“What’s up with the LinkedIn algorithm?”
And definitely something we’ve been asked a lot lately.
But as the platform grows, so does the competition for your target audience’s attention.
That’s why it’s so important to understand the LinkedIn algorithm and how to maximize your reach.
The good news? Doing so is probably easier than you might think.
Whether you’re building your business’ LinkedIn presence or are just trying to establish your personal brand, our guide to the LinkedIn algorithm has you covered.
What is the LinkedIn algorithm and how does it work?
The LinkedIn algorithm ultimately determines what content is prioritized in your LinkedIn feed, as well as the amount of reach your content receives in the feeds of others.
By default, your LinkedIn feed is sorted by “Top Updates.” These posts are populated based on your activity (think: accounts you regularly interact with via “Likes,” shares and comments).