Home / Internet Marketing News / How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon

How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon


Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival?

You’re not alone. Only 30% of B2B marketers believe they are effective at content marketing, and more than half don’t know how to measure the effectiveness of their campaigns. And as buyers are inundated with more and more content, it can be difficult to get your message out there.

Fortunately, when it comes to content marketing success, there are rules. And at the 2015 Minnesota Blogger Conference, TopRank Marketing’s Directory of Agency Marketing Ashley Zeckman laid down the law, Big Lebowski-style. Here are the key takeaways:

Lesson 1: Properly Identify Your Blog Audience

The plot of the Big Lebowski hinges on a case of mistaken identity between an unemployed slacker “The Dude” and wealthy tycoon Mr. Lebowski. The two men have different interests, influencers, and problems they need solved; a message that appeals to one won’t interest the other.

It’s important to identify each potential audience for your content, then optimize content creation for them. Each piece of content should have a clear purpose: It should speak to a specific audience at a specific stage in the sales cycle.

Lesson 2: Help Your Readers Solve a Problem

To make sure your content is relevant and engaging, create a brief for each piece. The brief should detail who the content is for, what problem it is intended to solve, and a clear call to action for the reader. Finally, each piece should have a way of measuring success related to the call to action.

Remember to ask:

  1. Who is this for?
  2. What problem does it solve?
  3. What should the reader do next?
  4. How will we measure effectiveness?

Lesson 3: Incorporate Storytelling

Stories help you create an emotional connection with your reader; it’s the kind of connection that encourages social sharing. Zeckman’s presentation used the story of the Big Lebowski to connect with her audience, at the same time encouraging them to use storytelling to connect with their audiences.

It was a moment of Zen well worthy of the Dude himself. 

Lesson 4: Mesmerize Your Audience with Visuals

Content doesn’t just mean words. 90% of the information transmitted to the brain is visual; give your audience relevant, interesting images and you can increase engagement. Zeckman recommends using tools like Canva and Pixlr to quickly create custom images that command attention. 

Lesson 5: Amplify with Social Promotion

Even though this was the last lesson, Zeckman stressed that an amplification plan should be part of the initial content planning stage. “If you wait until after content is ready to publish to start thinking about promotion, it’s too late,” she said.

For promotion that really ties the room together, Zeckman suggests creating unique messaging for each platform, developing messages for influencers to share, encouraging employees to amplify the content, and adding visuals specifically for social sharing.

Give Us the Slides, Lebowski

Even for those poor misguided souls who aren’t fans of the Big Lebowski, Zeckman’s presentation was chock-full of useful advice. Take a few minutes to enjoy the entire presentation on SlideShare:

What elements of content strategy would you like to know more about? What strikes and gutters have you experienced in your content campaigns? Let me know in the comments.

Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon | http://www.toprankblog.com

The post How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Ads by WOW TRK

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […]

The post Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers appeared first on Social Media Examiner | Social Media Marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.