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Pinterest content tips to help you create the perfect pin

When working to create a successful social media content strategy, it’s important to pay attention to best practices on each individual platform. What works well on Twitter isn’t the same as the high-performing content you see on Instagram. And Pinterest is no different.

So, in order to achieve your own success on Pinterest, you’ll want to make sure you’re aware of the specifications and content tips distinct to the social media platform. What started out as a great way to find new recipes and DIY projects has turned into a wildly popular visual search engine and driver of referral traffic.

In order to see the best results from your pins, follow these Pinterest content tips and best practices.

What to post on Pinterest

First and foremost, you’ll want to have a good understanding of the types of content that perform best.

Pinterest is an interesting platform for its various content types that can help with promoting your business, selling your products/services and driving traffic to your website.


Since many Pinterest users are on the platform specifically for shopping and finding new products, sharing product photos is a must. The platform even has a section specifically for shopping and product pins.

pinterest product pinDIYs 
Take your product pins a step further by showcasing a finished DIY project for inspiration, demonstrated by Lion Brand Yarn in the pin below.
pinterest diy pinRecipes/Food 
Everyone loves a good food photo. This strategy works well with regards to meal delivery services, food brands and other relevant businesses within the food and drink industry.
pinterest recipe pinInfographics 
Infographic is short for informational graphics. While they can be any size, the optimal Pinterest infographic size tends to be thin and long in length, housing a ton of great visually represented information.
pinterest infographic exampleThis type of content is incredibly versatile, and can cover nearly any topic. Because they’re long and thorough, visual graphics that contain valuable information tend to do well on Pinterest as opposed to other platforms where space and screen size may be limited. In fact, some of the best performing infographics are 5-9 times longer than their width.

pinterest long-form infographicHow-to guides and photo tutorials
Another great type of content to share on Pinterest is a how-to guide or tutorial. And the best way to show it off in your pin graphic is by putting together a photo tutorial or montage as the main image.
pinterest how-to pinDisplaying your informational content is this manner helps to draw in searchers with an enticing preview that will help ensure they click to view more detailed instructions on your site.
Vertical graphics
According to Pinterest itself, vertical is the way to go in terms of pins. Fortunately, there are several different kinds of content perfect for utilizing vertical graphics.

Blog Posts 

While it may require some extra design work, it will absolutely be worth it to create vertical graphics that accompany the promotion of your latest blog posts. Pinterest is a powerful platform for driving website traffic, so promoting your blog posts should be a large focus in your Pinterest marketing strategy, and with that will come images optimized for the platform’s feed.

pinterest blog post pinPromotions 
It’s also a worthwhile strategy to create Pinterest graphics to promote different facets of your business. This Rawpixel graphic is a great example of a promotional pin graphic.

pinterest ad pinLead magnets 
If you’ve created lead magnets to help grow your email list, creating vertical graphics to promote them on Pinterest is a great strategy. This can lead even more people to your business and onto your email list.
How to create the perfect pin 
When it comes to creating content for Pinterest, there are a few very specific tactics that you need to utilize. Pinterest users are picky–they only want to save the best, most visually appealing and most useful pins to their boards.
Make sure to utilize each of these tactics within your Pinterest content creation strategy.
Optimal sizing
As mentioned previously, Pinterest recommends vertical pins over horizontal pins. Part of this is because vertical pins take up more space in the feed, creating a cohesive look and feel.
pinterest optimal pin image sizeThe optimal size for a Pinterest graphic has a 2:3 ratio. For infographics and longer photo tutorial collages, a pin can use up to a  and still follow best practices. The maximum size a pin can be before getting cut off at the bottom is a 1:2.8 ratio.

Logo placement

For brand strength and recognition, you want to make sure you put your logo on every single one of your pin graphics. Placing it towards the very top or bottom of your pin is a great way to ensure your mark is on it without being overwhelming.

pinterest logo placementpinterest alternate logo placementHigh-quality imagery
Put yourself in a position for success on Pinterest by using beautiful, high-quality imagery within your pins. There are endless online resources for stock photos for promotional graphics, but you should utilize professional photography whenever possible and especially for any products you’ll be showcasing.
A good pin uses photography that is well-composed and in focus so there’s no strain to tell what’s in the image. Using multiple photos together in a collage can also help your pin’s performance, but try to keep it around four images or fewer so it doesn’t look overcrowded.
It’s also important to ensure that your images are at least 600 pixels wide to look best on the platform. (To keep in line with the 2:3 ratio, this would be a minimum of 600 x 900 pixels.) Images that are smaller than 100 x 200 pixels aren’t even pinnable, so the larger, the better.
pinterest pixel size examplepinterest optimal pixel sizeBold text
Although you want to keep any text on your pin to a minimum, it’s important to use bold for any text you want to stand out against the rest. It should be read easily on both desktop and mobile devices and not blend in with the background image.
When adding text to an image, your title should appear in large font at the top or middle of your pin. If you add a description of your product, service or company to the pin, make sure it’s below the title in a smaller font.
pinterest pin caption with bold textpinterest bold textAdditional content tips and best practices
On top of creating quality pins, no Pinterest content strategy is complete without thinking about the best times to publish.
Plan seasonal content in advance
Pinners plan things out twice as early as users on other platforms, so you’ll want to give yourself plenty of time to plan and publish seasonal content. This chart from Pinterest shares exactly which time of the year pinners are sharing content specific to each season or holiday so you can get an idea for how early to start planning your content.

pinterest best times to postFor the most part, you should plan between 30-45 days ahead of time throughout the year. However, pinners start planning for the holidays and the new year six months early, so you shouldn’t be getting your gift guides and holiday content out at the beginning of December. Instead, entice prospective buyers with content that will get them shopping as early as possible.

Create a content calendar

You’re probably not new to the idea of a content or editorial calendar. You may even have one for your other social media platforms, like Facebook or Instagram. But when it comes to Pinterest content, the way you create and share your pins is very different.

You’re sharing your products, services, blog posts, lead magnets and other promotional items onto your Pinterest account, alongside repins and content curation to increase the number of pins on your account.

It’s worth noting that the first five pins you save each day will be prioritized, so saving your own pins before any curated content is a smart strategy. You can also choose to schedule your pins with Sprout Social so that you’re spreading them out and sharing five great pins each day.

Use your Pinterest content calendar to plan out your pin images and descriptions, when you’re going to start promoting various content, whether seasonal or new, as well as which boards you’re going to share content to.

Use promoted pins

While you can still create a successful organic strategy with Pinterest, every platform performs better when ads are involved. Pinterest’s promoted pins allow your business to get your content, products or services in front of new pinners based on what their search terms are.

Promoted pins are denoted by a “Promoted by [business]” caption at the bottom of the pin.

pinterest promoted pinDon’t forget your pin creation best practices. These elements are even more important when creating graphics for your promoted pins.
When it comes to social media marketing, Pinterest is a breed all its own, but by following the various content tips and best practices covered throughout this post, you’ll be well on your way to success using the platform. Learn more about how Sprout Social can help you with your Pinterest content calendar and beyond.

This post Pinterest content tips to help you create the perfect pin originally appeared on Sprout Social.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

It's plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report shows that social content is atop the list of focal areas for B2B marketers in the coming year.

It’s also fair to say, based on various data points and conversations with folks in the biz, that most of us feel we could be doing better with social. The size of the audiences on these platforms make them essential to any digital strategy, but breaking through suppressive algorithms and showing clear ROI is a perpetual challenge for brands.

One pivotal key to excelling with social media marketing is understanding all the tools you have at your disposal. Each platform offers a number of capabilities that seem to be underutilized by marketers who either don’t know they exist, or don’t fully recognize their potential impact.

With this in mind, we’re setting out to highlight some of the most useful yet overlooked features for driving results on social media platforms. Today we're focusing on the channel most pertinent to B2B marketers: LinkedIn*, with its member base of more than half a billion professionals.

Take Notice of These 5 Marketing Tools & Features on LinkedIn

Whether your goal is building brand awareness, generating leads, or boosting conversions, these five fundamental functionalities can provide a big assist if you aren't taking advantage of them already.

#1: Robust (and Now Simplified) Audience Targeting

LinkedIn recently overhauled its Campaign Manager tool (the interface through which marketers build, manage, and measure ads) around an objective-based advertising framework. The basic purpose of this initiative was to make it easier for users to align every element of their campaigns with the overarching objective. One of the slickest improvements to come out of this is the audience setup experience, which is now simpler and more intuitive.

From a B2B marketing perspective, the depth of available professional targeting parameters is by far LinkedIn’s biggest relative advantage compared to other social platforms. Nowhere else can you accurately filter audiences based on facets such as Job Title and Job Seniority. This provides unparalleled ability to reach decision makers and purchase influencers directly.

The revamped interface makes it quicker and more straightforward to select a qualified audience in line with your campaign goals.


#2: Revamped LinkedIn Analytics

The latest Social Media Marketing Industry Report via Social Media Examiner found more than half of respondents (54%) either uncertain or disagreeing that they are “able to measure the return on investment (ROI) for my organic social media activities.”

This is another area of Campaign Manager that LinkedIn recently spruced up. Given that advertising on this platform tends to be more expensive than other social networks, it’s especially important to ensure you’re getting return on that spend. The new reporting experience makes it easier to see results at a glance, and make optimization tweaks on the fly.

The underlying appeal of LinkedIn’s targeting facets also applies to its reporting mechanism; you can get an aggregated look at who is viewing and engaging with your content (i.e., which companies, which job titles, which experience levels). These insights can help you align your LinkedIn strategy and even your content marketing strategy more generally.

#3: Content Suggestions

Can’t figure out what to share on social media? That’s a common enough challenge. The Content Suggestions tab, found on the top nav bar within LinkedIn Page admin center, offers ample inspiration. It serves up a list of third-party articles your defined audience is engaging with — essentially a readily available stream of targeted, trending content.

Not only does this make it easy for marketers and social media managers to find share-worthy content that’s more likely to resonate with their followings, but it can also fuel employee advocacy efforts.

#4: Website Retargeting

Retargeting is a popular digital marketing tactic, which involves serving ads to people who’ve already encountered your brand. The element of familiarity, plus a concrete demonstration of past interest, tends to drive considerably higher clicks and conversions than standard ads.  

Through its Matched Audiences feature, LinkedIn allows you to place a pixel on your company’s website, then serve ads to people who’ve visited it before, while they’re on LinkedIn. It’s a great way to follow up with someone in a different context. One especially savvy approach is to create customized retargeting creative based on the specific section of your site a person visited (i.e., upper-funnel messaging for someone who went to your “About” page, and lower-funnel for someone who checked out a solution page.)


#5: Lead Gen Forms

This might be my favorite marketing tool on LinkedIn, and it definitely seems like one that more B2B brands could be utilizing. Lead Gen Forms are leveraged in combination with various types of ads, enabling your company to collect valuable contact info (and additional data about a prospect) from an individual who downloads something of value with minimal friction.

Unlike most gated-asset forms, which require a user to tediously fill out multiple fields, Lead Gen Forms automatically populate based on the member’s LinkedIn profile data. As such, it takes only a couple of seconds to get through the process. Because you’re attaining a more comprehensive snapshot of people who download, you can better qualify them as leads in comparison with other form-fills that often procure only a name, phone number, and email.


Step Up Your LinkedIn Marketing Game

LinkedIn can be one of the most valuable components of a holistic B2B marketing strategy. As mentioned earlier, there’s no denying it’s a pricier place to play than most other social networks, but you’re also paying for access to a higher-quality audience. Using the five features above can help you understand, segment, reach, and engage this audience efficiently while closely tracking the impact of your efforts.

Another underutilized tool on LinkedIn is video, which has been a key focus for the platform recently. Learn about all the metrics and specs for video on LinkedIn, as well as every other major social network!

*Disclosure: LinkedIn is a TopRank Marketing client.

The post Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers appeared first on Online Marketing Blog - TopRank®.

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