Home / Tag Archives: internet technology (page 360)

Tag Archives: internet technology

How to Add an Embed Code on Every Social Media Network

If you look through our articles, you’ll notice we like to include a lot of real-life examples of effective social media marketing. Whether it’s Read more...

This post How to Add an Embed Code on Every Social Media Network originally appeared on Sprout Social.

Read More »

Cutthroat Digital Marketing: 5 Rules to Help You Crush the Competition

Yesterday, started like any other Sunday. We went to brunch at our favorite spot and sat down to enjoy the breakfast arepas that I dream about all week. Then, out of nowhere, I recognized someone sitting at the end of the bar. It was Cutthroat Kitchen’s Alton Brown. It took everything I had not to [...]

The post Cutthroat Digital Marketing: 5 Rules to Help You Crush the Competition appeared first on Online Marketing Blog - TopRank®.

Read More »

How to Use Facebook Messenger for Business

kh-facebook-messenger-560

Do your customers use Facebook Messenger? Wondering how you can help people find you on Messenger? Recent updates make it easier for businesses to communicate with customers via Messenger’s private, one-to-one messages. In this article you’ll discover how to connect and engage with customers using Facebook Messenger. Note that all app screenshots used in this [...]

This post How to Use Facebook Messenger for Business first appeared on .
- Your Guide to the Social Media Jungle

Read More »

2015 Year in Testing: Lessons on value copy and friction

As part of his 2015 Year in Testing blog series, Micah Shull, Test Database Specialist, MECLABS Institute, digs into our testing library from last year and analyzes tests centered on value copy and friction.

Read More »

Social Media News You Can Use: Personalized Content Edition

This week was all about providing your audience with personalized content. Facebook weighed in on the methods behind its News Feed, Twitter unveiled an easier way Read more...

This post Social Media News You Can Use: Personalized Content Edition originally appeared on Sprout Social.

Read More »

Periscope Saves Live Videos Beyond 24 Hours: This Week in Social Media

gd-weekly-news-may-7-2016-560

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Periscope Beta Testing Full Archives of Live Video: Periscope is testing a new feature that will make it [...]

This post Periscope Saves Live Videos Beyond 24 Hours: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

Read More »

#SproutChat Recap: Pinterest Marketing

Pinterest has held its own as a powerful social network for visual brands in the fashion and food industry. Similar to other networks, there is Read more...

This post #SproutChat Recap: Pinterest Marketing originally appeared on Sprout Social.

Read More »

Online Marketing News: Social Yin & Yang, Instagram for Brands, Facebook Gives ROI

Yin_and_Yang_of_Biz_SM_Training

Yin_and_Yang_of_Biz_SM_Training

The Yin and Yang of Social Media Training
Having a strong, social workforce by way of employee advocates can do a lot for a business. It shows your customers that your employees believe in your brand, while making your brand more human with direct contact - person to person. Many organizations are hesitant, and often for good reason, about encouraging their employees to share news and content online. This infographic helps make the case for employee advocacy and social involvement. Social Media Today

Instagram Brand Profiles are Coming – Here’s a First Look
Just like winter, Instagram brand profiles are rumored to be on the way. According to Social Media Today, "the first images of the new brand pages for Instagram have been spotted, with Later.com posting images of the new profile format – or, at least, how the new brand profiles look at this stage of the testing process." Following news of ads being available on the platform, this may not be a huge surprise, but rather, a huge opportunity. Social Media Today

For Social Media Marketers, Facebook Produces the Best ROI
According to eMarketer, "Social Fresh, Firebrand Group and Simply Measured surveyed 551 social media marketers worldwide and asked them to choose up to three social media platforms that they thought produced the best ROI. Almost all (95.8%) of social media marketers worldwide said Facebook did." Followed in stride by Twitter and Instagram, social media giant Facebook continues to rule the roost in the eyes of marketers. Interestingly, Pinterest, Snapchat and Slideshare are trailing their social advertising cohorts. eMarketer

Groupon Lets You Send a Life-Size, 3-D Version of Yourself to Mom for Mother's Day
Sunday is Mother's day, and what better way to celebrate the lovely lady who gave you life than to send her a 3D version of yourself? For the menial cost of $30,000, Groupon is letting you do just that. What does this mean for marketers? Although not everyone can, or should, be purchasing some giant, life-sized version of themselves for dear old mom, unique gifts that go beyond the standard flowers and bruch may be increasing in popularity in the future. Making sure you angle your marketing and messaging accordingly can only help your bottom line. AdWeek

Google confirms live demo of new AdWords redesign will happen on May 24
A few weeks back I mentioned that AdWords is undergoing a much needed redesign, their first since 2008. The company has now announced that they'll be giving a live demo in their annual conference on May 24th of this year. According to Search Engine Land: "It is being built with Material Design, the design language Google uses for many of its consumer-facing apps like Gmail and Maps." What does this mean for search marketers? A potentially more user friendly, certainly prettier, AdWords platform. Search Engine Land

Business leaders say email marketing and owned websites are most effective

YouTube Introduces Virtual Reality And More
According to Social Media Today, not only are you able to record and post 360-degree video to YouTube, there will soon be a possibility to live-stream that 3D video for an audience. This is awesome news for music festivals like Coachella who count on the at-event experience to lend heavily to word of mouth promotion. This could also have implications for the real estate, sports, and entertainment industries, allowing marketers to make virtual experiences for their audiences to increase engagement and allow a try-before-you-buy scenario to play out where it previously wasn't possible. Social Media Today

Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)
Social media ads may not be the way to go when targeting millennials and Gen Z buyers. According to Social Times: "A new study by Harris Poll, commissioned by brand relationship manager Lithium Technologies, found that 74 percent of millennials (ages 20 through 39) and Gen-Z respondents (16 through 19) object to being targeted by brands on their social media feeds." For marketers, this means that finding more out-of-the box ways to target potential buyers is key to engaging this younger generation. Social Times

What were your top news stories this week?

If you have something to say, or something to share, send it my way @Tiffani_Allen or @toprank! I'll be back next week with more helpful news for your everyday marketing life.

Infographic via Social Media Today.

The post Online Marketing News: Social Yin & Yang, Instagram for Brands, Facebook Gives ROI appeared first on Online Marketing Blog - TopRank®.

Read More »

Social Media Visuals: How to Easily Create Visuals Without a Designer

ms-podcast196-donna-moritz-560

Do you use visuals in your social media? Want tools and tips to help you create images? To discover how to create great social media visuals when you’re not a designer, I interview Donna Moritz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]

This post Social Media Visuals: How to Easily Create Visuals Without a Designer first appeared on .
- Your Guide to the Social Media Jungle

Read More »

Does Paid Search Work for B2B Marketing?

Destroying money is a federal offence. If you're a B2B company, that’s exactly what you’re doing by running paid search campaigns without a strategy. Ouch! That said, the right approach can lead you down a path of high ROI... and away from a life lived in unflattering orange jumpsuits.

Read More »
css.php