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Tag Archives: internet technology

Lee Odden Educates B2B Marketers on SEO for Content Marketing

As content marketing professionals, most of us would consider SEO a highly technical domain. Best leave that to the real nerds, right? Wrong. Google, Bing and all the other search engines have significantly altered their algorithms in the past few years. And these changes continue to favor the highest quality content, often rewarding smart content marketers [...]

The post Lee Odden Educates B2B Marketers on SEO for Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Prospect Using Twitter, LinkedIn, and Facebook

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Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media. #1: Research Your Prospects Researching prospects is critical [...]

This post How to Prospect Using Twitter, LinkedIn, and Facebook first appeared on .
- Your Guide to the Social Media Jungle

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Facebook to Open Instant Articles to All Bloggers: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Opens Instant Articles Program to All Publishers: Facebook “will be opening up the Instant Articles program to [...]

This post Facebook to Open Instant Articles to All Bloggers: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno

With more than 25 years of experience on the front lines of creative campaign development, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, “Feeding the Content Beast” this past Wednesday, he artfully explained how content marketers can apply lessons from Netflix [...]

The post Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno appeared first on Online Marketing Blog - TopRank®.

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#SproutChat Recap: Social Media Ads for B2B

Navigating advertising options on social media is increasingly becoming more and more complicated. There are an abundance of segmentations to define and factors to weigh. Even with improved targeting features, social media advertising is still primarily being conducted…

This post #SproutChat Recap: Social Media Ads for B2B originally appeared on Sprout Social.

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Online Marketing News: Mobile is Fruitful for Email, the Popularity of Influencer Marketing, and Digital Shopping Trends

Mobile Proves to Be Fruitful for Email [Infographic] Anyone who owns a smartphone will not be surprised to learn that more and more people are opening and interacting with email through their mobile device. The opening statement of the writeup accompanying this infographic says it all: “The mobile channel produces fertile results in terms of [...]

The post Online Marketing News: Mobile is Fruitful for Email, the Popularity of Influencer Marketing, and Digital Shopping Trends appeared first on Online Marketing Blog - TopRank®.

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Nurturing Leads With Social: How to Warm Up Your Following

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Do you engage with your customers and prospects on social media? Want tactics to warm up your leads? To discover how to move people from fans to customers, I interview Kim Walsh-Phillips. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

This post Nurturing Leads With Social: How to Warm Up Your Following first appeared on .
- Your Guide to the Social Media Jungle

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Why Your AdWords Competitors Are Making More Money Than You

Does it sometimes feel like everyone is making that green but you? Maybe it's because they are. And maybe it's because you aren't. Whether you’re trying to generate leads or make ecommerce sales, there’s an AdWords competitor who’s able to spend more than you to acquire new business. And more spend equals more revenue, right? Well, not exactly. In fact, a fresh perspective on your Adwords approach can maximize a modest budget. Ka-ching!

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Sprout Social Integrates New Twitter Tools to Improve Customer Service

More than 80% of customer service conversations on social happen on Twitter, which means brands have a unique opportunity to communicate directly with their customers on this channel. Over the past year, Sprout Social and…

This post Sprout Social Integrates New Twitter Tools to Improve Customer Service originally appeared on Sprout Social.

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Is Your WordPress Blog Slower Than You Think? (And How to Fix It)

Infuriating, isn’t it? When a site loads so slowly you want to throw your computer out of the window. Entire seconds pass before anything at all appears in your browser, and you start to wonder if the site even exists! When it does respond, watching the site appear piece by piece is like a form(...)

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