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Tag Archives: internet technology

#SproutChat Recap: Supporting & Rewarding Your Brand Advocates

You already know that having brand advocates is beneficial for your organization. But, how do you secure longterm advocacy? It starts by putting forth tactics and strategies Read more...

This post #SproutChat Recap: Supporting & Rewarding Your Brand Advocates originally appeared on Sprout Social.

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Online Marketing News: Marketer’s Don’t Trust Data, Twitter Carousel and IBM Gets Smarter

idg survey infographic

idg survey infographic

Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data
New data has shown that most marketers use six or more measurement tools, but don't trust the data they're collecting. As it becomes increasingly popular to employ more than one analytics tool to help determine the ROI of your digital efforts, with 78% of marketers surveyed planning to adopt an attribution solution in the next two years, this comes as somewhat of a surprise. It begs the question, is it the data we can't trust or the interpretation? Convince and Convert

Twitter is testing carousel ads again, but a different type
The carousel is back, and not just at your local carnival. Twitter is testing out carousel ads yet again, allowing advertisers to include up to 20 Tweets. According to Marketing Land: "Brands can pick one of their own tweets, including their ads, to appear in a carousel, but they’re not limited to their own content. They can also pull in tweets from creators who are part of Twitter-owned Niche’s influencer program. And if they get a regular user’s permission, they can include that person’s tweets as well." This could be a big change for the better for influencer marketers. Marketing Land

IBM announces Watson-powered ads that think
IBM's The Weather Company plans to launch ads this fall that allow consumers to conduct remote, brand-related conversations with their expert computer via text or voice. This is a big development in online advertising, as the medium becomes increasingly smart and interactive. This could mean bigger and better things for marketers who sell complex products, or are generally curious to know what their buyers are really needing to know. Marketing Land

34% of b2b marketers say email is effective content

Google launches AdWords conversion data import solution for Salesforce
Analytics junkies of the world, unite! Google is launching AdWords conversion data for Salesforce, allowing the two platforms to sync natively rather than through various available plugins. This means better reporting -- especially the ability to tie campaigns to lead performance. This is a much needed capability between AdWords and Salesforce, and will make a difference for marketers concerned with conversion rate optimization. Search Engine Land

Streaming Video Spending to Rise by Double Digits This Year
According to eMarketer, "spending on streaming services will go up by 22% this year compared to 2015. Consumers will spend $6.62 billion on services like Amazon Prime, Hulu and Netflix." This will surpass DVD sales, making video streaming the most popular consumer method of consuming video. What can this mean for marketers? Investing on advertising on live-streaming platforms could win you more impressions with the new generation of digital media consumers, but the rise of ad-blocking software is still a consideration that needs to be made. eMarketer

Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
In more news from Google, Search Engine Land says: "Google has started testing product filter buttons for product listing ads in the search results, including a special “In Store” filter for Local Inventory Ads. Merkle RKG spotted the test, saying the filter buttons appear to show up when superlatives like “best” or “top” or other qualifying adjectives are not used in the query." This could be a big win for retailers who sell in store and online. Search Engine Land

What were your top marketing news stories this week?

I'll be back next week with more marketing news and delightful banter. Have something to add? Tweet me @Tiffani_Allen or @toprank!

 

The post Online Marketing News: Marketer’s Don’t Trust Data, Twitter Carousel and IBM Gets Smarter appeared first on Online Marketing Blog - TopRank®.

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Influencer Marketing: What You Need to Know to Get Started

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Does your company work with influencers? Want to incorporate influencers into your marketing? To discover what you need to know about influencer marketing, I interview Lee Odden. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]

This post Influencer Marketing: What You Need to Know to Get Started first appeared on .
- Your Guide to the Social Media Jungle

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3 Major CRO Challenges & How to Overcome Them

ConversionXL asked 722 CRO practitioners to answer 48 questions about their industry and challenges. The result? A ton of interesting data along with three core issues: a lack of budget from top execs, a lack of time and accountability and a genuine lack of optimization know-how. Sound all too familiar? Read on for solutions.

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5 Myths of Traffic Generation That Seriously Need to Die

Can I be straight up with you? 95% of the advice on the web about how to increase your website traffic is totally useless. It’s outdated, overly simplified, or just plain wrong. Here’s how I know: Over the last eight years, the sites I’ve built have received over 200 million page views. I’ve also worked(...)

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Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden

“We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from neuroscience to content marketing. There’s probably a poster of it you can hang on your office door. Probably with a picture of an adorable kitten, or perhaps a whale jumping over a [...]

The post Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden appeared first on Online Marketing Blog - TopRank®.

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6 Video Tools to Ignite Your Social Marketing

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Do you want to bring more pop to your social media marketing? Looking for video tools to help? The right tools make it easy to create engaging video content. In this article, you’ll discover six tools to create and improve your social media videos. #1: Animoto to Create Video Compilations Animoto allows you to create [...]

This post 6 Video Tools to Ignite Your Social Marketing first appeared on .
- Your Guide to the Social Media Jungle

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Customer-centric Marketing: How market research and listening to customers informs website optimization

This week, our sister company MarketingSherpa has a team of reporters at IRCE 2016, hosting the official Media Center of the ecommerce event. Courtney Eckerle, Senior Managing Editor, MarketingSherpa, sat down with Matt Clark, Global Head of eCommerce and Digital Marketing, Newark element14, to discuss how marketers can watch and listen to their customers to discover pain points on their sites and in their purchase funnels.

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7 Instagram Best Practices to Build Your Audience

There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing Read more...

This post 7 Instagram Best Practices to Build Your Audience originally appeared on Sprout Social.

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[eBook] Patient-First Marketing: Understanding the Anatomy of a Successful Strategy

Every function of the human body is supported by essential organs like the heart, brain and lungs. Without these vital organs, one simply can’t survive. Similarly, there are key components that are the lifeblood of a successful healthcare marketing strategy in today’s digital world. Healthcare marketers are well aware of the major changes that the [...]

The post [eBook] Patient-First Marketing: Understanding the Anatomy of a Successful Strategy appeared first on Online Marketing Blog - TopRank®.

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