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Tag Archives: internet technology

Exploring Online Shopping Behavior: How website characteristics affect likelihood of purchase and basket value on ecommerce sites

How do characteristics of ecommerce websites affect visitor shopping behavior and likelihood to purchase? Despite the multitude of different ecommerce types and website design features available, a recent study finds some general principles that ecommerce stores can test for themselves.

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The Definitive Guide to Measuring Your First Paid Social Campaign

Paid and promoted social media posts can help you cut through all that deafening social media noise. That is, if you're tracking your efforts and iterating and optimizing as you see fit. If that feels like an impossible feat, this guide will help, erm, guide you.

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The 11 Best Free Email Marketing Tools

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not Read more...

This post The 11 Best Free Email Marketing Tools originally appeared on Sprout Social.

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Meet Team Sprout: Arnita, Senior Product Manager

As social media evolves, Team Sprout is constantly working to enhance our platform and build new features to help organizations streamline their social media Read more...

This post Meet Team Sprout: Arnita, Senior Product Manager originally appeared on Sprout Social.

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[eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success

Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn out dozens of perfect pastries. Cooking up quality content isn’t easy either. Much like crafting a [...]

The post [eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success appeared first on Online Marketing Blog - TopRank®.

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3 Ways to Grow Your Audience on Snapchat

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Do you want more followers on Snapchat? Are you taking advantage of every connection option? Using the right tools to their fullest potential will grow your following and increase the chances that others will discover your Snapchat profile. In this article, you’ll discover three ways to grow your audience on Snapchat. #1: Make an In-Person Connection [...]

This post 3 Ways to Grow Your Audience on Snapchat first appeared on .
- Your Guide to the Social Media Jungle

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The Science of Creating Highly Shareable Roundup Posts [INFOGRAPHIC]

Wading through the 2 million+ blog posts that get published on a daily basis is a helluva job. Which is why stumbling upon a great round-up post is like striking gold. As a content marketer, publishing your own top-notch roundup posts can do wonders for your metrics, not to mention you'd be doing your readers a solid by giving them a goldmine of what they're searching for. But what makes a great roundup post anyway? The folks at Siege Media have the answer, and they've packaged it up for you in an ever-so-delightful infographic. Check it out, and help your fellow marketers find the best, most relevant content to them.

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How to Run an Actual Engaging Twitter Contest

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward Read more...

This post How to Run an Actual Engaging Twitter Contest originally appeared on Sprout Social.

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What Twitter’s Change in Character Count Could Mean for Social Media Marketers

Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limit—giving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would [...]

The post What Twitter’s Change in Character Count Could Mean for Social Media Marketers appeared first on Online Marketing Blog - TopRank®.

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2016 Social Media Marketing Industry Report

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Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or Snapchat? Thinking of getting into live video? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. This industry report also shows you which social tactics are most effective and [...]

This post 2016 Social Media Marketing Industry Report first appeared on .
- Your Guide to the Social Media Jungle

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