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How to Increase Your Online Presence in 30 Minutes a Day

how to increase your online presence

Working on your online presence has much in common with training your body–a short, daily workout brings more results than a long training session once every two weeks.

The secret of success is consistency, so try to devote at least 30 minutes every day to working on your online presence. In this article, I will also share plenty of tools that can save you a lot of time.

So, let’s take a look at the daily workout:

daily workout list for building an online presence

1. Track Brand Mentions

Spend some time with social media monitoring by tracking who mentions your brand and where. Be sure to:

  • Set up alerts in multiple tools. This is so you can check everything right in your inbox. BuzzSumo is a great tool for this purpose, though the free version has limited functionality. If you do not have a budget for tools, you can use Talkwalker Alerts, which is free.
  • Thank people for their mentions. Reach out to bloggers that have helped you spread the word about your business. The people who mention you are your potential brand loyalists and advocates. In the end, it’s simply good manners to respond and thank someone for their referral.
  • Here are three pre-made templates for saying thank you:

    thank you examples

    You can also find more templates in my “Ultimate Guide To Building Your Twitter Presence.”

  • Respond to negative mentions. If you stumble upon negative feedback or complaints, this is a chance to turn a negative impression about your company into a positive one. By promptly and appropriately reacting to negative mentions, offering solutions or at least apologizing, you can gain more trust and respect.

2. Analyze Your Competitors

You can quickly and easily analyze your competitors with the free report by SimilarWeb. Type in any domain, and the tool will provide you with loads of insights about its traffic, including main sources, geo-parameters and a lot more.

Quick Domain Overview

The next step is to see how your competitors are doing on social media. With the SEMrush Social Media tool, you can compare the size of your audience with your competitors and also see their levels of activity and social media engagement.

Here, I’ve analyzed airplane companies, and whereas British Airways has the biggest audience, a company I should really follow is Lufthansa, because this company engages their audience a lot more.

compare social media presence example

The report I really love in this tool is the Activity report. It allows you to filter social media posts by comments and track messages that resonated with your audience the most. In my opinion, comments are a lot more telling than a “like” or a “share’ in terms of engagement.

check what their audience talks about semrush example

3. Analyze Your Current Online Presence

After analyzing your competitors, it’s time to look at your own online presence.

  • Check your content’s performance. With Google Analytics, you can find out the most effective channels with the Acquisition report and determine your most popular content with the Behavior report. Obviously, this content is worth further sharing.
  • Check the site speed. If your website takes too much time to load, your bounce rates will skyrocket. So check your website speed from time to time.
  • Check you social media activity. For general analysis, we use Sprout Social’s Group Report, which provides awesome insights in a very detailed and visually appealing format. As for Twitter, it is very easy to keep track of your activity with SumAll’s Daily Email report. And to track your Facebook page, you can use LikeAlyzer (this tool is also good for competitor analysis). Along with analysis of your page, it provides actionable tips and advice.

facebook page analysis example

4. Grow Your Audience

After you’ve tracked your brand mentions and analyzed your and your competitors’ performance, it’s time to work on growing your audience.

The easiest way to do this is to use Twitter lists. For example, I could just open the Social Media list compiled by Lee Odden and subscribe to the whole list with one click or select specific members manually.

semrush subscriber list example

Let’s take a look at some tools that might help you as well.

  • Crowdfire is an awesome free tool for use with Twitter and Instagram. It allows you to follow and unfollow up to 100 people daily. You can also copy followers from similar accounts or your competitors’. Another option is to search for relevant keywords and add new followers who mention them in their bio.
  • Sprout Social’s Discovery tool is what we use for Twitter. I follow people we’ve had conversations with and who have mentioned us in their Tweets.
  • Followerwonk allows you to analyze profiles, search for relevant people by keyword, and follow or unfollow people you’ve found. My favorite feature is the ability to export into Excel, but this is only available with a paid subscription. This feature allows you to export a list of all of your followers into a spreadsheet and filter by last Tweet, or the amount of followers or keywords in their bio. This is incredibly useful for inviting your followers to your upcoming marketing events, such as webinars. You can also see who hasn’t followed you and try to engage with them.
  • Klear and BuzzSumo are really great for finding and connecting with influencers. LinkedIn search really helps as well. Once you’ve connected with the person on LinkedIn, check the Contact Info tab and take the conversation to your mailbox. People are more likely to check their email than LinkedIn.

linkedin connection guide examples

Here are some quick templates for connecting with bloggers, speakers or with anyone who is going to attend to the same conference as you.

5. Share Useful & Relevant Content

After completing the previous steps, now it’s time to share some content with your audience.

Pick Out Content to Share

Check out what is trending and relevant in your niche. You can use the Trending tab in BuzzSumo, or create alerts for the most popular keywords to see any new articles that your audience might like.

buzzsumo shared content example

Use your branded keyword alerts to share the content where you were mentioned. You can also share posts from your blog, news and online events announcements.

Compose a Great Tweet

In this example, I decided to share a recent post by my colleague Anastasia. I used her pre-made tweet, added an image, tagged people who were mentioned in the post and included a few hashtags. Why is this Tweet just good and not great? How can we make it better?

anatomy of a good tweet

Always add your own opinions. Share your thoughts, what you liked or disliked about the content and what you’ve tried or will try after reading this post. Add your personal experience because in the end, that’s what makes a social media social.

how to make tweets better example

Schedule Your Content

If you want to share content multiple times, it’s super easy with Sprout Social and its handy Publishing Calendar, which allows you to schedule your sharing.

sprout social publishing scheduled messages screen

Not every post comes with a catchy image, but you can create a quick image yourself using Canva, Snappa.io or Pixabay images. If the content is good, but you don’t really like the headline, enter the main keyword into Portent’s Content Idea Generator and hit the “Refresh” button until you get what you like.

You can also take one of these headline templates and quickly adjust it to suit your own topic by filling in the blanks:

semrush headlines templete

6. Engage With Your Audience

The last exercise in our daily workout is engaging with your audience and beyond. It helps to create templates beforehand so you don’t have to come up with a new phrase each time.

Here are some examples:

  • Thanks for the feedback! Much appreciated!
  • We appreciate all your patience and support while we deal with this issue!
  • Glad you liked the article! Thanks for sharing!
  • Our apologies for the inconvenience! We’re doing everything we can to fix the issue!
  • Happy to hear you’re using _______! Let us know your thoughts!

After engaging with people who already mentioned you, search for problems you can solve. On Twitter, that can be easily done using Twitter Advanced Search. Just type in your area of expertise, set the language (and/or set the geo-location) and indicate that you’re looking for Tweets with question marks.

twitter advance search example

That’s it, our 30-minute workout is over! Start with these simple steps, and your online authority and visibility will gradually increase, plus you’ll set a firm foundation for more complicated and time-consuming activities.

This post How to Increase Your Online Presence in 30 Minutes a Day originally appeared on Sprout Social.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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5 Key Traits of the Best B2B Influencers

Traits B2B Influencers

Traits B2B Influencers

Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so:

B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals.

As the groundswell around influencer marketing rises and becomes a normal part of the B2B marketing mix, the volume of information and misinformation on the topic also increases.

One of the most popular questions people also ask about B2B influencer marketing focuses on what makes a good business influencer? By now we all know that popularity alone does not make someone influential. It’s certainly important, it's just not the only thing.

As B2B marketers mature in their understanding of the role influence plays and how the dynamic of brand content co-created with industry experts plays out with customers, they begin to realize that other factors matter. Topical relevance matters of course as well as resonance of the topic amongst an influencer’s community.

B2B Marketing Influencers

The intersection of individual expertise, how well that expertise resonates with followers and the size of network creates a baseline of characteristics when evaluating whether a certain influencer might be a match.

But there’s more than that. Understanding what makes a great influencer is both art and science, soft and hard skills. The success of identifying, qualifying and engaging influencers is also directly tied to how they will be engaged and to what end.

Some people reading this might think that influencer marketing isn’t the magic pill some are playing it up to be. There’s a reason for that, because it’s not magic. It’s more like alchemy.

The reality is, there’s no one formula for the perfect B2B influencer, but there are some common characteristics that B2B brands should look for in varying proportions according to what’s important to a program or activation. I call those characteristics:

The 5 Ps of B2B Influence

Proficiency - In B2B marketing, the vast majority of those considered influential possess deep expertise in the field they work in. This is a significant difference from many B2C influencers who are often self proclaimed as influential with clever media creation skills.

As B2C influencer content and engagement tactics evolve, some are crossing over into B2B with a trickle of opportunists successfully creating influence amongst B2B audiences not solely for their expertise, but for a combination of adept social media content creation skills and some expertise. B2B marketers who do their due diligence will be able to filter accordingly.

Popularity - While network size is not the only thing, nor is it the most important thing, it is definitely a metric to consider. Some marketers swing in the direction of ignoring audience size altogether because of lower engagement rates with popular influencers. This is simply foolish. All things being the same, I’ll take 2% engagement of an influencer with a million followers over 2% from someone that has 1,000 followers.

What matters is how network size factors in with the type of influencer you need. For example, popular influencers aka “brandividuals” are often best for top of funnel content. Niche domain expert influencers are better for middle and end of funnel content. Engaging a brandividual and expecting conversions is just naive.

Personality - If you’ve worked in B2C influencer marketing and been exposed to all the characters there, B2B is going to seem a bit dry. Now there are some colorful characters in the B2B influencer community, no doubt. But personality is often a trait that needs to be uncovered when you’re working with some types of business influencers.

The good news is that savvy influencer marketing practitioners know how to plant the seeds that can grow and blossom within an otherwise introverted influencer. You don’t need them to be a colorful character, ripe with personality per se, but you do want them to connect with the passion they have with their craft and how their expertise can help others be successful.

Publishing - Content is the media that conveys the ideas of influence and while B2B influencers are not expected to produce the same types and quantity of content as in B2C, it is ideal when there’s a platform where the influencer publishes. At a minimum, that would be social networks but to be a B2B influencer, it’s most likely that also includes articles contributed to publications if not research, books and presentations.

Promotion - The value a B2B influencer brings beyond adding expertise and credibility to brand content is the ability to share what they helped create with their network. Trust of brand content is at a low, especially with advertising. Customers yearn for authentic content and the right kind of influencer collaboration can give them that, delivered via the influencer’s own distribution channels. That means social networks for course but also potentially blogs, email newsletters, podcast, LinkedIn Live, contributed articles or columns in industry publications.

I know some people reading this are thinking there could be even more P’s like being Prolific, Persuasive or Passion. Yes, there could be so many more but we have to draw the line somewhere! It's important to be able to manage the data and insights necessary to factor these characteristics into selection, qualification and engagement.

Some of these traits will not fully reveal themselves until you work with an influencer on a few content activations. Others will fluctuate over time and that is normal. It's important to understand that influence is a temporal thing. It is not fixed or permanent. It’s important marketers realize that before they disengage an influencer in the short term due to lower performance. The same goes for high expectations after great performance.

Organic influencer engagement is a little dynamic and what you don’t spend on paid influencers like an ad buy you will (in part) need to invest in relationship management, education and even tips that will help the influencers be more effective.

B2B brands with high influencer churn or low performance often apply “ad buy” perspectives to a what is actually a relationship driven effort. Mismatched expectations are not helpful for anyone, so think about the 5Ps as you evaluate and nurture your influencer community. Consider where of each your ideal influencers need to score on the 5 Ps in order to be a good match for the kind of activation you have in mind.

When there’s 5P alignment, there's happiness: for customers, influencers and your B2B brand.

The post 5 Key Traits of the Best B2B Influencers appeared first on Online Marketing Blog - TopRank®.

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