Home / Internet Marketing News / Want to Add More Participation to You Content? Follow These 5 Keys to Success [Guide]

Want to Add More Participation to You Content? Follow These 5 Keys to Success [Guide]

5-keys-success-participation-marketing

By this point, there is no denying that content marketing should be an essential part of every brand’s integrated digital marketing strategy. Content enables brands to create a connection with current and potential customers that can also support many other digital marketing initiatives if optimized correctly.

Since we’re all on the same page about content, the question many marketers are wondering is: what does the next iteration of content marketing look like? Try this on for size: 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising (Nielsen).

Based on that statistic alone, everyone reading this should have just had an “aha moment”. If consumers trust reviews and recommendations from sources that they trust, that means that you should be adding additional trusted sources outside of your brand to build credibility within your content marketing.

TopRank Marketing has been tapping into our own online community, and connecting with influencers for a long time. Based on this experience, we have prepared a handy guide that outlines the five keys to success for participation marketing for those of you that want to add more participation to your content marketing. We’ve also collected some great examples of participation marketing in action to help inspire you along the way.

The Five Keys to Success for Participation Marketing

Adding participation either inside or outside your organization requires five keys for success:

  1. Story Planning: Understanding the unique selling proposition for the brand and how that story will be told through content collaboration is an essential first step for participation marketing.  
  2. Activate Content Participants: Define and begin connecting with potential participants inside and outside of your organization long before you ask them to co-creation content.
  3. Co-Create Content: The opportunities to collaborate are only limited by your imagination and creativity.
  4. Amplify Content: Take advantage of the fact that you’ve co-created content with participants by making it easy for them to share.
  5. Performance Optimization: All content that includes participation from other resources should be optimized for people and search engines.

Participation Marketing in Action

When first endeavoring out on a content participation initiative, it can seem overwhelming. But, once you take the first step, you realize that participation can be incorporated into your marketing at varying levels. Below are some examples of simple and large scale ways to add more participation to your content.

Community Sourced FAQs

Dell’s IT Ninja – This is a community created website that includes over 7,000 software tips, 350,000 software titles and commonly asked questions. This website has approximately 500,000 visitors each month.

Dell IT Ninja

Influencer Activated Blog Content

TopRank Marketing’s Content Marketing Horror Stories – In the spirit of Halloween, TopRank Marketing reached out to three brand marketers and asked for their biggest content marketing horror story. In addition to sharing these stories, the team at TopRank Marketing created customized horror movie posters to align with each story.

Content Marketing Horror Stories

Run Co-Created Content Contests

Intuit – Another great example is Intuit’s Small Business Big Game. Small business owners are asked to enter videos explaining why they want to win a commercial for their business during the Super Bowl. The people that submit are then invited to get lots of shares on their submission. Part of the program includes giving tasks to the businesses to answer questions about their small business. So, they are essentially micro-blogging information that can be useful to other small businesses that could use Intuit’s products. This program had thousands of entrants and millions of votes casted for the entries.

 

Intuit Small Business

Learn More About the Five Keys to Success for Participation Marketing

If you’re ready to take your content marketing to the next level by including participants, then it’s time to learn and live the five keys to success for participation marketing. Below is an embed of the presentation that you can view here, or download from SlideShare.

Like What You Saw?

If you’re tired of explaining why you cannot create enough quality content or why content marketing investments are not showing a great ROI, then talk to the participation marketing experts at TopRank Marketing


Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Want to Add More Participation to You Content? Follow These 5 Keys to Success [Guide] | http://www.toprankblog.com

The post Want to Add More Participation to You Content? Follow These 5 Keys to Success [Guide] appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Ads by WOW TRK

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes

2020 March 27 MarketingCharts Chart

2020 March 27 MarketingCharts Chart

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messaging
LinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land

Social Media Consumption Grows Amid Coronavirus
Social media usage has sharply increased in the midst of the COVID-19 pandemic. Certain Instagram #ad campaign post likes have seen an increase of up to 76 percent during the past two weeks, as the majority of workers have shifted to temporary remote work. AList

CX in B2B Marketing: Top-of-Mind Strategy in 2020
54 percent of B2B marketers say their organizations are focusing most on customer experience and loyalty in their marketing efforts, according to newly-released report data examining global B2B customer experience priorities. MarketingProfs

Coronavirus: Emarketer lowers global ad spend projections for 2020
Worldwide ad spending will decrease due to the COVID-19 pandemic, with a previously expected $712 billion total being revised to $691 billion for 2020, a 3 percent decrease, according to newly-released forecast data, with many expecting even sharper forthcoming ad spend decreases. Marketing Land

B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
LinkedIn (client) is tops among senior B2B marketers for nurturing leads, with some 84 percent saying the Microsoft-owned platform is the most effective social media channel, followed by Facebook at 43 percent and YouTube at 25 percent, according to recently-released survey data of interest to B2B marketers. MarketingProfs

Facebook Warns of Ad Approval Delays Amid Staff Changes Due to COVID-19 Impacts
Facebook was among the first social media platform to announce that the COVID-19 pandemic would affect how it reviews and approves certain content including ads, with a full slate of Facebook monetized content options being impacted. Social Media Today

2020 March 27 Statistics Image

Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: Study
While some 64 percent of marketing teams said that their organizations use account based marketing (ABM) for at least half of their marketing, 90 percent consider it challenging to successfully use it across multiple channels including sales — two of several findings of interest to digital marketers in recently-released survey data. MediaPost

Instagram's Testing the Capability to Add Hashtags and Location to Stories Highlights
Marketers may soon be able to add location information and up to four hashtags to the Highlights option of Instagram Stories, which stay active beyond the usual 24-hour active period, according to recent test observations — changes that could eventually bring an array of new targeting options to digital marketers' toolkits. Social Media Today

Amazon could win big in the post-coronavirus retail economy
Marketers may swivel more ad dollars to Amazon, which has seen sizable demand increases in response to the COVID-19 pandemic. The firm announced that it was hiring more than 100,000 new workers, and a jump in ad revenue also appeared likely as some marketers have shifted more spend to the e-commerce giant. Marketing Land

Data Hub: Coronavirus and Marketing
28 percent of industrial marketers plan to shift marketing budgets from trade shows cancelled due to COVID-19 to digital advertising instead, while 14 percent will allot that spending to content marketing — one of several statistics of interest to digital marketers contained in newly-released report data from MarketingCharts. MarketingCharts

ON THE LIGHTER SIDE:

2020 March 27 Marketoonist Comic

A lighthearted look at how not to communicate right now by Marketoonist Tom Fishburne — Marketoonist

Diabolical Mailing List Admin Twirling Mustache and Cackling at Dead “Unsubscribe” Link — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP, Dell Technologies — 3 Tips For B2B Marketers When Your Big Trade Show Is Cancelled Due To Coronavirus — Forbes
  • SAP — Event industry and COVID-19: An insider’s point of view — The Future of Commerce
  • Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and please return again next Friday for a new selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

css.php