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Tag Archives: software

8 Tips on How to Get People to Read Your Blog

Let me ask you a question: If 50 people Tweeted your latest blog post, but none of them actually read it, does it matter? For years online marketers have stressed the importance of getting social shares…

This post 8 Tips on How to Get People to Read Your Blog originally appeared on Sprout Social.

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How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon

Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival? You’re not alone. Only 30% of B2B marketers [...]

The post How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon appeared first on Online Marketing Blog - TopRank®.

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The Hip Hop Guide to Landing Page Domination

Everything we know about landing pages, we learned from hip hop. Don't believe us? Here are five data-driven landing page lessons straight outta hip hop’s most iconic lyrics.

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How Collaborating With Influencers Generated Over 110k Views on SlideShare

Brands large and small are searching for ways to separate themselves from the pack. At the same time, most marketers are struggling with everything from producing enough content, to measuring content effectiveness. As more and more brands become publishers, it has become increasingly difficult for brands to create a variety of engaging content on a [...]

The post How Collaborating With Influencers Generated Over 110k Views on SlideShare appeared first on Online Marketing Blog - TopRank®.

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Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to glow-in-the-dark toilet paper – you compete with at least one, if not all, of these retailers. Read on to learn from how you can apply these lessons to your own holiday campaigns.

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Online Marketing News: Facebook Gives Notice, Tumblr Gets The Message, Instagram Partners Up

How Social Media Impacts Communication at Work [INFOGRAPHIC] – Workplace technology is important to internal collaboration. This infographic from blogging4jobs.com looks at why many companies see the need for internal social media. It also goes through some of the challenges to the adoption of internal social. Blogging4Jobs Twitter’s Organic Search Traffic up 20% Since Being Reindexed [...]

The post Online Marketing News: Facebook Gives Notice, Tumblr Gets The Message, Instagram Partners Up appeared first on Online Marketing Blog - TopRank®.

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How to Turn Quora into a Traffic-Driving Machine for Your Blog

Frustrating, isn’t it? You work tirelessly on your content – but no one reads it. It’s like giving a presentation to an empty room. No matter how much insight you have to share, nobody’s there to even notice. You feel certain that if you could only get some more traffic to your blog, the content(...)

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How Variance Testing Increased Conversion 45% for Extra Space Storage

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented on how she was able to use variance testing to better her company’s testing results. Discover how this effort contributed to a 45% increase in conversion and learn Emily’s advice for starting variance testing.

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How to Charge Your Clients for Landing Page Services

If you offer landing page services, should they be part of a retainer fee or their own line item? Find out how other agencies are pricing their landing page services to keep both their clients and accountants happy.

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Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST]

To write good copy, you need to understand the rules but be willing to break them. In this episode of the Call to Action podcast, Joanna Wiebe warns against what happens when copywriters get lazy, and challenges marketers to get more adventurous with their copy.

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