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Tag Archives: internet technology

Your Guide to the #HashtagHolidays of 2016

On social media, every day seems to be a holiday. As the Social Media Manager for Sprout Social, I’ve witnessed plenty of brands engaging in a wide variety of the “national days” that pop up throughout…

This post Your Guide to the #HashtagHolidays of 2016 originally appeared on Sprout Social.

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TopRank Marketing’s 2016 Influencer Marketing Predictions

This year, headlines throughout the marketing blogosphere proclaimed that influencer marketing is “the next big thing.” At TopRank Marketing, we have been refining our influencer marketing strategy for nearly a decade. It’s our past, present, and next big thing. When done well, influencer marketing can boost brand credibility, provide valuable exposure for the brand and [...]

The post TopRank Marketing’s 2016 Influencer Marketing Predictions appeared first on Online Marketing Blog - TopRank®.

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Snapchat for Business: A Guide for Marketers

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Have you heard of Snapchat? Want to use it to connect with your customers? Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone. In this article, you’ll discover how to use Snapchat‘s features to connect with your customers. The Snapchat Demographic Before [...]

This post Snapchat for Business: A Guide for Marketers first appeared on .
- Your Guide to the Social Media Jungle

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Should I Hire a Social Media Agency?

The explosion of social media has driven companies to put a big focus on social media marketing over the past few years. You’ve probably heard an executive in your company at one point or another…

This post Should I Hire a Social Media Agency? originally appeared on Sprout Social.

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Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media. And in today’s socially connected world, marketers are increasing their use of earned media [...]

The post Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices appeared first on Online Marketing Blog - TopRank®.

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How to Handle Customer Complaints Via Social Media

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Are your customers leaving negative comments on social media? Do you need a plan to handle customer complaints? Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention. In this article you’ll find out how to deal with negative comments on social media. #1: Respond Quickly It’s important to [...]

This post How to Handle Customer Complaints Via Social Media first appeared on .
- Your Guide to the Social Media Jungle

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6 Tips for Writing Headlines That Drive Traffic

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Are your headlines performing as well as you’d like? Do you want to write more effective headlines? Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content. In this article you’ll discover six tips for writing effective headlines that drive traffic. #1: Begin With Numbers [...]

This post 6 Tips for Writing Headlines That Drive Traffic first appeared on .
- Your Guide to the Social Media Jungle

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Your Go-To Facebook Marketing Guide

Your marketing strategy should be social by design. Social media should be integrated into everything you do, not added at the end or offered on the side. With more than 1.55 billion monthly active users,…

This post Your Go-To Facebook Marketing Guide originally appeared on Sprout Social.

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10 Ways to Use the New LinkedIn Mobile App

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Have you tried out the new LinkedIn app? Do you want to make the most of its features? The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device. In this article, I’ll share 10 ways to use the new LinkedIn [...]

This post 10 Ways to Use the New LinkedIn Mobile App first appeared on .
- Your Guide to the Social Media Jungle

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12 Content Marketing Lessons Learned in 12 Years of Blogging

Happy 12th Birthday to TopRank Marketing’s Online Marketing Blog! In Malcom Gladwell’s book, Outliers: The Story of Success, he mentions the “10,000-Hour Rule”, which describes the key to achieving world class expertise in any skill as a matter of practicing for a total of 10,000 hours or so. By many definitions, this humble marketing blog [...]

The post 12 Content Marketing Lessons Learned in 12 Years of Blogging appeared first on Online Marketing Blog - TopRank®.

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