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Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

From Ours to Yours, Happy Holidays, Marketers!

The snow is falling, fires are crackling, and the scents of pine and cinnamon fill the air. That’s right: It’s the most wonderful time of the year, marketers. It’s a time of celebration and reflection.

2019 was a magical year for the TopRank Marketing team. We had the honor of working with an incredible book of clients and industry influencers. We welcomed new team members. We experimented, innovated, and optimized the work we do. And 2020 looks just as bright.

To celebrate the year, the holiday season, and each other, the TopRank Marketing team enjoyed a few days of good old holiday fun. Get a glimpse of the fun below.

Movie Monday

What better way to get in the holiday spirit—and entice you to brave a snowy rush hour commute—than the promise of a classic holiday flick? After plating up Potbelly’s sammies, chips, and cookies, the team gathered in the conference room to watch Bill Murray as Frank Cross in "Scrooged".

via GIPHY

Desk Decorating Extravaganza

For years, Debbie Friez’s historic collection of Santa Bears has been an office staple throughout the holiday season. But this year, we asked the team to give her snuggly, cuddly display a run for its money. From simple stocking displays to extravagant wrapping jobs, holiday cheer was in the office air, with Jack Fitzpatrick taking home the prize for Best Dressed Desk.

TopRank Marketing Holiday Desk Decorating Day

Spreading Holiday Cheer as Volunteers

Giving is a central tenet of the holiday season. With that in mind, the team headed to Second Harvest Heartland, a local food bank and community partner in our home state of Minnesota. While there, the team was tasked with sorting, bagging, and lugging thousands of pounds of locally grown potatoes.

According to Second Harvest Heartland, one in 11 in our region are at risk of being hungry. Our work that day was the equivalent of providing nearly 6,100 meals.

Second Harvest Heartland Volunteer Day for TopRank

Ugly Sweater Day

No holiday spirit week would be complete without Ugly Sweater Day. From an ode to Buddy the Elf from our CEO Lee Odden to Tiffani Allen sporting her “Cat Fancy” top for the second consecutive year, the team was stylin’ that day.

TopRank Marketing Ugly Sweater Day 2019

Holiday Potluck

What holiday celebration would be complete without a day of delicious indulgence? The team outdid themselves for this year’s Holiday Potluck. Here’s just a taste of the delicacies that filled our bellies:

  • Fried Chicken
  • Macaroni and Cheese
  • Sausage Cheese Balls
  • Tamales
  • Barbecue Meatballs
  • Bread “Surprise”
  • Spinach Dip
  • Charcuterie Platter

Holiday Potluck 2019

Hot Cocoa Social

To cap off this year’s festivities the team came together to craft their own unique hot cocoa concoctions. The cocoa varieties spanned from traditional to salted caramel and dark chocolate, and toppings included “unicorn poop”, peppermint spoons, and cookie stir sticks.

Wishing You and Yours the Happiest of Holidays

We’re incredibly grateful for each other, our wonderful clients, thought leaders, and friends we’ve worked and grown with this year. So, from our marketing family to yours, Happy Holidays!

[embed]https://youtu.be/0IUG67amZZ8[/embed]

The post From Ours to Yours, Happy Holidays, Marketers! appeared first on Online Marketing Blog - TopRank®.

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Learn From Our Top 10 Content Marketing Posts of 2019

Top 10 Content Marketing Post of 2019 Jumping Group by Sunset Image

Top 10 Content Marketing Post of 2019 Jumping Group by Sunset Image

Content — it encompasses nearly everything we read, view, or listen to online, and as our CEO Lee Odden said years ago, it's also the primary reason search began in the first place.

We're especially proud of the content marketing successes our team at TopRank Marketing have achieved in 2019, for a wide-range of B2B clients. As 2020 draws close we wanted to share our top content marketing articles of the year — each filled with best practices, research, examples, and the latest trends.

The excellent content marketers who make our award-winning blog one of the most popular in the industry include Anne Leuman, Joshua Nite, Nick Nelson, and Lee Odden.

Collectively this compendium of our top 10 content marketing posts of the year serves as a valuable resource, loaded with practical examples and relevant topics for digital marketing professionals from CMOs to copywriters. We hope you find these articles helpful well into 2020 and far beyond.

We're going to exclude our single most popular content marketing post — 50 Content Marketing Influencers and Experts to Follow 2019 #CMWorld — from the list, because it’s not quite an article, however you'll still find it a helpful resource, recognizing 50 of the best professionals in content marketing including Ann Handley, Jay Baer, Pam Didner, Christopher Penn, and so many more marketing leaders.

Now, let's move on to the top 10! These most popular content marketing posts of the year are ordered by a combination of search visibility and social engagement:

Our Most Popular Content Marketing Posts of 2019:

1. Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes — Anne Leuman

Inspiring Content Marketing Quotes
With 11 inspiring content marketing quotes, it's no wonder that Anne has garnered our most popular content marketing post of 2019, containing uplifting and memorable insight from Ann Handley, Tamsen Webster, Andrew Davis, Heather Pemberton Levy, Robert Rose, and others. Anne has gathered together a goldmine of inspirational quotes for B2B content marketers. Check out all of Anne's posts here, and follow her on Twitter.
[bctt tweet="It’s important to slow down our #marketing to get the basics right. @annhandley" username="toprank"]

2. B2B Marketing Examples: 7 Bold Examples of Interactive B2B Content — Joshua Nite

Interactive Content Examples
Senior Content Marketing Manager Josh showed how seven B2B brands have use bold interactive content in our second-most-popular content marketing post of the year. Featuring IBM, NASDAQ, HubSpot, DivvyHQ, VenturePact, Prophix, and SnapApp, Josh shared great examples to light your creative fires and open your B2B minds to the possibilities of interactive. Check out all of Josh's posts here, and follow him on Twitter.

3. 5 Content Promotion Tactics To Make You (Almost) Famous — Lane R. Ellis

Woman embracing beautiful world from a dock overlooking water image.
With five content promotion tactics to make you (almost) famous, including influencer co-creation, trend awareness, smart re-purposing, engaging interactive elements, and more, my article was our third most popular content marketing post of 2019.  Check out all of my posts here, and follow me on Twitter.

[bctt tweet="“Not only is influencer marketing one of the fastest growing areas in marketing, it's also one of the disciplines where B2B brands are seeing trend-setting marketing performance.” @LeeOdden" username="toprank"]

4. 5 Examples of Remarkable Content Marketing in Action — Lane R. Ellis

Mountains and wildflowers image.
Offering five examples of how remarkable content marketing wins minds, hearts, and wallets with inspiring, relevant, and best-answer insight, this post by me showcased success stories from Sigstr, Oracle, Adobe Creative Cloud, PathFactory, NBC News Brand Studio and more, and was our fourth most popular content marketing article of 2019. Learn how remarkable content marketing is able to inspire us to reach out and try for newfound levels of success, through powerful storytelling and the kind of compelling and relevant information that provides best-answer results.

5. Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections — Nick Nelson

Wow Your Crown Microphone Image

How can content planning set the stage for unforgettable B2B marketing experiences? In the fifth most popular content marketing article of the year, our Senior Content Strategist Nick digs into the essentials of audience-first planning, including building a concrete strategic framework, staying nimble and adaptive, and emphasizing emotional pull. He also shares insight from #CMWorld speakers Amanda Todorovich, Courtney Cox Wakefield, Margaret Magnarelli and other top B2B content marketers. Check out all of Nick's posts here, and follow him on Twitter.

6. Embracing Interactive Content: 19 Statistics Every B2B Marketer Needs to Know — Anne Leuman

Interactive Content Statistics You Need to Know
With 19 statistics every B2B marketer needs to know, Anne's talents again featured on our year's list of top posts, using compelling statistics that drive engaging content experiences that will connect on an intellectual and emotional level with your audience. Anne shares statistics from Buzzsumo, Content Marketing Institute, Ion Interactive Inc., SnapApp, Demand Metric, Cisco and others, combining to create deeper engagements with your target audience, improving message retention, and more.

7. Infographic: 5 Must Have Ingredients for a Great Content Marketing Strategy — Lee Odden

ingredients content marketing strategy

TopRank Marketing CEO Lee Odden has gathered together a goldmine of must-have ingredients for a great content marketing strategy in an infographic post that was our seventh most popular of 2019. Collaborating with the folks at Oracle Marketing Cloud, Lee showed how content marketing success really comes down to the five basic ingredients of goals, operations, insights, architecture, and measurement, and explained how to combine them to produce content that gets results.

Lee has also been the driving force behind the TopRank Marketing blog for over 15 years, and it’s posts such as this which have had professional marketers coming back for more year after year. Check out all of Lee’s 2,600+ posts here, and follow him on Twitter.

8. 15 Reports Charting the Future of Content Marketing — Lane R. Ellis

Office interior with graphs and diagrams - Image.

What does 2020 and beyond hold for content marketing? In the eighth most popular content marketing post of 2019, I dug in to this question through the lens of over 15 insightful reports loaded with B2B data to help savvy marketers define and chart an optimal content marketing future. I showed how the information in the reports combine to help you gain a clearer understanding of B2B content marketing while still keeping more than an eye open towards the future.

9. Less Is More: Time to Cut Content Bloat & Create Content Connections — Nick Nelson

Concise Writing Man on Phone Image

Offering up tips on trimming down your writing to make it more punchy and concise, Nick has another of our top content marketing post's of the year, curating advice from top wordsmiths in the marketing game, emphasizing how to overcome many of the most prevalent pitfalls today’s content creators face.

[bctt tweet="700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. @randfish" username="toprank"]

10. 12 Must-Have Marketing Skills for B2B Content Marketers — Joshua Nite

B2B Content Marketing Skills

Rounding out our list of the top content marketing posts of the year Josh earned a second entry on the list with a close look at 12 important B2B proficiencies including SEO, SMM, influencer marketing, measurement, empathy, creativity, communication, organization, motivation, confidence, humility, collaboration & more. Are you using all 12 of Josh's must-have B2B content marketing skills?

Thanks TopRank Marketing Writers & Readers

There you have it — the selection of 10 of our top content marketing posts for 2019. Special thanks go out to all of the excellent writers who have contributed truly stellar posts on content marketing topics throughout the year.

Please let us know which content marketing topics you'd like to see us to focus on in 2020 — whether it's interactive, video, artificial intelligence, real-world case studies, or analytics, we'd love to hear your suggestions.

Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.

The post Learn From Our Top 10 Content Marketing Posts of 2019 appeared first on Online Marketing Blog - TopRank®.

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How to Use Instagram Stories in Your Sales Funnel

Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel Instagram stories are best used to target followers […]

The post How to Use Instagram Stories in Your Sales Funnel appeared first on Social Media Marketing | Social Media Examiner.

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13 Top B2B Social Media Marketing Trends & Predictions for 2020

The post 13 Top B2B Social Media Marketing Trends & Predictions for 2020 appeared first on Online Marketing Blog - TopRank®.

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23 Valuable Tools and Apps for Marketers

Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try? In this article, you’ll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow. #1: Quickly Find the Best Emoji for Your Message Emojim is […]

The post 23 Valuable Tools and Apps for Marketers appeared first on Social Media Marketing | Social Media Examiner.

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Instagram Brand Collab Manager and Pinterest Trends Tool

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features […]

The post Instagram Brand Collab Manager and Pinterest Trends Tool appeared first on Social Media Marketing | Social Media Examiner.

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Digital Marketing News: Influencer Marketing to Top $15B by 2022, Instagram Stories Ad Spend Jumps, & Twitter Turns Live Photos into GIFs

The post Digital Marketing News: Influencer Marketing to Top $15B by 2022, Instagram Stories Ad Spend Jumps, & Twitter Turns Live Photos into GIFs appeared first on Online Marketing Blog - TopRank®.

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Neuroscience and Marketing: How People Make Decisions

Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action? To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast. Tracy is a neuroscience marketing expert and the […]

The post Neuroscience and Marketing: How People Make Decisions appeared first on Social Media Marketing | Social Media Examiner.

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Break Free B2B Series: Tom Treanor on Perfecting B2B Marketing Personalization

Break Free B2B Marketing Interview with Tom Treanor

Break Free B2B Marketing Interview with Tom Treanor

In any conversation about customer experience, the topic of personalization is bound to come up. After all, 91% of customers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations. 

However, personalization isn’t as easy as flipping a switch. If poorly executed, personalized marketing campaigns can alienate potential buyers and customers. And, it’s not just a matter of making sure your email to Dapper Dan isn’t addressed to Fancy Nancy. 

As Tom Treanor, Global Head of Marketing at Arm Treasure Data*, affirms: Perfect personalization requires the right data to create the right content and deliver it at the right time. Be too familiar, too soon, and your customers are looking for every digital restraining order they can find. 

For the last four years, the team at Arm Treasure Data has been helping enterprise brands like Subaru, Wish, and Shiseido forge deeper relationships with customers through their customer data platform (CDP) solutions. In this episode of Break Free B2B, Tom chats with TopRank Marketing President Susan Misukanis about minimizing the personalization creep factor, developing a customer data strategy, and so much more.

Break Free B2B Interview with Tom Treanor

Use the following to jump ahead to specific insights about personalization, martech, and proving the value of your marketing efforts. Also, check out a few interview highlights included below. 

  • 00:31 - Where have marketers been winning? 
  • 01:14 - Integrating teaching into content
  • 02:18 - Personalization without the creepiness
  • 04:11 - How do privacy laws impact personalization? 
  • 04:50 - Winning at personalization
  • 05:28 - Developing a customer data strategy 
  • 06:50 - Mobile gaming company breaks down data silos to level-up success
  • 08:15 - What is a customer data platform (CDP)?
  • 09:42 - The martech landscape of the future
  • 11:32 - The difference between a CDP, CRM, and DMP
  • 12:58 - A 5-year forecast for personalization
  • 14:00 - Preparing your organization for personalization
  • 15:27 - The disconnect between executives and marketers
  • 16:43 - Proving your worth to business leaders
  • 19:49 - Why Arm Treasure Data rocks personalization
  • 21:04 - How can a B2B marketer break free

Susan: In terms of personalization, how does a marketer avoid the creepy factor?

Tom: Yeah, the creepy factor is when you try to personalize too quickly in the relationship. At the very top of the funnel—initial engagements—you don't want to come out and say too much and share too much data back to them [to the point] where they go, “Well, how the heck did you know that?”

[bctt tweet="At the very top of the funnel—initial engagements—you don't want to come out and say too much and share too much data back to them. @RtMixMktg #BreakFreeB2B #MarketingPersonalization" username="toprank"]

...As people get more engaged with your company and provide you some informationmaybe they become a customer or do a trialthen it flips. And they expect you to know something about them and not to be speaking anonymously… So at the top of the funnel, keep it very basic and personalize at a high level. So maybe geography or where they found you—that kind of thing. And then as you get deeper, you have more and more understanding. 

And also, there's a difference between millennials and boomers. Millennials are much more willing to share data and to have personalized messaging, while boomers are a little bit more reticent. So you might want to think about your demographics as well.

Susan: Do you think marketers are veering into that creepy factor? Or is that the least of our problems? 

Tom: Well, I think they're experimenting with a lot of things and doing what's easy. I think the biggest problem is that they actually don't know that much about their customers. So they have a hard time personalizing because they don't have a foundation that provides the data all in one place from a bunch of different silos… Not many people have that holistic three customer 360-view; that's the foundation for personalization.

Read: The Truth About Marketing Personalization, According to Arm Treasure Data’s Tom Treanor

Susan: Where do you see the market going in the next three to five years?

Tom: There's such high demand from companies to really get that foundation of customer understanding. Have they contacted support? Are they actually using our product? How many times do they use our product? How many of the people in that account are logging into the product? Have they visited the website lately? Have they visited our pages a lot? 

Having that customer 360 understanding—whether it's a single customer or an account view—I think that probably will be mostly solved in about five years. 

So that provides the foundation for then the marketers and content marketers, etcetera, to do more interesting personalization because they have that foundation. So that's where the market is going to change. So I think we're on that path to solve that. You can't solve personalization before you solve customer understanding. It doesn't make sense.

[bctt tweet="You can't solve personalization before you solve customer understanding. @RtMixMktg #BreakFreeB2B #MarketingPersonalization" username="toprank"]

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Previous interviews include: 

*Disclosure: Arm Treasure Data is a TopRank Marketing client.

The post Break Free B2B Series: Tom Treanor on Perfecting B2B Marketing Personalization appeared first on Online Marketing Blog - TopRank®.

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To Tweet or not to Tweet? Engaging with the Netflix Tweet, #AdsThatShouldBePulled & other Twitter trends

When the Hallmark Channel made the decision to pull several Zola commercials featuring a same-sex couple kissing, the internet erupted with mixed emotions and Read more...

This post To Tweet or not to Tweet? Engaging with the Netflix Tweet, #AdsThatShouldBePulled & other Twitter trends originally appeared on Sprout Social.

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