Home / Internet Marketing News / #SproutChat Recap: Company Culture Content

#SproutChat Recap: Company Culture Content

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story.

This week at #SproutChat, we discussed incorporating company culture in a business’ social content strategy. Our community weighed in on everything from getting coworkers to submit content to tagging and expectations for employee advocacy.

Humanize Your Brand

Content focused on company culture isn’t going to help you reach your sales goals. But highlighting the exceptional parts of your work environment will only attract better talent and help fuel your company’s long term success.

Ensure Consistent Employee UGC

As your organization’s social media manager, you should be gathering content from company events and broader initiatives. However, an easier way to ensure variety is to ask for user-generated-content from your own employees. Ensure consistent content by setting up a protocol that doesn’t include too many specifications or barriers to participation.

Always Ask Permission

Always get consent from employees if you’re going to tag their personal social profiles. Employees should have their privacy respected, even at company functions. An alternate route is to forego tagging and just use first names.

Employees Should Opt-In to Advocacy

Fostering a culture of employee advocacy is a fantastic way to showcase company culture. One of the biggest benefits of an advocacy program is organic exposure via social. That being said, keep the initial efforts of your program optional and lighthearted. If employees are required to say great things about their employer, there’s no doubt the tone of those messages will quickly turn sour.

Take Note

You don’t need to be a Fortune 500 Company to curate and publish great company content. Take note from these SMB companies that understand the value in incorporating company culture into their social strategies.

Happy Motivation Monday from the Risas Dental & Braces team! Let's make it a great week!

A photo posted by Risas Dental & Braces (@risasdental) on

At Risas Dental, the team huddles before treating patients.

Goodmanson Construction showcases their service, but also their employees in a year-end wrap up video.

Join us next week on Wednesday, February 1 at 2 p.m. CST  to discuss managing social media on the go. Until then, discuss industry topics with your peers in our community on Facebook.

This post #SproutChat Recap: Company Culture Content originally appeared on Sprout Social.

Click Here For Original Source Of The Article

Ads by WOW TRK

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […]

The post Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers appeared first on Social Media Examiner | Social Media Marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.