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Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

rocket launching
Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock.

Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing?

Nobody?

What about when you casually scope a project only to realize halfway through that it’s going to require more time and resources than you originally thought?

No one again?

I’ll stop — y’all know what I’m getting at: proper preparation is key to getting a campaign shipped with minimal friction. This means filling out a detailed brief and scoping the project from start to finish.

Are you thinking, “Ugh, what if I don’t have a tried-and-true process? And now I have to make a brief from scratch — where am I going to find the time for that?” Well, fear not, my friends, we have just the thing for you.

It’s a complete multi-channel campaign launch kit, and it’s what we use at Unbounce for all our digital marketing campaigns.

Inside the Digital Campaign Launch Kit, you’ll find the following items:

  • Campaign projections worksheet
  • Marketing brief template
  • A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch 🙂

Want to drive epic results and execute campaigns like a well-oiled machine?

Download our FREE Digital Campaign Launch Kit!
By entering your email you’ll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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