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Tag Archives: internet technology

Do Video Backgrounds Help or Hurt Conversions?

Not everything that glitters is gold. Video backgrounds are the new shiny thing in website design, but do they work for landing pages? Yes... and no. After some initial testing, we've put together some best practices for using video backgrounds on your landing pages. Check 'em out before jumping on the bandwagon.

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Is It Time for a Social Media Clean Up?

Our online lives get just as cluttered as our homes do, only it’s much harder to spot on the internet. Whereas a mountain of unfolded laundry is hard to miss, social media disorganization isn’t tangible…

This post Is It Time for a Social Media Clean Up? originally appeared on Sprout Social.

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7 Influential Software Marketers Creating Great Content (& Where You Can Find it)

How often have you met someone that walks the walk, but can’t quite talk the talk? Chances are, we’ve all encountered marketers that fit that bill. Fortunately, there are many influential marketers that are consistently creating great content that showcases their expertise. Upwards of 60% of B2B marketers have stated that creating engaging content is [...]

The post 7 Influential Software Marketers Creating Great Content (& Where You Can Find it) appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

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Want to learn more about the people who make up your Facebook custom audiences? Have you tried Facebook’s Audience Overlap? Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts. In this article you’ll [...]

This post How to Use Facebook Audience Overlap to Improve Your Facebook Marketing first appeared on .
- Your Guide to the Social Media Jungle

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Value Force: How to win on value proposition and not just price

Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s question to help you move beyond competing solely on price.

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Facebook Live Rolls Out for Groups and Events: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Live Rolls Out for Groups, Events, and More: Facebook announced several new features for Facebook Live that [...]

This post Facebook Live Rolls Out for Groups and Events: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Tips for Creating Impactful Videos for Social Media

Video is often the most memorable form of content for audiences and the hardest to create. But, unlike blog posts or images, video takes more time, money and resources to produce. Don’t worry about making the perfect video.…

This post #SproutChat Recap: Tips for Creating Impactful Videos for Social Media originally appeared on Sprout Social.

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Online Marketing News: A to Z of Content, Native Ads Dominate, Google’s Local 3-Pack

A to Z of Content Marketing: A 40 Point Checklist [Infographic] Creating great content and getting it in front of the right people is harder than it may sound. This fun infographic shows the A to Z of great content marketing, including curating relevant content, having a solid strategy, and social media recommendations. SocialMediaToday Native [...]

The post Online Marketing News: A to Z of Content, Native Ads Dominate, Google’s Local 3-Pack appeared first on Online Marketing Blog - TopRank®.

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The Art of Persuasion: How to Craft Words That Sell

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Do your words sell? Want to sharpen your copywriting skills? To explore the art of persuasion and why it’s important to social marketers, I interview Ray Edwards. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]

This post The Art of Persuasion: How to Craft Words That Sell first appeared on .
- Your Guide to the Social Media Jungle

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Attacking Ad Blockers With Social Media

In August 2015, Adobe and PageFair released a widely publicized study that left advertisers and publishers in a panic. The data revealed that ad blockers were being used by 198 million people worldwide, equating to…

This post Attacking Ad Blockers With Social Media originally appeared on Sprout Social.

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