Home / Internet Marketing News / #SproutChat Recap: Best Practices for Conversion Rate Optimization

#SproutChat Recap: Best Practices for Conversion Rate Optimization

Good content is key and consistent website traffic is necessary. But what your boss really wants to see are website visitors entering into the sales funnel. This week at #SproutChat, Sprout All Star and Inbound Marketing Consultant, Nicholas Scalice, joined us to share his expertise around optimizing conversion rate and avoiding common conversion pitfalls.

Start With Clarity

It may seem obvious, but having a crystal clear offering and path for your visitors to progress along is essential for effectively converting visitors into customers. Eliminate any unnecessary information so that your potential buyer isn’t distracted. That’s not to say your site should be overly sales focused, but rather make the prospect feel informed and confident in their decision to purchase.

Review Your Metrics Along the Way

The initial and last actions an individual takes are often the most telling, but do your due diligence and analyze each step of the conversion funnel to see what may be most effective in driving sales and what is a deterrent for many people.

Avoid These Common Mistakes

A lot can go wrong along the path to purchase. Ensure you’re not making key mistakes, like neglecting social media communication, ignoring content personalization or providing a bad user experience.

Test Often & in Isolation

Invest time in A/B testing. Without testing often and in isolation, you’ll never be able to decipher which components have a big impact on your conversion rate.

See you next #SproutChat this Wednesday, October 12 at 2 p.m. CDT. Be sure to join our Facebook community to stay posted on weekly topics and discussion questions. 

This post #SproutChat Recap: Best Practices for Conversion Rate Optimization originally appeared on Sprout Social.

Click Here For Original Source Of The Article

Ads by WOW TRK

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […]

The post Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers appeared first on Social Media Examiner | Social Media Marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.