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32 Top Social Media Marketing Influencers To Follow

32 Top Social Media Marketing Influencers To Follow

32 Top Social Media Marketing Influencers To Follow

The social media marketing industry is bursting with innovative professionals — people who push the boundaries of existing social platforms, embrace new ones, and ditch low-performers.

With so many fine social media marketers, how do you find new innovators to follow on Twitter and learn from?

We've put together a list of 32 top social media marketers that includes a number of fantastic folks who may not already be on your Twitter "following" list, in addition to some industry stalwarts who those new to social media marketing would be wise to follow.

We've added a quote, tip, or short lesson from each to help inspire your own social media marketing efforts.

List Methodology: For this list we utilize the Traackr influencer marketing platform plus additional criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, along with numerous other factors including online data pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, other platforms.

Many thanks to all the industry professionals who are actively sharing knowledge about social media marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This brief list is only a starting point to help expand your social media marketing universe.

32 Social Media Marketing Influencers to Follow on Twitter

Women's rowing team image.

Beverly W. Jackson @BevJack
Corporate VP of Social Marketing, MGM Resorts

[bctt tweet="“The most important lesson I’ve learned about leadership is that no one leads alone.” @BevJack" username="toprank"]

Brian G Peters @Brian_G_Peters
Strategic Partnerships, Shopify

[bctt tweet="“The wonderful thing about social media video is that if you do it right, the videos can produce results for your business long after they’ve been posted.” @Brian_G_Peters" username="toprank"]

Amy (Schmittauer) Landino @Schmittastic
Co-Founder & Owner, Aftermarq

[bctt tweet="“True focus comes from believing in yourself. When you are unsure, you welcome distractions. Trust that you’re on the right path.” @Schmittastic" username="toprank"]

Amisha Gandhi @AmishaGandhi
VP, Marketing & Communications, SAP

[bctt tweet="“If we want to connect with the people we want to influence, we need to dial back the business speak and communicate more simply and directly.” @AmishaGandhi" username="toprank"]

Marcus Sheridan @TheSalesLion
Owner & Partner, IMPACT

[bctt tweet="“Whether it's views, shares, watch time, or more — it's the little things that make the biggest difference.” @TheSalesLion" username="toprank"]

Caitlin Angeloff @caitlinangeloff
Social Strategy Director, Providence St. Joseph Health

[bctt tweet="“With unprecedented targeting via the social media platforms, it is essential brands and media companies not take a one size fits all approach with their social video strategy.” @caitlinangeloff" username="toprank"]

Tim Schmoyer @timschmoyer
Video Strategist, VideoCreators

[bctt tweet="“When you find someone who understands your journey and your heart, get together, swap stories, and encourage each other.” @timschmoyer" username="toprank"]

Konstanze Alex @Konstanze
Global Digital Storytelling, Cisco

[bctt tweet="“Co-creating content with influential industry experts is one way for brands to unlock powerful, authentic storytelling that results in valuable brand experiences for customers.” @Konstanze" username="toprank"]

Rob Walch @podcast411
VP of Podcaster Relations, Libsyn

[bctt tweet="“The biggest shows out there did nothing to promote their show, they let their audience do it.” @podcast411" username="toprank"]

Alison J. Herzog @alisonjherzog
Senior Director of Brand and Digital, Visa

[bctt tweet="“Brands need to manage experience across the entire company. Each person and department owns a piece of the overall #CX.” @alisonjherzog" username="toprank"]

Dan Gingiss @dgingiss
Chief Experience Officer, The Experience Maker

[bctt tweet="“Remember, when customers are reaching out with suggestions on how to improve your product or service, generally it means that they really care and that they're brand loyal.” @dgingiss" username="toprank"]

Zontee Hou @ZonteeHo
President & Chief Strategist, Media Volery

[bctt tweet="“To build trust, you have to understand human motivations.” @ZonteeHo" username="toprank"]

Andrew Pickering & Pete Gartland @AndrewAndPete
Co-Founders, Andrew and Pete

[bctt tweet="“Social media is a tool we use to keep connected with the people in our lives. It’s a way to strengthen relationships and to make new ones.” @AndrewAndPete" username="toprank"]

Jenn Herman @jenns_trends
Social Media Strategist, Jenn's Trends

[bctt tweet="“I'm a BIG proponent of a clear strategy for content, posting frequency, messaging, and branding. Keeping it clearly focused on your target audience is the key.” @jenns_trends" username="toprank"]

Jon Loomer @jonloomer
Facebook Marketing Strategist, Jon Loomer Digital

[bctt tweet="“Keep experimenting and trying different things. You never know what the perfect combination is for you — there really is no one formula that works for everyone.” @jonloomer" username="toprank"]

Sandy Carter @sandy_carter
VP, Amazon Web Services

[bctt tweet="“Data is at the heart of EVERY major tech trend in the coming decade.” @sandy_carter" username="toprank"]

Justin Levy @justinlevy
Director of Social Marketing, ServiceNow

[bctt tweet="“You have to move from looking at marketing tactically to looking at it strategically.” @justinlevy" username="toprank"]

Scott Monty @ScottMonty
CEO & Principal, Scott Monty Strategies

[bctt tweet="“There's so much focus on the latest platform, trend or technology. But true storytellers know that the medium isn't the message.” @ScottMonty" username="toprank"]

Brian Fanzo @iSocialFanz
Digital Futurist & Founder, iSocialFanz

[bctt tweet="“Stop talking with a logo, start talking with your employees.” @iSocialFanz" username="toprank"]

Shannon Paul @ShannonPaul
Vice President, Digital Line of Business Marketing Director, Fifth Third Bank

[bctt tweet="“A key driver in any successful strategy is going to be organizational and operational alignments.” @ShannonPaul" username="toprank"]

Larry Kim @larrykim
CEO, MobileMonkey

[bctt tweet="“The ability to be a team player is one of the most important employee skills of 2020.” @larrykim" username="toprank"]

Heidi Cohen @heidicohen
Chief Content Officer, Actionable Marketing Guide

[bctt tweet="“As a key element of your marketing strategy your blog supports content marketing, social media, search and audience and customer acquisition.” @heidicohen" username="toprank"]

Donna Moritz @SociallySorted
Founder, Socially Sorted

[bctt tweet="“More than ever, it's important to survey your audience to find out what they need and how you can help them.” @SociallySorted" username="toprank"]

Mari Smith @MariSmith
Facebook Marketing Expert, Mari Smith International

[bctt tweet="“Those first few seconds of your video are gold. Make sure you're following a strategy that keeps people watching.” [bctt tweet="“Those first few seconds of your video are gold. Make sure you're following a strategy that keeps people watching.” @MariSmith" username="toprank"]

Ian Anderson Gray @iagdotme
Founder, Ian Anderson Gray

[bctt tweet="“The Internet is a sea of helpful tools, and with so many options, it can feel like you’re drowning.” @iagdotme" username="toprank"]

Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs

[bctt tweet="“It’s incumbent on all of us in B2B marketing, whether you are a writer, or a marketer, or whatever role you play to take some risks and just get out of the box and throw an ax at that target.” @MarketingProfs" username="toprank"]

John Lee Dumas @johnleedumas
Host, Entrepreneurs on Fire

[bctt tweet="“It’s not always about doing as much as you possibly can - it’s about choosing the right things and going all-in on those.” @johnleedumas" username="toprank"]

Mark Schaefer @markwschaefer
Executive Director, Schaefer Marketing Solutions

[bctt tweet="“Good enough today isn't good enough tomorrow if you want to keep growing.” @markwschaefer" username="toprank"]

Jay Baer @jaybaer
Founder, Convince & Convert

[bctt tweet="“Customer experience is not only about removing friction and minimizing mistakes and calamities but also about delivering something the customer didn’t see coming.” @jaybaer" username="toprank"]

LaSandra Brill @LaSandraBrill
Head of Integrated Digital Planning, NVIDIA

[bctt tweet="“Don’t say no. Instead tell me how you get to yes. Being able to identify and communicate the tradeoffs is 'strategic thinking.'” @LaSandraBrill" username="toprank"]

John Hunt @Smead_JohnH
Senior Manager of Digital Marketing, Corporate Brand Communications and eCommerce Content, Smead Manufacturing Inc.

[bctt tweet="“Today there are no more secrets. You've got to prove you can help, and not just say it.'” @Smead_JohnH" username="toprank"]

Piece Together Your Social Media Marketing Knowledge & Execution

Mirrored floor reflections of giant puzzle piece image.

Statistical analysis, no matter how well-researched and deep, can only go so far in surfacing people you’ll find the most helpful and influential in your daily professional marketing lives, which is why we’d be delighted if you would share the name of social media marketers that influence you most in out comments section below.

We hope that you've found at least a few new-to-you social media marketing influencers on this list, and gained a smattering of inspiration from their quotes.

To further your own social media marketing expertise, here is a bonus list of our best relevant recent articles:

Finally, there's no better way to meet new B2B social media marketers than attending industry events, and you can catch our CEO Lee Odden at an array of upcoming in-person and streaming online conferences and webinars:

March 9, 2020 Webinar Panel
Are you ready to transform your B2B marketing?

Featuring Joel Harrison for B2B Marketing, Doug Kessler from Velocity Partners, Lee Odden, and Mark Bornstein from ON24
Registration info here

March 19, 2020 Convergence Summit Minneapolis
Lunch Keynote: In Search of Trust: How Authentic Content Drives Customer Experience
Agenda and registration info

March 24, 2020 Pubcon Florida
B2B Influencer Marketing Workshop
Register here

March 25, 2020 Webinar
Top B2B Marketing Challenges, Trends and Best Practices for 2020
Register here

April 22, 2020 - ContentTECH Summit
How to Optimize Content Performance with Influence 
Session info and register here

April 23rd, 2020 - Content Marketing Conference
How to Optimize Customer Experience with SEO and Influence
Conference info and register here

May 13 - 14, 2020 - Ceros Experience Matters
How to Optimize for Customer Experience with Interactive Content
Event and registration info here

May 27-28, 2020 - B2B Ignite USA
Keynote - In Marketing We Trust: How to build influence with the C-Suite and on the street
Conference agenda and registration info here

The post 32 Top Social Media Marketing Influencers To Follow appeared first on Online Marketing Blog - TopRank®.

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How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers? In this article, you’ll learn how to use five Instagram Stories features to gather valuable feedback. Why Gather Consumer Feedback via Instagram Stories? Businesses know that making customers happy is a proven way to increase revenue. […]

The post How to Use Instagram Stories for Market Research: 5 Ideas for Marketers appeared first on Social Media Marketing | Social Media Examiner.

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4 Qualities Only Great B2B Marketing Agencies Possess

Northern Lights Over Lake Image

Northern Lights Over Lake Image

Is your agency a vendor or a partner?

In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration, less than three years now, compared to over seven in 1984. But strategic, strong partnerships between brands and agencies have become increasingly important as 64% of CMOs expect to feel more pressure to demonstrate tangible short term results in the next 2-3 years.

This pressure also signals a big opportunity for CMOs to demonstrate the value of marketing as a strategic function with organizations. The right agency, that can support the brand in a true partnership, can be critical in helping CMOs achieve their goals and win over the rest of the C-suite.

That right agency, though, is tough to find —  especially in the B2B space where market needs are shifting rapidly and new spaces and topics are constantly being created. How can you find an agency that isn’t just a vendor? How can you trust that you’ve chosen a true partner that will help your brand further your marketing strategy and increase your customer base?

It takes one to know one. Whether you’re putting out an RFP or undergoing a less formal review process, look for these things in order to find a truly great B2B marketing agency and partner.

[bctt tweet="“The right agency, that can support the brand in a true partnership, can be critical in helping CMOs achieve their goals and win over the rest of the C-suite.” @Alexis5484" username="toprank"]

4 Qualities Only Great B2B Marketing Agencies Possess

Quality #1: Fosters a relationship based on mutual accountability.

A great agency partner will share the accountability brand marketing teams feel to deliver short term results. This means sharing reporting of marketing KPIs that impact business objectives, consulting in terms of the best strategic or tactical approach to achieve results and a focus on ongoing optimization. Reporting on the impact of B2B marketing can be tricky, due to a long sales cycle and multiple touch points, however a great partner will encourage reporting that is as accurate and actionable as possible.

During the selection process, ask the agency:

  • What KPIs do you typically report on?
    • Look for KPIs which resonate with your goals and go beyond vanity metrics.
  • Can you show me an example report from existing clients?
    • Take note not only of the KPIs, but also actionable next steps to improve performance.
  • What reporting platforms do you have experience using? 
    • It’s not critical the agency has leveraged the same platform you are using in the past. However, they should have experience leveraging marketing technology for data and a willingness to hop into your tool for reporting.
  • What is needed from our team in order for this to be successful?
    • It’s important for an agency to communicate up front what will be required from your team, so expectations are clear on both sides on how to be successful.
  • How transparent are you about processes and best practices? 
    • Education and guidance is important on both sides. A great partner isn’t going to hesitate to share best practices or process details with you.

[bctt tweet="“A great partner isn’t going to hesitate to share best practices or process details with you.” @Alexis5484" username="toprank"]

Quality #2: Demonstrates alignment of culture and values.

A great B2B marketing agency should demonstrate a complementary system of culture and values. If your team values collaboration and innovation, then partner with an agency which fosters a culture of teamwork and curiosity.

In order to produce the best results, the teams should be able to speak the same language, challenge each other but collaborate toward mutual solutions, and enjoy the partnership. Our best client relationships are built on trust, respect, and a genuine enjoyment from the relationships. If these things don’t exist, it’s tough to gain momentum.

During the selection process ask the agency:

  • What are your values? 
    • Being able to communicate a defined set of values indicate an agency likely has a strong, positive culture. Look for values which resonate and sync with your own.
  • Can we meet in person?  
    • An in-person or video chat between teams is a great way to see how your teams will get along. Look for an agency team that brings energy and excitement about the craft and working with your brand. Notice if your teams are speaking the same language and are able to play off each other.

[bctt tweet="“Our best client relationships are built on trust, respect, and a genuine enjoyment from the relationships. If these things don’t exist, it’s tough to gain momentum.” @Alexis5484" username="toprank"]

Quality #3: Specializes within your vertical and service need.

A great agency partner will understand your market and be able to ramp up quickly on your customer pain points, messaging, and business challenges. Especially in increasingly complex B2B markets, agencies with experience working with clients in similar segments will likely have talent that can acclimate quickly and reduce pain on your team’s side.

To identify your agency’s specializations, ask:

  • What does your network look like within my vertical? 
    • Look for connections with subject matter experts, industry influencers, publications, and analysts.
  • Can you show me some samples of client work within my vertical?
    • Look for similar levels of complexity in messaging or overlap in topical areas. You probably do not want an agency working with a direct competitor, but rather complimentary businesses and verticals.
  • How does your team typically get up to speed on a new client? 
    • A great agency partner is going to spend some time getting to know you and your messaging. They’ll ask for a product demo or a meeting with your sales team to get to know your customer and they’ll want to talk to your toughest in-house editor to learn your messaging. The benefit of already knowing the topics, is that they focus on your brand’s unique value proposition.

[bctt tweet="“A great agency partner is going to spend some time getting to know you and your messaging.” @Alexis5484" username="toprank"]

Quality #4: Ability to be nimble.

CMOs need to move and adjust quickly to reach their goals while not losing sight of the long term strategy. And it’s important for agency partners to do the same. A nimble agency will be able to adapt as factors change and get creative when it comes to rising to challenges from the market or within the business.

An advantage of a great B2B agency is that they will be able to drive a project forward faster and more reliably than an in-house team with shifting priorities.

To determine an agency’s ability to adapt and shift, ask them:

  • What is your typical timeline for this type of project? 
    • You’re not necessarily looking for the shortest timeline. A quick timeline may mean an agency isn’t taking the time to get to know your messaging or spending the right amount of time on strategy. Instead, you’re looking for an agency that expresses alignment in helping reach your goals around the timeline. You also want an agency that is transparent in terms of what is needed from your team in order to achieve that timeline.
  • This is a potential roadblock. How could we get around it? 
    • A great agency partner will be able to help you find solutions to work around roadblocks. You’re looking for an agency to demonstrate an agile and creative solution.

[bctt tweet="“A nimble agency will be able to adapt as factors change and get creative when it comes to rising to challenges from the market or within the business.” @Alexis5484" username="toprank"]

Partner > Vendor

Good B2B marketing agencies are vendors that can assist in executing your short term marketing plans. Great B2B marketing agencies are partners that can help your team be more innovative, move faster, and achieve short term goals while aligning to a strategic long term plan.

Brand-agency relationships are evolving, but trusted, long term partnerships is still the ideal. To find your ideal agency partner, you need to look for the qualities above. If they pass the test, you’ll find an agency partner that has and will continue to evolve with the needs of the modern CMO.

The post 4 Qualities Only Great B2B Marketing Agencies Possess appeared first on Online Marketing Blog - TopRank®.

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How to Analyze Your LinkedIn Ad Performance

Are you running LinkedIn ads? Wondering how your ads are performing against industry standards? In this article, you’ll discover how to assess your LinkedIn ad campaigns. 4 Important LinkedIn Ad Metrics Explained One of the biggest challenges with running LinkedIn ads is knowing whether your performance measures up. Competent marketers ask me all the time, […]

The post How to Analyze Your LinkedIn Ad Performance appeared first on Social Media Marketing | Social Media Examiner.

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From reporting to analysis: How storytelling with data helps secure executive buy-in

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the Read more...

This post From reporting to analysis: How storytelling with data helps secure executive buy-in originally appeared on Sprout Social.

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B2BMX 2020 Wrap Up: B2B Marketing Evolved

B2BMX B2B Marketing Wrap Up

B2BMX B2B Marketing Wrap Up

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing.

Staying on top of trends and best practices requires continuous innovation, education and cycles of marketing optimization. The reward for this continuous effort is staying one step ahead of the competition in the form of quality and performance.

Events play a big role in the ongoing effort to draw on the collective wisdom of the B2B marketing industry and last week TopRank Marketing wrapped up speaking and attending our 8th B2B Marketing Exchange conference. In case you missed the conference, here are a few highlights:

Award Winning B2B Influencer Marketing - I am very proud to say that our clients dominated the influencer marketing category of the B2BMX Killer Content Awards.

Dell Outlet was a finalist with a campaign featuring small business influencers advocating on video, audio and test for the value of refurbished computers. Alcatel Lucent Enterprise was the influencer marketing category winner with an innovative awards campaign featuring influencer judges that generated millions in sales pipeline.

Connecting the Dots Between ABM and Influence - For the 8th year in a row I had the opportunity to present at B2BMX and in 2020 it was about how ABM marketers can leverage influencer marketing to improve the performance of their programs. Josh Nite liveblogged the presentation here.

The First Ever B2B Influencer Marketing Study - At B2BMX we announced the launch of the first B2B influencer marketing research study that aims to provide B2B marketers with a single source of data when it comes to business influencer marketing strategies, tactics, budgets, trends and future plans. Whether you’re just thinking about influencer marketing, have only piloted or are engaged with an ongoing program, we invite you to take the survey here: State of B2B Influencer Marketing Study 2020.

Break Free B2B Marketing - Susan Misukanis and Josh Nite from our team spent much of the conference interviewing top B2B marketing executives from brands including on how they’re “breaking free” in their marketing. Interviews include senior marketing executives from Dell, Oracle, 6sense, SAP, ON24, Johnson Controls and more. Be sure to subscribe to TopRank Blog and catch Season 2 of Break Free B2B.

Insights From Top B2B Marketing Speakers - When I present at conferences, especially B2B events, I try to attend presentations and below are a few highlights:

Customers Are Your Best Marketers
Vinay Bhagat - Trust Radius
: What content can customers relate to better than content created by other customers? When you do awareness campaigns, reviews can make them more effective. To optimize customer reviews, ask questions that draw out your solution differentiators. Review can support lead generation activities by supporting buyer intent data, retargeting, content, nurture, website and landing pages. Adding reviews to a trial page increased conversions by 20%.

Innovative Conversions Strategies 
Anamaria Alba, Dell Technologies: Dell needed something that would break through the noise and get the attention of IT buyers. The solution was to develop a Tech Score to meet the need of getting truly qualified, high quality leads. A Tech Score is an interactive assessment oriented demand gen product that requires users to self identify pain points, providing them the right content at the right time. Using the Tech Score has resulted in 3X higher more ROI and 5-10% higher conversions.

A Modular, Multi-Touch Approach To Campaign Strategy
Christine Cornwell - Equifax: Start with evergreen high value content, then figure out how you can pull it apart into snackable formats and work with your martech stack for publishing and promoting that content. Don’t retire content, reuse it.

Katie Fisher - JLL:  Use a platform like Adobe to organize content, repurposing, and syndication. Be sure to listen to and learn from your partners about what’s reasonable and impactful for your marketing.
The Power of Experiential B2B Content
Ryan Brown - Ceros:
If the goal for marketers is to create things that are memorable to people, we must realize how much opportunity there is to avoid the mediocre middle. To start on the experiential content journey create content by thinking about what experience you want your customers to have, vs. making content and then adding experiential elements to it.

Darios Eslami - VMware Cabon Black: Experiential content is not just for prospect engagement but it’s a great internal tool to make you think about how you’re delivering all of your content. Commitment to thoughtful marketing, engaging opportunities and experiential content. If we can’t invest time into great experiences for our clients we can’t expect them to give us their time back.

Sharon Shapiro & Paige Gildner - Bluecore: Experiential content is at the intersection of content an design. It’s essential to engage content and design early and often on programs. With experiential content, you have access to data about how users interact with elements of a content experience. From those data insights, future experiential content can be customized according to customer preferences.

Josh Nite liveblogged the Experiential Content session here.

A huge thank you to Andrew Gaffney and the team at B2B Marketing Exchange for the opportunity to present at this excellent event. The Scottsdale, Arizona location, the presentation content, the food, the full exhibit hall and after conference networking events were all first rate.

B2B Marketing is not a place for marketers to "coast" and staying relevant means investing in education like B2BMX and expertise like the fountain of knowledge found amongst long time B2B marketing specialists like TopRank Marketing.

Eight More Event Opportunities to Boost Your B2B Marketing Smarts in 2020

March 9, 2020 Webinar Panel
Are you ready to transform your B2B marketing?

Featuring Joel Harrison for B2B Marketing, Doug Kessler from Velocity Partners, Me, and Mark Bornstein from ON24
Registration info here

March 19, 2020 Convergence Summit Minneapolis
Lunch Keynote: In Search of Trust: How Authentic Content Drives Customer Experience
Agenda and registration info

March 24, 2020 Pubcon Florida
B2B Influencer Marketing Workshop
Register here

March 25, 2020 Webinar
Top B2B Marketing Challenges, Trends and Best Practices for 2020
Register here

April 22, 2020 - ContentTECH Summit
How to Optimize Content Performance with Influence 
Session info and register here

April 23rd, 2020 - Content Marketing Conference
How to Optimize Customer Experience with SEO and Influence
Conference info and register here

May 13 - 14, 2020 - Ceros Experience Matters
How to Optimize for Customer Experience with Interactive Content
Event and registration info here

May 27-28, 2020 - B2B Ignite USA
Keynote - In Marketing We Trust: How to build influence with the C-Suite and on the street
Conference agenda and registration info here

If you're going to attend any of these B2B marketing events, be sure to reach out beforehand, I'd love to connect.

The post B2BMX 2020 Wrap Up: B2B Marketing Evolved appeared first on Online Marketing Blog - TopRank®.

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How to Easily Analyze Facebook Ad Results With 3 Custom Reports

Want to save time analyzing your Facebook ads results? Looking for an easy way to create custom reporting in Ads Manager? In this article, you’ll discover three custom reports in Ads Manager to help you quickly analyze your Facebook ad performance. Why Create Custom Reports in Facebook Ads Manager If you’re anything like me, you’re […]

The post How to Easily Analyze Facebook Ad Results With 3 Custom Reports appeared first on Social Media Marketing | Social Media Examiner.

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The State of SaaS Landing Pages in 2020

SaaS landing pages have changed a lot in the last 10 years. Check out new research on how they’re performing today and examples of how you should optimize your campaigns in 2020.

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Facebook Launches Live Producer and Creator Studio App

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer for managing live-stream video and the new Creator Studio app […]

The post Facebook Launches Live Producer and Creator Studio App appeared first on Social Media Marketing | Social Media Examiner.

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Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

2020 February 28 Skyword Chart

2020 February 28 Skyword Chart

Millennial buyers want better content from B2B marketers
Better B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester's newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360

LinkedIn Launches New 'Featured' Section on Profiles to Highlight Key Achievements and Links
LinkedIn (client) began a gradual roll-out of a new "Featured" section, where users' key achievements will appear near the top of profiles when starred from updates, the Microsoft-owned platform recently announced. Social Media Today

How the Fastest-Growing US Companies Are Using Social Media
87 percent of Inc. 500 firms used LinkedIn for social media during 2019, topping a list of how the fastest-growing U.S. firms are using social media, outlined in a recently-released UMass Dartmouth report of interest to digital marketers. MarketingProfs

The Best Times to Post on Social Media According to Research [Infographic]
B2B businesses find that the best posting times on LinkedIn are before noon and around 6:00 p.m., one of numerous social media platform most effective posting time statistics outlined in a recently-released infographic. Social Media Today

Gen Z Craves Multifaceted Content, Audio - And Even Likes (Relevant) Long-Form Ads
Digital media consumption habits vary by generation, with members of the Gen Z demographic more often seeking out multifaceted content comprised of interactive elements such as polls and quizzes, according to recently-released content consumption preference data. MediaPost

Are Brands Getting Smarter About Social? New Data Reveals Surprising Trends Across Platforms
2019 saw U.S. brands receiving an average of five percent more social engagement that during 2018, with video engagement achieving an even higher eight percent growth rate — two of numerous statistics of interest to online marketers contained in recent social media activity study data. Forbes

2020 February 28 Statistics Image

How Businesses Handle Customer Reviews [Infographic]
Over 35 percent of businesses often or always use positive reviews in their marketing efforts, with Google, Facebook, and Yelp being the three platforms most often monitored for online reviews, according to recently-released survey data focusing on how reviews are used by businesses. Social Media Today

IAB: Programmatic Now 85% Of All U.S. Digital Advertising
By 2021 programmatic advertising spending will exceed $91 billion in the U.S. alone, and account for 86 percent of overall digital ad spend — two of several items of interest to digital marketers in newly-released Interactive Advertising Bureau report data. MediaPost

Facebook Tests New Format for Separate Facebook Stories Discovery Page
Facebook has continued to ramp up its support for content shared in the Stories format, announcing recently that certain Stories will receive larger images in a test of a distinct new Facebook Stories discovery page, according to the social media giant. Social Media Today

From Consistent Publishing to Performance Peaks: What You Need to Know About the Life Span of Content
Digital B2B content assets often bring peak value two months after publishing, while going on to achieve steady endurance among consumers, two of many findings of interest to digital marketers contained in new B2B content lifespan report data. Skyword

ON THE LIGHTER SIDE:

2020 February 28 Marketoonist Comic

A lighthearted look at what is digital transformation? by Marketoonist Tom Fishburne — Marketoonist

Jif Partnered With Giphy to Make a Limited-Edition Peanut Butter No One Can Pronounce — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Not Another State of Marketing Report — HubSpot
  • Lee Odden — What’s Trending: Aim for Excellence — LinkedIn (client)
  • TopRank Marketing / Prophix — B2B Campaign Spotlight: Prophix Strikes a Chord with Visual Storytelling — LinkedIn (client)
  • Lane R. Ellis — 10 Tips to Help You Better Understand Your Small Business Customers — Small Business Trends
  • Lee Odden — How to Create Trustworthy Content That People Want to Read — Aweber
  • Lee Odden — Speaker Spotlight: Lee Odden — Content Marketing Conference

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for joining us, and please return next week for a new selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature appeared first on Online Marketing Blog - TopRank®.

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