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Tag Archives: internet technology

6 Visual Tools to Improve Your Social Media Content

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Want to improve your social media images? Looking for easy-to-use tools for creating high-quality visual content? Visual content is an absolute must for generating engagement on social media, whether it’s in the form of videos, graphics, or emojis. In this article, you’ll discover six tools for creating unique, professional-looking visuals for social media. #1: Add [...]

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- Your Guide to the Social Media Jungle

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5 Ways to Persuade Via Social Media

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Do you want to build trust and influence on social media? Wondering how to tap into social proof? Social proof lets you leverage consumer behavior and feedback to give customers a more authentic perspective of your business. In this article, you’ll discover five ways to use social proof on social media. Why Social Proof Is [...]

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- Your Guide to the Social Media Jungle

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50 Influential Women in Digital Marketing: North Stars & Rising Stars

Having people that we can look to for guidance and inspiration is an incredibly important part of our professional development. In this post, I would like to shine a light on some incredibly talented inspirational marketers that are making moves and serving as a shining examples for other digital marketers. To create this list of [...]

The post 50 Influential Women in Digital Marketing: North Stars & Rising Stars appeared first on Online Marketing Blog - TopRank®.

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4 Facebook Mobile Ad Techniques That Work

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Are you looking for ways to reach people on their mobile devices? Are your Facebook mobile ads working? Facebook has tools to help you create compelling ads that enhance your mobile marketing efforts. In this article, you’ll discover four ways to improve results from your mobile Facebook ad campaigns. #1: Start a Conversation With Messenger [...]

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How to Use Twitter Moments for Business

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Have you heard of Twitter Moments? Wondering how Twitter Moments can help you promote your business? Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail. In this article, you’ll discover how to create and use Twitter Moments for your business. What Are Twitter Moments? Twitter Moments is advertised as [...]

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New Features for Instagram Stories: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Adds Boomerang, Mention Tags, and Links to Instagram Stories: Instagram introduced two new tools “to help you make [...]

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- Your Guide to the Social Media Jungle

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#SproutChat Recap: Measuring the Impact of In-Person Events

The internet and social media has connected strangers far and wide by allowing us to engage in quick or in-depth conversations. But this doesn’t Read more...

This post #SproutChat Recap: Measuring the Impact of In-Person Events originally appeared on Sprout Social.

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Sprout Named Top Workplace by Chicago Tribune

Each year, the Chicago Tribune highlights the best places to work in Chicago. Sprout Social is honored to be included on the list for Read more...

This post Sprout Named Top Workplace by Chicago Tribune originally appeared on Sprout Social.

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Online Marketing News: Unwrapping Shoppers, Growing Ad Revenue & Millennial Loyalty

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Unwrapping the 2016 Holiday Shopper [Infographic]
The holiday season is undeniably important for eCommerce brands -- especially this year with a 17% YOY revenue increase. But how do holiday shoppers go about their research and purchasing? This infographic shows how users are browsing and shopping for their holiday purchases. Signal

Digital Ad Revenues Grow 19% Year-Over-Year in First Half of 2016, Hitting Landmark High of $32.7 Billion
IAB reports: "digital advertising revenues in the United States for the first half of 2016 have reached an all-time high, scaling to $32.7 billion [...] This represents a 19 percent increase over last year’s then record-setting half-year revenues of $27.5 billion." This and many more insights can be found in their full report. IAB

Facebook Releases New Report on Brand Loyalty and Millennials
A recent Facebook survey of over 14k adults showed that 77% of people are considered brand loyal. 37% of those brand loyal Millennials make repeat purchases and consider themselves brand loyal, while 40% make repeat purchases but don't necessarily consider themselves brand loyal. Social Media Today

Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands
Sometimes, to learn the best kept secrets of expert content marketers, we must study their work. This new eBook from Content Marketing Institute studied content from 75 brands to help identify the path to content marketing success. The kinds of media studied varied from blogs and magazines to social media platforms and multichannel experiences. Content Marketing Institute

Google Webmaster Blog: Mobile-first Indexing
Since so many Google users are using mobile to search, yet Google is still using the desktop version of a site or page's content to determine search relevance, the folks at Google have begun experimenting with mobile-first indexing to help make mobile results more relevant for searchers. Google Webmaster Blog

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The Most Shared Brand Blog Posts: Length, Language, and Title Trends
MarketingProfs reports: "Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven [...] Blog posts that are fairly long, between 1,200 and 1,400 words, receive the most social shares (428) per post, on average, the analysis found." MarketingProfs

Facebook Shares Snapchat Attack Plan, Including a New Camera
Facebook is planning to build cameras right into their existing apps, according to a recent statement from Facebook CEO Mark Zuckerberg. For example, in messenger, the camera would be more readily available, and include additional filters for users to overlay on their images. Ad Age

Google Says it is Now OK to Put Content Behind Tabs
Google has determined that it will now give content that's hidden behind tabs -- in an effort to improve user experience -- full weight in terms of organic search. This means that crawlers are no longer ignoring 'hidden' content as they had previously. Search Engine Journal

What were your top online marketing news stories this week?

I'll be back next week with more marketing news stories. Have something to share? Leave a note in the comments or Tweet to @toprank.

The post Online Marketing News: Unwrapping Shoppers, Growing Ad Revenue & Millennial Loyalty appeared first on Online Marketing Blog - TopRank®.

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Facebook Live: Fuel All of Your Content With Live Video

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Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content? To explore why Facebook Live is a path to success for creators, I interview Chalene Johnson. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...]

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