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Tag Archives: internet technology

How Social Media Can Drive Success on Your Content Marketing Roadtrip

I think most marketers would agree that social media and content marketing compliment each other nicely. Need proof? Recent research has found that 93% of B2B marketers list social media as one of their top five content marketing tactics. I like to think of social media as the vehicle that drives your content where you want it [...]

The post How Social Media Can Drive Success on Your Content Marketing Roadtrip appeared first on Online Marketing Blog - TopRank®.

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6 Collaboration Tools for Social Media Marketing Teams

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Do you want to improve communication with your marketing team? Looking for tools to help? Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines. In this article you’ll discover six tools to help your social media team collaborate. #1: Organize Content With Evernote [...]

This post 6 Collaboration Tools for Social Media Marketing Teams first appeared on .
- Your Guide to the Social Media Jungle

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4 Ways Your Business Can Get Started on Instagram

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Are you wondering how to use Instagram for business? Have you looked at how others are using it? With the right tactics, Instagram can help you build awareness, boost engagement, and drive foot traffic to your business. In this article you’ll discover four ways you can use Instagram to promote your products and services. #1: [...]

This post 4 Ways Your Business Can Get Started on Instagram first appeared on .
- Your Guide to the Social Media Jungle

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Is Your Crappy Traffic Foiling Your CRO Efforts?

The problem with pushing the wrong type of PPC traffic to a page is the fact that the wrong type of traffic never converts, making your CRO efforts all for naught. Are we blowing your mind yet? Thought so. Fortunately, with a little research and a few well-planned tests, you can usually see marked improvements in your conversion rate — by making sure you have the right traffic. We'll so you how.

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Publishing Calendar Enhancements Ensure a Balanced Content Strategy

Late last year, Sprout gave your team the ability to visualize and plan its social content with a cohesive publishing calendar. Over the past few months, we’ve been hard at work adding new features to…

This post Publishing Calendar Enhancements Ensure a Balanced Content Strategy originally appeared on Sprout Social.

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Does Your LinkedIn Marketing Strategy Deliver Results?

Relationships matter more than ever. Social media platforms are oversaturated with content, and people tune out irrelevant and overly promotional updates. This forces brands to focus on substance and building lasting relationships. With its reputation…

This post Does Your LinkedIn Marketing Strategy Deliver Results? originally appeared on Sprout Social.

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How to Pin Your Facebook Carousel Ad as a Page Post

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Do you want more organic traffic from Facebook? Have you considered pinning your ads as Facebook page posts? In this article you’ll discover how to drive organic traffic and conversions by pinning a Facebook carousel ad to your page as a post. #1: Set Up Your Facebook Carousel Ad First, you need to create your Facebook [...]

This post How to Pin Your Facebook Carousel Ad as a Page Post first appeared on .
- Your Guide to the Social Media Jungle

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LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

Our client LinkedIn Marketing Solutions recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to Content Marketing. At Content Marketing World 2014, LinkedIn’s Jonathan Lister proclaimed that LinkedIn was “All in with content marketing”. While that reference was mostly about the ability for users to publish content on LinkedIn, the content [...]

The post LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow appeared first on Online Marketing Blog - TopRank®.

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Appeal: Does your value proposition actually make customers say, “I want this product or offer”?

The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.

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Facebook Live Video Gets Top News Feed Exposure: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Prioritizes Facebook Live Videos in News Feed: Facebook announced that it is “making a small update to [...]

This post Facebook Live Video Gets Top News Feed Exposure: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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