Ultimate Gutenberg Guide (2019) appeared first on Smart Blogger.

Click Here For Original Source Of The Article

Ads by WOW TRK

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

5 SEO Mistakes Killing Your Content Performance and a Fix for Each

Common SEO Mistakes

Common SEO Mistakes

Even the most seasoned content marketers make mistakes. In the world of SEO-driven content, with constant algorithm tweaks and changing search patterns, it’s nearly unavoidable. However, those same mistakes can often lead to discoveries that enable even better content performance.

The key is being able to recognize those easy-to-fix SEO mistakes and address them. As a result, your content will become an optimized, integrated network of metaphorical highways, leading searchers to best-answer content in a strategic and purposeful way.

So, what are the most common SEO mistakes, and how can they be addressed? Below, I’ve singled out the ‘usual suspects’ along with guidance on how to fix them while setting yourself up for long-term SEO success.

SEO Mistake #1 - Choosing Target Keywords Based on Volume vs. Relevance

How Keywords Affect Content Marketers: Great content isn't great unless people see it. But when content marketers overemphasize high-volume keywords, they miss out on meaningful engagement.

It’s tempting to plug into your keyword research tool of choice and select keywords with the highest search volume as your focuses for new content. But if the content you’re creating doesn’t match the search intent for that high-volume keyword, it’s unlikely to perform to your expectations.

The Fix: Google it! All jokes aside, evaluating the first ten search results for your target keywords can help you understand what searchers are trying to find, and what supporting content you should provide to truly be the best answer for that query.

While you’re analyzing those top results, pay attention to key factors that will shape your content creation and promotion strategy:

  1. What type of information is NOT included in top content, but is topically related? This can help you inform how you differentiate your content.
  2. What’s the content demand for that keyword? For example, are mostly top of funnel blog posts ranking, or are you seeing mostly product or service pages?
  3. How many backlinks and referring domains are pointing to the top search results? This can help you understand how competitive the first page of results is, and whether or not ongoing link building should be part of your content promotion strategy.
  4. How long is the top-ranking content for that keyword? This will help you determine ideal content length for your own post.

SEO Mistake #2 - Targeting the Same Keyword with Multiple Pages or Posts

How Same-Topic Targeting Affects Content Marketers: Pressure to create comprehensive content on a topic can actually result in dilution within search.

The conventional wisdom that more is better doesn’t apply universally — especially when it comes to SEO-driven content. Creating multiple pieces of content that target the exact same keyword is a surefire way to stand in your own way of success. There’s enough competition out there for B2B marketers without having to compete with your own content.

For example, a B2B technology company that wants to rank for B2B software consulting should optimize their service page for that term based on what is currently being served in search results. But, if they also create a series of blogs or resources that are targeting that specific term, search engine bots will be confused about which page is the best answer for that query. This could result in none of the content appearing in the top 10 results, in favor of competing sites with a more clear ‘answer’ to that query.

The Fix: Determine which of your pages or posts is the best answer for that particular query by analyzing ranking and analytics data. Which post or page sees the greatest amount of engaged organic traffic for your target keyword, and most closely matches the associated search intent?

Once you’ve determined your target page, it’s time to evaluate the remaining content targeting that keyword. Look for opportunities to:

  1. Remove or prune low-value or outdated content. Is there a blog post full of stats from 2009 that’s hindering your priority page’s chances of ranking? It might be time to consider removing that post and implementing the proper redirects.
  2. Optimize existing content for related, but different, keyword targets. For example, if you have a priority post for Chocolate Chip Cookies, and another post that more closely relates to ‘Crunchy Chocolate Chip Cookies’, consider optimizing that post for the latter and implementing internal links back to your priority cookies post.
  3. Combine closely related content. For example, if you have several blog posts around your targeted keyword(s), consider combining those posts into a longer, more robust piece of content.

SEO Mistake #3 - Ignoring Internal Link Structure

How Internal Linking Affects Content Marketers: Links are like electricity on the web, lighting up content for people and search engines alike.

Content is discovered by links. Your site’s internal linking structure tells bots (and users) which pages are most important, and which pages are most relevant to specific keywords. If you link to several pages from the same anchor text, for example, there will be some confusion about which page is truly ‘about’ that topic. Other times, you could have pages or posts on your site that are orphaned, with no internal links directing users or bots their way. This can confuse your site users, search engine bots, and even your own team. Confusion is not a ranking factor!

The Fix: Make sure you develop and continue to update your site’s keyword map. It can be as simple as a spreadsheet that lists your page’s URL and associated target keyword(s). This keyword map will help you determine what anchor text should be used to link to your target pages.

Next, conduct a site audit to determine:

  1. If there are orphaned pages that need internal links
  2. If you are linking to multiple pages with the same keyword-rich anchor text
  3. Where there are opportunities to create additional supporting content
  4. Where you might have opportunities to reduce and prune existing supporting content

Next, you’re going to want to crawl your site to find any orphaned pages. Then, map those into your overall keyword strategy and implement internal links.

SEO Mistake #4 - Ignoring Data from Other Digital Tactics

How Marketing Data Affects Content Marketers: Inspiration often drives ideation for many content marketers, but data drives optimization for ideal content performance. Marketing performance data can provide both.

Any data you can collect about how your audience engages with your content has the potential to be an SEO gold mine. For example, analyzing the keywords from your paid search campaigns can give you insight into which keywords are your best converters, and what content best suits searchers for those terms. Social posts that get the greatest amount of engagement can tell you which topics your audience is most interested in. Ignoring data from your other marketing and sales channels means missing out on an opportunity to better engage your prospects.

The Fix: Meet with different teams or departments to find out what kind of content performs best on their channels. Look at the data each platform or channel provides and compare that with your site analytics data for a full picture. And, be sure to share your channel performance data with the rest of your marketing team. The more information available related to content and marketing performance, the better equipped you are to optimize.

SEO Mistake #5 - Giving Up

How Persistence Affects Content Marketers: Content performance in search is a long game and persistence is essential for success.

SEO is a marathon, not a sprint. Sometimes a lack of results can feel demoralizing, but giving up is simply not an option. You wouldn’t stop building your house just because the nearest lumber yard ran out of wood, right? You’d find another lumber yard and keep plugging along.

The Fix: Take a step back. Re-evaluate the search landscape, your competitor’s organic presence, and your site’s overall health. Being able to remove yourself from the frustration can help you find opportunities you may have missed and additional whitespace to tackle.

Next, seek out advice from other SEOs. Ask questions on social media, in specific groups or forums, or send a question to your favorite SEO blog. If budget permits, enlist the help of a consultant or SEO agency that can help you break through your roadblocks.

Finally, we have two big SEO bummers that are tougher to fix, but absolutely necessary to address.

Bonus SEO Mistake: Migrating Your Site with No SEO Plan

How Migrating Without a Plan Affects Content Marketers: A bad migration can effectively undo your hard work, reducing content visibility and creating more user friction.

If you listen closely, you can hear the sound of SEOs cringing around the globe. A botched site migration can wreak havoc on your organic positioning and torpedo your results. It can take months, even years to recuperate organic visibility to pre-migration levels.

The Fix: Always, always consult your in-house SEO team or SEO agency when you’re considering a website migration. Before you move forward, it’s imperative you have a plan for technical, on-page, and off-page factors.

If you’ve already migrated your site and have experienced a loss of organic traffic and rankings, start with a site audit. Check for the basics, like whether or not your site is being indexed, first. Then start to evaluate technical factors like broken links, crawl errors, and duplicate content.

When in doubt, don’t hesitate to reach out for help. Recovering from a site migration is a challenge for even the best of SEOs, and sometimes those big challenges call for a little teamwork.

Bonus SEO Mistake: Not Optimizing for Mobile

How Not Optimizing for Mobile Affects Content Marketers: Even the greatest content can’t stand up to a bad mobile experience. Users will bounce, reducing engagement and sending negative signals to search engines.

Mobile accounts for about half of web traffic worldwide. Knowing this, in March 2018 Google started migrating sites to mobile-first indexing. Providing a seamless mobile experience is no longer optional, especially when you’re living in the wild world of search.

Sites that didn’t properly prepare for this can and will likely see some declines in organic search traffic and rankings as a result. And, as more sites follow mobile best practices, more users will notice and become frustrated by poor mobile experiences. This leads to declines in other pivotal ranking factors like on-page engagement. In short, if not properly addressed, a poor mobile experience can wreak havoc on your search visibility.

The Fix: The first thing to do is to conduct a mobile audit on your site. Understanding your site’s mobile performance is step one toward making improvements. Look for things like:

  1. Mobile site speed. A couple great tools for this are Google Page Speed Insights and Pingdom. These tools can tell you where to look for issues like slow-loading code, images that aren’t optimized, and other technical issues.
  2. Mobile experience. Visit your site on your phone. Ask someone who doesn’t use your site regularly to do the same. Record your experience, take notes on where you get stuck and why. Click on everything. Turn your phone into horizontal mode. Try to think of every single way a user could browse your site. And, don’t forget to try a site search on mobile.
  3. Look at mobile analytics. This will tell you key metrics like mobile bounce rate, mobile time on page and pages per session.

These steps will help you build a hypothesis to test against. Is your mobile bounce rate crazy high? Does your site take a long time to load? Is your time on page way out of line with desktop traffic? Then, use A/B testing to root out the discrepancy. Use these same metrics to test if the fix is working. Then, repeat with another element.

So, What Does This All Mean for You?

Ultimately, following SEO best practices as a content marketer can reduce performance-related headaches and set you up for long-term success.

For example, when Innovatech Labs decided it was time to make major changes to their website, they worked with our team at TopRank Marketing to implement a safe website transition strategy, minimizing their risk of reduced content visibility on Google. This assessment involved avoiding many of the big risks mentioned above, including linking, use of data and keyword research which allowed us to act quickly post-migration to combat organic traffic declines. The result? Double- and triple-digit increases in organic traffic (and increased conversions, too!).

A best-answer content strategy focused on creating content with the most relevance to their audience was the ticket to better marketing performance for a martech SaaS company. Working with the team at TopRank Marketing, long-tail and hyper-relevant keywords were researched for a comprehensive content strategy to help the brand content become the best answer for those queries. The “best answer” approach and topics were applied across organic and paid efforts. As a result, the volume of both paid and organic MQLs increased, leading to better content performance and spontaneous proclamations of love from the client’s sales team.

Fixing these big SEO mistakes aren’t only for short-term wins. Our longtime partner Antea Group USA has achieved amazing triple-digit growth over three years by avoiding these big mistakes and implementing an ongoing commitment to SEO-driven, best answer content.

As I mentioned earlier, even the most experienced content marketers can make these common SEO mistakes. But, with the right SEO strategy driven by diligent execution and monitoring of results, you can get back on track. The key is to be intentional about your site’s architecture, as well as the content you create, and to never, ever give up.

Still feeling stuck? Or maybe your team doesn’t have the resources to take on this battle alone? Check out our SEO services, tweet us your thoughts @toprank, or drop me a line in the comments. We are here to help!

The post 5 SEO Mistakes Killing Your Content Performance and a Fix for Each appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.