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Tag Archives: internet technology

Social Media for Beginners: Implementing Your Initial Strategy

When you decide to give your brand a presence on social, you’re basically embarking on launching a global business. Before getting started, you need a plan. Knowing Read more...

This post Social Media for Beginners: Implementing Your Initial Strategy originally appeared on Sprout Social.

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How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

You’ve heard it countless times. Know your readers. That’s the secret to creating a blog that thrives. But if you’re just starting out, there’s a problem with that advice: How can you get to know your readers when you don’t have an audience yet? Maybe you’re at the beginning of your blogging journey, with no(...)

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3 Ways to Turn Marketing KPI Successes into Wins for Executives

In my role as an Account Manager at a TopRank Marketing, I work directly with brand marketing teams to strategize and execute on digital marketing initiatives for a wide variety of KPIs: website traffic, leads, social engagement, brand awareness, ecommerce sales, etc. In my earlier agency days, I believed that if we delivered results, on [...]

The post 3 Ways to Turn Marketing KPI Successes into Wins for Executives appeared first on Online Marketing Blog - TopRank®.

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8 Tips to Simplify Your Social Media Marketing

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Are you struggling to keep up with your social media marketing tasks? Looking for ways to increase productivity? Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time. In this article you’ll discover eight tips to help busy social media marketers be more productive. #1: [...]

This post 8 Tips to Simplify Your Social Media Marketing first appeared on .
- Your Guide to the Social Media Jungle

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Value Proposition: Avoiding the curse of the ‘Why Bother Brand’

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to better communicate your brand’s value to potential customers.

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10 Tips to Optimize Your Instagram Advertising Budget

Over the past few years, we’ve seen tremendous growth in the number of businesses using social media advertising. As organic reach continues to dwindle Read more...

This post 10 Tips to Optimize Your Instagram Advertising Budget originally appeared on Sprout Social.

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Do Visuals Really Have an Impact on Online Advertising Success?

Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence is actually increasing while verbal intelligence is on the decline, according to an infographic from WebDAM. What does this mean? It means that the way [...]

The post Do Visuals Really Have an Impact on Online Advertising Success? appeared first on Online Marketing Blog - TopRank®.

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New Facebook Sharing Options: What Marketers Need to Know

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Do you want more people to share your content on Facebook? Are you taking advantage of Facebook’s sharing features? Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook. In this article you’ll discover how the new social sharing [...]

This post New Facebook Sharing Options: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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An Infographic About Infographics (We Need to Go Deeper)

Infographics are easy to digest and even easier to share — which is why people love them. But if you're going to put effort into making one, you want to be sure you're getting more bang for your buck. What better way to learn about awesome infographics than with an awesome infographic?

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Understanding Twitter Engagement: A Complete Guide

No longer are the days where you can send a Tweet and call it day. Marketing efforts are contingent upon Twitter engagement measurements like Read more...

This post Understanding Twitter Engagement: A Complete Guide originally appeared on Sprout Social.

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