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Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer

Hand marking days on a chalkboard image.

Hand marking days on a chalkboard image. Today is day 4,777. Not days quarantined, but days working remotely. On Monday, March 23, 2007 I started working remotely, and 4,777 days later I still do. A staple aspect of my daily work life that had been the exception for most marketers is now — at least temporarily — the rule, with most people working from home due to the global health crisis. Having been a remote worker for a long time, I wanted to share the helpful practices that I wish I’d known when first starting out, and expand on my previous article “Remote Communication Opportunities For B2B Marketers.” Many have been working remotely much longer than me, and each one will have their own stories of remote work successes and snafus. According to my “days-since” calculator, my 4,777 days of remote work has been comprised of:

  • 412,732,800 seconds
  • 6,878,880 minutes
  • 114,648 hours
  • 4777 days
  • 682 weeks and 3 days
  • 13.08 years

That’s a lot of remote work time, yet for me I wouldn’t want it any other way, as I’ve found that the many advantages of working remotely outnumber those of traditional business office work settings.

Remote Work Has Changed Forever

How cataclysmic have the changes brought about by the pandemic collectively affected perceptions surrounding remote work, and what lasting changes will forever alter how — and especially where — we work? Survey data has begun to show that people are increasingly seeing remote work as being at least as efficient and in some cases even more effective than traditional pre-pandemic office-based work. 65 percent of B2B decision makers now view their new work model as being as effective or more effective than pre-pandemic models, an increase of 5 percent over just one month, as shown in the following chart from McKinsey. B2B Remote Sales Model Chart McKinsey Even with dismal unemployment rates, new remote work job opportunities have begun to expand, as Entrepreneur recently explored in “These 50 Companies Are Growing and Hiring Remotely Right Now.” Let’s take a look at five helpful practices I’ve learned during my 13-plus year stint of remote work, including a third option that sits squarely between traditional work-spaces and the work-from-home model.

1 — Create Your Own Separate & Pleasant Physical Workspace

It’s helpful to create your own separate physical workspace that’s both pleasant and conductive to productive remote work. Whether it’s a dedicated room in your home where you’ll be doing the bulk of your work, a makeshift office set up in a garage or attic space, or a co-working space in another location, having a physical place — no matter how small — that you can leave at the end of the workday is a helpful way to separate your personal and professional life. When it comes to where you physically work, another option to consider is leasing your own private office space. This can be an ideal way to work remotely while also keeping home life separated from business, although depending on your location office space can be expensive. I’m lucky enough to live in a city with inexpensive office space where I’ve kept a private office for over 13 years, and I highly recommend this approach when possible. It combines most of the advantages of traditional offices in a corporate environment with the benefits of working remotely.

2 — Implement and Stick To a Firm Schedule

I’ve always found it helpful to build a regular schedule into each remote workday, starting and ending at predetermined times as much as possible. At the other end of the remote work spectrum are situations where you can take advantage of the flexibility of certain remote schedules, and work as needed throughout each 24-hour period. This will depend on your particular company, duties, and the value you place on either regular work hours or the freedom of work-time flexibility. Whichever method you choose, during that first year of remote work it’s helpful to devise your own personalized schedule that pulls in some of the best elements from your previous office location in order to bring a sense of familiarity and organization to your new working environment.

3 — Gain Energy By Embracing Remote Work’s Advantages

Although they may be difficult to find early on while you’re adjusting to remote work, it can be helpful to take the time to learn and savor the advantages of working remotely, especially for those working from a home office. Particularly if your remote work situation isn’t a permanent one, it’s beneficial to take the time to appreciate the little things that working remotely provides — whether it’s sharing a lunch with your partner or children, taking a break-time walk in a new nearby area, or simply enjoying some extra time you’ve saved by not having to contend with a lengthy work commute. Once stay-at-home safety measures are a thing of the past, another advantage of remote work to explore will be the ability to work from a variety of locations, which can help keep your B2B marketing work fresh and provide extra energy as you bring your laptop office to different spots in your city — an eventually as the pandemic subsides — state, country, and internationally. Remote work situations will likely become permanent for many in the months and years ago, while a variety of hybrid scenarios may also proliferate, such as splitting the work-week between remote and time at the company office.

3 — Creatively Insulate Yourself From Distraction

Just as in a traditional office environment, it’s smart to minimize distractions as much as possible, so that you can use remote work to find a newfound focus on your projects. If working from home, be sure the people in your home know your working schedule, and encourage them to connect with you only during set times such as over lunch or breaks. Some remote workers like to get outside when possible, especially if distractions threaten to interfere with important meetings or projects. Other remote workers chose to wear noise-cancelling headphones or to listen to music while working if noisy distractions are otherwise unavoidable.

4 — Utilize Powerful Remote Collaboration Software

During the Internet’s amazing 50-year history we’ve never had such powerful remote collaboration software available as we do now, and during the pandemic more people than ever have learned to use tools such as Zoom and Slack. Marketers typically use a vast number of tools daily, and thankfully nearly all can be used successfully in remote work settings, as our senior operations strategist Anne Leuman recently explored in “5 Examples of Effective B2B Content Marketing in Times of Crisis,” also showing how marketers are adjusting messaging during the pandemic. Offering a complete remote work operating system, our client monday.com has been sharing the fascinating stories of how its team has been finding success during the pandemic in a series of team member portraits called #MyRemoteLife, and publishing helpful information such as “19 WFH Stats That Might Surprise You.” Whatever tools you work with, in a remote work setting it’s just as important as in a traditional office environment to make sure that all your hardware and software are fully set up and ready for marketing action.

5 — Implement Remote-Friendly Tech Gadgets

As with a traditional business office, remote workers should set up the technology hardware necessary for doing your best work, whether it’s a second, third, or fourth monitor, or a WiFi signal extender. The size and number of monitors you work with is a personal preference, and may be limited by your laptop or desktop’s graphic cards. For me, I found the jump in productivity of going from two monitors to three was much more noticeable than the move long ago from one to two. I first worked with a multiple-monitor setup all the way back in the 1980s, when I used three monitors in a multiple Commodore Amiga computer system. Lane Ellis Triple Commdore Amiga Monitors Technology and marketing have both changed significantly during the intervening years, yet thankfully much also still remains the same, such as the importance of trust in marketing and the power of telling a good story.

Get Closer To Your Projects Than Ever Through Remote Work

A properly set up remote work environment can provide a positive and distraction-free place to focus intensely on your projects, and research continues to emerge showing that this is a very real advantage of working outside of a traditional office environment. Every successful remote worker has their own favorite productivity and well-being tips, and our team at TopRank Marketing has penned the following recent remote work articles offering additional insight:

There’s never been a better time to tackle remote work, and the challenges and opportunities created by a workforce that will likely continue to make this switch in numbers the world has never seen, will combine to make this an era unlike any other. As B2B marketers, even if we continue to work from the traditional office building, we’ll be working with a new era of clients, associates, and business partners featuring more remote workers than ever — a grand experiment with outcomes and possibly unforeseen consequences. Looking for help with your B2B marketing? Contact us today and find out why clients such as LinkedIn, Adobe, Dell, 3M, Slack, and Oracle have chosen TopRank Marketing, and connect with us on LinkedIn, Twitter, Facebook, Instagram and our YouTube channel.

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About Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

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1 — Infuse the Goodness of Fred Rogers in Your Marketing

via GIPHY “Try your best to make goodness attractive. That’s one of the toughest assignments you’ll ever be given,” Fred Rogers once said in an observation that applies especially well to the best marketing efforts. Bringing goodness in any of its many forms to our marketing efforts is a worthwhile pursuit, as work can only benefit when authenticity is incorporated — a characteristic that goodness has in spades. With goodness comes the gratitude that can bring our marketing to newfound levels of authenticity, and which provides us a way to reach out and thank the people in our professional and personal lives who help us daily and who have made it possible to get to where we are today. “Anyone who has ever been able to sustain good work has had at least one person — and often many — who have believed in him or her. We just don’t get to be competent human beings without a lot of different investments from others,” Rogers also wisely observed. Whether it’s through leaving a recommendation on as associate’s LinkedIn (client) profile, taking the time to write an email expressing your gratitude, or recording a video or audio message of thanks, letting the important people in your life know that you are grateful for them is an investment that pays dividends on many levels — not only in marketing. [bctt tweet="“Try your best to make goodness attractive. That’s one of the toughest assignments you’ll ever be given.” — Fred Rogers @FredRogersCtr" username="toprank"]

2 — Get Grand Ambitions and Aim For The Stars With Burnett & Ogilvy

via GIPHY “When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either,” marketing stalwart Leo Burnett was famously quoted as saying in David Ogilvy's Ogilvy on Advertising, encouraging us to strive for the astonishing with our marketing rather than the mundane. Part of gratitude is realizing that not every effort will succeed, and recognizing and embracing the fact that you’ve gone beyond the safest run-of-the-mill solutions when we reach for our own marketing stars. [bctt tweet="“When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.” — Leo Burnett" username="toprank"]

3 — Keep Every Day's Canvas Fresh With Maya Angelou & Bob Ross

via GIPHY "This is a wonderful day. I've never seen this one before," poet Maya Angelou wrote in an observation that certainly has parallels in the marketing world. Our marketing efforts each present us the opportunity to create wonder and delight among our brand audiences, if we recognize the powerful potential of a blank campaign canvas, as I wrote about in "Content Marveling: Wonder and Astonishment in Marketing." Gratitude also involves being thankful for simply having another blank marketing canvas of opportunity, and envisioning your best work inspiring others — as is the very nature of best-answer content. Unforgettable marketing and best-answer marketing often go hand-in-hand, both filled with the kind of authenticity and genuine emotion that builds especially strong brand affinity. [bctt tweet="“People will forget what you said, but they will never forget how you made them feel.” — Maya Angelou" username="toprank"]

4 — Cultivate Marketing Authenticity  With Brené Brown

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5 — Seek Empathy & Optimize Using Love With Ann Handley

via GIPHY “Empathy — like writing — isn't a gift. It's a discipline. It takes some intentional effort and diligence to develop enormous empathy so that you can apply it to your writing,” Ann Handley, speaker and chief content officer at MarketingProfs, has explained. Other pieces of life and business’ gratitude puzzle include empathy and even love. Marketing that delivers on these accounts is possible when you have them in mind from the very first step of a new project, no matter how small that initial forward motion may be. “Start with empathy. Continue with utility. Improve with analysis. Optimize with love,” Ann has wisely suggested — advice that will well-serve marketers looking to embrace gratitude. [bctt tweet="“Start with empathy. Continue with utility. Improve with analysis. Optimize with love.” — Ann Handley @MarketingProfs" username="toprank"]

Get Your Own Marketing Gratitude Groove On

via GIPHY Whether it's through infusing the goodness of Fred Rogers, aiming for the stars with Leo Burnett and David Ogilvy, looking anew at every day with Maya Angelou and Bob Ross, cultivating authenticity with Brené Brown, or seeking empathy with Ann Handley, your marketing efforts are poised to reach new levels of greatness if you take the time to consider the importance of gratitude in your work. If you're looking for professional B2B marketing services infused with gratitude, contact us and find out why firms from Abode and Dell to LinkedIn and 3M have chosen TopRank Marketing.

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