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Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

The social media marketer’s guide to YouTube marketing

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that Read more...

This post The social media marketer’s guide to YouTube marketing originally appeared on Sprout Social.

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Break Free B2B Marketing: “Webinerd” Mark Bornstein of ON24 on Dialing In Digital Experiences

Break Free B2B Marketing Mark Bornstein Image

Break Free B2B Marketing Mark Bornstein Image Like many other digital experiences, the webinar has traditionally been viewed as a means to an end: Create something that seems valuable to your audience, and use it as a vehicle to acquire contact information for lead generation purposes. But marketers like Mark Bornstein take a different angle: What if we view the webinar itself as an end — an extremely valuable marketing tool on its own? What if we’re just muddying it up with all these mandatory form-fills and sales-y follow-ups? “You need the name once, you need the demographic information one time,” he observes. “But why do we keep putting forms together again and again? What matters is the experience.” [bctt tweet="“Why do we keep putting lead gen forms together again and again? What matters is the experience.” — @4markb on #BreakFreeB2B #DigitalExperiences" username="toprank"] Mark elaborates: “It's the experience you give, it's the way you're able to connect and interact with audiences that matters. Because that's where you're going to get the real data. That's where you're going to learn a lot about them.” Although he is a proud marketer, and VP of Marketing for the webinar solution provider ON24, this self-professed “webinerd,” Mark urges his fellow practitioners to develop a new mindset by moving away from traditional terminologies: “It's not about marketing anymore. It's about connecting people to your brand. It's relationship-building.” The days of dry, facelessly narrated slide presentations are gone, he argues. We need to dial in and focus on human connections through authenticity, empathy, and compassion. We need to learn more about our customers than how we can contact them with follow-up promotional materials. At a time where physical events and meetings are off the table, achieving these connections in the digital space via experiential marketing has never been more vital. In his 25-minute conversation with TopRank Marketing’s Susan Misukanis at B2B Marketing Exchange in February, Mark shared a wealth of insights, which have only become more useful and valuable in the weeks and months since.

Break Free B2B Interview with Mark Bornstein

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.
  • 0:45 - Mark's experience making webinars, and his view on lead gen
  • 2:00 - Have we reached the end of MQLs?
  • 3:15 - What is an experience and what makes a good one?
  • 5:00 - Examples of companies that are getting digital experiences right
  • 7:45 - What role will technology play in experiences going forward?
  • 10:00 - Are brands becoming more open to moving outside the box?
  • 12:00 - Finding and positioning your brand's narrative
  • 13:30 - Getting back to opt-in marketing fundamentals
  • 16:00 - Where Mark sees the industry going in 2-3 years
  • 17:30 - Who is poised to win in the short-term (SMB/verticals vs. enterprise)?
  • 20:15 - The value of compassion, empathy and connection
  • 24:15 - How can B2B marketers break free?
Susan: So you talk about an experience ... Can you take it a level deeper? What is an experience? Mark: Well, let me tell you about my world. So in the world of webinars, if you think about what a webinar was even a few years ago — and maybe in some cases still now — the webinar was a talking PowerPoint. Just a headless voice, you didn't see anybody. You just heard somebody going through the slides in a droll way and it wasn't branded and it was just boring. And maybe a lot of webinars still are kind of boring. But the fact of the matter is, what we see companies doing now is they're creating serialized programming. They're creating these really cool almost TV-like viewing experiences, where it's a show and there's hosts and the formats are changing. There's panel discussions and coffee talks and chat shows and new style formats. So companies that are trying to own thought leadership, to establish a voice, to be the company that people go to — they’re not going to do that through giving a webinar on, you know, here's our content. Here's our slide presentation. They're doing it by building experiences. And I think a really great experience has a few of the following qualities: It should be completely branded. It should be interactive. I always say give yourself the “what can they do?” test. When somebody is experiencing your content, is this all they can do? They’re reading your ebook or watching your video … is that it? An experience is a place where people can ask questions, or they can chat, or they can tweet, or they can download content. They can click on CTAs. You want to create an environment where people are doing stuff, and it's a multi-touch content experience. And so it's a different thing today. [bctt tweet="“Companies that are trying to own thought leadership, they’re not going to do that through giving a webinar that’s a slide presentation. They're doing it by building experiences.” — @4markb on #BreakFreeB2B #DigitalExperiences" username="toprank"] Susan: We keep hearing that marketing is moving toward AI and tech — in a few years, it'll all be bot-driven. How do you reconcile that with your vision? Mark: One of the things that drives me crazy about marketing in general is that we as marketers are very interesting creatures, in the sense that we're always willing to try new things. But we also get into habits we can't break. And a lot of the technologies — whether it's automation, or artificial intelligence, predictive analytics — all these amazing technologies that have been created to scale our marketing in ways like never before? Well, we are acting like this technology that was created to get people to our marketing has now become our marketing. So you need to look at, you know, artificial intelligence tells us out of this vast infinite number of people who we should be targeting, and maybe some of the topics we should be talking about. We can get a lot of great information. Automation allows us to scale that up in a lot of different ways. But ultimately, there is a moment of engagement. There still is that human engagement. And so all of that technology can inform, but ultimately, what really has to drive that engagement is the conversation that you have with them and the experience that you can deliver.” [bctt tweet="“We are acting like this technology that was created to get people to our marketing has now become our marketing.” — @4markb on #BreakFreeB2B #DigitalExperiences" username="toprank"] Susan: You tweet a lot about marketers not asking for proper permission to opt in. So maybe our prospective buyer has a need, but getting that opt-in and going about it the right way, that’s a big hurdle. Mark: It is. I mean, if you're a marketer in the U.K., you know what this pain feels like. I think especially in the U.S., but really around the globe, marketers are not ready. I don't think they're taking this seriously enough. You know, privacy legislation is in the U.S. now, but it's mostly based on privacy protections. It's not based on opt-ins and that sort of thing yet. It is coming. It is going to happen very soon, people. And so we need to prepare for this, which means we need to build our marketing around this idea of people opting in. So how do we do this? We have to be able to produce streams of programming that people will want to subscribe to, right? It's no longer about nurtures, it's no longer about ‘can you come to my event’ or ‘will you come to this one-off virtual experience or webinar,’ whatever it is. We need to find ways to get people who want our marketing to opt into our marketing. At a time when all of this digital noise is scaring them away. We need to bring them back in through more authentic, more human, more experiential marketing. We're going to get them there.” Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

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How to Use TikTok Analytics for Business

Is your TikTok marketing working? Wondering how to find and use TikTok Analytics? In this article, you’ll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities. How to Access TikTok Analytics To get access to TikTok analytics, you need to have a TikTok Pro account. If you […]

The post How to Use TikTok Analytics for Business appeared first on Social Media Marketing | Social Media Examiner.

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Why SEO & Influence are Critical to Pandemic Era Content Marketing

The post Why SEO & Influence are Critical to Pandemic Era Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Scale Facebook Ads: 4 Ways

Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […]

The post How to Scale Facebook Ads: 4 Ways appeared first on Social Media Marketing | Social Media Examiner.

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How to Read Google Algorithm Updates

Links = Rank

Old Google (pre-Panda) was to some degree largely the following: links = rank.

Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that site rank well quickly.

As much as PageRank was hyped & important, having a diverse range of linking domains and keyword-focused anchor text were important.

Brand = Rank

After Vince then Panda a site's brand awareness (or, rather, ranking signals that might best simulate it) were folded into the ability to rank well.

Panda considered factors beyond links & when it first rolled out it would clip anything on a particular domain or subdomain. Some sites like HubPages shifted their content into subdomains by users. And some aggressive spammers would rotate their entire site onto different subdomains repeatedly each time a Panda update happened. That allowed those sites to immediately recover from the first couple Panda updates, but eventually Google closed off that loophole.

Any signal which gets relied on eventually gets abused intentionally or unintentionally. And over time it leads to a "sameness" of the result set unless other signals are used:

Google is absolute garbage for searching anything related to a product. If I'm trying to learn something invariably I am required to search another source like Reddit through Google. For example, I became introduced to the concept of weighted blankets and was intrigued. So I Google "why use a weighted blanket" and "weighted blanket benefits". Just by virtue of the word "weighted blanket" being in the search I got pages and pages of nothing but ads trying to sell them, and zero meaningful discourse on why I would use one

Getting More Granular

Over time as Google got more refined with Panda broad-based sites outside of the news vertical often fell on tough times unless they were dedicated to some specific media format or had a lot of user engagement metrics like a strong social network site. That is a big part of why the New York Times sold About.com for less than they paid for it & after IAC bought it they broke it down into a variety of sites like: Verywell (health), the Spruce (home decor), the Balance (personal finance), Lifewire (technology), Tripsavvy (travel) and ThoughtCo (education & self-improvement).

Penguin further clipped aggressive anchor text built on low quality links. When the Penguin update rolled out Google also rolled out an on-page spam classifier to further obfuscate the update. And the Penguin update was sandwiched by Panda updates on either side, making it hard for people to reverse engineer any signal out of weekly winners and losers lists from services that aggregate massive amounts of keyword rank tracking data.

So much of the link graph has been decimated that Google reversed their stance on nofollow to where in March 1st of this year they started treating it as a hint versus a directive for ranking purposes. Many mainstream media websites were overusing nofollow or not citing sources at all, so this additional layer of obfuscation on Google's part will allow them to find more signal in that noise.

March 4, 2020 Algo Update

On May 4th Google rolled out another major core update.

I saw some sites which had their rankings suppressed for years see a big jump. But many things changed at once.

Wedge Issues

On some political search queries which were primarily classified as being news related Google is trying to limit political blowback by showing official sites and data scraped from official sites instead of putting news front & center.

"Google’s pretty much made it explicit that they’re not going to propagate news sites when it comes to election related queries and you scroll and you get a giant election widget in your phone and it shows you all the different data on the primary results and then you go down, you find Wikipedia, you find other like historical references, and before you even get to a single news article, it’s pretty crazy how Google’s changed the way that the SERP is intended."

That change reflects the permanent change to the news media ecosystem brought on by the web.

YMYL

A blog post by Lily Ray from Path Interactive used Sistrix data to show many of the sites which saw high volatility were in the healthcare vertical & other your money, your life (YMYL) categories.

Aggressive Monetization

One of the more interesting pieces of feedback on the update was from Rank Ranger, where they looked at particular pages that jumped or fell hard on the update. They noticed sites that put ads or ad-like content front and center may have seen sharp falls on some of those big money pages which were aggressively monetized:

Seeing this all but cements the notion (in my mind at least) that Google did not want content unrelated to the main purpose of the page to appear above the fold to the exclusion of the page's main content! Now for the second wrinkle in my theory.... A lot of the pages being swapped out for new ones did not use the above-indicated format where a series of "navigation boxes" dominated the page above the fold.

The above shift had a big impact on some sites which are worth serious money. Intuit paid over $7 billion to acquire Credit Karma, but their credit card affiliate pages recently slid hard.

The above sort of shift reflects Google getting more granular with their algorithms. Early Panda was all or nothing. Then it started to have different levels of impact throughout different portions of a site.

Brand was sort of a band aid or a rising tide that lifted all (branded) boats. Now we are seeing Google get more granular with their algorithms where a strong brand might not be enough if they view the monetization as being excessive. That same focus on page layout can have a more adverse impact on small niche websites.

One of my old legacy clients had a site which was primarily monetized by the Amazon affiliate program. About a month ago Amazon chopped affiliate commissions in half & then the aggressive ad placement caused search traffic to the site to get chopped in half when rankings slid on this update.

Their site has been trending down over the past couple years largely due to neglect as it was always a small side project. They recently improved some of the content about a month or so ago and that ended up leading to a bit of a boost, but then this update came. As long as that ad placement doesn't change the declines are likely to continue.

They just recently removed that ad unit, but that meant another drop in income as until there is another big algo update they're likely to stay at around half search traffic. So now they have a half of a half of a half. Good thing the site did not have any full time employees or they'd be among the millions of newly unemployed. That experience though really reflects how websites can be almost like debt levered companies in terms of going under virtually overnight. Who can have revenue slide around 88% and then take increase investment in the property using the remaining 12% while they wait for the site to be rescored for a quarter year or more?

"If you have been negatively impacted by a core update, you (mostly) cannot see recovery from that until another core update. In addition, you will only see recovery if you significantly improve the site over the long-term. If you haven’t done enough to improve the site overall, you might have to wait several updates to see an increase as you keep improving the site. And since core updates are typically separated by 3-4 months, that means you might need to wait a while."

Almost nobody can afford to do that unless the site is just a side project.

Google could choose to run major updates more frequently, allowing sites to recover more quickly, but they gain economic benefit in defunding SEO investments & adding opportunity cost to aggressive SEO strategies by ensuring ranking declines on major updates last a season or more.

Choosing a Strategy vs Letting Things Come at You

They probably should have lowered their ad density when they did those other upgrades. If they had they likely would have seen rankings at worst flat or likely up as some other competing sites fell. Instead they are rolling with a half of a half of a half on the revenue front. Glenn Gabe preaches the importance of fixing all the problems you can find rather than just fixing one or two things and hoping it is enough. If you have a site which is on the edge you sort of have to consider the trade offs between various approaches to monetization.

  • monetize it lightly and hope the site does well for many years
  • monetize it slightly aggressively while using the extra income to further improve the site elsewhere and ensure you have enough to get by any lean months
  • aggressively monetize the shortly after a major ranking update if it was previously lightly monetized & then hope to sell it off a month or two later before the next major algorithm update clips it again

Outcomes will depend partly on timing and luck, but consciously choosing a strategy is likely to yield better returns than doing a bit of mix-n-match while having your head buried in the sand.

Reading the Algo Updates

You can spend 50 or 100 hours reading blog posts about the update and learn precisely nothing in the process if you do not know which authors are bullshitting and which authors are writing about the correct signals.

But how do you know who knows what they are talking about?

It is more than a bit tricky as the people who know the most often do not have any economic advantage in writing specifics about the update. If you primarily monetize your own websites, then the ignorance of the broader market is a big part of your competitive advantage.

Making things even trickier, the less you know the more likely Google would be to trust you with sending official messaging through you. If you syndicate their messaging without questioning it, you get a treat - more exclusives. If you question their messaging in a way that undermines their goals, you'd quickly become persona non grata - something cNet learned many years ago when they published Eric Schmidt's address.

It would be unlikely you'd see the following sort of Tweet from say Blue Hat SEO or Fantomaster or such.

To be able to read the algorithms well you have to have some market sectors and keyword groups you know well. Passively collecting an archive of historical data makes the big changes stand out quickly.

Everyone who depends on SEO to make a living should subscribe to an online rank tracking service or run something like Serposcope locally to track at least a dozen or two dozen keywords. If you track rankings locally it makes sense to use a set of web proxies and run the queries slowly through each so you don't get blocked.

You should track at least a diverse range to get a true sense of the algorithmic changes.

  • a couple different industries
  • a couple different geographic markets (or at least some local-intent vs national-intent terms within a country)
  • some head, midtail and longtail keywords
  • sites of different size, age & brand awareness within a particular market

Some tools make it easy to quickly add or remove graphing of anything which moved big and is in the top 50 or 100 results, which can help you quickly find outliers. And some tools also make it easy to compare their rankings over time. As updates develop you'll often see multiple sites making big moves at the same time & if you know a lot about the keyword, the market & the sites you can get a good idea of what might have been likely to change to cause those shifts.

Once you see someone mention outliers most people miss that align with what you see in a data set, your level of confidence increases and you can spend more time trying to unravel what signals changed.

I've read influential industry writers mention that links were heavily discounted on this update. I have also read Tweets like this one which could potentially indicate the opposite.

If I had little to no data, I wouldn't be able to get any signal out of that range of opinions. I'd sort of be stuck at "who knows."

By having my own data I track I can quickly figure out which message is more inline with what I saw in my subset of data & form a more solid hypothesis.

No Single Smoking Gun

As Glenn Gabe is fond of saying, sites that tank usually have multiple major issues.

Google rolls out major updates infrequently enough that they can sandwich a couple different aspects into major updates at the same time in order to make it harder to reverse engineer updates. So it does help to read widely with an open mind and imagine what signal shifts could cause the sorts of ranking shifts you are seeing.

Sometimes site level data is more than enough to figure out what changed, but as the above Credit Karma example showed sometimes you need to get far more granular and look at page-level data to form a solid hypothesis.

As the World Changes, the Web Also Changes

About 15 years ago online dating was seen as a weird niche for recluses who perhaps typically repulsed real people in person. Now there are all sorts of niche specialty dating sites including a variety of DTF type apps. What was once weird & absurd had over time become normal.

The COVID-19 scare is going to cause lasting shifts in consumer behavior that accelerate the movement of commerce online. A decade of change will happen in a year or two across many markets.

Telemedicine will grow quickly. Facebook is adding commerce featured directly onto their platform through partnering with Shopify. Spotify is spending big money to buy exclusives rights to distribute widely followed podcasters like Joe Rogan. Uber recently offered to acquire GrubHub. Google and Apple will continue adding financing features to their mobile devices. Movie theaters have lost much of their appeal.

Tons of offline "value" businesses ended up having no value after months of revenue disappearing while large outstanding debts accumulated interest. There is a belief that some of those brands will have strong latent brand value that carries over online, but if they were weak even when the offline stores acting like interactive billboards subsidized consumer awareness of their brands then as those stores close the consumer awareness & loyalty from in-person interactions will also dry up. A shell of a company rebuilt around the Toys R' Us brand is unlikely to beat out Amazon's parallel offering or a company which still runs stores offline.

Big box retailers like Target & Walmart are growing their online sales at hundreds of percent year over year.

There will be waves of bankruptcies, shifts in commercial real estate prices, more people working remotely (shifting residential real estate demand from the urban core back out into suburbs).

More and more activities will become normal online activities.

The University of California has about a half-million students & in the fall semester they are going to try to have most of those classes happen online. How much usage data does Google gain as thousands of institutions put more and more of their infrastructure and service online?

A lot of B & C level schools are going to go under as the like-vs-like comparison gets easier. Back when I ran a membership site here a college paid us to have students gain access to our membership area of the site. As online education gets normalized many unofficial trade-related sites will look more economically attractive on a relative basis.

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Facebook Shops and Shops on Instagram: New Business Tools for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd. Tune Into the Social Media Marketing […]

The post Facebook Shops and Shops on Instagram: New Business Tools for Marketers appeared first on Social Media Marketing | Social Media Examiner.

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B2B Marketing News: Biggest B2B Differentiators Study, Facebook Buys Giphy, LinkedIn Prepares Stories, & Facebook’s New Video Chat

2020 May 22 MarketingCharts Chart

2020 May 22 MarketingCharts Chart B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales 65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers contained in newly-released U.S. B2B pandemic response survey data. MarketingProfs Facebook just bought Giphy Facebook has acquired popular animated GIF image platform Giphy in a $400 million move that will likely bring deeper integration with both Facebook-owned Instagram and its messaging features, the social media giant announced.Engadget LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape? LinkedIn (client) has tested its variation of the popular ephemeral stories format. When rolled out to the Microsoft-owned platform's 690 million users, LinkedIn Stories would bring B2B marketers on the platform a new digital storytelling tool option. MarketingProfs Brand Awareness is Top of Mind in Email Signature Marketing 82 percent of marketers seek brand awareness from email signature marketing, topping the list of objectives in recently-released survey data, which also showed that 48 percent look to drive website traffic via email, while just 19 percent are looking for customer retention, the survey found. MarketingCharts Google is auditioning candidates to succeed the third-party cookie With the use of traditional Web tracking cookies largely being abandoned, Google has continued its testing of the firm’s recently-announced Privacy Sandbox alternative, which still works with the ad auction format, the search giant announced. Digiday ANA Report Finds Most Marketers Have Supplier 'Diversity' Programs, About Half Impact Marketing/Ad Services While some 75 percent of marketing firms incorporate supplier diversity initiatives, just 40 percent is specifically for advertising services, one of several findings of interest to digital marketers in recently-released report data from the Association of National Advertisers (ANA). MediaPost 2020 May 22 Statistics Image Facebook's 'Messenger Rooms' Multi-Participant Video Chat Option is Now Available to All Facebook has launched its Messenger Rooms video messaging feature with a global release that includes up to 50 video participants and the ability to drop in via Facebook’s feed, the firm recently announced. Social Media Today Reddit overhauls ad sales, with a new boss from Pinterest Reddit has tapped a former Pinterest and Google advertising leader in a new move aimed at bringing more brand advertising activity to the platform, a shift that has also seen the firm restructuring its sales team to adjust to changes brought by the global health crisis. Digiday Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands Some 56 percent of global consumers say that they now approve of brands advertising primarily as normal, according to recently-released survey data of interest to online marketers. 10 percent of respondents, however, said that they somewhat disapprove of brands returning to normal advertising, while 5 percent strongly disapprove, the survey noted.MediaPost Marketers at B2B Firms Tout the Value of Social Media 37 percent of B2B decision-makers see a brand's social media presence as the biggest online differentiator, according to newly-release survey data, followed by the digital experience and self-service options both at 33 percent, and content marketing and community involvement, both at 31 percent. MarketingCharts ON THE LIGHTER SIDE: 2020 May 22 Marketoonist Comic A lighthearted look at “communicating in a crisis” by Marketoonist Tom Fishburne — Marketoonist Freelancer Channels Inner Don Draper to Write $15 Blog for Used Car Dealership — The Hard Times TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • TopRank Marketing — 25 Best Digital Marketing Blogs You Need to Follow in 2020 — Better Business Tools
  • Lee Odden — Marketing Through Uncertain Times: Insights From 15 Experts [PDF] — InsightBrief
  • Lee Odden — 20 Marketing Experts on Content that Helps Sales Reps Sell - Part 1 — Modus
  • Lee Odden — 20 Marketing Experts on Content that Helps Sales Reps Sell - Part 2 — Modus
  • Lee Odden and TopRank Marketing — The Definitive List of 2020 Content Marketing Predictions and Other Goodies — UpScribed
  • Lee Odden — Social Media in Times of Social Distancing Planable Webinar [VIDEO] — Planable
  • TopRank Marketing — 20 Clever Link Building Techniques to Earn High-Quality Backlinks — Kevin Payne
  • Lee Odden — 6 Engaging Webinar Formats to Create More Compelling Content — TwentyThree
  • TopRank Marketing — 25 Best Digital Marketing Blogs You Need to Follow in 2020 — Better Business Tools
Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below. Thanks for joining us this week, and we hope you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Facebook Organic Reach: How to Develop an Engaged Following

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast. Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business […]

The post Facebook Organic Reach: How to Develop an Engaged Following appeared first on Social Media Marketing | Social Media Examiner.

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How to use emoji in marketing to drive engagement

They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot about what types of Read more...

This post How to use emoji in marketing to drive engagement originally appeared on Sprout Social.

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