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Tag Archives: internet technology

12 Content Marketing Lessons Learned in 12 Years of Blogging

Happy 12th Birthday to TopRank Marketing’s Online Marketing Blog! In Malcom Gladwell’s book, Outliers: The Story of Success, he mentions the “10,000-Hour Rule”, which describes the key to achieving world class expertise in any skill as a matter of practicing for a total of 10,000 hours or so. By many definitions, this humble marketing blog [...]

The post 12 Content Marketing Lessons Learned in 12 Years of Blogging appeared first on Online Marketing Blog - TopRank®.

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Value Proposition Copywriting: 5 word pictures that got more people to buy

Read on to learn the proper way to write a value proposition.

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YouTube App Rolls Out Interactive 360 Video: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Google Introduces Interactive 360-Degree Storytelling on YouTube: Google brings Google spotlight stories to the YouTube app. This new storytelling [...]

This post YouTube App Rolls Out Interactive 360 Video: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored

A Complete Guide to 2016 Content Marketing Trends [Infographic] – Take a look at this infographic, which reveals their expectations for content marketing budgets, benchmarks and the key trends for 2016. Social Media Today Bing Reveals The Top US and UK Searches of 2015 – Bing says we’re done collating stuff in 2015, and now’s the time [...]

The post Online Marketing News: Bing’s Biggest, Google Goals Get Smarter, Twitter Signals State-Sponsored appeared first on Online Marketing Blog - TopRank®.

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Happy High-Converting Holidays from Unbounce [VIDEO]

When you think of Unbounce, a few key things probably come to mind: landing pages, A/B testing, #CTAConf, exceptionally good looking people (okay, maybe not that one). But what about Canadian? Yep, Unbounce is proudly Canadian, and we'd like to wish you a high-converting holiday as well as dispel and reinforce some Canadian stereotypes.

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Content Marketing Tactics: Influencer Content Pros, Cons, Examples and Best Practices

While the world is more connected than ever, it’s also more cluttered than ever. Yes. It’s the age of information overload, and competition to get noticed is fierce. As a result, marketers are focusing on creating scalable content that gets shared more often and reaches more people by using influencer content programs. Influencer marketing often [...]

The post Content Marketing Tactics: Influencer Content Pros, Cons, Examples and Best Practices appeared first on Online Marketing Blog - TopRank®.

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Accomplishing Goals: A Guide to Getting Stuff Done

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Did you set goals for the new year? Want to be more successful setting and achieving your goals? To discover how to accomplish goals, and to hear about the Kickstarter campaign for his new book, I interview John Lee Dumas. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

This post Accomplishing Goals: A Guide to Getting Stuff Done first appeared on .
- Your Guide to the Social Media Jungle

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A Christmas Carol for Bloggers Everywhere

A smart blogger once said you shouldn’t publish new content during the holidays. And while that’s great advice, sometimes you have to break the rules and do something simply for the joy of it. So here’s a familiar Christmas carol remixed for bloggers everywhere. I hope you enjoy it. 12 Days of Christmas (The Blogger’s(...)

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Why Your Brand Should Invest in Blab

Marketers have seriously started directing their attention to live streaming—and for good reason. According to Nielsen, in 2014, time spent consuming digital video increased by more than 50% in all age groups. Simultaneously, Nielsen saw either no change or a…

This post Why Your Brand Should Invest in Blab originally appeared on Sprout Social.

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TopRank Marketing’s 2016 Content Marketing Predictions

Was 2015 the year content marketing died? A quick Google search for “the death of content marketing” pulls up at least five articles written in the last six months, each seeking to put the final nail in the content coffin. To confuse the issue, for every “content marketing is dead” article, there’s a “traditional advertising [...]

The post TopRank Marketing’s 2016 Content Marketing Predictions appeared first on Online Marketing Blog - TopRank®.

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