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How to create a YouTube Business account: a step-by-step guide

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started.

But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”

The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content.

The good news? The options are seemingly endless for brands regardless of their target audience or budget.

Want to create bite-sized commercials to attract customers? Check.

Looking to educate your target audience with how-tos and tutorials? YouTube’s gotcha covered.

Heck, just want to go behind the scenes and show folks what life is like at your business? Totally fair game.

That said, you’re going to need to figure out how to create a YouTube account if you want to take advantage of the platform. Before hitting “record,” it pays to understand how to set up and optimize your channel properly. You will find that with proper optimization, viewers will come rolling in!

If you’re a total newcomer to YouTube, don’t sweat it. The process is relatively straightforward and creating your channel only takes a few minutes. In this step-by-step guide, we break down how to create a YouTube channel for businesses of all shapes and sizes.
With that, let’s dive right in!

How to create a YouTube account: the basics

Here is a high-level overview of our five key steps to follow when creating a YouTube account:

  1. Sign into an existing Youtube account, or create a new, dedicated account specifically for your YouTube business channel
  2. Click on the avatar icon on the top right corner of the screen
  3. Click on “My channel” from the drop-down options
  4. For personal YouTube account creation, input your first and last name into the required fields. For YouTube for Business account creation, click “Use a business or other name” which will lead you to a screen where you can enter your brand’s name
  5. Click “Create” to activate your new YouTube account

Now that we have outlined the Youtube account creation overview, let’s dive deeper to walk through each step:

First thing’s first. Before you can get started on YouTube, you’re going to need a Google account.

Now, you can either create a new, dedicated account specifically for your YouTube business channel or use an existing, personal account.

Creating a new login is often ideal as you don’t have to worry about security issues tied to your personal Gmail. This is also a good idea if you’ll be sharing the account with others. Ultimately, the choice is up to you.

As a side note, you don’t have to use your business’ name when creating a Google account. YouTube gives you the option to use a business name or your own, which we’ll cover shortly.

Before you figure out how to create a YouTube account you need to have a Google account firstOnce you’ve created your Google account, make your way over to YouTube’s homepage. To begin customizing your channel, click on the avatar icon on the top right corner of the screen. Click on “My channel” from the drop-down options.

Once you create your YouTube channel, you're redirected to a homepageYou’ll then be prompted by the following screen which asks for your first and last name. Notice that YouTube also gives you the option of using a business or product name for your channel as noted earlier.
You can either operate a YouTube account under a personal account or business profileUnless you’re a solo business owner that wants to be associated with a personal brand, creating your channel as a dedicated business account makes more sense.
Click “Use a business or other name” which will lead you to a screen where you can enter your brand’s name. The name you choose will be the one associated with your YouTube business account.
Here's how to create a YouTube brand account versus a personal oneAnd presto!
YouTube's homepage serves as the hub for editing your channelPretty simple, right?
Now that you know how to create a YouTube account, it’s time to make your channel a bit less bare-bones. Below we’ve outlined the steps to fine-tuning your channel to attract attention from viewers and search engines alike.
Filling out the details of your YouTube business account
There are many moving pieces to any given YouTube channel, but the following information will represent some must-dos for brands.
Click on the “Customize Channel” link. You’ll be presented with the following screen which clues you on what your channel needs to appear more complete.
YouTube's "Customize Channel" menu allows you to edit your channel ceativesChannel icon and artwork
Before anyone actually views your video content, make sure that you’ve crafted imagery for your channel that clicks with your brand. Just as you have a dedicated icon and banner for the likes of Facebook or Twitter, YouTube is no different.
The dimensions for YouTube images are as follows:

  • Channel icon: recommended as 800×800 pixels, displays as 98×98 pixels
  • Channel banner: 2,560×1440 pixels, safe area for mobile and web (without text and logo cropping) is 1546 x 423 pixels.

Since these dimensions are relatively large, you need to use high-res images rather than pictures that could get cut off or distorted. This is where resources such as Canva are invaluable as you can craft such images in a matter of minutes thanks to their ready-to-go templates tailor-made for YouTube channels.

Canva is an awesome tool for your creatives when you create your YouTube accountLet’s start with our channel icon. When you go to change your icon for the first time, you’ll be provided the following prompt.
Your channel icon represents your YouTube account avatarMeanwhile, updating your channel art results in a straightforward image upload screen as well.
Your channel banner is a way to signal your professionalism while also grabbing your viewers' attentionWhen uploading your creatives, YouTube provides you with a preview and cropping option to make sure nothing gets cut off. This might take a bit of trial and error to get right, but doing so ensures that your account looks professional.
YouTube's image previews ensure that your account imagery isn't cut offAnd here’s the end result of updating our sample channel’s imagery after whipping up a couple of quick examples in Canva.
If you want to figure out how to create a YouTube business account that performs, you need professional brand creativesHey, not too shabby!
There is no blanket approach to YouTube images – this means you have plenty of creative freedom with your channel. Here’s a beautiful example from Mint, including a minimalist logo and cartoony banner which are both in line with their branding.
If you're looking for inspiration for how to create a YouTube account that's optimized, just take a look at Mint's channelIt may take some experimenting to get your YouTube business channel’s images to your liking, but taking the time to make your channel aesthetically pleasing is definitely worth it.
However, your YouTube channel isn’t quite 100% yet: it’s time to fill out some key details.
Channel description
Easy to overlook, the “About” section of your profile is a crucial piece of figuring out how to create a YouTube channel that actually results in long-term leads and followers. Not only is this a place to make a personal impression of your viewers, but also funnel them to your social profiles or homepage.
Your "About" section allows you to explain what your business does as a glance and funnel traffic to your social links and homepageChannel descriptions don’t have to be rocket science, though. A brief mission statement or welcome message is all that’s really necessary. If you want to include a few links or a call-to-action, go for it.
Oh, and don’t forget to add a business email as an extra point of contact.
Make sure to include a mission statement and relevant links in your YouTube channel descriptionThe last piece of your description is arguably the most important. That is, adding in links to your homepage, social profiles and any other places you’d like your YouTube traffic to land. Including these links increases the chances of your traffic becoming long-term followers of your brand.
YouTube allows you to add up to five links and customizable hyperlink text up to 30 characters.
Businesses should add links to their YouTube accounts including their homepage, social profiles and/or a relevant landing pageAfter filling out the description, the end result looks something like this:
Here's a snapshot of an optimized channel description on YoUTubeAs an added bonus, YouTube adds your site’s social links to your channel banner to make them even more accessible to viewers.
YouTube automatically populates social buttons based on your "About" linksYour description isn’t a place to stuff keywords, but rather let your viewers know the purpose behind your YouTube business channel and what you’re doing beyond the realm of YouTube.
Featured channels and activity
Just like any other social network, YouTube represents a community. Signaling yourself as an active participant in the community means following other channels, liking other videos and letting your viewers know that you’re involved in your industry.
Highlighting featured channels and “liked” videos is a subtle way to show your fellow YouTube creators some love. Likewise, it’s a smart strategy to make your YouTube business channel appear more active if you don’t plan on uploading frequently.
Featuring channels shows that your business is part of the larger YouTube communityWhich channels should you feature and “like,” though? While there are no hard and fast rules about who to engage with, stick to these pointers:
Highlight industry leaders and influencers (hint: but not competitors)
“Like” the content of companies or creators that you admire or find entertaining yet relevant
Avoid any content that could be perceived as controversial or otherwise unrelated to your business
On that last point, try to keep things strictly professional in terms of activity on your YouTube business. If you want to “like” the latest Taylor Swift video or leave a comment on a political video, do so on your personal channel.
In your channel settings, make sure to have your subscriptions and “liked” videos set to public so viewers can see them.
By editing your privacy settings, you can allow users to see your "Liked videos and other channel activityYour “liked” videos and subscriptions will be featured across your various profile tabs, which helps complete your profile.
Your YouTube activity, including likes and subscriptions, automatically populate across your channelNow that your profile is ready for action, you can upload your first video and start publishing.
Uploading a video to YouTube is relatively straightforward and can be done via their Creative StudioHow to create a YouTube account that’s fully optimized
Once your account is filled out, the ongoing process of optimizing your channel and content is the final piece of the puzzle. We’ll briefly touch on some tips that encourage new viewers and traffic once you’re ready for your first upload.
1. Include a channel trailer
The best place for creators to start for video optimization is by creating a channel trailer. Such videos are meant to introduce first-time viewers to your channel and ultimately outlines the type of content they should expect. These videos are typically less than a minute long and serve as a supplement to your channel’s “About” page.
Short, simple and to the point, this trailer from Animoto is a great example.

And here’s what a channel trailer looks like on the sample channel we put together earlier.
example of a channel trailer2.Optimize your YouTube channel
Each video you create is a new opportunity to score viewers and subscribers. It might be cliche, but every creator has the potential to blow up over time if they’re crafting the right sort of content that resonates with their audience.
Here are some key aspects to pay attention to when optimizing your YouTube channel:
Relevant keywords and phrases in the titles and descriptions
Crafting custom captions and transcripts that make your videos easier for YouTube to crawl
Creating unique thumbnail images that catch the eyes of potential viewers
Tagging your videos to make them show up in relevant search queries
Here's an example of optimized title,s thumbnails and descriptions for YouTubeSound like a lot of work? Maybe so, but after getting the hang of uploading and creating content for your YouTube business channel, the fine details of optimization quickly become second nature. You can read a more comprehensive list of our YouTube optimization tips here.

How to promote your YouTube business channel for the long-term

It should come as no surprise that video content represents some of the most engaged-with on social media and the web at large. As a result, you can’t take an “if you build it, they will come” approach to growing your audience.

Whether through social scheduling, commenting on other videos or running ads, finding new opportunities to promote your YouTube channel should be a top priority of any budding creator.

With the help of Sprout Social, you can schedule your content and cross-promote it to social media all within one platform. Additional features such as ViralPost can ensure that your content goes live at the optimal time. This approach to promotion maximizes your potential for engagement no matter what channel you’re boosting it to.

And with that, we wrap up our guide on how to create a Youtube account!

Do you know how to create a YouTube channel that draws in viewers?

There’s no denying that mastering YouTube takes time. However, the initial setup of a new account is relatively straightforward. By sticking to the tips outlined in this guide, your channel should be up and running in no time.

We want to hear from you, though. If you’ve been struggling with your YouTube business account, what’s been holding you back? Any surprise success stories with your channel? Let us know in the comments below.

This post How to create a YouTube Business account: a step-by-step guide originally appeared on Sprout Social.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

It's plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report shows that social content is atop the list of focal areas for B2B marketers in the coming year.

It’s also fair to say, based on various data points and conversations with folks in the biz, that most of us feel we could be doing better with social. The size of the audiences on these platforms make them essential to any digital strategy, but breaking through suppressive algorithms and showing clear ROI is a perpetual challenge for brands.

One pivotal key to excelling with social media marketing is understanding all the tools you have at your disposal. Each platform offers a number of capabilities that seem to be underutilized by marketers who either don’t know they exist, or don’t fully recognize their potential impact.

With this in mind, we’re setting out to highlight some of the most useful yet overlooked features for driving results on social media platforms. Today we're focusing on the channel most pertinent to B2B marketers: LinkedIn*, with its member base of more than half a billion professionals.

Take Notice of These 5 Marketing Tools & Features on LinkedIn

Whether your goal is building brand awareness, generating leads, or boosting conversions, these five fundamental functionalities can provide a big assist if you aren't taking advantage of them already.

#1: Robust (and Now Simplified) Audience Targeting

LinkedIn recently overhauled its Campaign Manager tool (the interface through which marketers build, manage, and measure ads) around an objective-based advertising framework. The basic purpose of this initiative was to make it easier for users to align every element of their campaigns with the overarching objective. One of the slickest improvements to come out of this is the audience setup experience, which is now simpler and more intuitive.

From a B2B marketing perspective, the depth of available professional targeting parameters is by far LinkedIn’s biggest relative advantage compared to other social platforms. Nowhere else can you accurately filter audiences based on facets such as Job Title and Job Seniority. This provides unparalleled ability to reach decision makers and purchase influencers directly.

The revamped interface makes it quicker and more straightforward to select a qualified audience in line with your campaign goals.


#2: Revamped LinkedIn Analytics

The latest Social Media Marketing Industry Report via Social Media Examiner found more than half of respondents (54%) either uncertain or disagreeing that they are “able to measure the return on investment (ROI) for my organic social media activities.”

This is another area of Campaign Manager that LinkedIn recently spruced up. Given that advertising on this platform tends to be more expensive than other social networks, it’s especially important to ensure you’re getting return on that spend. The new reporting experience makes it easier to see results at a glance, and make optimization tweaks on the fly.

The underlying appeal of LinkedIn’s targeting facets also applies to its reporting mechanism; you can get an aggregated look at who is viewing and engaging with your content (i.e., which companies, which job titles, which experience levels). These insights can help you align your LinkedIn strategy and even your content marketing strategy more generally.

#3: Content Suggestions

Can’t figure out what to share on social media? That’s a common enough challenge. The Content Suggestions tab, found on the top nav bar within LinkedIn Page admin center, offers ample inspiration. It serves up a list of third-party articles your defined audience is engaging with — essentially a readily available stream of targeted, trending content.

Not only does this make it easy for marketers and social media managers to find share-worthy content that’s more likely to resonate with their followings, but it can also fuel employee advocacy efforts.

#4: Website Retargeting

Retargeting is a popular digital marketing tactic, which involves serving ads to people who’ve already encountered your brand. The element of familiarity, plus a concrete demonstration of past interest, tends to drive considerably higher clicks and conversions than standard ads.  

Through its Matched Audiences feature, LinkedIn allows you to place a pixel on your company’s website, then serve ads to people who’ve visited it before, while they’re on LinkedIn. It’s a great way to follow up with someone in a different context. One especially savvy approach is to create customized retargeting creative based on the specific section of your site a person visited (i.e., upper-funnel messaging for someone who went to your “About” page, and lower-funnel for someone who checked out a solution page.)


#5: Lead Gen Forms

This might be my favorite marketing tool on LinkedIn, and it definitely seems like one that more B2B brands could be utilizing. Lead Gen Forms are leveraged in combination with various types of ads, enabling your company to collect valuable contact info (and additional data about a prospect) from an individual who downloads something of value with minimal friction.

Unlike most gated-asset forms, which require a user to tediously fill out multiple fields, Lead Gen Forms automatically populate based on the member’s LinkedIn profile data. As such, it takes only a couple of seconds to get through the process. Because you’re attaining a more comprehensive snapshot of people who download, you can better qualify them as leads in comparison with other form-fills that often procure only a name, phone number, and email.


Step Up Your LinkedIn Marketing Game

LinkedIn can be one of the most valuable components of a holistic B2B marketing strategy. As mentioned earlier, there’s no denying it’s a pricier place to play than most other social networks, but you’re also paying for access to a higher-quality audience. Using the five features above can help you understand, segment, reach, and engage this audience efficiently while closely tracking the impact of your efforts.

Another underutilized tool on LinkedIn is video, which has been a key focus for the platform recently. Learn about all the metrics and specs for video on LinkedIn, as well as every other major social network!

*Disclosure: LinkedIn is a TopRank Marketing client.

The post Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers appeared first on Online Marketing Blog - TopRank®.

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