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Tag Archives: internet technology

Online Marketing News: CEO Social Success, Influencers Love Instagram & Pinterest Video

content marketing and email marketing for lead generation

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3 Things Every CEO Should Do to Succeed on Social Media [Infographic]
This new infographic from MDG Advertising illustrates three simple rules for CEOs on social media: Start with LinkedIn, pick a few networks outside of LinkedIn and stick with them, and avoid being boring. Why should CEOs be on social media in the first place? It gives the organization a human face, and it's a great way to positively impact a company's reputation. MDG Blog

Influencers: Instagram Is the Most Engaging Platform (Report)
A new report shows that 60% of influencers consider Instagram to be the most effective platform for engaging with their audiences, while only 18% said Facebook was the most engaging. The same study showed that 34% of influencers didn't think that brands had a realistic understanding of the costs of influencer marketing. SocialTimes

Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos
According to Ad Age, Pinterest "on Wednesday introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays." Ad Age

How to Outperform Fortune 500 Brands on Instagram [Research]
Content Marketing Institute analyzed a year of Instagram content from Fortune 500 companies and found four key takeaways: The most engagement is between 10pm-3am Eastern for F500 brands, F500 companies are posting mainly on weekdays but Sundays see the most engagement, pre-editing photos to post on Instagram isn't a good idea and use hashtags and question marks rather than exclamation points. Content Marketing Institute

Marketers have high hopes for automated content
"In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year." However popular, ClickZ also found that the majority of companies surveyed didn't have a dedicated content marketing team. ClickZ

content marketing and email marketing for lead generation

3 Billion Shares: What We Learned from Analyzing the 1 Million Most Shared Articles from December 2015 to June 2016
Fractl and BuzzSumo paired up to analyze the 1 million most shared articles in the first six months of this year, and the results are enlightening. For example, Facebook accounts for 90.2% of social shares, and only 14 publishers averaged 5,000 or more shares per article. Fractl

Enterprise Marketing in 2016: Channel and Priority Trends
"Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i," Marketing Profs reports. 34% of marketers say increasing brand awareness is their top priority this year, and 32% cite building customer loyalty as their top priority. MarketingProfs

Blab shuts down its live video platform
Blab co-founder Shaan Puri announced late last week that they've closed the platform, citing "user churn was a problem because live video streams require a user’s complete attention. Puri says only about 10 percent of Blab’s userbase visited regularly." Marketing Land

Twitter Is Now Letting Brands Sponsor Its Emoji-Like Stickers
According to AdWeek, "In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals." However, it's not immediately clear how promoted stickers are sold. AdWeek

After redesigning Discover, Snapchat finds viewers grow but engagement drops
About two weeks after Snapchat launched their new Discover section, publishers are seeing an increase in overall viewers, but a drop in total views, completion rates and time spent per user. Publishers are also noticing that viewers are opening editions and only viewing the cover article, resulting in a 28% drop-off after the first snap vs. 13% prior to the redesign. Digiday

What were your top news stories this week?

I'll be back with my lovely co-host, Josh Nite, next week with more online marketing news. Have something to share? Tweet me @Tiffani_Allen or @toprank.

The post Online Marketing News: CEO Social Success, Influencers Love Instagram & Pinterest Video appeared first on Online Marketing Blog - TopRank®.

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Selling With Story: How to Make Your Customer the Hero

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Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand? To explore how to connect with your customers through story, I interview Donald Miller. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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- Your Guide to the Social Media Jungle

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How to Get Paid to Write for Magazines – The Ultimate Guide

But you’re just a little old blogger, right? Why would popular magazines like Forbes, WebMD, and Redbook be interested in you? You might be surprised. Thousands of magazines appear on the newsstands and in readers’ mailboxes every month, and they’re constantly on the lookout for new writing talent. Yes, your audience as a blogger may(...)

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[eBook] Welcome to The 2016 Content Marketing Summer Games

Every year, thousands of high school students head to the track, pool, or stadium dreaming of greatness. Hundreds make it to college-level competition. A handful become pros. But when all’s said and done, just one athlete takes the gold. Likewise, content marketing has become a highly competitive landscape. Thousands of writers, brands, marketers and entrepreneurs [...]

The post [eBook] Welcome to The 2016 Content Marketing Summer Games appeared first on Online Marketing Blog - TopRank®.

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10 LinkedIn Tips for Connecting With People at Live Events

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Do you want to strengthen the connections you make at conferences? Have you considered using LinkedIn to develop relationships during events? As a business-centric social network, LinkedIn is valuable for connecting with peers, colleagues, and prospects before, during, and after conferences. In this article, you’ll discover 10 tips for using LinkedIn to connect with people [...]

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- Your Guide to the Social Media Jungle

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6 Winning Social Media Promotion Ideas

Your social media channels are ready. You setup your profile and created some content. But how do you promote your social media profiles to Read more...

This post 6 Winning Social Media Promotion Ideas originally appeared on Sprout Social.

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20 Must-Have Content Marketing Tools for Writing Better Blog Posts

Fans of high culture rejoice. We have finally realized our potential as a species. We have reached the pinnacle of creative expression. That’s right. MacGyver is getting a reboot. For those of you born in the 90’s, MacGyver was a TV show starring Richard Dean Anderson and his amazing mullet: Breathtaking, isn’t it? MacGyver was [...]

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4 Ways to Use Video in Twitter Ads

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Do you want your Twitter ads to stand out? Have you thought about using Twitter video ads? Combining Twitter’s large mobile audience with the power of video ads is a great way to get in front of your target audience. In this article, you’ll discover four ways to create Twitter video ads to promote your [...]

This post 4 Ways to Use Video in Twitter Ads first appeared on .
- Your Guide to the Social Media Jungle

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5 Highly Effective Ways to Increase Social Media Shares

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of Read more...

This post 5 Highly Effective Ways to Increase Social Media Shares originally appeared on Sprout Social.

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6 Tips for Increasing Facebook Organic Reach in an Age of Decline

In late June, Facebook announced they would be changing the News Feed algorithm to favor content from users’ friends and families, triggering a collective sigh (and maybe some choice words) among publishers, brands and marketers who rely on Facebook to boost brand awareness and generate referral traffic to their website and blog content. While Facebook [...]

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