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Tag Archives: software

Finalists: Top 10 Social Media Blogs 2016

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We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)! As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider. The Judges Our judges include Ann Handley (chief content officer for MarketingProfs, author of [...]

This post Finalists: Top 10 Social Media Blogs 2016 first appeared on .
- Your Guide to the Social Media Jungle

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Product Marketing is the New Content Marketing [PODCAST]

Your audience doesn't care about your product — they care about how it'll impact their lives. In this episode of the Call to Action podcast, Gregory Ciotti explains how you can provide value to prospects without tiptoeing around what you actually sell.

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How Google Search Works in 2016

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Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.

The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.

"The biggest three challenges for us still will be mobile, mobile, mobile" - Google's Amit Singhal

How Do Search Engines Work?

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10 Tips to Provide the Absolute Best Twitter Customer Service

Have you ever spent half an hour on hold trying to contact your cable company? Or maybe you’ve waited for days to get a response to an email you sent the customer service department of an…

This post 10 Tips to Provide the Absolute Best Twitter Customer Service originally appeared on Sprout Social.

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How to Write for People: 5 Ways to Create Connections & Personality in Your Content Marketing Efforts

Greetings, humans. It is I, a fellow human and certainly not a trench coat full of cats posing as human. I would like to tell you how to show personality in your writing so other cats—I mean, humans, like me—will enjoy reading it. All cats aside, it’s surprisingly easy for marketers to forget that we [...]

The post How to Write for People: 5 Ways to Create Connections & Personality in Your Content Marketing Efforts appeared first on Online Marketing Blog - TopRank®.

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How to Use Pinterest Analytics to Improve Your Marketing

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Do you want more from Pinterest? Have you considered using Pinterest analytics to inform your marketing decisions? When you know where to look in Pinterest analytics, you’ll find actionable information you can use to improve your Pinterest strategy. In this article you’ll discover five ways to use Pinterest analytics and improve your Pinterest marketing. #1: [...]

This post How to Use Pinterest Analytics to Improve Your Marketing first appeared on .
- Your Guide to the Social Media Jungle

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Launching on Social Media: A Timeline for Business Owners

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Are you starting from scratch with social media? Got a new product or a new business? Having a social media launch plan is essential. In this article you’ll discover a step-by-step plan for launching your new social media presence. #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which [...]

This post Launching on Social Media: A Timeline for Business Owners first appeared on .
- Your Guide to the Social Media Jungle

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Aristotle: The OG of Landing Page Optimization

He's arguably one of the most persuasive men in history, and he rocked a dress before Jaden Smith was even a twinkle in Will's eye. No, we're not talking about Kanye — we're talking about Aristotle. And despite the fact that he lived long before the invention of the modern computer, Aristotle can teach us a few things about landing page optimization and how to effectively persuade your visitors to click your CTA.

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Sprout Social All Stars: Announcing Our New Customer Advocacy Initiative

Growing a following on social is easy, but harnessing the trust and vocal support of individuals and the collective community is lot more challenging.  As evident through the power of earned media, word of mouth is the most…

This post Sprout Social All Stars: Announcing Our New Customer Advocacy Initiative originally appeared on Sprout Social.

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YouTube Analytics for Social Media Marketers

Are you using YouTube to upload and share videos as part of your social media strategy? If so, you need to know who’s watching and how you can increase views and engagement. Your content strategy…

This post YouTube Analytics for Social Media Marketers originally appeared on Sprout Social.

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