Your online reputation has never been more important for business success. The past few years have seen a massive growth in online reviews, particularly across social media sites like Facebook and Google My Business. More importantly, consumers are increasingly relying on these peer-sourced reviews to find information about local businesses and make purchase decisions.
While you can’t control what customers say about you, you can control how you respond. And as it turns out, business responses to reviews have a huge impact on consumer perception and buying behavior. A whopping 89% of consumers read businesses’ responses to reviews, and 45% say they’re more likely to visit a business if it responds to negative reviews.* Now more than ever, it’s critical to incorporate review management into your overall engagement strategy so you can build stronger relationships with customers and improve your online reputation.
Unify social media and review management with Sprout
Sprout is excited to offer a unified solution to help you manage customer engagement across social media and reviews in one place. With our new Reviews tool, you can easily monitor and manage reviews for all your business locations across Facebook, Google My Business and TripAdvisor from one centralized stream. By integrating social media and reviews in one platform, you can save valuable time, stay organized and build a more cohesive and efficient engagement strategy.
Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast. Jeffrey is a brand message consultant who helps businesses attract […]