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Instagram Campaigns Failing? Learn From These Highly-Successful Brands

Companies around the world are beginning to discover something special about Instagram campaigns. They’re not just a visual way to capture your audience’s attention with filtered selfies and lunch photos. They’re a powerful method of igniting your brand. With about 800 million active users per month, Instagram is your door into a world of engagement, where visual content remains to be a pivotal part of the modern marketing strategy.

As one of the most popular forms of social media for the younger generation, Instagram delivers a unique opportunity to celebrate the personality of your brand, find your “image” and keep your company in the minds of your customers every day.

The only problem? There’s a huge difference between posting a picture and creating a viable marketing campaign. The good news is that sometimes, all it takes to revitalize your Instagram campaigns, is a little inspiration.

Learn from these nine highly-successful Instagram campaigns to get your creative side going:

1. Samsung #UnboxYourPhone

On March 29, 2017, Samsung ran an Instagram campaign called #UnboxYourPhone, which gave people a sneak peek into the new Galaxy S8. The promotional pictures created for the campaign were wonderfully creative, focusing on the immersive experience of having technology within the palm of your hand.

The immersive Infinity Display on the #GalaxyS8 spills out of your phone and into reality #UnboxYourPhone

A post shared by Samsung Mobile (@samsungmobile) on

The Instagram campaign was successful because it took advantage of the social platform as a truly visual medium. The idea was to help customers imagine what their life could be like with the latest device, and the images Samsung shared captured that feeling perfectly.

Key Takeaways:

  • Creativity kills on Instagram. The more unique your pictures are, the more engaging they become.
  • Try using imagery to immerse your customers in the experience that your product or service can give. Let them visualize their life with your brand.

2. Nintendo #OnlyOnSwitch

Video game experts, Nintendo, took to Instagram this year to build love for its latest console, the Nintendo Switch in the UK. Following up from their #12Switch launch, the #OnlyOnSwitch campaign asks people from around the globe to share images of them using their switch in a unique place.

#onlyonswitch gaming Where ever you go! Mario for life!!

A post shared by Simon Archer (@simon_archer82) on

The concept drew attention to the fact that the Switch is an entirely portable console—one of its unique selling propositions. The company encouraged user-generated content by telling people they could win a top prize of four Nintendo Switch consoles, four pro controllers and £1,000 in credit. The campaign generated awareness, and engagement at the same time, showcasing what makes social media so special for brands.

Key Takeaways:

  • Companies get more success when they include their audience in their promotions. Engage your customers by using competitions to inspire user generated content.
  • Your social media efforts can be a great way to highlight your unique selling proposition. Try to design Instagram campaigns that showcase what makes your brand special.
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3. AirBnB #WeAccept

A strong marketing campaign not only raises awareness for your brand, but also draws attention to your company values in a way that resonates with your audience. Following the heavily political debate on immigration in the US, many companies began to send messages of love into the social media sphere.

AirBnB showed their stance with the #WeAccept campaign. The creative social media movement shared photos from different ethnicities, with messages of acceptance.

Acceptance starts with all of us. #WeAccept

A post shared by Airbnb (@airbnb) on

The AirBnB marketing stunt was successful because it responded to the emotions of their target audience. It also recognized the universal desire that humans have to belong. While getting political on social media isn’t easy, AirBnB showed that it could be a great way to raise awareness for your brand.

With the help of Sprout Social, not only can you track your branded hashtags, but our in-depth Instagram analytics reports show you what’s working and areas that might need help.

top instagram posts report

Try to dig into post-level insights with our Sent Messages Report. This helps you easily sort by metric and export to CSV to showcase stunning presentation-ready reports.

See how Sprout can help your Instagram campaign and start a free 30-day trial!

Key Takeaways:

  • When used correctly, political ideas can spark a powerful movement on Instagram, turning your followers into a community. However, keep in mind that 71% of consumers find brands engaging in politics on social annoying. So be tactful.
  • Campaigns that get your audience involved in a social movement are more likely to ensure engagement. People are more compelled to stand with a brand when that company is fighting for what they believe in.

4. Amazon ‘Big Thanks’

Instagram Campaigns don’t have to just be a way of improving brand recognition. While they’re great for growing your brand, they can also be a useful way to connect with your audience on a deeper level, and improve relationships. Amazon showed this with their “Big Thanks” campaign, where they thanked its customers for rating them No. 1 in corporate reputation.

One of the most appealing aspects of this campaign for customers, was that it included a discount code. However, for Amazon, the effort allowed them to use Instagram successfully as a way to improve sales and generate awareness for their authority.

Key Takeaways:

  • Brands can use Instagram to reach out to their customers, and strengthen their connections with their audience. This can be a powerful way to outshine your competitors in today’s marketplace.
  • Free codes and giveaways are a great way to inspire your customers into action, and improve sales with your Instagram Campaigns.

5. Adidas #Originals

Adidas is one company that really knows how to make the most of their Instagram campaigns. In fact, the brand runs one of the most successful marketing accounts on the entire platform. The Originals posts are a great example of how the business redefined the concept of “normal” one image at a time.

Adidas paired up with huge hip hop names like Snoop Dogg and Stormzy to promote its lineup of new clothing. The campaign was successful because it used influential figures to establish credibility for the company.

Key Takeaways:

  • Influencer marketing can be a great way to give your Instagram campaigns more authority when you’re building your presence online.
  • Intriguing visual content that brings people together to consider a key concept like normalcy can inspire discussion around your brand, which is great for engagement.

6. DJI #Phantom4Pro

Global leaders in the world of drone technology, DJI is well-known for the consistently high-quality content shared on its Instagram profiles. Recently, DJI partnered up with a number of filmmakers across Instagram to promote its latest product, the Phantom 4 Pro.

The DJI campaign wasn’t just successful because it created some pretty incredible images, but it also made the most of video on the platform too. Now that Instagram has expanded video length from 15 seconds to 1 minute, the potential for video marketing have drastically evolved.

Key Takeaways:

  • Companies can take Instagram campaigns to the next level by making the most of video alongside images.
  • Encouraging customers to produce user generated content featuring your product is a fantastic way to boost engagement, and increase the high-quality portfolio on your Instagram page.

7. Xbox #MakeItYours

A crucial part of making your Instagram campaigns work is ensuring they look the part. Xbox kept this in mind when they designed the marketing campaign for their Xbox Design Lab, a service that allows users to design their own Xbox controllers.

Get creative. #XboxDesignLab #MakeItYours

A post shared by Xbox (@xbox) on

The Xbox Instagram campaign was successful because it made the most of a unique Instagram style. These images don’t look like they were simply copied and pasted from Twitter. They were crafted uniquely for Instagram, with users of the platform in mind. Additionally, the #MakeItYours hashtag helps customers to feel as though Microsoft genuinely cares about them, and their needs.

Key Takeaways:

  • Design your campaigns specifically for Instagram, and you’ll get more attention from your customers.
  • Keep your audience in mind, and try to show them that you care about their needs with your Instagram campaigns.

8. Disney #BeOurGuest

As a huge household brand around the world, Disney is a company that rarely needs an introduction. However, it still knows how to use its Instagram marketing efforts to engage and inspire its followers. In one of Disney’s most recent campaigns, they invited Luke Evans to take over their account and promote the “Beauty and the Beast” live action remake. Throughout the day, Evans posted images of his time at the world premier for the film.

Hosting an Instagram takeover on your Instagram campaigns is a strategy that has constantly proven itself to be effective. Not only does it draw more people to your account, but it also helps you engage with your customers on a deeper level.

Key Takeaways:

  • Get involved with influencers where you can and ask them to take part in takeover campaigns to improve your following online.
  • Find a way to focus your influencer campaigns around your latest market update, such as a new product or service.
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9. Orangetheory #TransformationTuesday

Finally, fitness company Orangetheory uses their Instagram campaigns as a way to inspire its audience and motivate success. Capitalizing off of the popular #TransformationTuesday hashtag, Orangetheory encourages followers to post images of their successful fitness experiences with the brand. Customers are asked to share their exercise routines and weight loss goals on Instagram to inspire other users.

Shout out to @otfbfitmama for being our transformation inspiration fit momma! Tania was joining us in the orange zone at #OTFBramptonSouth up until she was 37 weeks pregnant and came back for more post-partum! Now she is 7 months post- partum and is continuing to crush it in the orange week after week. Tania loves that OTF can push her harder then she would ever have in a gym by herself. She loves that every day is a different workout that the trainers are so encouraging and choose the best music to pump you! Tania, you are a true inspiration! Keep up the amazing work, and #Keepburning! 💪💥 . . . . . . . . . #otfbramptonsouth #otfbrampton #brampton #otfcanada #otfnation #otf #noexcuses #keepburning #orangezone #allout #hiit #instafit #Orangetheoryfitness

A post shared by Orangetheory Fitness (@otfbramptonsouth) on

Not only does this approach based on user generated content help to inspire more engagement from customers, but it also shows the human side of Orangetheory, every time they show support for their followers. Additionally, each post acts as a word of mouth testimonial that the brand can use to build on their marketplace authority.

Key Takeaways:

  • User generated content on Instagram can be a powerful way to showcase testimonials and reviews for your company that build trust in your followers.
  • Inspiring images of customers can not only engage your followers, but also help to show your credibility and humanity as a business.

Evolve Your Instagram Campaigns With These Inspirations

Sometimes, all it takes is a little social media muse to help get you back on track with your Instagram campaigns. Whether you want new ways to get customers involved through user-generated content or by discovering a way to showcase your next product, there’s always something to learn from other campaigns.

We hope the examples above will help to motivate you toward marketing success. Have any Instagram campaigns you want to share? Hit us up in the comments or reach out to us on Twitter!

This post Instagram Campaigns Failing? Learn From These Highly-Successful Brands originally appeared on Sprout Social.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

It's plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report shows that social content is atop the list of focal areas for B2B marketers in the coming year.

It’s also fair to say, based on various data points and conversations with folks in the biz, that most of us feel we could be doing better with social. The size of the audiences on these platforms make them essential to any digital strategy, but breaking through suppressive algorithms and showing clear ROI is a perpetual challenge for brands.

One pivotal key to excelling with social media marketing is understanding all the tools you have at your disposal. Each platform offers a number of capabilities that seem to be underutilized by marketers who either don’t know they exist, or don’t fully recognize their potential impact.

With this in mind, we’re setting out to highlight some of the most useful yet overlooked features for driving results on social media platforms. Today we're focusing on the channel most pertinent to B2B marketers: LinkedIn*, with its member base of more than half a billion professionals.

Take Notice of These 5 Marketing Tools & Features on LinkedIn

Whether your goal is building brand awareness, generating leads, or boosting conversions, these five fundamental functionalities can provide a big assist if you aren't taking advantage of them already.

#1: Robust (and Now Simplified) Audience Targeting

LinkedIn recently overhauled its Campaign Manager tool (the interface through which marketers build, manage, and measure ads) around an objective-based advertising framework. The basic purpose of this initiative was to make it easier for users to align every element of their campaigns with the overarching objective. One of the slickest improvements to come out of this is the audience setup experience, which is now simpler and more intuitive.

From a B2B marketing perspective, the depth of available professional targeting parameters is by far LinkedIn’s biggest relative advantage compared to other social platforms. Nowhere else can you accurately filter audiences based on facets such as Job Title and Job Seniority. This provides unparalleled ability to reach decision makers and purchase influencers directly.

The revamped interface makes it quicker and more straightforward to select a qualified audience in line with your campaign goals.


#2: Revamped LinkedIn Analytics

The latest Social Media Marketing Industry Report via Social Media Examiner found more than half of respondents (54%) either uncertain or disagreeing that they are “able to measure the return on investment (ROI) for my organic social media activities.”

This is another area of Campaign Manager that LinkedIn recently spruced up. Given that advertising on this platform tends to be more expensive than other social networks, it’s especially important to ensure you’re getting return on that spend. The new reporting experience makes it easier to see results at a glance, and make optimization tweaks on the fly.

The underlying appeal of LinkedIn’s targeting facets also applies to its reporting mechanism; you can get an aggregated look at who is viewing and engaging with your content (i.e., which companies, which job titles, which experience levels). These insights can help you align your LinkedIn strategy and even your content marketing strategy more generally.

#3: Content Suggestions

Can’t figure out what to share on social media? That’s a common enough challenge. The Content Suggestions tab, found on the top nav bar within LinkedIn Page admin center, offers ample inspiration. It serves up a list of third-party articles your defined audience is engaging with — essentially a readily available stream of targeted, trending content.

Not only does this make it easy for marketers and social media managers to find share-worthy content that’s more likely to resonate with their followings, but it can also fuel employee advocacy efforts.

#4: Website Retargeting

Retargeting is a popular digital marketing tactic, which involves serving ads to people who’ve already encountered your brand. The element of familiarity, plus a concrete demonstration of past interest, tends to drive considerably higher clicks and conversions than standard ads.  

Through its Matched Audiences feature, LinkedIn allows you to place a pixel on your company’s website, then serve ads to people who’ve visited it before, while they’re on LinkedIn. It’s a great way to follow up with someone in a different context. One especially savvy approach is to create customized retargeting creative based on the specific section of your site a person visited (i.e., upper-funnel messaging for someone who went to your “About” page, and lower-funnel for someone who checked out a solution page.)


#5: Lead Gen Forms

This might be my favorite marketing tool on LinkedIn, and it definitely seems like one that more B2B brands could be utilizing. Lead Gen Forms are leveraged in combination with various types of ads, enabling your company to collect valuable contact info (and additional data about a prospect) from an individual who downloads something of value with minimal friction.

Unlike most gated-asset forms, which require a user to tediously fill out multiple fields, Lead Gen Forms automatically populate based on the member’s LinkedIn profile data. As such, it takes only a couple of seconds to get through the process. Because you’re attaining a more comprehensive snapshot of people who download, you can better qualify them as leads in comparison with other form-fills that often procure only a name, phone number, and email.


Step Up Your LinkedIn Marketing Game

LinkedIn can be one of the most valuable components of a holistic B2B marketing strategy. As mentioned earlier, there’s no denying it’s a pricier place to play than most other social networks, but you’re also paying for access to a higher-quality audience. Using the five features above can help you understand, segment, reach, and engage this audience efficiently while closely tracking the impact of your efforts.

Another underutilized tool on LinkedIn is video, which has been a key focus for the platform recently. Learn about all the metrics and specs for video on LinkedIn, as well as every other major social network!

*Disclosure: LinkedIn is a TopRank Marketing client.

The post Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers appeared first on Online Marketing Blog - TopRank®.

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