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Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads

boost-organic-ctr

boost-organic-ctr Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates
Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site. But how exactly can one increase their organic CTR? This infographic has 11 tips to get you started. Search Engine Land New Study Looks at What Makes People Unfollow Brands on Social
Your social followers are more likely to convert than those consumers who don’t follow your brand, so it stands to reason that a good marketer wants to keep them around. So, what annoying habits cause users to unfollow? Being too promotional, posting too frequently or too infrequently and sharing irrelevant content. Social Media Today Google’s New Expanded PPC Text Ads: The Impact on Advertisers
eConsultancy reports: “New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017.” What does this mean for marketers? Potentially, an increased click through rate, an increased conversion rate, and a lot of work to transition. Is it worth it? Sources seem to think so. eConsultancy Introducing the New Website Conversions Objective
Twitter has announced two changes to their campaign options. First, they’re rolling out their Website Conversions objective in their advertising platform, meant to “help advertisers drive cost-efficient conversions at scale.” Second, they’re changing the name of their Website Clicks or Conversions objective to Website Visits to more accurately reflect actions driven by that type of campaign. Twitter text-ads-are-most-effective-for-ppc E-Commerce 2Q16 Benchmarks by Device Type
MarketingProfs reports: “Traffic to e-commerce websites is now almost evenly split between between desktops and mobile devices, according to recent research from Monetate.” 51% of visits to e-commerce sites came from desktop, while mobile accounted for 49%. MarketingProfs We’re making Canvas easier to create for any business or any goal
Facebook is now making their Canvas offering more accessible to business — making them easier to create without the help of professionals, and enabling more various campaign goals than were previously available. For example, instead of driving visits to an external link, marketers can now use Canvas to drive users to another Canvas album or elsewhere within the Facebook platform. Facebook Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label
Social media platforms like Snapchat, Twitter and Facebook are rebranding to exclude ‘Social’ from their lexicon. The shift is due to many factors, namely that these media companies need to diversify to thrive, and that ‘social media platform’ doesn’t adequately describe the benefits of their product offerings. AdWeek Eye-tracking study: Viewers need entire web ad on screen for at least 14 seconds to matter
New research shows that 14 seconds is the minimum viable time for an ad to be on screen to register with a user. If the ad is on screen for fewer than 14 seconds, it has little value to the advertiser. This, compared to the IAB’s definition of a ‘viewable ad’ — if half of the pixels appear on screen for at least one second — shows that online advertisers need to be aware of how long their ads are showing, and what they can expect in that amount of time. Marketing Land What were your top online marketing news stories this week? I’ll be back next week with more digital marketing news. Need more, faster? Follow @toprank for the latest.

The post Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads appeared first on Online Marketing Blog – TopRank®.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes

2020 March 27 MarketingCharts Chart

2020 March 27 MarketingCharts Chart

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messaging
LinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land

Social Media Consumption Grows Amid Coronavirus
Social media usage has sharply increased in the midst of the COVID-19 pandemic. Certain Instagram #ad campaign post likes have seen an increase of up to 76 percent during the past two weeks, as the majority of workers have shifted to temporary remote work. AList

CX in B2B Marketing: Top-of-Mind Strategy in 2020
54 percent of B2B marketers say their organizations are focusing most on customer experience and loyalty in their marketing efforts, according to newly-released report data examining global B2B customer experience priorities. MarketingProfs

Coronavirus: Emarketer lowers global ad spend projections for 2020
Worldwide ad spending will decrease due to the COVID-19 pandemic, with a previously expected $712 billion total being revised to $691 billion for 2020, a 3 percent decrease, according to newly-released forecast data, with many expecting even sharper forthcoming ad spend decreases. Marketing Land

B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
LinkedIn (client) is tops among senior B2B marketers for nurturing leads, with some 84 percent saying the Microsoft-owned platform is the most effective social media channel, followed by Facebook at 43 percent and YouTube at 25 percent, according to recently-released survey data of interest to B2B marketers. MarketingProfs

Facebook Warns of Ad Approval Delays Amid Staff Changes Due to COVID-19 Impacts
Facebook was among the first social media platform to announce that the COVID-19 pandemic would affect how it reviews and approves certain content including ads, with a full slate of Facebook monetized content options being impacted. Social Media Today

2020 March 27 Statistics Image

Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: Study
While some 64 percent of marketing teams said that their organizations use account based marketing (ABM) for at least half of their marketing, 90 percent consider it challenging to successfully use it across multiple channels including sales — two of several findings of interest to digital marketers in recently-released survey data. MediaPost

Instagram's Testing the Capability to Add Hashtags and Location to Stories Highlights
Marketers may soon be able to add location information and up to four hashtags to the Highlights option of Instagram Stories, which stay active beyond the usual 24-hour active period, according to recent test observations — changes that could eventually bring an array of new targeting options to digital marketers' toolkits. Social Media Today

Amazon could win big in the post-coronavirus retail economy
Marketers may swivel more ad dollars to Amazon, which has seen sizable demand increases in response to the COVID-19 pandemic. The firm announced that it was hiring more than 100,000 new workers, and a jump in ad revenue also appeared likely as some marketers have shifted more spend to the e-commerce giant. Marketing Land

Data Hub: Coronavirus and Marketing
28 percent of industrial marketers plan to shift marketing budgets from trade shows cancelled due to COVID-19 to digital advertising instead, while 14 percent will allot that spending to content marketing — one of several statistics of interest to digital marketers contained in newly-released report data from MarketingCharts. MarketingCharts

ON THE LIGHTER SIDE:

2020 March 27 Marketoonist Comic

A lighthearted look at how not to communicate right now by Marketoonist Tom Fishburne — Marketoonist

Diabolical Mailing List Admin Twirling Mustache and Cackling at Dead “Unsubscribe” Link — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP, Dell Technologies — 3 Tips For B2B Marketers When Your Big Trade Show Is Cancelled Due To Coronavirus — Forbes
  • SAP — Event industry and COVID-19: An insider’s point of view — The Future of Commerce
  • Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and please return again next Friday for a new selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes appeared first on Online Marketing Blog - TopRank®.

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