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Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Remote work: 5 steps to cultivate an environment where employees thrive

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics, employees benefit from the flexibility Read more...

This post Remote work: 5 steps to cultivate an environment where employees thrive originally appeared on Sprout Social.

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Marketing During a Pandemnic: Stop Pushing and Start Pulling with SEO

Top 10 SEO Trends 2020

Top 10 SEO Trends 2020
Customer empathy is at the forefront of the best marketing and tone deaf promotions as if things were normal during the COVID-19 pandemic are probably some of the worst.

When it comes to understanding the customer state of mind right now, I think Dean Shaw from SAS summed it up well on Twitter:

And while we know many of these personal concerns are top of mind, we also know that in many ways, the work continues.

So how can marketers meet the information needs of customers in an environment where push advertising and marketing seems so out of place?

The customer empathy model I've always used to keep content and context relevant is Discover, Engage, Action.

Where are buyers finding their information? What formats create the best experience and which triggers inspire action? Answer these questions and you'll be on the road to providing the kind of authentic content that customers want, where they want it and in a way that drives satisfaction for all.

Right now one channel for information discovery that is firing hot are search engines. Instead of being tone deaf or completely opportunistic about marketing, companies can double down on their SEO efforts to become the best answer for customers at the very moment they need a solution. Whether you do fresh technical SEO, or content SEO or link audits - companies would do well to make sure that it's as easy and relevant as possible for customers to pull themselves to brand content through search. SEO helps customers solve information problems on their terms, instead of alienating people with opportunism or status quo marketing.

SEO helps customers surface information on their terms, instead of alienating people with opportunism or tone deaf marketing.

To point marketers in the right direction for SEO, here is a new infographic featuring 10 SEO best practices from some of the top SEO minds in the industry including:

  • Barry Schwartz - President of Rusty Brick, Executive Editor at Search Engine Roundtable, News Editor at Search Engine Land
  • Jono Alderson - Digital Marketing Strategist and Special Ops at Yoast
  • Aleyda Solis - SEO Consultant and Founder at Orainti
  • Jesse McDonald - Global SEO Strategist at IBM
  • Britney Muller - Senior SEO Scientist at Moz
  • Ayat Shukairy - Co-Founder and Managing Partner at Invest
  • Dixon Jones - CEO at inLinks.net
  • Hamlet Batista - CEO at RankSense
  • Tiffani Allen - Associate Director of Search and Analytics at TopRank Marketing

SEO Trends 2020

You can download a full size PDF of the SEO trends 2020 infographic here.

As you consider how to be more empathetic about what's really on your customers' minds right now, hopefully these SEO trends will give you some direction in terms of how to optimize content to attract, engage and inspire action with more of a pull approach than push.

The post Marketing During a Pandemnic: Stop Pushing and Start Pulling with SEO appeared first on Online Marketing Blog - TopRank®.

Read More »

Marketing During a Pandemnic: Stop Pushing and Start Pulling with SEO

Top 10 SEO Trends 2020

Top 10 SEO Trends 2020
Customer empathy is at the forefront of the best marketing and tone deaf promotions as if things were normal during the COVID-19 pandemic are probably some of the worst.

When it comes to understanding the customer state of mind right now, I think Dean Shaw from SAS summed it up well on Twitter:

And while we know many of these personal concerns are top of mind, we also know that in many ways, the work continues.

So how can marketers meet the information needs of customers in an environment where push advertising and marketing seems so out of place?

The customer empathy model I've always used to keep content and context relevant is Discover, Engage, Action.

Where are buyers finding their information? What formats create the best experience and which triggers inspire action? Answer these questions and you'll be on the road to providing the kind of authentic content that customers want, where they want it and in a way that drives satisfaction for all.

Right now one channel for information discovery that is firing hot are search engines. Instead of being tone deaf or completely opportunistic about marketing, companies can double down on their SEO efforts to become the best answer for customers at the very moment they need a solution. Whether you do fresh technical SEO, or content SEO or link audits - companies would do well to make sure that it's as easy and relevant as possible for customers to pull themselves to brand content through search. SEO helps customers solve information problems on their terms, instead of alienating people with opportunism or status quo marketing.

SEO helps customers surface information on their terms, instead of alienating people with opportunism or tone deaf marketing.

To point marketers in the right direction for SEO, here is a new infographic featuring 10 SEO best practices from some of the top SEO minds in the industry including:

  • Barry Schwartz - President of Rusty Brick, Executive Editor at Search Engine Roundtable, News Editor at Search Engine Land
  • Jono Alderson - Digital Marketing Strategist and Special Ops at Yoast
  • Aleyda Solis - SEO Consultant and Founder at Orainti
  • Jesse McDonald - Global SEO Strategist at IBM
  • Britney Muller - Senior SEO Scientist at Moz
  • Ayat Shukairy - Co-Founder and Managing Partner at Invest
  • Dixon Jones - CEO at inLinks.net
  • Hamlet Batista - CEO at RankSense
  • Tiffany Allen - Associate Director of Search and Analytics at TopRank Marketing

SEO Trends 2020

You can download a full size PDF of the SEO trends 2020 infographic here.

As you consider how to be more empathetic about what's really on your customers' minds right now, hopefully these SEO trends will give you some direction in terms of how to optimize content to attract, engage and inspire action with more of a pull approach than push.

The post Marketing During a Pandemnic: Stop Pushing and Start Pulling with SEO appeared first on Online Marketing Blog - TopRank®.

Read More »

How to Run a Successful Instagram Contest or Giveaway

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest. Understand the Rules for Running […]

The post How to Run a Successful Instagram Contest or Giveaway appeared first on Social Media Marketing | Social Media Examiner.

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Showing Up in a Time of Uncertainty: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay […]

The post Showing Up in a Time of Uncertainty: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner.

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Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic

The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to Read more...

This post Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic originally appeared on Sprout Social.

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Use Your Value Prop to Pivot: LIVE optimization to help with marketing amid coronavirus (Part 3)

It's Day 4 of our week-long marathon. Flint McGlaughlin continues to provide live optimization to help businesses during this crisis.

The post Use Your Value Prop to Pivot: LIVE optimization to help with marketing amid coronavirus (Part 3) appeared first on MarketingExperiments.

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Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

2020 March 20 MarketingCharts Chart

2020 March 20 MarketingCharts Chart

Some B2B Brands Are Falling Short On Personalization: Study
Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost

YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
Caronavirus concerns have led YouTube and other social media platforms to turn partially to artificial intelligence (AI) for flagging troublesome content, as temporary in-house human staff shortages have arisen. The temporary measures include possible delays in appeals processes, and increased instances of falsely-flagged content, YouTube and other social networking firms have announced this week. Marketing Land

Facebook's Testing a New Option to Cross-Post Facebook Stories to Instagram
Digital marketers may eventually be able to enjoy the type of easy brand message cross-posting from Facebook to Instagram that they have been able to do for some time in the opposite direction, as Facebook has begun testing the new cross-posting functionality, the social media giant recently announced. Social Media Today

2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
As much as $3.1 billion in lost advertising media revenue could accumulate due to coronavirus concerns, with a minimum of around $1 billion in losses, according to newly-released forecast report data from Myers. MediaPost

New Report Looks at Social Platform Performance Benchmarks by Industry
Overall brand engagement rates on Instagram fell by 23 percent in 2019, according to recently-released RivalIQ report data of interest to digital marketers. The firm's annual Social Media Industry Benchmark Report also showed that the median posting frequency across Instagram, Facebook and Twitter dropped for all industries by some five percent during 2019. Social Media Today


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2020 March 20 Statistics Image

Most site content (69%) not seen by customers and prospects, study finds
Nearly 70 percent of the web's content is not seen by consumers, according to recently-released report data examining nine verticals. The 2020 Digital Experience Benchmark report also shows that while organic activity accounts for the most traffic, a large majority of online content has remained unseen. Marketing Land

The Top Challenges Facing Creative Teams That Develop Content
Unhealthy working pace and too many work expectations top the list of challenges confronting creative marketing teams, according to recently-released content creation report data. The report also shows that 65 percent of creative projects are approved within three to five rounds of review.MarketingProfs

Facebook Begins User Testing of New 'Horizon' VR Social Platform
Facebook has been testing a virtual reality (VR) social networking app called Horizon, the social media giant has noted, with a recent beta test offering a glimpse of a future advertising platform that some marketers will eventually to target. Social Media Today

Can Revenue Operations Align B2B Professionals?
84 percent of B2B professionals see shared revenue responsibility resting with marketing and sales, and most want to boost interactivity between sales, marketing, and customer success teams, according to recently-released B2B revenue operations study data of interest to online marketers. MarketingCharts

ON THE LIGHTER SIDE:

2020 March 20 Marketoonist Comic

A lighthearted look at virtual collaboration by Marketoonist Tom Fishburne — Marketoonist

Employee Working From Home Frantically Trying To Finish Report By End Of Days — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Round-up: CoronaVirus and Email Marketing — Only Influencers
  • Lee Odden — Bra att veta om B2B influencer marketing 2020 (infograf) [In Swedish] — Pontus Staunstrup

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope you'll come back again next Friday for a new array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR appeared first on Online Marketing Blog - TopRank®.

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Successful Facebook Ads on a Small Budget

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […]

The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner.

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4 ways to advance your agency with your social media strategy

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing Read more...

This post 4 ways to advance your agency with your social media strategy originally appeared on Sprout Social.

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