Home / Internet Marketing News / Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

What if you had a methodology that could help you consistently lower your cost per acquisition (CPA) just by changing the copy and images in your ads?

In this YouTube Live replay, Flint McGlaughlin dissects a simple heuristic that the MECLABS team uses to optimize the messaging in display ads.

ea = 2at + i + as ©

  • ea: Effective advertisement
  • at: Ability to capture attention
  • i: Ability to turn attention into interest
  • as: Force of the “ask”

He uses the heuristic to achieve three tasks: 1) Attract attention, 2) generate interest, and 3) ask for the click. (Remember, the goal of an effective banner ad is NOT to make a sale, but to get a click.)

McGlaughlin also explains how to use five important design elements — size, color, shape, motion and position — along with good usage examples.

Watch the video to learn how to optimize your ads and lower your CPA consistently.

Related Resources

Search Marketing: 46% more conversions from PPC ad test

The MECLABS Conversion Heuristic Applied

Display Advertising: 4 common mistakes marketers make with banner ads

Selling the Click vs. Selling the Product: Which strategy is more effective for a text-based PPC ad?

Display Advertising: 3 basic questions every marketer should ask themselves about banner ads

The Zen of Headline Writing

The post Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery appeared first on MarketingExperiments.

Click Here For Original Source Of The Article

Ads by WOW TRK

About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Check Also

5 stats brands need to know to engage Irish & UK consumers

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media Read more...

This post 5 stats brands need to know to engage Irish & UK consumers originally appeared on Sprout Social.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

css.php