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Tag Archives: computer software

How to Write Facebook Ads That Reduce the Barrier to Purchase

Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You’ve likely seen an ad in your Facebook news […]

The post How to Write Facebook Ads That Reduce the Barrier to Purchase appeared first on Social Media Examiner | Social Media Marketing.

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B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

2020 September 4 Socialinsider Chart

2020 September 4 Socialinsider Chart

COVID-19 drives more business to B2B marketplaces
Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at least the same or significantly more because of pandemic circumstances. Digital Commerce 360

How Committed Are Big Advertisers to Content Marketing?
Over the past two years major advertisers have doubled their commitment to content marketing, with 52 percent of senior-level marketers saying their firm is strongly committed to content marketing — up from 26 percent two years ago, according to recently-released survey data from the Association of National Advertisers (ANA) and The Content Council. MarketingProfs

The Pandemic Pushes A Rebound in Mobile App Opens
Technology, Internet and productivity app opens saw a 55 percent year-over-year increase from March through June, with business app opens up 26 percent and finance and insurance industry app opens seeing a 22 percent rise, according to newly-released report data highlighting strong positive shifts from app opens during March. MarketingCharts

Facebook Announces Beta Launch of 'Horizon' VR Social Experience
Facebook has launched a test version of its Horizon virtual reality (VR) social media experience, offering features for collaboration along with social interaction elements — available via waiting list — the firm recently announced. Social Media Today

Influencer Followers Will Continue Spending More Time on Social Media After Restrictions Lift
Among U.S. and U.K. consumers who follow social media influencers, 72 percent said they have spent more time using social platforms during the pandemic, and 64 percent also said that they are likely to continue the same level of usage during post-pandemic times, according to recently-released GlobalWebIndex survey data.. eMarketer

LinkedIn lets Page owners view, sort, learn more about their followers
LinkedIn (client) has launched an array of new features for its business pages, including more detailed page follower information, page-related event listings, and new employee content sharing and curation options, the Microsoft-owned professional social media platform recently announced. Search Engine Land

2020 September 4 Statistics Image

Twitter Tests Replacing 'Retweets and comments' with New 'Quotes' Count
Twitter has begun testing the use of a combined "quotes" metric comprised of the platform's longstanding retweet and comment counts, in an effort to visually simplify its user experience elements, the firm has announced. Social Media Today

Google Ads to limit Search Terms reporting, citing privacy
Google has started notifying its Google Ads users that certain infrequently-searched terms will no longer be available in the Google Ads search terms report — a move the search giant says is aimed at protecting user data and maintain privacy standards, Google recently announced. The move has led certain advertisers to question whether the Google Ads change will remove the ability to discover helpful search terms. Search Engine Land

Want to create loyal customers? Get on the bleeding edge of data security
Brand loyalty is tied to strong data privacy, with 31 percent of U.S. consumers seeing it as the most important factor, while 40 percent said that trustworthiness is tops when it comes to brand loyalty, according to recently-released survey data also showing that 42 percent refuse to share sensitive personal data for any reason. TechRepublic

Instagram Carousels Are the Most Engaging Post Type [STUDY]
10-slide carousel posts have seen the highest engagement rates on Instagram, according to newly-released survey data from Socialinsider of interest to digital marketers. The study of some 22 million Instagram posts also shows that the use of carousels has risen faster than video content, while traditional image publication has fallen. Search Engine Journal

ON THE LIGHTER SIDE:

2020 September 4 Marketoonist Comic

A lighthearted look at “the rise of the customer service bots” by Marketoonist Tom Fishburne — Marketoonist

The hashtag turns 13 — Chris Messina

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden / TopRank Marketing — New Report Says B2B Influencer Marketing Still Has Massive Room For Growth — Forbes
  • Lee Odden — Keynote Lineup for Pubcon Pro Virtual 2020 — Pubcon
  • TopRank Marketing — Nicht nur für B2C: Wie B2B-Unternehmen von Influencer Marketing profitieren [In German] — Futurebiz
  • Lee Odden — Monday’s Marketing Minute: The Relaunch — Mack Collier
  • Lee Odden — What’s Trending: Who Tells Your (Brand’s) Story? — LinkedIn (client)
  • TopRank Marketing — The Essential Qualities B2B Brands Look for in Influencers — MarketingProfs
  • TopRank Marketing — MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions — PR Daily
  • TopRank Marketing — Influencer marketing daje pozytywne skutki w marketingu B2B [In Polish] — SOCIALPRESS

Have you located your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for taking the time to join us for the weekly B2B marketing industry news, and we hope you'll return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection appeared first on Online Marketing Blog - TopRank®.

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TikTok for Business: Why Marketers Should Consider TikTok

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok […]

The post TikTok for Business: Why Marketers Should Consider TikTok appeared first on Social Media Examiner | Social Media Marketing.

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Twitch marketing: What it is and how brands can do it right

Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media platforms, Twitch represents a Read more...

This post Twitch marketing: What it is and how brands can do it right originally appeared on Sprout Social.

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How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples)

Want to learn how to write a great testimonial? One that’ll build trust with readers and woo potential customers (or clients)? In this handy guide, you’ll learn: The proven structure …

How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples) Read More »

The post How to Write a Testimonial in 2020: 7 Tips (+ 9 Examples) appeared first on Smart Blogger.

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Your Guide to Effective Storytelling in B2B Content Marketing

Book Laying in Front of Tranquil Lake Scenery

Book Laying in Front of Tranquil Lake Scenery

Joseph Gordon-Levitt is a guy who understands content. He was the featured keynote speaker at Content Marketing World three years ago, and his company HitRecord empowers creators to collaborate and produce awesome stuff together.

Joseph Gordon-Levitt also understands storytelling. He is an actor, director, producer, and writer who has appeared in numerous beloved movies and TV shows. His work as an author includes a series of works called The Book of Tiny Stories.

“The universe is not made of atoms; it’s made of tiny stories,” the tagline asserts.

Given his experience and expertise at the intersection of content and storytelling, it’s worth listening any time Gordon-Levitt speaks on these subjects. So I definitely took notice when the film icon suggested recently that the future of storytelling lies not in movies, but video games.

The gaming medium “feels like kind of the most groundbreaking storytelling,” Gordon-Levitt observed in a new episode of the YouTube show Hot Ones. “Storytelling that's completely in a whole different realm than anything we've seen before.”

Personally, I can’t disagree with him. I love video games, in large part due to the immersion of a well-crafted narrative that draws the player into an interactive virtual world. And while marketing departments aren’t exactly concocting the next Grand Theft Auto, we do have the ability to deliver storytelling experiences that go above and beyond, by embracing many of the same principles that make video games such an appealing format in the eyes of Gordon-Levitt and others.

Of course, the formula for impactful storytelling in B2B content marketing is different from video games, or movies, even though it might share commonalities with both. To help you develop stories that engage and activate your professional audience, I've developed a blueprint, which I’ve dubbed the S.T.O.R.Y. model.

The S.T.O.R.Y Model for Great Storytelling in B2B Content Marketing

Sizzle. Tension. Originality. Relevance. Yearning. Every stellar piece of storytelling in B2B content marketing encompasses these five words. Let's break down each one, and how they come together for a powerful experience. (We'll lean on JGL to visualize these concepts.)

Sizzle

sizzle (n): a state or quality of great excitement or passion

In Gordon-Levitt's world of filmmaking, a "sizzle reel" refers to a short, fast-paced video edit featuring the best of someone's past work. Sizzle reels are often put together by actors who distribute them in hopes of landing gigs. As the name suggests, these reels need to sizzle: The excitement and passion must be on display right away in order to wrangle the attention of a casting director sorting through hundreds of them.

The B2B marketer's directive is no different. Earning the attention of our audiences in the era of rampant content saturation means we need to bring it. If your story does not imbue a genuine and immediately discernible sense of passion and excitement, it may very well not be worth telling.

via GIPHY

Tension

tension (n): a balance maintained in an artistic work between opposing forces or elements

Sizzle is how you grab the audience's attention with your story. Tension is how you keep it. Storytellers can build tension by referencing or hinting at something early on, and then gradually working toward the payoff.

This dynamic was explained beautifully by Andrew Davis at CM World – one year after Gordon-Levitt’s appearance – in his opening 2018 keynote exploring the “curiosity gap” and how it counteracts dwindling attention spans. I had the pleasure of watching Davis break it down alongside my colleague Ashley Zeckman, who recapped the session here on our blog. Read her post and you’ll learn everything you need to know about using tension to keep your audience hooked.

[bctt tweet="“The more tension you raise, the more your audience needs to see the outcome.” @DrewDavisHere #Storytelling #ContentMarketing" username="toprank"]

via GIPHY

Originality

originality (n): freshness of aspect, design, or style

In order to be memorable, it must be novel.

While it's valuable to keep someone watching or reading to completion, we're not telling a great story simply because they absorbed the whole thing. We're telling a great story if it sticks with them. To this end, freshness and originality are essential qualities.

The human brain can only consciously store so many memories. There isn't much room for redundancy.

You don’t need to reinvent the wheel with every story you tell, but there should always be at least one inventive or unexpected element that makes it feel unique.

via GIPHY

Relevance

relevance (n): the quality or state of being closely connected or appropriate

From one view, the word "relevance" is incredibly broad. From another, it is narrow as can be.

Example: Coronavirus is relevant to every human being on Planet Earth right now. But, what about the mental health impact of a pandemic on first-time telecommuters, and how HR managers can provide meaningful support? Now you’ve zeroed in.

Here is where we begin to diverge from standard forms of entertainment. Great art often speaks to the many. Great B2B content marketing should speak to the few, but in a fiercely resonant way.

[bctt tweet="“Great art often speaks to the many. Great B2B content marketing should speak to the few, but in a fiercely resonant way.” @NickNelsonMN #Storytelling #ContentMarketing" username="toprank"]

via GIPHY

Yearning

yearning (n): a feeling of intense longing for something

And here is where we fully settle into the marketing realm. Leaving the viewer with a sense of yearning is a common objective in entertainment – think cliffhangers – but only in content marketing is it requisite for efficacy.

This doesn’t mean someone finishes your story and has a yearning to go buy the product or service. That's an unlikely (albeit highly impressive) outcome. It means they yearn for more – more installments in the series, more content from the brand, more information on the website, more social media posts from the account.

via GIPHY

Tell Your Brand’s S.T.O.R.Y.

When your story sizzles, builds tension, exudes originality, sparks relevant tones with a defined audience, and leaves the reader or viewer yearning for more … you’ve got yourself a highly effective piece of B2B content marketing. The specifics within this framework are flexible and open to your own creative spin – you’d hardly be able to check the “originality” box if that wasn’t the case – but the overarching principles of impactful marketing narratives are quite consistent in every successful production. They’re most often found in movies and video games too, for that matter.

via GIPHY

To learn how you can apply this formula to establish stronger relationships with your audience, check out my blog post on channeling the skills of Abraham Lincoln to build trust through storytelling.

The post Your Guide to Effective Storytelling in B2B Content Marketing appeared first on Online Marketing Blog - TopRank®.

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What’s the best way for brands to use Instagram video?

Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over Read more...

This post What’s the best way for brands to use Instagram video? originally appeared on Sprout Social.

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6 Dynamic Tactics For Solving The Post-Pandemic Marketing Rubik’s Cube

Extra complicated Rubik’s cube image.

Extra complicated Rubik’s cube image.

What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready?

B2B marketers are facing daunting and unprecedented challenges — not unlike a Rubik’s Cube — during the global health crisis. Each impediment, however, also offers valuable lessons that can help us as we transition to 2021 and the future opportunities that await.

Let’s begin unraveling the mysteries of the post-pandemic marketing world, with six dynamic tactics B2B marketers can use today to prepare for the future business landscape.

1 — Influencer Intensification: Subject Matter Experts

Influencers Image

Post-pandemic marketing will likely feature a noticeable intensification when it comes to the use of B2B influencers. As one of the most pandemic-proof marketing practices during the global health crisis, B2B influencer marketing is poised to continue growing in 2021 and beyond, due in part to the value industry experts bring to everyone involved.

“Traditional marketing channels are drying up and even trade shows are imperiled in 2021,” Mark Schaefer, chief operating officer at B Squared Media observed. “The influence marketing trend will be amplified as businesses seek trusted voices to join industry conversations,” Mark added.

Mark's prediction is among dozens of insightful influencer marketing statistics in our recent 2020 State of B2B Influencer Marketing Research Report, and the following data points speak to the strength of industry influencers and point to increased use as we move into 2021:

  • 90% of B2B marketers expect their influencer marketing budget to increase or stay the same
  • 78% of B2B marketers believe prospects rely on advice from influencers
  • 74% of B2B marketers say that influencer marketing improves customer and prospect experiences with a brand, and 90% plan to increase their budget in the near future
  • 63% agree that marketing would have better results if it included an influencer marketing program

“Digging into the results, one can quickly see a trend in B2B marketers who are optimistic about influencer marketing yet not confident about their ability to execute,” Shama Hyder, chief executive at Zen Media recently observed in her Forbes interview with our co-founder and chief executive Lee Odden, “New Report Says B2B Influencer Marketing Still Has Massive Room For Growth.”

“With the pandemic causing a loss of in-person B2B tactics — field marketing, in-person trade shows, and experiential marketing efforts, for example — much of where buyers focus for information are digital channels,” Lee noted.

“This is exactly where influencers provide valuable and trusted perspectives. Trust, reach and engagement are always challenges for B2B brands, and collaborating with trusted industry experts that have the attention and respect of buyer audiences has proven to be an effective solution,” Lee added — a sentiment also expressed by Sarita Rao, senior vice president of marketing at AT&T Business*.

[bctt tweet="“Working with credible B2B influencers helps to build brand authority through real, human conversations and interactions.” — @saritasayso of @ATTBusiness" username="toprank"]

Sarita Rao Image

According to research conducted by Forrester the pandemic has seen new opportunities for influencer marketing, as 63 percent of U.S. consumers have spent more time using social media platforms, 58 percent have noticed more content from influencers, and 51 percent have had a positive attitude about influencer content and found it valuable.

Additionally, between March and July 2020 sponsored influencer posts saw a five-fold increase in interactions, reaching 57 million in July, according to report data from Shareablee.

Among U.S. and U.K. consumers who follow social media influencers, 72 percent said they have spent more time using social platforms during the pandemic, and 64 percent also said that they are likely to continue the same level of usage during post-pandemic times, according to GlobalWebIndex survey data.

Aside from its resilience during the pandemic, influencer marketing has for some time been poised to see more mainstream B2B usage, a move that is likely to steadily increase in our post-pandemic marketing world.

To learn more about B2B influencer marketing or beginning a pilot program, here are six additional recent resources we’ve compiled:

2 — Persistent Programs: Always-On Marketing

Always-On Image

Studies have shown the increased effectiveness of always-on marketing programs that replace one-and-done single-use campaigns with ongoing efforts that match the always-on nature of today’s consumer.

The case for a post-pandemic shift to always-on marketing programs is bolstered by compelling recent data from our report, such as:

  • 76% of B2B marketers find that the strategy of working with influencers through always-on engagement or when combined with campaigns delivers results
  • 75% saw increased views of brand content using always-on influencer marketing
  • 60% saw an increased share of voice, 55% saw more media brand mentions, and 50% saw increased brand advocacy through always-on influencer marketing
  • 89% of B2B marketers using always-on influencer programs expect their budgets to increase or remain the same, versus 73% for marketers running traditional campaign-based programs

This all points to persistent B2B marketing programs becoming more widespread among successful B2B marketers in the post-pandemic era, and it’s easy to see why, as the partnerships formed through always-on programs build ongoing brand credibility and trust that can be difficult or impossible to achieve using one-and-done campaigns.

[bctt tweet="“With brand trust at a low, it’s important for B2B companies to invest in relationships with credible experts that buyers do trust.” — Lee Odden @LeeOdden" username="toprank"]

If you’re looking to learn more about why always-on programs achieve better results and how you can implement them, check out the following recent articles we’ve written about a topic that will only become more important in 2021 and beyond:

[bctt tweet="“Being 'always-on' has allowed our team to build meaningful relationships with influencers.” — Garnor Morantes of @LinkedIn" username="toprank"]

Garnor Morantes Always-On Influence Quote

3 — Shifting Search: New Challenges & Opportunities

Search Image

Like blowing dunes, the sands of the search technology landscape change often, and in the post-pandemic environment marketers will see a shift as Apple seeks to make inroads with its own search experience and whittle away at Google’s long-standing dominance.

Paid and organic search marketing efforts are a vital part of most B2B firms’ strategy, and pandemic or not these efforts would have continued for the majority of businesses. The global health crisis has given us a newfound appreciation of the importance of findability and how valuable a sound search plan is for businesses today, and this will continue into the foreseeable future.

Search strategies no longer involve only a website and traditional search engines, as more people than ever also search for answers and information from within social media platforms’ own often-lackluster search mechanisms, which some see as presenting new challenges, as well through the increasing use of voice search.

66 percent of B2B chief marketing officers said that their 2021 budgets would see an increase in spending on search engine optimization (SEO), with the same percentage also planning to boost spending on paid search, according to Gartner’s annual CMO spending survey.

Marketing Charts Image

[bctt tweet="I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently I took an in-depth look at why search is more important than ever, in “SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers,” and we’ve also explored other aspects of SEO in B2B marketing in these articles:

4 — Virtual Variations: Social VR Landscapes

Social VR Image

This year the world has spent more time using both traditional social media platforms and social virtual reality worlds, and when our lives return to some semblance of normal, all flavors of VR will seek to capitalize on an audience that — although no longer captive at home — has come to know and expect that brands use the technology.

51 percent of U.S. adults have increased their use of social media during the global health crisis according to eMarketer, and nearly a third have spent an additional one to two hours of time on social platforms during the pandemic, leaving more time for audiences to explore the new virtual worlds being created by social firms, such as Facebook’s Horizon VR experience.

“The convergence of both the physical and virtual worlds will create new opportunities in the future in the way friends, families, and even colleagues connect,” Cathy Hackl, author and futurist recently noted in Forbes.

By 2022 some forecasts predict over 95 million augmented reality (AR) users in the U.S. alone, including over 60 percent using VR with more than 30 percent using VR headsets, a trend that savvy B2B marketers are keeping a close eye on for post-pandemic marketing spending.

eMarketer AR/VR Image

Other survey data has shown that 39 percent of B2B professionals expect to install new AR and VR technology in the next 12 months.

With in-game, AR, and VR marketing opportunities seeing greater interest in 2021 and beyond, B2B marketers can learn more about the importance of experiential storytelling in the following pieces we’ve written about these and related subjects:

5 — Evolving Marketing Events: In-Person & Virtual

Events Image

How will marketing events change in a post-COVID19 world?

There’s no question that in-person marketing events are win-win experiences for the many parties involved, from speakers and attendees to exhibitors, sponsors, and others, yet during the pandemic creative new takes on virtual conferences have presented viable alternatives that are likely to be with us for good, continuing to augment in-person events once the health crisis ends.

The pandemic has seen Facebook begin offering paid event options for businesses, with direct in-stream purchases available for eligible Facebook business pages in 20 countries including the U.S., offering digital marketers new monetization and event marketing options.

Virtual events help traditional in-person conferences expand their reach and gain new online audiences — people who may eventually also attend an organization’s physical events.

Similarly, in-person events such as marketing conferences may — in post-pandemic times — serve as good examples for some of the purely virtual events that have come into existence this year out of necessity, pushing them to begin their own new physical events.

92 percent of marketers have said that they believe putting on successful virtual events will be important until the pandemic ends, and some brands have already chosen to postpone or cancel their events all the way through the middle of 2021, including major players Facebook and Microsoft.

73 percent of B2B event organizers have had to cancel a physical event because of the pandemic, and 81 percent have provided virtual alternatives, according to survey data from The Center for Exhibition Industry Research (CEIR).

2020 July 24 CEIR Chart

The time is bound to arrive when in-person events return, however, and smart B2B marketers will be prepared to incorporate both virtual and physical conference experiences for learning, networking, and selling.

Having an influencer marketing strategy makes sense for taking full advantage of both virtual and in-person events.

“Partnering with influencers is more important now than it ever has been,” our president and co-founder Susan Misukanis explained. “Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience — who may not have planned to travel to your live event or conference,” Susan added.

[bctt tweet="Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience.” @smisukanis" username="toprank"]

To level-up your event game for both virtual and physical conferences, here are six articles we’ve published to help:

6 — Delivery Diversity: New Communication Channels

Communications Image

The pandemic has both driven us apart and brought us together in new ways, and given us creative methods to both tell and hear compelling digital stories.

New communication channels have arisen, such as the virtual worlds of Facebook’s Horizon and others we’ve already explored, along with the huge rise in online video communication through Zoom, Slack, Google Meet, Microsoft Teams and others.

The mass turn to video conferencing has also helped drive a large increase in both mobile app usage and advertising spending, highlighting the importance of making mobile a part of any well-rounded B2B marketing strategy.

Engagement among mobile ads has climbed by some 15 percent during the global health crisis according to survey data, and despite an overall drop in ad spending for the year, mobile ad spend has fared the best, as its 15 percent decrease was less than the 25 percent seen for desktop ad buying, according to additional data.

Business app opens saw a 26 percent year-over-year increase from March through June, report data shows, as seen here.

Marketing Charts Image B

[bctt tweet="“We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi" username="toprank"]

A rare pandemic silver lining is how we’ve all found new ways to communicate and  — more importantly — the stories we’re telling. Storytelling will be key in the post-pandemic marketing landscape, and to help you weave authentic messages that audiences will remember here are six recent articles we have available on this important topic:

Don’t Forget Your B2B Marketing Gravity

via GIPHY

The post-pandemic world will see intensified use of B2B influencer marketing, the growth of always-on programs, shifts in the world of search, more social VR, the evolution of events, and new communication channels, and we hope that by exploring these areas here your future marketing efforts will achieve newfound success — even if you’re no closer to solving that Rubik’s Cube.

Succeeding in any of these areas takes considerable time, effort and experience, which is why many firms choose a top marketing agency like TopRank Marketing.

Contact us and find out why firms including Adobe, LinkedIn, AT&T, 3M, Dell, Oracle, monday.com and many others have chosen us for award-winning marketing.

* AT&T Business is a TopRank Marketing client.

The post 6 Dynamic Tactics For Solving The Post-Pandemic Marketing Rubik’s Cube appeared first on Online Marketing Blog - TopRank®.

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How to Convert More Prospects on Social Media: A 5-Step Plan

Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media. Why You Need an Engaging Sales Funnel on Social Media In the world of digital […]

The post How to Convert More Prospects on Social Media: A 5-Step Plan appeared first on Social Media Examiner | Social Media Marketing.

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Unlock success by embracing social media data analysis

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data Read more...

This post Unlock success by embracing social media data analysis originally appeared on Sprout Social.

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