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Tag Archives: internet technology

Is Your Digital Marketing Strategy Red Carpet Worthy?

The music. The movies. The stars. The glitz. The glam. And, of course, the flawless—or sometimes flawed—red carpet looks. Oh yes. It’s Oscar Season. What’s been dubbed as “Hollywood’s Biggest Night” is set for the eve of Sunday, Feb. 28. And while watching one of your favorite stars take home a golden statue can be [...]

The post Is Your Digital Marketing Strategy Red Carpet Worthy? appeared first on Online Marketing Blog - TopRank®.

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A Primer for Writing Promotional, Informative and Entertaining Content that Captivates Readers

Read Part II of a primer on best practices for writing promotional, informative and entertaining content that captivates readers.

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How to Create a Snapchat Geofilter for Your Event

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Have you heard of Snapchat geofilters? Want to use them to promote an event or your business? Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define. In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several [...]

This post How to Create a Snapchat Geofilter for Your Event first appeared on .
- Your Guide to the Social Media Jungle

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4 Little-Known Tools to Curate and Publish Content

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Is curated content part of your social media marketing? Looking for new ways to collect and share curated content? New tools are changing the way marketers compile and deliver handpicked content to their social media audiences. In this article you’ll discover four unique ways to curate social media content on Medium, Twitter, SlideShare, and your [...]

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- Your Guide to the Social Media Jungle

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Facebook Marketing 201: Increase Your Facebook Reach

As social media marketers, it’s easy to consume yourself with the number of Likes, comments and shares each post receives. But your analysis shouldn’t end there. While important in their own right, each of those…

This post Facebook Marketing 201: Increase Your Facebook Reach originally appeared on Sprout Social.

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Meet Team Sprout: Matt Born, Designer

Matt Born’s official title is Designer, but throughout his three years at Sprout, he’s worked across both the engineering and design teams to tackle front-end development, visual design and now product design for Bambu–our employee…

This post Meet Team Sprout: Matt Born, Designer originally appeared on Sprout Social.

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Empathy in Content Marketing: Three Stories to Tell Your Audience

You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can speak to them on a personal level. For example, I can use my astounding powers [...]

The post Empathy in Content Marketing: Three Stories to Tell Your Audience appeared first on Online Marketing Blog - TopRank®.

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Dear Abby: I Need (Marketing) Relationship Advice [PODCAST]

Mike King of digital marketing agency iPullRank is that friend you go to when your heart is aching and you need (marketing) relationship advice. In this episode of the Call to Action podcast, Mike shares how you can build long-last relationships with your leads… because no one wants a marketing equivalent of a one-night stand.

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How to Increase Your Online Presence in 30 Minutes a Day

Working on your online presence has much in common with training your body–a short, daily workout brings more results than a long training session once every two weeks. The secret of success is consistency, so…

This post How to Increase Your Online Presence in 30 Minutes a Day originally appeared on Sprout Social.

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Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers

Last week at the Content2Conversion conference, Heidi Bullock, VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to [...]

The post Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers appeared first on Online Marketing Blog - TopRank®.

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