Home / Internet Marketing News / Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads

Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads

Infographic: Google Assistant vs. Siri: Which is the Best Smartphone AI?

Artificial Intelligence is not a thing of the future, it has become something that we rely on daily. Today’s smartphones are equipped with the latest in personal assistants, but they are not all created equal. See which one has the features that you’re looking for. Search Engine Journal

Periscope Launches Live 360 Video Broadcasting

Twitter’s Periscope is another in a long line of social networks enabling 360 video on their platform. As of today, everyone can view 360 videos but only a select group of partners can publish. What could this mean for your video marketing strategy in 2017? Marketing Land

Amazon Begins Testing Product Listing Ads on Adwords

Google’s Product Search used to be based on organic results. Now it is entirely a pay-to-play advertising tactic. Since Google made the switch in 2012, Amazon has been nowhere to be found. Until now. See how Amazon’s re-entry into PLA could impact other businesses. Search Engine Land

How Tolerant Are Online Video Viewers of Buffering & Ads?

Over 75% of adults in the US and UK watch videos weekly. Not surprisingly, Millennials make up a large share of these viewers. A recent report from MarketingCharts found that younger viewers tend to be more open to ads in online video than other adults. Read on to find out what else the study uncovered. MarketingCharts



Digital Ad Market Soars 20% in Q3, Approaches $18 Billion

Digital ad spend in Q3 of 2016 marks the highest spend in Q3 in history with just over $17 billion. This spend is a 20% increase from Q3 of 2016. As the online landscape becomes increasingly competitive, augmenting organic activity with paid will become a necessity. MediaPost

Domino’s Made A ‘Wipeable’ Adult Onsie

Pizza chain giant Domino’s wanted to help their consumers prepare for a day of recovery after the new year holiday. To help ease the pain, they developed a wipeable onsie that can withstand even the greasiest piece of pizza. Additionally, Domino’s is donating all proceeds from the sales of the onsies to charities such as the Teenage Cancer Trust. AdWeek

Backlash Erupts After Hunt’s Marketing Blunder

Over the past few years health conscious consumers have begun rejecting products with genetically modified organisms or GMOs. To appeal to this audience, Hunt released a series of messages and videos claiming “You won’t find a single genetically modified tomato among our vines”. The problem? No tomatoes (from any vine) contain GMOs. This blunder has caused major backlash for the ketchup king. Forbes

Have a Safe & Happy New Year!

Thank you to each of our readers (and watchers) that have tuned in each week for our online marketing news round up. We hope you all have a great new year and we can’t wait to see you again in 2017!


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Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads | http://www.toprankblog.com

The post Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads appeared first on Online Marketing Blog – TopRank®.


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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

It's plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report shows that social content is atop the list of focal areas for B2B marketers in the coming year.

It’s also fair to say, based on various data points and conversations with folks in the biz, that most of us feel we could be doing better with social. The size of the audiences on these platforms make them essential to any digital strategy, but breaking through suppressive algorithms and showing clear ROI is a perpetual challenge for brands.

One pivotal key to excelling with social media marketing is understanding all the tools you have at your disposal. Each platform offers a number of capabilities that seem to be underutilized by marketers who either don’t know they exist, or don’t fully recognize their potential impact.

With this in mind, we’re setting out to highlight some of the most useful yet overlooked features for driving results on social media platforms. Today we're focusing on the channel most pertinent to B2B marketers: LinkedIn*, with its member base of more than half a billion professionals.

Take Notice of These 5 Marketing Tools & Features on LinkedIn

Whether your goal is building brand awareness, generating leads, or boosting conversions, these five fundamental functionalities can provide a big assist if you aren't taking advantage of them already.

#1: Robust (and Now Simplified) Audience Targeting

LinkedIn recently overhauled its Campaign Manager tool (the interface through which marketers build, manage, and measure ads) around an objective-based advertising framework. The basic purpose of this initiative was to make it easier for users to align every element of their campaigns with the overarching objective. One of the slickest improvements to come out of this is the audience setup experience, which is now simpler and more intuitive.

From a B2B marketing perspective, the depth of available professional targeting parameters is by far LinkedIn’s biggest relative advantage compared to other social platforms. Nowhere else can you accurately filter audiences based on facets such as Job Title and Job Seniority. This provides unparalleled ability to reach decision makers and purchase influencers directly.

The revamped interface makes it quicker and more straightforward to select a qualified audience in line with your campaign goals.

[embed]https://youtu.be/AAx60JxxWFg[/embed]

#2: Revamped LinkedIn Analytics

The latest Social Media Marketing Industry Report via Social Media Examiner found more than half of respondents (54%) either uncertain or disagreeing that they are “able to measure the return on investment (ROI) for my organic social media activities.”

This is another area of Campaign Manager that LinkedIn recently spruced up. Given that advertising on this platform tends to be more expensive than other social networks, it’s especially important to ensure you’re getting return on that spend. The new reporting experience makes it easier to see results at a glance, and make optimization tweaks on the fly.

The underlying appeal of LinkedIn’s targeting facets also applies to its reporting mechanism; you can get an aggregated look at who is viewing and engaging with your content (i.e., which companies, which job titles, which experience levels). These insights can help you align your LinkedIn strategy and even your content marketing strategy more generally.

#3: Content Suggestions

Can’t figure out what to share on social media? That’s a common enough challenge. The Content Suggestions tab, found on the top nav bar within LinkedIn Page admin center, offers ample inspiration. It serves up a list of third-party articles your defined audience is engaging with — essentially a readily available stream of targeted, trending content.

Not only does this make it easy for marketers and social media managers to find share-worthy content that’s more likely to resonate with their followings, but it can also fuel employee advocacy efforts.

#4: Website Retargeting

Retargeting is a popular digital marketing tactic, which involves serving ads to people who’ve already encountered your brand. The element of familiarity, plus a concrete demonstration of past interest, tends to drive considerably higher clicks and conversions than standard ads.  

Through its Matched Audiences feature, LinkedIn allows you to place a pixel on your company’s website, then serve ads to people who’ve visited it before, while they’re on LinkedIn. It’s a great way to follow up with someone in a different context. One especially savvy approach is to create customized retargeting creative based on the specific section of your site a person visited (i.e., upper-funnel messaging for someone who went to your “About” page, and lower-funnel for someone who checked out a solution page.)

[embed]https://youtu.be/SgXlOH-1pPk[/embed]

#5: Lead Gen Forms

This might be my favorite marketing tool on LinkedIn, and it definitely seems like one that more B2B brands could be utilizing. Lead Gen Forms are leveraged in combination with various types of ads, enabling your company to collect valuable contact info (and additional data about a prospect) from an individual who downloads something of value with minimal friction.

Unlike most gated-asset forms, which require a user to tediously fill out multiple fields, Lead Gen Forms automatically populate based on the member’s LinkedIn profile data. As such, it takes only a couple of seconds to get through the process. Because you’re attaining a more comprehensive snapshot of people who download, you can better qualify them as leads in comparison with other form-fills that often procure only a name, phone number, and email.

[embed]https://www.youtube.com/watch?v=34Xe1E59N6A&feature=youtu.be[/embed]

Step Up Your LinkedIn Marketing Game

LinkedIn can be one of the most valuable components of a holistic B2B marketing strategy. As mentioned earlier, there’s no denying it’s a pricier place to play than most other social networks, but you’re also paying for access to a higher-quality audience. Using the five features above can help you understand, segment, reach, and engage this audience efficiently while closely tracking the impact of your efforts.

Another underutilized tool on LinkedIn is video, which has been a key focus for the platform recently. Learn about all the metrics and specs for video on LinkedIn, as well as every other major social network!

*Disclosure: LinkedIn is a TopRank Marketing client.

The post Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers appeared first on Online Marketing Blog - TopRank®.

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