Twitter is one of the most established social media platforms available to businesses today, which has created a lot of stiff competition. As a result, trying to differentiate yourself from the millions of other companies…Read More »
[Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.] Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax. Today’s [...]
The post 3 Examples of Brands Using Podcasts to Increase Sales, Offer Value & Build Audiences appeared first on Online Marketing Blog - TopRank®.Read More »
Do you have a local business page on Facebook? Want to reach more local customers? Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs. In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers. [...]
This post Facebook Professional Services: How Your Local Business Can Rank first appeared on .
- Your Guide to the Social Media Jungle
Instagram, with more than 40 billion images shared and 400 million monthly active users, generates an average of 80 million photos per day. The mobile-based photo- and video-sharing social network powers the sharing of images…Read More »
Here at Sprout, we put a strong emphasis on helping employees grow: as new professionals, as managers and as part of the team. It’s particularly rewarding to see the growth of team members for whom…Read More »
We often have new customers ask us what the best approach is for breaking the code of content promotion. Is it purely organic reach, social amplification or is paid promotion the way to go? The short answer is, all of these and more. When content marketing first hit the market, brands used it as an [...]
The post How to Decode The Connection Between Organic & Paid Content Promotion appeared first on Online Marketing Blog - TopRank®.Read More »
We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)! As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider. The Judges Our judges include Ann Handley (chief content officer for MarketingProfs, author of [...]Read More »
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The below image has a somewhat small font size on it. You can see the full sized version by clicking here.
Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.
As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.
The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.
"The biggest three challenges for us still will be mobile, mobile, mobile" - Google's Amit Singhal