Home / Internet Marketing News / #SproutChat Recap: Best Practices for Managing Content

#SproutChat Recap: Best Practices for Managing Content

What’s the key to managing content when working on larger marketing teams? What’s best practice for keeping track of content performance? These are questions we face everyday, as content is the bread and butter of any social strategy.

So in this week’s #SproutChat, we discussed best practices for documenting your content management processes for and amplifying your efforts.

Organization Is Key

Take care to organize your multimedia content and keep track of it in an asset library for easy finding. Keep documentation of what kinds of content you’re using for each social platform.

Create Now, Edit Later

If you’re in charge of social for a live event or on the go, try to remember that you can always edit content later. Take as many raw photos and videos as you can for repurposing later on in your content pipeline.

Tagging Creates Seamless Processes

There are a variety of ways to organize social content, but tagging might be the easiest (and most effective) method. Tag your visual assets for quick look up and utilize UTM tagging for easily tracking your content’s performance.

Amplify Your Efforts

If you’re launching a new social campaign make sure that your employee advocates are aware and ensure that you’ve socialized the news to the company at large. Create easy to share social copy and visuals so that the barrier to share is low.

Join us next Wednesday, 2 P.M. CT at #SproutChat, to talk about planning social campaigns for the holidays. Until then, check out our Facebook community to connect with others in the industry.

This post #SproutChat Recap: Best Practices for Managing Content originally appeared on Sprout Social.

Click Here For Original Source Of The Article

Ads by WOW TRK

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

How to Track Attribution on Facebook and Google

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer. Chris is the world’s leading authority on Google Analytics, founder of Measurement Marketing IO, and the exclusive […]

The post How to Track Attribution on Facebook and Google appeared first on Social Media Marketing | Social Media Examiner.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.