Home / Tag Archives: internet technology (page 330)

Tag Archives: internet technology

The Ultimate Content Machine: How We Used Google Docs to Develop 307,000 Words of Spectacular Content

Know what’s tougher than creating great content? Creating it at scale. But that’s exactly what’s needed if you’re serious about building a popular blog. And almost every successful blogger reaches a point where they realize they can’t do it alone. (After all, how many large blogs can you name where the owner still writes every(...)

Read More »

Understanding the Impact of Artificial Intelligence on SEO

Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, RankBrain is a machine learning artificial intelligence system. RankBrain came upon us quickly, and a [...]

The post Understanding the Impact of Artificial Intelligence on SEO appeared first on Online Marketing Blog - TopRank®.

Read More »

4 Ways to Improve Your Facebook Ad Campaigns

gb-improve-facebook-ads-600

Do you use Facebook ads? Looking for tips to get a better return on your investment? With a few tweaks, you can increase the chances that your Facebook ad campaigns will succeed. In this article, you’ll discover four ways to improve your Facebook ad campaigns. #1: Monitor Frequency Before Making Changes Often businesses will create Facebook [...]

This post 4 Ways to Improve Your Facebook Ad Campaigns first appeared on .
- Your Guide to the Social Media Jungle

Read More »

6 Video Marketing Tips to Maximize Your Impact

jk-video-marketing-600

Do you use video content in your social media marketing? Wondering how to optimize your videos to get more views and engagement? In this article, you’ll discover six tips to help you improve the performance of your video content. #1: Entice Viewers to Click in 7 Seconds To get more eyeballs on your videos, the [...]

This post 6 Video Marketing Tips to Maximize Your Impact first appeared on .
- Your Guide to the Social Media Jungle

Read More »

Meet Team Sprout: Blake, Head of Infrastructure

Here at Sprout, we believe that part of a meaningful career is knowing the impact your work has on the big picture. As an Read more...

This post Meet Team Sprout: Blake, Head of Infrastructure originally appeared on Sprout Social.

Read More »

What the Instagram Algorithm Means for Your Business

Instagram is an insanely popular mobile destination, so it’s not unusual for it to pop up in online and offline conversations. But lately you’ve Read more...

This post What the Instagram Algorithm Means for Your Business originally appeared on Sprout Social.

Read More »

How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

As the old joke goes, there are two seasons in my home state of Minnesota: Winter and Road Construction. Right now, we are smack in the middle of the latter. I’m a guy who doesn’t like pony-sized potholes on my streets. So I try to make peace with the endless lane changes, reroutes, and slow-downs. But [...]

The post How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing appeared first on Online Marketing Blog - TopRank®.

Read More »

How to Get Your LinkedIn Ads to Reach More Small Businesses

aw-linkedin-small-businesses-600

Do you want to reach LinkedIn users who work at small- or medium-sized businesses? Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Why Company Size Targeting Doesn’t Always Work One of the most useful targeting filters within LinkedIn advertising is the [...]

This post How to Get Your LinkedIn Ads to Reach More Small Businesses first appeared on .
- Your Guide to the Social Media Jungle

Read More »

How I Learned to Start Loving Social Media’s Darkside

I'm baaaaaaack.

Organic Listings

What a fun past couple years it has been in the digital marketing landscape; we've seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was last writing for SEObook we were still believing in the timelines provided by Google employees on when Penguin was going to run next. Remember that? Oh, the memories.

Idiot Proof SEO Concepts You Better Not Screw Up For Me

The reason I'm back is to share a tip. Normally I don't share SEO tips because by sharing information on a tactic, I end up burning the tactic and killing whatever potential usable market value remained on its shelf life. Why share then? Because this isn't something you can kill; it involves people. And killing people is bad. To explain how it works though, I need to explain the two concepts I'm smashing together like chocolate and peanut butter.

Keepin' it REAL.

Chocolate

The chocolate, aka Influencer Marketing – my definition of influencer marketing is having someone tell your story for you. Some people view influencer marketing as paying someone like Kim Kardashian $50,000 to post a picture of herself on Instagram holding a sample of your new line of kosher pickles. While that does fit under my definition as well, I consider that aspirational influencer marketing since her audience is primarily comprised of being aspiring to be Kim. Also equally valid is having Sally your foodie neighbor posting that picture in exchange for getting a free jar of those delicious pickles; in this particular case though the influence would be considered peer level influence since Sally's audience is going to be comprised largely of people that view Sally as their equal, and possibly recognize that Sally as a foodie knows her food. Personally, I am biased, but I prefer lots of peer influence campaigns than a single big budget aspirational influence campaign, but I digress. If you want to learn a lot more about differences in the campaign types, I spoke with Bronco on the ins and outs of influence.

Peanut Butter

The peanut butter, aka Online Reputation Management, aka ORM – while I would hope reputation management doesn't need to be specifically defined, I'll define it anyhow as changing the online landscape for the benefit of a client's (or your own) reputation. Peanut butter is a really good analogy for ORM because a lot of work gets spread around in a lot of directions, from creating hundreds of thousands of properties designed to flood the SERPs and social channels as a tail that wags the dog, to straight up negative SEO. Yeah, I said it. If negative SEO wasn't made so much more available due to Panda, Penguin, and the philosophical neative a priori shift, in ORM would not be the industry that it is today.

So what's the tip? You can combine these two concepts for your clients, and you can do it in a variety of different ways. Let's walk through a few…

POSITIVE/BENIGN Focus

  1. Use aspirational influence to find a blogger/writer to talk about your client or product.
  2. Use peer influence indirectly to let a more difficult to approach blogger/writer “discover” your client and write about him or her.
  3. Use aspirational influence as a means to gain links to some properties. Seriously, this works really well. Some audiences will write a series of articles on whatever certain individuals writes about.
  4. Use peer influence to change tone/meaning of a negative article to something more benign.
  5. Use peer influence to find bloggers/writers to discuss concepts that can only be disucssed by referencing you or your client.

NEGATIVE Focus

  1. Use peer pressure influence to get material removed.
  2. Use aspirational influence to change the mind of blogger/writer (think politics – this works).
  3. Use peer influence to change links from one target to another in source material (this occurs quite a bit on Wikipedia too).
  4. THE TRUMP® CARD©: Use aspirational influence and peer influence in combination, which I call compulsion marketing, to inspire frightening movements and witchunts (coordinated DOS attacks, protests, crap link blasts, et al).

My business partner at my influencer marketing network Intellifluence, Terry Godier, and I also refer to some of the above topics under the umbrella of dark influence. I'm sure this list isn't even close to exhaustive, mainly because I don't want to go too deep on how scary one can get. If you need to address such things, I still take on select ORM clients at Digital Heretix and can help you out or refer you to a quality professional that will. Combining concepts and tactics is often a lot more fun than trying to approach a tactic singularly; when possible, work in multiple dimensions.

Think of a way that I missed or some cool concepts that could be paired to be more powerful? Let me know on Twitter.

Cheers,
Joe Sinkwitz

Categories: 

Read More »

Selling the Click vs. Selling the Product: Which Strategy is More Effective for a Text-Based PPC Ad?

Ad text optimization can drive massive ROI. Here's how one text ad generated a 102% increase in conversion for an event-based organization.

Read More »
css.php