With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied today.Read More »
Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto Read more...
This post Social Media News You Can Use: Millennial Marketing originally appeared on Sprout Social.Read More »
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Announces New Business Tools: Instagram unveiled new business profiles, which feature a Contact button, access to insights, [...]
This post Instagram Launches Business Profiles: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle
Remaining scrappy is all about simplifying your marketing efforts down to what’s really important, executing your plan in the most effective way and always welcoming new Read more...
This post #SproutChat Recap: How to Get Scrappy with Digital Marketing originally appeared on Sprout Social.Read More »
How Snapchat Became a Social Media Unicorn (Infographics)
Unfortunately, SocialTimes isn't referring to the mythical, fuzzy, four-legged cuddle stallions we've come to know and love. "In the tech world, unicorns are private startups that reach at least a $1 billion valuation. E-commerce has the most unicorns, with 25 percent of the total pool, while 18 percent are in internet software and services and just 5 percent are in social media. No social media unicorn seems to get more attention than Snapchat, which was recently valued at $16 billion." It would appear unicorns are more common than we were led to believe. SocialTimes
Official: Instagram adds business profiles, will tell brands how many times their organic posts are shown
Instagram has finally made it official - businesses can now have business profiles on the platform. Those profiles come with the benefits you'd expect in terms of tracking. Business pages will be able to track impressions (not views, as the Marketing Land was sure to emphasise) and understand the breakdown of their follower base according to age, gender and location. Marketing Land
Periscope Now Lets Users Moderate Comments During Broadcasts
Periscope has announced that users are now able to flag comments as abuse or spam during broadcasts. The popular live streaming service is allowing this moderation in true American fashion - by popular vote. Once a comment is flagged as abuse or spam, the application surveys a random selection of viewers for their vote - is this comment truly inappropriate? This could be a big turning point for moderation on social media, live-streaming in particular, effectively shortening the review time for flagged content. As Periscope commented: "There are no silver bullets, but we’re committed to developing tools to keep Periscope a safe and open place for people to connect in real-time." SocialTimes
Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
Staying true to form in the commitment to mobile-friendliness, Google is planning to take mobile page speed into account when determining mobile rankings. In the last few years, Google has made leaps and bounds to ensure that sites that promote a good user experience on mobile are easy to find on mobile search, and benefit from that elevated search status. For web developers, this means that designing for mobile isn't only important for rankings now, but it will be even more so in the months to come. Search Engine Land
Facebook Pages Paid for 31.68% of Total Reach in April (Report)
According to SocialTimes, "social analytics and reporting firm Locowise found that 43.28 percent of the 5,000 Facebook pages it studied in April used Facebook advertising, which accounted for 31.68 percent of their total reach." This validates the all-too-well known mantra repeated by digital marketers everywhere -- Facebook is increasingly becoming pay to play. The report also found that organic posts were only reaching, on average, 10.71 percent of a page's total audience -- down over six percent from March to April alone despite reported overall increases in organic reach. SocialTimes
Snapchat's redesigning Discover to make it more like a newsstand
Who doesn't love a good, old fashioned newsstand? Browsing the racks of shiny covers and pretty images, picking out the latest news, gossip or entertainment for your reading pleasure was once America's favorite way to consume content. Snapchat is picking up on that intrinsic desire to browse by switching up their 'Discover' feature to be more like a newsstand. Will this mean more content impressions and engagements for publishers? If so, we can expect to see even more exciting content coming from the app's top publishing partners. Digiday
Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million
After four years, it has finally happened -- Snapchat has surpassed Twitter's daily users, according to a Bloomberg story. AdWeek also added some additional information, saying "Snapchat has grown 50 percent year-over-year in daily users, up from 100 million at this time in 2015." With the new developments we're seeing out of the app, coupled with the stagnant growth Twitter is reporting, it's reasonable to assume that the social landscape could be seeing some big changes in the year to come in terms of market leaders and marketing strategy. AdWeek
What were your top online marketing news stories this week?
Stay tuned, next week I'll have more entertaining marketing news for your enjoyment and, of course, lovely video commentary featuring the talented Mr. Josh Nite. Have something to share? Tweet me @Tiffani_Allen or @toprank!Read More »
Are you planning to release a book, podcast, or other product? Want to make your launch a success? To discover how he launched his latest bestselling book, I interview Michael Hyatt. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]
This post Launch Strategy: A Case Study in How to Move People to Action first appeared on .
- Your Guide to the Social Media Jungle
Look, I get it. You want more traffic. (Just like every other blogger on the planet.) But here’s the big question: Do you actually deserve more traffic? You see, traffic doesn’t care how much you want it. It doesn’t care how long you’ve waited. Traffic only comes to those who truly commit to understanding how(...)Read More »
What’s a marketer to do? We heard that influencer marketing was the next big thing. We heard about companies getting amazing results with it. But it seems you can’t go anywhere online recently without seeing headlines like this: And this: Note the social shares on those two articles: 242,000 for the first one and nearly [...]
The post Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program appeared first on Online Marketing Blog - TopRank®.Read More »
Is there a blogger inside you, waiting to emerge? Need tips for producing more content? Writing quality content will help you attract more customers and increase your visibility. In this article, you’ll discover five ways to find more time to blog. #1: Commit to a Niche When you’re committed to a particular niche, it’s easier [...]Read More »