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Tag Archives: internet technology

YouTube Adds Live Video to Mobile App: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Brings Live Streaming to Mobile: YouTube will be “bringing the power of live video to creators everywhere” [...]

This post YouTube Adds Live Video to Mobile App: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit

We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking. We unconsciously change the way we search on a computer or a text search compared to when we search with our voices. With the growing interest of [...]

The post What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit appeared first on Online Marketing Blog - TopRank®.

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Online Marketing News: Perfect Headlines, Lonely Tweets and Virtual Reality

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Creating the Perfect Headline [Infographic]
80% of readers never get past the headline, it's important to make it count. So, how do you create the perfect headline? There are a handful of rules, keep it short, be interesting, and use numbers to name a few. This infographic has the formula to make a great headline, and some helpful explanations along the way. Social Media Today

59% Of Content Shared On Twitter Will Never Be Clicked
According to a recent study by Columbia University and the French National Institute, 59% of Tweets are never clicked. That's not great news for marketers, especially those who rely on Twitter as an integral part of their marketing strategy. The good news? There are types of content that encourage engagement on Twitter, like using a helpful and interesting headline. To do well, make the most important point of your story be your headline. Search Engine Journal

Advertisers Look to Harness Virtual Reality for Marketing Boost
With the decreasing cost of virtual reality headsets, virtual reality marketing has been on the rise. Companies that sell based on experience, like travel and automobile brands, are taking advantage of this relatively new technology to help immerse their customers in their brand story. And since the sales of virtual reality headsets are projected at $1 billion this year, it's not surprising that more consumer brands are jumping in. This technology isn't only useful for B2C customers, however. B2B organizations, especially those with a long sales cycle and a complex product, can benefit from the 'show, don't tell' nature of virtual reality. Bloomberg Technology

Snapchat opens its ad floodgates to marketers
According to PR Daily, "On Monday, the company launched “Snapchat Partners”—an application programming interface (API) that will connect marketers to ad tech developers who can build custom buying and management tools. Marketers can also partner with a vetted creative agency that can produce enticing ads." With the network growing quickly, and advertisers' rising interest, it's worth checking out the potential uses for Snapchat as part of an integrated social marketing strategy. PR Daily

inbound and outbound marketing

Facebook to Debut Canvas Organic Page Posts June 22
On Wednesday, Facebook debuted organic Canvas page posts. Meaning, when an advertiser creates a Canvas ad, they can opt to share it as an organic post on their brand's page. These full screen ads have some pretty impressive initial statistics, like a combined viewing time of 100 years in 3 months, and an average visit of 31 seconds. SocialTimes

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity
Despite discussion in the digital community about Twitter backing off on Periscope, the brand has shown a renewed investment after Periscope's recent media attention. According to AdWeek, "the company on Wednesday unveiled 140-second videos to its platform, conceptually mirroring the social platform's 140-character limit for text-based messaging." For marketers, this shows that live streaming is alive and well, so to speak, and certainly worth consideration in terms of digital marketing strategy. AdWeek

Instagram Adding Translation Button
Instagram announced the addition of a translation button which will roll out in about a month. According to the photo sharing platform, "the Instagram community has grown faster and become more global than we ever imagined." This addition will allow users, and potentially brands, to interact on a global level without the barrier of speaking different languages. SocialTimes

What were your top online marketing news this week?

I'll be back next week with more online marketing news! Have something to add? Tweet me @Tiffani_Allen or @toprank.

The post Online Marketing News: Perfect Headlines, Lonely Tweets and Virtual Reality appeared first on Online Marketing Blog - TopRank®.

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Facebook Instant Articles: How to Get Started

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Have you seen Facebook Instant Articles? Are you curious about how to publish them? To discover how to get started using Facebook Instant Articles, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]

This post Facebook Instant Articles: How to Get Started first appeared on .
- Your Guide to the Social Media Jungle

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Add a Branded Content Tag to Verified Facebook Page Posts

Facebook recently made updates to their Branded Content Policy, which requires verified Pages to apply a Branded Content Tag to posts featuring a third Read more...

This post Add a Branded Content Tag to Verified Facebook Page Posts originally appeared on Sprout Social.

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Meet Team Sprout: Jordan, Product Education Specialist

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding their business Read more...

This post Meet Team Sprout: Jordan, Product Education Specialist originally appeared on Sprout Social.

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21 Dumb Mistakes to Avoid When Writing Your First E-book

Admit it. You’ve thought about writing an e-book. In fact, you’ve already imagined the front cover. You can see the main title, and underneath, your name. And when you picture it, you feel a ripple of pride. An e-book would be a big step up for you as a writer. Because while blog posts are(...)

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Search Marketing at its Finest: A Preview to #MNSummit 2016

“There is no black magic to successfully attracting customers via the web.” – Rand Fishkin, Wizard of Moz For digital marketers, this quote rings all too true. For this reason, successful digital marketing requires constant self and team education and a willingness to experiment with groundbreaking tactics. In our quest to grow online ranking, traffic [...]

The post Search Marketing at its Finest: A Preview to #MNSummit 2016 appeared first on Online Marketing Blog - TopRank®.

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5 Tools to Measure Social Media ROI

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Do you struggle to determine an accurate ROI in social media marketing? Wondering which of your social media campaigns are most profitable? It’s important to know whether or not the money you’ve invested in your social media marketing has provided a return that’s worth what you’ve put in. In this article, you’ll discover 5 tools to help you [...]

This post 5 Tools to Measure Social Media ROI first appeared on .
- Your Guide to the Social Media Jungle

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How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using Aristotle’s Logic

In 1954, Phillip Morris created the Marlboro Man. The company used a repeatable strategy that is based on Aristotle's writings, which marketers can still use today.

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