Home / Tag Archives: internet technology (page 329)

Tag Archives: internet technology

8 Snapchat Content Ideas That Your Fans Will Love

jsb-snapchat-content-600

Do you want to use Snapchat? Are you struggling to come up with content ideas? In this article, you’ll discover eight ways to create Snapchat content that brings your account to life. #1: Do a “10 Snap Questions” Interview For this content hack, interview people one 10-second snap at a time. The “10 snap questions” [...]

This post 8 Snapchat Content Ideas That Your Fans Will Love first appeared on .
- Your Guide to the Social Media Jungle

Read More »

4 Ways to Use Video to Promote Your Blog Posts

ss-video-promote-blog-600

Looking for creative ways to drive traffic to your blog? Have you thought about using video to promote your posts? Creating videos to amplify the impact of your blog allows you to multi-purpose your content and promote it. In this article, you’ll discover four ways to use video to promote your blog posts. #1: Curate [...]

This post 4 Ways to Use Video to Promote Your Blog Posts first appeared on .
- Your Guide to the Social Media Jungle

Read More »

Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find 125 missing children

Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles on how you can use data to secure the decisions you need.

Read More »

7 Important Instagram Features Your Brand Should Know

For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. By the Read more...

This post 7 Important Instagram Features Your Brand Should Know originally appeared on Sprout Social.

Read More »

5 Magical Tactics for Repurposing B2B Marketing Content

Did you know, that on a daily basis, 16 to 20% of search queries on Google have never been seen before? With over 100 billion monthly queries, there are an incredible number of ways that people express their interests, wants and needs. At the same time, a study from CMI and MarketingProfs reports that 50% [...]

The post 5 Magical Tactics for Repurposing B2B Marketing Content appeared first on Online Marketing Blog - TopRank®.

Read More »

6 Tips for Better Facebook Video Ads

ac-facebook-video-ads-600

Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. In this article, you’ll discover six tips for using video in your Facebook ad campaigns. #1: Make an Impact in the First Few Seconds Considering [...]

This post 6 Tips for Better Facebook Video Ads first appeared on .
- Your Guide to the Social Media Jungle

Read More »

Facebook Gives Users Ad Controls: This Week in Social Media

gd-twism-8-13-16-600

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Expands User Control Over Ad Preferences and Combats Ad-Blocking: In addition to developing new ad formats “that [...]

This post Facebook Gives Users Ad Controls: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

Read More »

#SproutChat Recap: Using Social Media for Social Good

As social media professionals, we should consider allocating our time and expertise to causes that we’re passionate about. Social is a unique place for charitable Read more...

This post #SproutChat Recap: Using Social Media for Social Good originally appeared on Sprout Social.

Read More »

Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video

email-drip-campaigns-infographic

email-drip-campaigns-infographic

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]
HubSpot reports: "Why is email is the most powerful channel for lead nurturing? Because it's a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer's journey. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far." HubSpot

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
Facebook is making it easier for users to determine which ads they are served by allowing them to choose the ads they see based on brand and interest, and giving them the ability to opt out of ads from selected companies. For example, Facebook can tell a user if they're on a brand's email marketing list, and they'll be able to opt out of seeing those ads in the future. AdAge

Twitter Video Ads Deliver Recall, Receptivity (Study)
New research finds, among other things, "Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content," adding that mobile recall was "significantly higher." SocialTimes

B2B Data Management: Marketers' Top Goals and Challenges
New research from Openprise and Ascend2 shows that 72% of B2B marketers surveyed consider improving ROI measurability to be the most important part of a data management strategy, followed by 65% who said improving data quality was the most important part. Among top data challenges, marketers listed poor data use and accessibility (54%) and poor data quality (44%). MarketingProfs

25% OF INFLUENCERS THAT PARTICIPATE IN MARKETING CAMPAIGNS ARE ASKED NOT TO DISCLOSE THEIR RELATIONSHIP WITH THE BRAND.

Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
According to MediaPost, "Moz Local on Tuesday released an update to its Duplicate Listing Dashboard that tracks more than one billion duplicate listings across the Web. The platform aims to provide an increasing amount of data and visibility into duplicate listings -- but more importantly, can either remove those duplicates or update changes to the listings through aggregators and partners." MediaPost

Facebook organic reach is down 52% for publishers’ Pages this year
Marketing Land reports that "From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52-percent decline in organic reach." This decline, however dramatic, should function more as a catalyst for publishers to create more compelling, more engaging content like video, to increase visibility. Marketing Land

Facebook to websites: stop clickbait headlines -- or else
Publishers on Facebook that utilize clickbait headlines have been issued yet another blow from Facebook - and for good reason. Using a built-in filter that functions like a SPAM filter, Facebook will identify which posts are clickbait, and which pages or domains they came from. Links shared from those pages and domain will appear lower in the Facebook News Feed. CNN

Cision Release List of Top 100 Sites for Marketers
Keeping up with digital marketing can feel a lot like herding cats. Things are changing and evolving quickly in the digital sphere. In order to help digital marketers stay on top of their game, Cision released a list of the top 100 sites that are the best for "the latest news in marketing, PR and SEO," including the TopRank Marketing blog. Cision

What were your top online news stories this week?

I'll be back next week with more online marketing news! Have something to share? Tweet me @Tiffani_Allen or @toprank.

The post Online Marketing News: Email Marketing CRO, Facebook Cripples Blockers & Twitter Video appeared first on Online Marketing Blog - TopRank®.

Read More »

How to Connect With Traditional Media Influencers

ms-podcast210-josh-elledge-600

Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert? To explore what marketers need to know to connect with traditional media influencers, I interview Josh Elledge. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

This post How to Connect With Traditional Media Influencers first appeared on .
- Your Guide to the Social Media Jungle

Read More »
css.php