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Tag Archives: internet technology

Marketing Optimization: 4 steps to more efficient practices and processes

How do you manage your campaign processes? In this post, we'll walk through core steps of the benefits of marketing optimization for your company. With just a little bit of trial and error, you will be able to spend time focusing on ways to better provide customer service to your audience.

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Facebook Live Expands to Desktop and Drones: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Opens API to Desktop Apps, Drones and Cameras: The Facebook Live API allows “developers and publishers to [...]

This post Facebook Live Expands to Desktop and Drones: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Online Marketing News: Brightest Millennials, Branded Content, Google Penalties

millennial demographic infographic

millennial demographic infographic

Infographic: How the Best and Brightest Millennials Live, Shop and Dream
Millennials are a popular demographic for marketers, but with that popularity can often times come stereotypes and shortcuts used to resonate with this audience without doing the legwork of truly understanding them. This infographic shows what the best and brightest of millennials do with in their day to day lives, from banking to world politics. One big takeaway is that remarkably more millennials are shopping online vs. in store, and using mobile banking apps rather than banking online or in-branch. AdWeek

Facebook Changes its Policies on Branded Content
Facebook defines branded content as content “that specifically mentions or features a third party product, brand, or sponsor.” Facebook is now giving marketers the ability to tag each other in their branded content, opening up the ability for the tagged marketers to view post insights and making it more clear to the consumer that the content is sponsored. There are, however, types of branded content that Facebook still won't accept, like persistent watermarks and pre-roll ads. Search Engine Journal

Google penalizes sites for unnatural outbound linking
Last weekend, Google issued penalties to sites implementing unnatural outbound linking. The letter from Google reads: "If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate PageRank is a violation of Google’s Webmaster Guidelines. As a result, Google has applied a manual spam action to the affected portions of your site." Moral of the story? Wear your white hat, and check your Google Search Console messages! Search Engine Land

Fluent: 8% of Americans Own an Apple Watch
According to a new study by Fluent, 8% of Americans own an Apple Watch, along with 8% that own a different brand of smartwatch. These consumers reportedly are using the Apple Watch to access notifications and monitor health and fitness. Mucic streaming, email and playing games were also popular among Apple Watch owners, 62% of whom said they are planning to upgrade when the newest edition is released. SocialTimes

From the @toprank Twitter Community
twitter drives referral traffic

Google Analytics’ new User Explorer report shows individual, anonymized website interactions
Google is rolling out a new feature in Analytics called User Explorer, which Google defines as a "new set of reporting in Google Analytics that allows customers to anonymously analyze individual interactions to their website." User Explorer uses existing Google Analytics data to deliver insights and help marketers uncover insights to help optimize their site. Marketing Land

Facebook users are sharing posts more frequently but liking and commenting less
A new report from Rival IQ shows that Facebook users are sharing posts more often than they are liking or commenting. Marketing Land speculates that this is due to initiatives to decrease spam engagements and the newsfeed trend toward users rather than brands. There's also a related theory new Messenger sharing features, giving users more options to share than before. Marketing Land

What was your top marketing news story this week?

I'll be back next week with more marketing news and delightful video content. Have something to say? Tweet me @Tiffani_Allen or @toprank!

The post Online Marketing News: Brightest Millennials, Branded Content, Google Penalties appeared first on Online Marketing Blog - TopRank®.

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Story for Business: How to Create Stories That Move People to Act

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Do you use stories to engage your audience? Want to see how powerful stories can be? To discover how to create stories for business that move people to act, I interview Park Howell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]

This post Story for Business: How to Create Stories That Move People to Act first appeared on .
- Your Guide to the Social Media Jungle

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Video Killed the Webinar Star: How On-Demand Content is Bringing Us More Customers in Less Time

For several years, webinars have brought in a steady flow of leads and product signups for Unbounce — but there's a new sheriff in town. A new multimedia content strategy is bringing us 87% more product signups than webinars.

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#SproutChat Recap: Reputation Management

A brand tends to only think about its reputation when its faced with a crisis. Active management of public perception is a cornerstone to success. With so many digital avenues to consider, it takes a…

This post #SproutChat Recap: Reputation Management originally appeared on Sprout Social.

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Social Media Testing: How simple changes to Twitter copy led to a 119% increase in clickthrough

Here at MECLABS Institute, the culture of testing extends far beyond just the optimization team — it permeates the entire organization. A recent Twitter test imagined by our resident Marketing Operations Specialist, Walker Ragland, tests what messaging approach works best on this social media platform.

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The Awesome Power of Seemingly Pointless Stories

Some people tell you a story always needs to have a point, but I disagree. Sometimes, you tell a story with no other purpose than bonding with your audience. For instance, here’s a snippet from the newsletter of Gary Halbert, perhaps the greatest copywriter who ever lived: Hilarious, right? Now, here’s the shocker… Gary wasn’t(...)

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5 Secrets to a Data-Driven Enterprise Social Media Team

Enterprise social media marketing is a totally different animal than social media for small business or startups. There are regulations. There are multiple teams and countries and product lines. One wrong Facebook post can set…

This post 5 Secrets to a Data-Driven Enterprise Social Media Team originally appeared on Sprout Social.

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9 Awesome Tools To Up Your Instagram Marketing Game

Instagram has come quite a long way in its short life. From being loved as the land of sepia selfies and delicious foodie pics, Instagram is now a major social network with more than 400 million monthly active users. According to a 2015 report, Instagram is the most important social network to American teenagers. But [...]

The post 9 Awesome Tools To Up Your Instagram Marketing Game appeared first on Online Marketing Blog - TopRank®.

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