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How to Get More Traffic from Every Post by Republishing on Medium

Let’s face it.

Getting traffic to your blog is a lot of work.

In fact, more work than you ever imagined.

But when it’s time to write a new post, you can’t just type until you hit your word count and then click “publish.”

Your words have to be brilliant. Well-researched. Engaging.

And getting people to actually read those words is another battle.

Sure, you can send your post out to your followers and subscribers. They’ll love it and share it, bringing in a little more traffic.

The problem is, they represent just a tiny fraction of your potential audience. All those other people who’d also love your post, if only they knew about it.

As bloggers, we assume getting more traffic means creating more content, doing more promotion, and spending more time working.

Those things work, but there’s another way, too.

And you don’t need to write a word of extra content to make it work.

Why Smart Bloggers Write Less Content

We already know that you work your ass off to create stellar content that keeps your readers engaged, happy, and loving your forever.

But the influence of that content doesn’t have to be restricted to the confines of your blog.

You can get your content – and your name – in front of new audiences simply by republishing on other platforms.

These platforms already have people interested in what you have to say, and you can bring that traffic back to your website – growing your online influence and your subscriber list.

This strategy works so well that you’ll often notice top writers working out deals with big-name web publications like The Huffington Post, Business Insider, Entrepreneur, Forbes, and the like. At this level, it’s usually called syndication, and it’s a win-win: the host publication gets quality content for its readers, and the blogger generates traffic and better establishes their brand.

But there’s a problem.

Getting past the gatekeepers of these huge publications is tough. You’ll need to develop connections with the right people or catch their attention with a viral post. Even then, you have no guarantee  they’ll republish your content.

But there are platforms without such a high barrier to entry that still attract large audiences – some of whom will love what you’re writing.

Consider Medium, one of the hottest content platforms around, where republishing is almost as easy as copying and pasting.

It almost sounds too good to be true.

In fact, didn’t you read somewhere that Google has a problem with duplicate content?

Why Google Won’t Penalize You for Duplicate Content

Many bloggers steer clear of any republishing strategy because getting a Google penalty terrifies them.

But in reality, republishing content with the full knowledge of its original author is not an activity Google is remotely concerned about punishing.

As Google acknowledges on its help page dedicated to duplicate content, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.”

“If you syndicate your content on other sites,” Google goes on to say, “Google will always show the version we think is the most appropriate for users in each given search, which may or may not be the version you prefer. However, it is helpful that each site on which your content is syndicated includes a link back to your original article.”

So Google might show the syndicated content page in its results rather than your original piece. But for most of us, getting that content to the foreground of a Google search would be a big win in the first place. And even if that does happen, there’s still no penalty dished out from Google against your domain.

Introducing Medium – The Perfect Republishing Platform

Have you heard of Medium?

It’s a community of serious readers who like to read brilliant stuff.

One of the newer content platforms, Medium has been around for over three years now (since August 2012). It has a great pedigree, too, since it was created by two of Twitter’s original founders – Ev Williams and Biz Stone.

Medium is a place where anyone can share their ideas with the Medium community and interact with other members’ content too. It even has its own self-contained publications that create and curate content around specific audiences, like The Coffeelicious or Life Learning.

When publications like this are thriving within the wider Medium brand, you know you have some serious numbers of readers on your hands. (At the time of writing this, for example, Editor’s Picks alone had 650,000 followers.)

How a Small Effort on Medium Can Yield Large Results

Once you’ve signed up for an account, Medium’s algorithms hand-pick and deliver content via email based on your interests and behavior. The email contains posts selected by Medium staff, posts from publications that you follow, and posts most recommended by the people you follow.

In my experience, when you open that daily email, you find yourself reading one recommended post after another – it’s addictive. Expand that behavior to potentially hundreds of thousands of eager readers and you’re talking about a large, motivated audience.

And by publishing on Medium, you have the chance to take advantage of that forward momentum, where people read one post after another.

It’s an opportunity to get the content you’ve worked so hard to create in front of a new and appreciative audience. And if they love it, you have a good chance they’ll want to visit your blog for more of the good stuff, too.

So how can you get started?

4 Easy Steps for Publishing Your Next Blog Post on Medium

If you haven’t already done so, signing up for Medium is easy and straightforward.

1. Create Your Medium Account

To sign in or create an account, you can use an account you already have (e.g., Twitter, Facebook, or Google), or you can create a new account using your email address.

Republishing on Medium - Image 1

I used my Twitter account, and Medium automatically pulled information to fill out my profile and matched up the people I was already following on Twitter (and who were following me) to kick off my following and follower base on Medium.

2. Decide Who and What to Follow

Next you’ll see a screen asking, “What are you interested in?” where you can select your interests from a list. Selecting your favorite topics will allow Medium to tailor the kind of content you’d like to see.

Republishing on Medium - Image 2

Once you’ve chosen a handful of good topics, click on “Next” in the upper right-hand corner to get to the following screen where you can follow other Medium users:

Republishing on Medium - Image 3

If you’re wondering where these suggestions come from, they’re based on the people you already follow on Twitter (if you registered using your Twitter account) and the topics you chose on the previous screen.

Go ahead and follow some of the suggestions. You can always go back and refine things later. (More on that coming up in the section on building an audience.)

3. Customize Your Profile

As mentioned before, if you sign up with an existing account, some of your profile will be filled out for you. But you’ll still want to go in and edit it to make sure it reflects how you want to present yourself on Medium.

To get to the editing screen, click on your avatar in the upper right-hand corner, and click on “Profile.” Once you’re there, click on the “Edit” button to change your photo and your wording.

Republishing on Medium - Image 4

Make sure your profile is consistent with your other profiles around the web – you’ll make it easier for your existing followers to recognize you. It will also help create a smooth transition when the new followers you gain on Medium venture outside the platform to find you elsewhere on the web.

Use the same title (in my case “Founder of Copy Power, LLC”) and make sure your blog’s name is prominent, again to help recognition across platforms.

4. Publish Your Post

To write a story (which is Medium-speak for publishing a post), click on the “Write a story” button next to the search bar on the top of the page.

Republishing on Medium - Image 5

You’ll go to a new screen where you can copy and paste your article into the editor with minimalistic yet intuitive editing options.

Republishing on Medium - Image 6

Alternatively, you can simply import a story by clicking on the “Import Story” option in the right-hand menu:

Republishing on Medium - Image 7

Then paste the link to the story you want to republish on Medium:

Republishing on Medium - Image 8
Note: This import process won’t always format text exactly as you might desire, but you can make any final edits before you publish.

Once you’ve got the text copied (or imported) into the document, add any images and check the formatting.

Here’s a quick tip when adding images with captions:

On Medium, the text for an image’s caption is quite small in comparison to the regular text size. If your caption contains vital information, consider dispensing with captions and simply using centered text underneath the image so the font is the same size (and carries the same weight) as the rest of the content around it.

You’ll also want to make sure all of your hyperlinks transferred over correctly in the copying and pasting process.

When you’re finished copying, pasting, adding photos, and editing links, click on the “Publish” drop-down to select tags to categorize your content and then, publish it to make it go live.

The tags you choose should reflect the topic you’re writing about and the readers you’re aiming to reach. Keep in mind that the number next to each tag represents the number of people following that tag.

As a rule of thumb, the more who follow that tag, the harder it will be to rank and get attention there. But with lower-numbered tags, you’ll also have a more limited number of readers. Since Medium allows you to choose three different tags per post, trying a combination of popular and less common tags could work well.

Republishing on Medium - Image 9

Crucially, you’ll also want to add a call-to-action to your post before publication, compelling readers to go back to your site. (More on the mechanics of that later.)

Audience-Building Tips from the Medium Pros

Yes, Medium does have a built-in audience of readers who appreciate good content, but that doesn’t mean everything you write will automatically land in front of the people you’re trying to reach.

Think of it like any other social network: if your posts are public, technically anyone can see them, but by default they’ll only be brought to the attention of your followers – the people already paying attention to what you have to say.

Signing up for Medium via one of your social media accounts (Twitter, for example) helps because it allows you to automatically follow anyone you follow on Twitter, and vice-versa.  

Benji Hyam, who’s only posted one article and already has 1.1k followers, accredits this to his large, pre-established Twitter following and the relevance of his first post (which reached the top 10).

“I’ve been really active on Twitter which led me to have over 900 followers before ever posting an article of my own,” he said. “Medium is tied to Twitter’s social graph so if you’re actively growing your audience on Twitter, you’re gaining followers on Medium.”

Your followers receive a notification when you post, so the more influential they are, the better.

But your existing social media followers are just a starting point. To gain more followers on Medium, your best bet is to interact with other content that’s related to your niche.

If you followed a handful of tags in the signup process, that’s great. They’ll help you discover content to interact with. But you can add more.

You can see which tags you’re currently following in the right-hand sidebar of your Medium home page, under “Tags You Follow.”

Republishing on Medium - Image 10

To add more, you can either click on any tag you find elsewhere in Medium – for example, under “Featured Tags” or the tags assigned to a post you’re reading – or search using the box in the top right corner. Type a keyword and you’ll see a dynamic drop-down list of results, including matching tags.

Republishing on Medium - Image 11

Make sure you add plenty of tags that relate to the topics you write about on your blog. This way any comments you make on the posts you find will be noticed by readers who will want to know more about what you’ve got to say.

This strategy is a lot like a classic blog commenting strategy but repurposed for Medium.

“Medium has responses. Not comments,” advises Jonas Ellison, a daily Medium writer with 7.1k followers. “With a normal blog, when I comment, my words get nestled below the article and I can carry on a huge conversation there without it being too interruptive for other readers. With Medium, when I respond to a post, it creates a whole new post that goes out to my entire readership.”

The best way I’ve found to get noticed is to click interesting headlines in the Medium Daily Digest email you receive and respond to those articles.

At first, you’ll get way more of a reaction to your comments than your actual posts, but it’s all part of the build-up strategy. You’re in it for the long run, not an overnight traffic spike.

Beyond that, to build your audience even more, if a publication’s editor reaches out to include one of your posts or responses (comments) in their publication, accept it.

“There are many publications on Medium that have large audiences of people with specific interests,” says Mike Fishbein, who has a 3.8k following and has had his posts picked up to be featured in The Huffington Post and The New York Observer. “Getting your story included there can give you exposure to thousands of readers that you may not have otherwise reached.”

The best part is, you don’t have to have a large following for this to happen. I’ve only recently started commenting and have already received requests from editors to publish my “stories” (responses) in their publications:

Republishing on Medium - Image 12

3 Tips for Getting the Most from Republishing on Medium

In addition to building your audience, there are a few other tips you can follow to maximize your results from republishing on Medium.

#1 Tweak Your Headlines

You already know that writing a great headline is a must for your blog posts, and unsurprisingly, headlines are important on Medium too. When users see your post in their notification feeds or their personalized Medium Daily Digest emails, your headline has to do all the talking for you.

So it’s worth taking a look at the headlines in your niche that have performed well on Medium because you might consider tweaking yours to suit that specific audience.

For instance, I’ve noticed that headlines appearing in my own Medium Daily Digest tend to look more like simple statements or questions than the typical “overtly eye-catching” blog headlines.

A headline like “Why Did Buddha Become Fat?” would probably perform better on Medium than a headline like “2 Reasons Buddha Has a Big Belly” for the same article.

Medium headlines also tend to be a little shorter than the average. A quick analysis on Buzzsumo of the top 20 most popular posts on Medium shows that the average headline length is just under 40 characters.

Here are some examples:

So consider tweaking your original headline to suit a no-nonsense, hype-sensitive Medium crowd.

#2 Convert Medium Readers into Email Subscribers

Getting your content in front of more people is great for your authority as a writer, but the ultimate goal is to get more traffic for your site, right? After all, more traffic from the same content is what this post promised.

One way to get more traffic is to link from your Medium posts to relevant posts on your blog. (If you’re already using internal links in your posts, those should come across automatically when you import your post.)

Those links should result in some additional short-term traffic, but your ultimate goal should be to get traffic that supports the long-term goals of your site.

One of the best ways to turn traffic into something more valuable is to get visitors to sign up for your email list.

Since you can’t embed a sign-up form on Medium, you need to direct readers to a sign-up landing page using a simple call-to-action in your post.

Here’s the conclusion of a blog post I recently republished on Medium. Notice the large text I used for the call-to-action link, which takes people to my sign-up form:

Republishing on Medium - Image 13

#3 Don’t Republish Everything You Write

If someone discovers your work on Medium and then clicks through to your website, what will they see?

If they see exactly the same content they’ve already seen on Medium, they’re far less likely to subscribe, or return again in the future.

So while republishing on Medium is a great strategy, make sure you balance it out by publishing a fair number of original posts on your blog alone.

As a rule of thumb, try to make sure at least 25% to 50% of your content is only available on your blog. That way, when a new visitor comes to your site, there’s still plenty for them to explore.

Pro tip: If you create any major cornerstone content or epic 5,000+ word blog posts to help your site with SEO, don’t republish those on Medium. You probably wouldn’t get penalized for the republishing from Google, but you’ll want to keep the rewards of all that hard work directly for yourself, not Medium.  

That said, it’s important to republish regularly.

“Republishing tends to give you a spike in traffic and engagement,” say the people at Ghost, an open-source blogging platform. “The thing about spikes is that they don’t last. So republishing can help you if you do it regularly and you’re doing it on top of your main content strategy.”

Note: If you write a guest post for another blog, it’s a good practice to consider it their content, not yours—even if you did write it. In other words, don’t republish it on Medium, at least not without seeking permission first.

Don’t Write More Words – Reach More Readers

Getting traffic can seem dauntingly hard.

And your content deserves more than it’s getting.

That’s why making the same content work harder by republishing it on Medium is a smart option for the time-poor blogger.

Getting started is incredibly easy, and building your audience requires only a little interaction with other users and their content.

And if you already have a respectable social media following, you have a big headstart.

So why not try Medium on for size? Republish a few posts and see if it works for you.

Because one thing’s for sure, the platform has a ton of engaged readers. And some of those reader would totally love your content – if only they knew about it.

All you need to do is help them find it.

About the Author: Chelsea Baldwin is the founder of Copy Power, where she helps businesses craft anti-fluff copy that turns their readers into devotees. Her free ebook on turning high bounce rates into high profits helps site owners identify ways to keep readers on the page, and most importantly, convert.

Click Here For Original Source Of The Article

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

10 Crucial Steps for Launching Your B2B Podcast Into the Wild

Hey, friend, have you heard the good news about podcasts? 

Given the most recent stats, it’s highly likely you have. Over half of all Americans over 12 years of age have listened to at least one. Podcasts have well and truly hit the mainstream. In other words, the gold rush is on for brands looking to connect with a highly-engaged, long-attention-span audience.

However, getting a podcast up and running isn’t as simple as publishing a blog. We recently published an entire B2B podcasting webinar to walk you through the entire process, from conception to publication. This post will zero in on the choices you need to make and the steps you need to take to release your podcast into the wild.

B2B Podcasting Launch Checklist: 10 Steps

Sure, you could just upload your audio to your web server, add an RSS feed, and call it good. But if you want people to actually find and listen to your podcast, there are a few extra steps you should take. This checklist will help your podcast find an audience and start building a subscriber base.


#1: Choose Your Hosting Platform

A podcast syndication platform makes it easy to publish your podcast and get listed in directories. Think of it like WordPress is for your blog — it hosts the files, makes them look pretty, and makes it so people can find them.

Most platforms will also give you embed codes for embedding episodes in blog posts or on a landing page. You’ll also get stats on how many people are downloading episodes, and on what program they’re listening.

We prefer Libsyn as our hosting platform. Podbean, buzzsprout, and Blubrry are also solid options. They all have a free tier of hosting, but you’ll want to pay a few bucks a month for bandwidth and analytics.

#2: Upload Your First Three Episodes

Podcasting is all about establishing a regular cadence (more on that later). But for launch, you’ll want to have at least three episodes ready to go. There are a few reasons for publishing multiple episodes for your debut:

  1. One episode may not be enough to convince people to subscribe. 
  2. Multiple episodes show you’re committed to keeping the content coming.
  3. Most importantly, Apple podcasts requires at least three episodes to qualify for their “New and Noteworthy” section. 

So before you publish, have at least three episodes completed, and be ready to follow up with more at your promised publishing cadence.

#3:  Register with Podcast Directories

Podcasts are peculiar in terms of content delivery. Your hosting platform makes the files available, but most people will listen to your podcast on their chosen podcast app. Each app maintains its own directory — think of it as a search engine for podcasts. 

Your podcast needs to be listed in their directory, or people won’t be able to find you. I recommend registering with at least these six:

  1. Apple Podcasts
  2. Google Podcasts
  3. Stitcher
  4. Podbean
  5. Spotify
  6. TuneIn

Each of these sites will ask for the RSS feed of your podcast, which your hosting platform will generate for you.

I created a podcast tracker to keep track of all these directories — sign up for the webinar and you can download it for free.

B2B Podcast Tracker

#4: Promote Internally

Gaining visibility on a podcast directory is tricky business. Apple and Google are where the majority of your listeners will be, and each employs an algorithm to promote podcasts in search results and feature pages.

How do you get an algorithm’s attention? Engagement! Start by promoting your podcast to all of your employees. Encourage them to subscribe on Apple or Google, give a rating, and write a brief (and honest) review. What’s more, draft some social messages and encourage everyone to promote the podcast to their networks, too.

That base level of initial engagement will help your podcast start finding its audience.

#5: Activate Your Influencers

Most podcasts are Q&A-style interviews with influential guests. If your podcast includes influencers in your industry, make sure they know as soon as their episode goes live. Give them the tools to promote the podcast easily:

  • Sample social messages
  • Social media images in the correct sizes
  • Embed codes

If your podcast doesn’t feature influencers, it’s worth re-evaluating your strategy for your next season. Influencer content not only is more valuable to your audience, it’s an indispensable channel for promotion.

#6: Publish Blog Posts

The one downside of audio content: It’s not super crawlable for SEO purposes. Granted, Google has started to auto-transcribe episodes and add them to search results, but the technology is still in the early stages.

To truly get some SEO juice from your podcast, we recommend embedding each podcast in a blog post. This example from the Tech Unknown Podcast by SAP* shows how simple it can be. All you need is an introduction, a few pull quotes, some key takeaways, and a transcript.

#7: Add Paid Promotion

As with any content, you want to use every tactic available to make sure it gets seen by your target audience. That’s especially true with podcasts, since podcast search engines are incredibly competitive.

Targeted, paid social promotion can help establish your subscriber base and get your new podcast some much-needed visibility.

It’s also worth considering cross-promotion on other podcasts. Consider both paid advertising and trading guest spots with a podcast that shares your target audience. 

#8: Solicit Listener Feedback

Ratings and reviews are essential to your podcast’s success. They’ll help provide social proof for new listeners and boost your search visibility in podcast directories. 

The best way to get ratings and reviews? Ask for them. Make it part of each episode’s sign-off. You can even encourage thoughtful reviews by reading the best ones on future episodes. You will engage your listeners and solicit more reviews at the same time.

#9: Keep Up Your Cadence

As with blog content, there’s no single “right” frequency to publish a podcast. Some of my favorite podcasts publish weekly, biweekly, or even monthly. The best cadence for your podcast is “However frequently you can reliably, regularly publish quality content.”

Choose your cadence with an eye to long-term sustainability, and tell your listeners explicitly how frequently you’ll publish. Whether it’s “See you next week,” or “PodcastTitle is a monthly podcast that…” listeners will find it easier to make your podcast a habit if you stick to a schedule.

#10: Repurpose, Repurpose, Repurpose

In my last post on the content marketing benefits of B2B podcasting, I mentioned that podcasts are a content machine, and I’ll say it again. It’s easy to finish an episode, publish it, then forget it and move on to the next thing. But don’t do that! 

Pull snippets of audio content for social media. Turn them into short videos, too: Add a still image or a simple looping GIF for visual interest.

Use your transcriptions as fodder for future blog posts, quotes for influencer marketing, or even a stand-alone asset. 

Any way you can reuse that content can help bring more listeners to your podcast. What’s more, putting the content in a different medium can reach an audience who might not be into podcasts (yet). 

Check, Check, One Two

Launching a podcast is a little trickier than launching a new blog, especially if you’re new to the format. But if you follow this checklist, you can make sure your podcast is available on all the right channels and is ready to start attracting an audience.

Need more podcasting help? Check out our B2B Podcasting Webinar. In addition to learning the Four P’s of podcasting success, you’ll see me make this face:

B2B Podcasting Face

*Disclosure: SAP is a TopRank Marketing client.

The post 10 Crucial Steps for Launching Your B2B Podcast Into the Wild appeared first on Online Marketing Blog - TopRank®.

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