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Tag Archives: internet technology

How to Get Started on the Most Popular Social Media Networks

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Are you starting a new social media presence? Do you know what to share on each platform? In this article, you’ll discover tips to guide your posting on six social media networks. #1: Start a Conversation on Facebook People typically use Facebook to catch up on news and chat with friends. If you want to [...]

This post How to Get Started on the Most Popular Social Media Networks first appeared on .
- Your Guide to the Social Media Jungle

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Is Egocentric Copy Alienating Your Prospects?

Are you guilty of writing egocentric copy? Take a gander at one of your landing pages. Does it reference "we" a lot, but not your audience? Does it make you feel all smart and fuzzy inside when you read over what you've written? If you answered yes to either of these questions (or both — yikes!) then you may be an egocentric copy offender. It's okay, the first step is admitting it. The second step? Fixing it. And we'll show you how.

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Live From MarketingSherpa Summit 2016: Humana on the power of iterative testing

Read on to learn more about Mike Loveridge of Humana's presentation at MarketingSherpa Summit 2016 about iterative testing.

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28 Social Media Statistics Every Marketer Should Know

Social media is a much more analytical channel than some may think, and there are a ton of statistics you should keep in mind as a marketer. These social media statistics can help you benchmark how…

This post 28 Social Media Statistics Every Marketer Should Know originally appeared on Sprout Social.

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Lee Odden Educates B2B Marketers on SEO for Content Marketing

As content marketing professionals, most of us would consider SEO a highly technical domain. Best leave that to the real nerds, right? Wrong. Google, Bing and all the other search engines have significantly altered their algorithms in the past few years. And these changes continue to favor the highest quality content, often rewarding smart content marketers [...]

The post Lee Odden Educates B2B Marketers on SEO for Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Prospect Using Twitter, LinkedIn, and Facebook

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Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media. #1: Research Your Prospects Researching prospects is critical [...]

This post How to Prospect Using Twitter, LinkedIn, and Facebook first appeared on .
- Your Guide to the Social Media Jungle

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Facebook to Open Instant Articles to All Bloggers: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Opens Instant Articles Program to All Publishers: Facebook “will be opening up the Instant Articles program to [...]

This post Facebook to Open Instant Articles to All Bloggers: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno

With more than 25 years of experience on the front lines of creative campaign development, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, “Feeding the Content Beast” this past Wednesday, he artfully explained how content marketers can apply lessons from Netflix [...]

The post Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno appeared first on Online Marketing Blog - TopRank®.

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#SproutChat Recap: Social Media Ads for B2B

Navigating advertising options on social media is increasingly becoming more and more complicated. There are an abundance of segmentations to define and factors to weigh. Even with improved targeting features, social media advertising is still primarily being conducted…

This post #SproutChat Recap: Social Media Ads for B2B originally appeared on Sprout Social.

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Online Marketing News: Mobile is Fruitful for Email, the Popularity of Influencer Marketing, and Digital Shopping Trends

Mobile Proves to Be Fruitful for Email [Infographic] Anyone who owns a smartphone will not be surprised to learn that more and more people are opening and interacting with email through their mobile device. The opening statement of the writeup accompanying this infographic says it all: “The mobile channel produces fertile results in terms of [...]

The post Online Marketing News: Mobile is Fruitful for Email, the Popularity of Influencer Marketing, and Digital Shopping Trends appeared first on Online Marketing Blog - TopRank®.

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