If you’re not 100% sure how to write a blog post that clicks with readers, don’t sweat it.
The reality? Blogging is a major struggle for most businesses out there.
And hey, we totally understand why.
From coming up with ideas to actually putting pen to paper digitally, a worthwhile blog post requires some serious effort.
That said, the benefits of blogging for business are worth racking your brain for. The correlation between businesses that blog scoring more traffic, conversions and leads is well-documented.
The takeaway? Learning how to write a blog post is an invaluable skill no matter what you’re selling.
That’s why we put together this guide breaking down the anatomy of a good blog post and how to write one yourself.
What makes a good blog post, anyway?
Before we get knee-deep into how to write a blog post, let’s talk about what the best blog posts have in common.
Although blogging is certainly a skill, you don’t need to be Shakespeare to start writing ’em.
Instead, simply consider the common threads between blog posts that actually get read and shared.
They solve a problem
Listen: people don’t wind up on blogs by accident.
When we seek out content, it’s because we have a problem that needs to be solved or a question that needs to be answered.
Perhaps you’re looking for the perfect ramen recipe. Maybe you’re looking for marketing tips.
Either way, we’re often hunting for content that provides a solution.
Heck, the Sprout Social blog is a shining example of what we’re talking about. We’ve put together hundreds of posts dedicated to solving problems and answering questions on behalf of marketers.