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How to CNAME Custom Domains from GoDaddy to LinkTrackr

We’ve had our custom domain feature for a very long time, and people who used GoDaddy had no issues mapping their domains to us using CNAME. However recently (ok maybe a year ago..) GoDaddy changed their system to allow only IP addresses in the CNAME.

That will not work, since our servers do not used a fixed IP address. I find this method very backwards. For example, when using Namechap you should have no issues putting an actual domain name for the CNAME settings.

Looking at GoDaddy’s official documentation, they seem to imply that only IP addresses can be used, and they seem to have missed a step in explaining how to do it with an actual domain name.

So I will let this guide help you.

Step 1: Make Sure Your Domain Can Be Used

In order to use a CNAME, make sure you are not already using this domain for your website, WordPress blog or other uses. Once the CNAME is complete, every URL from this domain will map to the LinkTrackr application.

GoDaddy Nameservers

Also make sure that you are using the default GoDaddy nameservers. If you are using another nameserver, switch back to the default.

You may want to allow a few hours for the changes to take effect, before GoDaddy will show you the advanced options for the domain.

Step 2: Edit Your GoDaddy CNAME Settings

In the Domain Manager, for the domain you want to use click “Manage DNS” like the image below. You will then see the main settings page for your domain.

Screenshot 2017-12-31 20.56.50

You will see the CNAME options first. Click the Edit icon for the “www” portion, and enter your default LinkTrackr URL for example gobala.linktrackr.com and leave the TTL as “1 Hour”.

GoDaddy Name in LinkTrackr

You do not need to edit the “@” settings, and if you try to enter the default LinkTrackr URL here you will see an error message like this:

GoDaddy Name in LinkTrackr

Other registrars will allow you to use an actual domain here, GoDaddy will insist on IP address.

Step 3: Create a GoDaddy Redirect

To overcome this issue, the next step is to create a domain redirect in GoDaddy. Click on the edit icon and enter your redirect like the image below.

GoDaddy Redirect in LinkTrackr

GoDaddy Redirect

Click save. Make sure you check the last check box to update DNS. You need to give GoDaddy at least 8 hours to propagate this new settings. The CNAME will not work right away!

Step 4: Add the Domain in LinkTrackr

In your LinkTrackr account, click on Domains right under your name.

Custom Domain in LinkTrackr

Then, enter the new domain name using the CNAME method and click Add Domain.

GoDaddy Name in LinkTrackr

Now the domain has been entered into your account.

Step 5: Assign the Domain to A Project

Here’s the final step but DO NOT DO THIS unless you have tested your domain. When you type your custom domain in the browser, it should redirect you to the LinkTrackr login page. This means that the mapping is already functional. Otherwise, you need to wait for the domain to propagate or check if you’ve done the steps above.

Once you’ve confirmed the domain works, enter the project you want to use it with, and click on Settings. In the project settings page, choose the domain from the drop-down list.

GoDaddy Name in LinkTrackr

Now all your links and campaigns will use the custom domain you have added. Please take note that if you placed conversion codes or pixels using the default LinkTrackr URL before adding this domain, you will need to replace them with the new pixel codes.

I believe that’s about it. I’ve tested it and it works, but do email us if you have any issues with the GoDaddy CNAME option for adding custom domains in LinkTrackr.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

Under-the-Radar LinkedIn Features for Marketers

It's plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report shows that social content is atop the list of focal areas for B2B marketers in the coming year.

It’s also fair to say, based on various data points and conversations with folks in the biz, that most of us feel we could be doing better with social. The size of the audiences on these platforms make them essential to any digital strategy, but breaking through suppressive algorithms and showing clear ROI is a perpetual challenge for brands.

One pivotal key to excelling with social media marketing is understanding all the tools you have at your disposal. Each platform offers a number of capabilities that seem to be underutilized by marketers who either don’t know they exist, or don’t fully recognize their potential impact.

With this in mind, we’re setting out to highlight some of the most useful yet overlooked features for driving results on social media platforms. Today we're focusing on the channel most pertinent to B2B marketers: LinkedIn*, with its member base of more than half a billion professionals.

Take Notice of These 5 Marketing Tools & Features on LinkedIn

Whether your goal is building brand awareness, generating leads, or boosting conversions, these five fundamental functionalities can provide a big assist if you aren't taking advantage of them already.

#1: Robust (and Now Simplified) Audience Targeting

LinkedIn recently overhauled its Campaign Manager tool (the interface through which marketers build, manage, and measure ads) around an objective-based advertising framework. The basic purpose of this initiative was to make it easier for users to align every element of their campaigns with the overarching objective. One of the slickest improvements to come out of this is the audience setup experience, which is now simpler and more intuitive.

From a B2B marketing perspective, the depth of available professional targeting parameters is by far LinkedIn’s biggest relative advantage compared to other social platforms. Nowhere else can you accurately filter audiences based on facets such as Job Title and Job Seniority. This provides unparalleled ability to reach decision makers and purchase influencers directly.

The revamped interface makes it quicker and more straightforward to select a qualified audience in line with your campaign goals.

[embed]https://youtu.be/AAx60JxxWFg[/embed]

#2: Revamped LinkedIn Analytics

The latest Social Media Marketing Industry Report via Social Media Examiner found more than half of respondents (54%) either uncertain or disagreeing that they are “able to measure the return on investment (ROI) for my organic social media activities.”

This is another area of Campaign Manager that LinkedIn recently spruced up. Given that advertising on this platform tends to be more expensive than other social networks, it’s especially important to ensure you’re getting return on that spend. The new reporting experience makes it easier to see results at a glance, and make optimization tweaks on the fly.

The underlying appeal of LinkedIn’s targeting facets also applies to its reporting mechanism; you can get an aggregated look at who is viewing and engaging with your content (i.e., which companies, which job titles, which experience levels). These insights can help you align your LinkedIn strategy and even your content marketing strategy more generally.

#3: Content Suggestions

Can’t figure out what to share on social media? That’s a common enough challenge. The Content Suggestions tab, found on the top nav bar within LinkedIn Page admin center, offers ample inspiration. It serves up a list of third-party articles your defined audience is engaging with — essentially a readily available stream of targeted, trending content.

Not only does this make it easy for marketers and social media managers to find share-worthy content that’s more likely to resonate with their followings, but it can also fuel employee advocacy efforts.

#4: Website Retargeting

Retargeting is a popular digital marketing tactic, which involves serving ads to people who’ve already encountered your brand. The element of familiarity, plus a concrete demonstration of past interest, tends to drive considerably higher clicks and conversions than standard ads.  

Through its Matched Audiences feature, LinkedIn allows you to place a pixel on your company’s website, then serve ads to people who’ve visited it before, while they’re on LinkedIn. It’s a great way to follow up with someone in a different context. One especially savvy approach is to create customized retargeting creative based on the specific section of your site a person visited (i.e., upper-funnel messaging for someone who went to your “About” page, and lower-funnel for someone who checked out a solution page.)

[embed]https://youtu.be/SgXlOH-1pPk[/embed]

#5: Lead Gen Forms

This might be my favorite marketing tool on LinkedIn, and it definitely seems like one that more B2B brands could be utilizing. Lead Gen Forms are leveraged in combination with various types of ads, enabling your company to collect valuable contact info (and additional data about a prospect) from an individual who downloads something of value with minimal friction.

Unlike most gated-asset forms, which require a user to tediously fill out multiple fields, Lead Gen Forms automatically populate based on the member’s LinkedIn profile data. As such, it takes only a couple of seconds to get through the process. Because you’re attaining a more comprehensive snapshot of people who download, you can better qualify them as leads in comparison with other form-fills that often procure only a name, phone number, and email.

[embed]https://www.youtube.com/watch?v=34Xe1E59N6A&feature=youtu.be[/embed]

Step Up Your LinkedIn Marketing Game

LinkedIn can be one of the most valuable components of a holistic B2B marketing strategy. As mentioned earlier, there’s no denying it’s a pricier place to play than most other social networks, but you’re also paying for access to a higher-quality audience. Using the five features above can help you understand, segment, reach, and engage this audience efficiently while closely tracking the impact of your efforts.

Another underutilized tool on LinkedIn is video, which has been a key focus for the platform recently. Learn about all the metrics and specs for video on LinkedIn, as well as every other major social network!

*Disclosure: LinkedIn is a TopRank Marketing client.

The post Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers appeared first on Online Marketing Blog - TopRank®.

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