Home / Internet Marketing News / Monitore e interaja a qualquer momento com as notificações push do Facebook e do Instagram no celular

Monitore e interaja a qualquer momento com as notificações push do Facebook e do Instagram no celular

As redes sociais não param nunca. Tornaram-se parte do dia a dia dos consumidores, que acessam páginas como o Facebook e o Instagram em seu trajeto pela manhã, durante o dia, quando estão na rua e até mesmo antes de dormirem à noite. Para as marcas, acessar esses perfis sociais a qualquer momento, de qualquer lugar para interagir com seus clientes sempre conectados é fundamental para o sucesso.

Hoje, temos o prazer de anunciar que os usuários do Sprout agora podem configurar notificações push no iOS e Android para todos os tipos de mensagens do Facebook  e do Instagram aceitos na Inbox Inteligente. As notificações push permitem que as equipes continuem a conversa social com os seus clientes, não importa sua localização. Os usuários móveis podem configurar notificações push para cada tipo de mensagem individual e para cada página do Facebook e perfil do Instagram, oferecendo a flexibilidade necessária para ativar/desativar as notificações com base no que é mais importante para eles.

Leve a Inbox Inteligente onde você estiver

Com a Inbox Inteligente do Sprout nenhuma mensagem passa batida à equipe e ela pode colaborar em tempo real para garantir comunicações nas redes sociais que sejam mais pessoais, mais rápidas e mais inteligentes. Ao dominar o poder da Inbox Inteligente no celular, as notificações push do Facebook e do Instagram permitem que as equipes se mantenham informadas e engajadas em qualquer lugar.

Para ativar as notificações push do Facebook, acesse Configurações > Notificações da Inbox Inteligente > Notificações do Facebook  no aplicativo móvel do Sprout. Escolha os tipos de notificação que você gostaria de receber: Comentários e respostas, Mensagens privadas, Posts ou Avaliações. Se você administra diversas páginas do Facebook , pode realizar diferentes configurações de notificação push para cada página.

Para ativar as notificações push do Instagram, acesse Configurações > Notificações da Inbox Inteligente > Notificações do Instagram  no aplicativo móvel do Sprout. Escolha os tipos de notificação que você gostaria de receber: Comentários e/ou Locacões.

Se você ainda não aceitou as notificações push do Sprout, acesse Configurações > Notificações > Sprout Social e, depois, escolha Permitir notificações.

Concentre-se naquilo que importa

Se a sua equipe trabalha de forma colaborativa para gerenciar a Inbox Inteligente, as notificações push podem ser usadas para compartilhar de forma mais eficaz a carga de trabalho e ajudar cada membro da equipe a se concentrar no que é mais importante para ele.

Priorizar o engajamento em qualquer lugar pode ser um pouco difícil quando se tem várias páginas do Facebook e perfis do Instagram para administrar. Isso vale principalmente para marcas de varejo que tenham vários estabelecimentos. Ao configurar as notificações push apenas para os tipos de notificações que necessitam, os gerentes de redes sociais podem ficar por dentro do conteúdo de sua Inbox Inteligente para garantir respostas e acompanhamento imediato, caso haja necessidade de tomar alguma providência relacionada a uma mensagem.

Mantendo as marcas engajadas nos dispositivos móveis

Como os dispositivos móveis ainda são uma tendência importante para os consumidores, acompanhar os esforços de redes sociais, não importa a hora do dia é fundamental para entregar um atendimento ao cliente do mais alto valor . As notificações push do Facebook e do Instagram ajudam a promover conversas tanto para a sua marca quanto para o seu público-alvo.

Fique atento para mais atualizações das notificações push para dispositivos móveis dentro dos aplicativos Sprout!

 

This post Monitore e interaja a qualquer momento com as notificações push do Facebook e do Instagram no celular originally appeared on Sprout Social.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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5 Key Traits of the Best B2B Influencers

Traits B2B Influencers

Traits B2B Influencers

Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so:

B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals.

As the groundswell around influencer marketing rises and becomes a normal part of the B2B marketing mix, the volume of information and misinformation on the topic also increases.

One of the most popular questions people also ask about B2B influencer marketing focuses on what makes a good business influencer? By now we all know that popularity alone does not make someone influential. It’s certainly important, it's just not the only thing.

As B2B marketers mature in their understanding of the role influence plays and how the dynamic of brand content co-created with industry experts plays out with customers, they begin to realize that other factors matter. Topical relevance matters of course as well as resonance of the topic amongst an influencer’s community.

B2B Marketing Influencers

The intersection of individual expertise, how well that expertise resonates with followers and the size of network creates a baseline of characteristics when evaluating whether a certain influencer might be a match.

But there’s more than that. Understanding what makes a great influencer is both art and science, soft and hard skills. The success of identifying, qualifying and engaging influencers is also directly tied to how they will be engaged and to what end.

Some people reading this might think that influencer marketing isn’t the magic pill some are playing it up to be. There’s a reason for that, because it’s not magic. It’s more like alchemy.

The reality is, there’s no one formula for the perfect B2B influencer, but there are some common characteristics that B2B brands should look for in varying proportions according to what’s important to a program or activation. I call those characteristics:

The 5 Ps of B2B Influence

Proficiency - In B2B marketing, the vast majority of those considered influential possess deep expertise in the field they work in. This is a significant difference from many B2C influencers who are often self proclaimed as influential with clever media creation skills.

As B2C influencer content and engagement tactics evolve, some are crossing over into B2B with a trickle of opportunists successfully creating influence amongst B2B audiences not solely for their expertise, but for a combination of adept social media content creation skills and some expertise. B2B marketers who do their due diligence will be able to filter accordingly.

Popularity - While network size is not the only thing, nor is it the most important thing, it is definitely a metric to consider. Some marketers swing in the direction of ignoring audience size altogether because of lower engagement rates with popular influencers. This is simply foolish. All things being the same, I’ll take 2% engagement of an influencer with a million followers over 2% from someone that has 1,000 followers.

What matters is how network size factors in with the type of influencer you need. For example, popular influencers aka “brandividuals” are often best for top of funnel content. Niche domain expert influencers are better for middle and end of funnel content. Engaging a brandividual and expecting conversions is just naive.

Personality - If you’ve worked in B2C influencer marketing and been exposed to all the characters there, B2B is going to seem a bit dry. Now there are some colorful characters in the B2B influencer community, no doubt. But personality is often a trait that needs to be uncovered when you’re working with some types of business influencers.

The good news is that savvy influencer marketing practitioners know how to plant the seeds that can grow and blossom within an otherwise introverted influencer. You don’t need them to be a colorful character, ripe with personality per se, but you do want them to connect with the passion they have with their craft and how their expertise can help others be successful.

Publishing - Content is the media that conveys the ideas of influence and while B2B influencers are not expected to produce the same types and quantity of content as in B2C, it is ideal when there’s a platform where the influencer publishes. At a minimum, that would be social networks but to be a B2B influencer, it’s most likely that also includes articles contributed to publications if not research, books and presentations.

Promotion - The value a B2B influencer brings beyond adding expertise and credibility to brand content is the ability to share what they helped create with their network. Trust of brand content is at a low, especially with advertising. Customers yearn for authentic content and the right kind of influencer collaboration can give them that, delivered via the influencer’s own distribution channels. That means social networks for course but also potentially blogs, email newsletters, podcast, LinkedIn Live, contributed articles or columns in industry publications.

I know some people reading this are thinking there could be even more P’s like being Prolific, Persuasive or Passion. Yes, there could be so many more but we have to draw the line somewhere! It's important to be able to manage the data and insights necessary to factor these characteristics into selection, qualification and engagement.

Some of these traits will not fully reveal themselves until you work with an influencer on a few content activations. Others will fluctuate over time and that is normal. It's important to understand that influence is a temporal thing. It is not fixed or permanent. It’s important marketers realize that before they disengage an influencer in the short term due to lower performance. The same goes for high expectations after great performance.

Organic influencer engagement is a little dynamic and what you don’t spend on paid influencers like an ad buy you will (in part) need to invest in relationship management, education and even tips that will help the influencers be more effective.

B2B brands with high influencer churn or low performance often apply “ad buy” perspectives to a what is actually a relationship driven effort. Mismatched expectations are not helpful for anyone, so think about the 5Ps as you evaluate and nurture your influencer community. Consider where of each your ideal influencers need to score on the 5 Ps in order to be a good match for the kind of activation you have in mind.

When there’s 5P alignment, there's happiness: for customers, influencers and your B2B brand.

The post 5 Key Traits of the Best B2B Influencers appeared first on Online Marketing Blog - TopRank®.

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