Home / Internet Marketing News / Online Marketing News: Marketer’s Don’t Trust Data, Twitter Carousel and IBM Gets Smarter

Online Marketing News: Marketer’s Don’t Trust Data, Twitter Carousel and IBM Gets Smarter

idg survey infographic

idg survey infographic Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data
New data has shown that most marketers use six or more measurement tools, but don’t trust the data they’re collecting. As it becomes increasingly popular to employ more than one analytics tool to help determine the ROI of your digital efforts, with 78% of marketers surveyed planning to adopt an attribution solution in the next two years, this comes as somewhat of a surprise. It begs the question, is it the data we can’t trust or the interpretation? Convince and Convert Twitter is testing carousel ads again, but a different type
The carousel is back, and not just at your local carnival. Twitter is testing out carousel ads yet again, allowing advertisers to include up to 20 Tweets. According to Marketing Land: “Brands can pick one of their own tweets, including their ads, to appear in a carousel, but they’re not limited to their own content. They can also pull in tweets from creators who are part of Twitter-owned Niche’s influencer program. And if they get a regular user’s permission, they can include that person’s tweets as well.” This could be a big change for the better for influencer marketers. Marketing Land IBM announces Watson-powered ads that think
IBM’s The Weather Company plans to launch ads this fall that allow consumers to conduct remote, brand-related conversations with their expert computer via text or voice. This is a big development in online advertising, as the medium becomes increasingly smart and interactive. This could mean bigger and better things for marketers who sell complex products, or are generally curious to know what their buyers are really needing to know. Marketing Land 34% of b2b marketers say email is effective content Google launches AdWords conversion data import solution for Salesforce
Analytics junkies of the world, unite! Google is launching AdWords conversion data for Salesforce, allowing the two platforms to sync natively rather than through various available plugins. This means better reporting — especially the ability to tie campaigns to lead performance. This is a much needed capability between AdWords and Salesforce, and will make a difference for marketers concerned with conversion rate optimization. Search Engine Land Streaming Video Spending to Rise by Double Digits This Year
According to eMarketer, “spending on streaming services will go up by 22% this year compared to 2015. Consumers will spend $6.62 billion on services like Amazon Prime, Hulu and Netflix.” This will surpass DVD sales, making video streaming the most popular consumer method of consuming video. What can this mean for marketers? Investing on advertising on live-streaming platforms could win you more impressions with the new generation of digital media consumers, but the rise of ad-blocking software is still a consideration that needs to be made. eMarketer Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
In more news from Google, Search Engine Land says: “Google has started testing product filter buttons for product listing ads in the search results, including a special “In Store” filter for Local Inventory Ads. Merkle RKG spotted the test, saying the filter buttons appear to show up when superlatives like “best” or “top” or other qualifying adjectives are not used in the query.” This could be a big win for retailers who sell in store and online. Search Engine Land What were your top marketing news stories this week? I’ll be back next week with more marketing news and delightful banter. Have something to add? Tweet me @Tiffani_Allen or @toprank!  

The post Online Marketing News: Marketer’s Don’t Trust Data, Twitter Carousel and IBM Gets Smarter appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Ads by WOW TRK

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […]

The post Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers appeared first on Social Media Examiner | Social Media Marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

css.php