In an ideal world, you’d physically hold your prospect’s hand, show them you understand their pain, answer all their objections and guide them toward the action you want them to take. In the real world, that’s not only unrealistic, it’s kind of creepy. Our latest ebook by Oli Gardner will help you make your marketing campaigns persuasive all on their own, with the help of seven Conversion-Centered Design principles.Read More »
What are your best performing Tweets? How many new followers did you get last month? What days of the week do you get the Read more...
This post Why a Twitter Dashboard is Critical for Small Businesses originally appeared on Sprout Social.Read More »
Content Marketing continues to drive marketing strategy for many companies and yet, most companies don’t document that strategy. The result? Marketing departments are challenged to create a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that over the [...]
The post 10 Must-Read Content Marketing Interviews with Major Brands and Industry Experts appeared first on Online Marketing Blog - TopRank®.Read More »
Looking for a new way to expand the reach of your Facebook page? Wondering how collaborating with other pages can help? Partnering with other businesses on a Facebook giveaway can help you build your fan base, while engaging your primary audience. In this article, you’ll discover how to host a Facebook loop giveaway in four [...]Read More »
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the [...]
This post Facebook Slideshow Ad Enhancements: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle
“Influencer Marketing is the practice of developing relationships with connected internal and industry experts to co-create content of mutual value to achieve measurable business goals.” – TopRank Marketing Influencer marketing has gained an enormous amount of popularity over the past few years but marketers still have lots of questions. How does influencer marketing work? Is [...]Read More »
How to Optimize Your Email Production Workflow [Infographic]
This infographic takes a look at the email marketing production processes of over 900 marketers to help isolate helpful tips and tools to help optimize email marketing workflows. Helpful hints include the optimum production cycle, tips for strategy and goal setting, content creation, design and development. MarketingProfs
Google warns it will crack down on “intrusive interstitials” in January
Google has made another bold move on behalf of user experience -- cracking down on intrusive interstitials. The platform says that these ads are problematic on smaller screens, like mobile devices. Sites affected are those that show a pop-up, either immediately or after the user has been browsing content for a while, after the user has arrived from search results and those that show interstitials that users have to dismiss to access content, among others. Search Engine Land
Why Marketers Fail at Influencer Marketing (Report)
According to a recent report, the biggest struggle in measuring influencer marketing efforts is proving value. 28% of marketers say gathering data is a challenge, and 13% of marketers surveyed didn't know what metrics to track. However, over 60% of influencer marketers are tracking more than five metrics, including traffic to a specific web page and social shares. SocialTimes
Report: Video ads on Instagram are more common and getting longer
Marketing Land reports that a recently released report "presents mobile advertising trends on social media sites, and Instagram in particular. The report finds that one out of every four ads on Instagram is now a video ad. This coincides with Facebook’s effort to make “video ads” more broadly accessible to small businesses and in emerging markets." Marketing Land
Study: Programmatic Ads Lead To 55% Lift In Offline Sales
MediaPost reports findings from a recent Accordant Media study: "Overall, there was a 55% lift in offline sales when serving programmatic ads over a control group not served the ad, with 35% incremental conversions, meaning that over one third of conversions would not have occurred without the programmatic campaign." MediaPost
Facebook Is Letting Brands Build Slideshow Ads Right From Their Mobile Phones
According to AdAge, on Tuesday, Facebook launched tools for creating Slideshow Ads, "including the ability for marketers to create them right from their mobile Facebook pages. Slideshows are basically video ads, but use still images to string together a story." Ad Age
Twitter’s New Button Enables People to DM you Direct from your Website
On Wednesday, Twitter announced the latest tool in their arsenal to allow users to more efficiently connect with each other, and with brands -- a new button for websites that "enables site visitors to quickly and easily fire off a Twitter DM direct from the page," according to Social Media Today.
Apple Weighs iPhone Video Editing App in Renewed Push on Social
In an effort to integrate more social networking apps in their mobile products, Bloomberg reports: "Apple Inc., seeking to capitalize on the popularity of social networks, is developing a video sharing and editing application and is testing new related features for its iPhone and iPad operating systems." Bloomberg
YouTube prepares to expand beyond video with more social features
The video sharing platform YouTube is rumored to be adding new features that are out of the ordinary for the platform -- its new suite of features called Backstage that will "give subscribers new ways to interact with content creators, including through “rich replies,” which are comments that feature multimedia content, including photos and videos." ClickZ
What were your top online marketing news stories this week?
We'll be back next week with more online marketing news. Have something to share? Tweet us @toprank!Read More »
Do you create videos for your fans and followers? Want to improve the quality? Today, Roberto Blake is with us to explore how quality videos are produced. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]
This post Video Production: How to Create Quality Videos Quickly first appeared on .
- Your Guide to the Social Media Jungle
The problem with most marketing teams isn’t a lack of ideas. It’s a lack of clarity and focus.” – Hana Abaza The meaning of the expression “less is more” is one that many content marketers are still struggling with. In an effort to capture the attention of busy and distracted consumers, they’re creating more content [...]
The post Supply & Demand: Making the Case for Less Content #UFX2016 appeared first on Online Marketing Blog - TopRank®.Read More »