Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing. From the moment (literally) that I stepped on the plane, I had [...]
We’ve discussed the importance of creating a social media strategy before. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you…
“Who is more influential to you than the people closest that you respect and trust?” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people. [...]
Looking for a way to simplify the process of publishing your curated content on Facebook? Want to schedule curated content posts and links to your own blog? By using If This Then That (IFTTT), Pocket, and Google Docs, you can create a cost-effective and time-saving workflow that will help you keep your Facebook page stocked [...]
When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think? Read on to learn more about an interesting research discovery.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces New Features for Purchasing and Planning Mobile Video Ads: Facebook introduced “new features to make it [...]
Productivity for social media managers can be challenging. From setting up a strategy, to writing creative content and managing incoming messages, their days are typically jam-packed. So, how can industry professionals effectively allocate their time to get everything…
Social Media Marketing & Promotion Made Easy [Infographic]
Maybe it's just me, but I find myself searching frequently for very specific imaging sizing requirements for various social media. Having all of that information bookmarked for an unfortunately timed case of the Mondays has been a figurative life saver. This inforgraphic has all the information you'll need to rock the social universe. On Blast Blog
Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
A new survey from Accenture shows the majority of users are frustrated by ads that disrupt their activities, 84% saying that ad interruptions were too frequent. This information came coupled with a growing consumer awareness of ad blocking capabilities. In fact, 73% of consumers surveyed said they would pay more money for long form content if there were fewer ads. Marketing Land
Facebook Switches Page Management and Posting Options – What You Need to Know
Facebook has changed the way page managers can post as a page, and how they can interact with that page's News Feed. Although no functionality has been changed, the process is noticeably different than it has previously been. For example, managers can no longer log in to Facebook as their brand's page. To view the brand's News Feed, managers need to click on a link in the page function panel. Social Media Today
Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram
Instagram and Facebook are now allowing brands to create interactive advertising campaigns in their platforms by way of online rollover ads. Users can roll over the ads with their mouse to access more information about the advertiser. One brand tested this recently, "the new format resulted in a 35 percent engagement rate with 4,400 likes, more than 250 comments and 400 shares." AdWeek
Digital Ad Spending Surges to Record High as Mobile and Social Grow More Than 50%
According to a report released by the Interactive Advertising Bureau: "Domestic digital advertising revenue surged to a record-breaking $59.6 billion for the 2015 calendar year, a 20% uptick over last year's also record-breaking numbers." This growth was attributed in part to mobile, which grew by 66% over 2014 to $20.7 Billion. Ad Age
Google’s New Search Card Will Help Track Your Online Orders
Google is now letting users track online orders straight from the search bar. Simply type in 'track package' or some close variation into the Google search bar and a card will pop up, prompting you to enter your tracking information. This is great news for online retailers who depend on reliable delivery information as part of their customer service strategy. Search Engine Journal
Google’s annual livestream of AdWords and Analytics news to be held May 24
Google has announced that they'll be livestreaming their annual Performance Summit on May 24th at 9am PT. During this conference, Google will announce new features for AdWords and Google Analytics, along with new research conducted by the company. The news post also includes a link to register for the livestream. Search Engine Land
What were your top marketing news stories this week?
I'll be back next week with even more online marketing news! Have something to share? Tweet me at @Tiffani_Allen or @toprank using the hashtag #trnews!
Do you post on Pinterest? Want to shake up your strategy? To discover what, how, and when to post on Pinterest, I interview Jeff Sieh. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]
In order to get prospects to convert, your landing pages need to tell them what they want to hear at the precise moment they want to hear it. If that sounds like a tall order (or like a job for a psychic), we've got a simple framework to help.