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Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Expand the power of social data in your organization with Premium Analytics

As a social marketer, time is a precious resource that you cannot afford to waste. And having data-driven, actionable insights is essential for your Read more...

This post Expand the power of social data in your organization with Premium Analytics originally appeared on Sprout Social.

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Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion

Get the tool that uncovers where customers are dropping out of your funnel and where you should focus marketing efforts.

The post Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion appeared first on MarketingExperiments.

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2020 State of B2B Influencer Marketing Report from TopRank Marketing

B2B Influencer Marketing Report 2020

B2B Influencer Marketing Report 2020

My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report!

Influencer Marketing has fast accelerated as a topic over the past few years with B2C influencers and brands getting the majority of attention. While consumer focused influencers have been impacted during the COVID-19 pandemic, B2B is a different story.

Whether in times of crisis or in competitive markets, B2B marketers are challenged to reach distracted buyers and create meaningful experiences that inspire trust, confidence and action.

As B2B marketers search for solid insight and leadership around marketing strategies to survive and thrive during this time of uncertainty, Influencer Marketing offers businesses a welcome dose of optimism.

With much of the research and media attention focused on B2C influencer marketing, we believe the 2020 State of B2B Influencer Marketing Report to be the first ever research report dedicated to B2B.

B2B Marketers are hungry for effective marketing strategies but don't always have the resources or confidence to implement. To help close the gap of knowledge and skills around working with influencers to impact marketing and business goals, this new report focuses exclusively on how businesses are engaging influencers for marketing to other businesses.

For this research, hundreds of B2B marketers shared their insights including many of the top B2B brands in the world on all things B2B influencer marketing including strategy, tactics, operations, software, integration, measurement, budgeting and the future.

We’ve combined the findings from our research with insights from top B2B marketers from brands, case studies and some of the most respected B2B influencers in the industry to give you direction, confidence and inspiration for the best that influencer marketing has to offer.

Some of the key findings from the 2020 State of B2B Influencer Marketing Report:

B2B influencer marketing statistics

B2B Influencer Marketing is Valuable for B2B Brands:

  • 78% believe their prospects rely on advice from industry influencers
  • 74% agree that influencer marketing improves customer and prospect experience with the brand
  • 63% agree that marketing would have better results if it included a B2B influencer marketing program
  • 90% expect their budget to increase or stay the same

Top Challenges B2B Marketers Have with Influencer Marketing:

  • Only 35% use software to find influencers - most ask for recommendations from personal connections or other influencers (no data validation)
  • Only half include a plan for influencer activation in their strategy
  • 41% are not using any technology for their IM program
  • Only 19% of B2B marketers are running ongoing influencer marketing programs
  • 60% say they don't have the knowledge to execute or have the right skills in house to implement ongoing IM programs

Characteristics of the Most Successful B2B Brands at Influencer Marketing:

  • Always On: 60% of marketers who use always on IM programs are very successful vs. 5% who do periodic campaigns
  • Use industry experts and analysts
  • Use blogs as platforms
  • Use software to identify and qualify influencers
  • Create interactive content with influencers
  • Have a centralized IM program
  • Integrate with corporate communications department
  • Have a documented strategy for B2B IM

B2B Influencer Marketing Report Preview
This 45+ page report is rich with insights
from the survey of hundreds of B2B marketers, featured case studies from B2B brands of all sizes and insights from 15 of the top B2B marketing experts and influencers about Influencer Marketing. We also included a list of 20 top Influencer Marketing practitioners from B2B brands. To give you an idea of what's inside, here's the report Table of Contents:

The Influence Advantage: From thought leadership to customer acquisition, B2B brands are optimistic about the competitive advantages of influencer marketing. Find out why.

The Engine of Influence is Always-On: B2B brands are evolving from short term influencer campaigns to relationship driven, Always-On programs that build trust, engagement and advocacy..

Influencer Marketing Integration: To create a better customer experience, B2B brands are integrating influencer content across marketing channels from content marketing to PR.

Influencer Marketing Operations: To scale influencer marketing while maintaining quality, processes and software are essential for influencer identification, communications and performance reporting. .

10 Predictions on the Future of B2B Influence: What will B2B influencer marketing look like in 2021 and beyond? Get answers from 10 top influencer marketing professionals.

And here are a few insights from some of the respected B2B Marketers and Business Influencers who contributed:

Rani Mani Adobe
"Engaging with influencers provides a myriad of competitive advantages. There's nothing more comforting than to have trusted voices defend your brand or correct misperceptions.”
Rani Mani @ranimani0707
Head of Social Influencer Enablement at @Adobe

Ursula Ringham SAP
“The operations behind Influencer Marketing is the less glamorous yet essential side of relational business. You need to come up with a strategy, plan of action, and a process.” Ursula Ringham @ursularingham
Head of Global Influencer Marketing at SAP

Garnor Morantes
"Being 'always-on' has allowed our team to build meaningful relationships with influencers. B2B brands would be wise to adopt this approach as they look to build true brand advocates.”
Garnor Morantes /in/garnormorantes
Group Marketing Manager at LinkedIn

Sarita Rao AT&T Business
“Customers know authenticity when they see it & naturally trust humans more than brands. Working with credible B2B influencers helps to build brand authority through real, human conversations & interactions.”
Sarita Rao @saritasayso
SVP - Business Marketing, Analytics & Alliances at AT&T Business

Tom Treanor arm Treasure Data
“Ongoing influencer programs are more valuable to B2B companies and allow for deeper engagement with influencers. These connected activities provide a cohesive experience for your audience.”
Tom Treanor @RtMixMktg
VP, Global Head of Marketing at arm Treasure Data

Amisha Gandhi
“Working with the right influencers builds credibility with the audience you are trying to reach. Influencers can help you deliver content that solves problems, educates & inspires your intended audience.”
Amisha Gandhi @AmishaGandhi
VP, Influencer Marketing & Communications at SAP Ariba

Janine Wegner Dell
“Having an end-to-end process is key to be effective & scale. From clear objectives to identification, engagement tactics, management, budgeting, reporting & not to forget feedback to close the loop.”
Janine Wegner @JanineWegner
Global Thought Leadership Program & Activation Manager at Dell Technologies

Ryan Bares IBM Systems
“A shift I see for B2B influencer marketing in 2021 is using employees as influencers. This will allow marketers to have more control of the campaign & build advocacy among internal thought leaders.”
Ryan Barres @RyanBares
Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems

 Pierre-Loic Assayag Traackr
"As influencer marketing matures, brands will expect their influencer marketing software to integrate with the rest of the march stack."
Pierre-Loic Assayag @pierreloic
Founder and CEO at Traackr

Ann Handley MarketingProfs
“Partnering with well-matched influencers is a handy way to infuse your brand with creative energy and inspiration. It’s a direct line to building trust and customer confidence.” Ann Handley @MarketingProfs
Chief Content Officer at MarketingProfs

Jeff Davis
“We will see the rise of the customers as influencers given their ability to share stories that help target buyers navigate the increasingly complex B2B buying journey. ”
Jeff Davis @meetjeffdavis
Founder & Principal at JD2 Consulting

Tamara McCleary
“In 2021, brands will need to identify, test and deploy a new type of tech stack to make the creation and consumption of virtual content as seamless as possible for influencers and audiences alike.”
Tamara McCleary @TamaraMcCleary
CEO at Thulium

Kevin L. Jackson
“In 2021, success in B2B influencer marketing is dependent on the compelling delivery of relevant information via video & audio. Influencers can no longer rely on face-to-face personal charisma.”
Kevin Jackson @Kevin_Jackson
CEO at GC Globalnet

Mark Schaefer
"Traditional marketing channels are drying up and even trade shows are imperiled in 2021. The influence marketing trend will be amplified as businesses seek trusted voices to join industry conversations.”
Mark Schaefer @markwschaefer
Author, Return on Influence
COO at B Squared Media

And many more...

B2B Influencer Marketing Report 2020
Influence plays an essential role in marketing whether B2B brands run influencer programs or not. The question is, will influence be random or will it be nurtured, amplified and targeted to produce brand awareness and lead generation outcomes B2B marketers are after?

The research supports optimism for B2B Influencer Marketing for a few key reasons:

  • Brand trust is in question but buyers trust experts
  • Influence optimizes performance of content and other marketing
  • Influence differentiates B2B brand experiences

The B2B marketing world is at the cusp of change but also opportunity. The influence advantage is available for marketers who can adopt the best practices of the most successful B2B influencer marketers outlined in this report from an Always-On strategy to qualitative influencer engagement to effective operations with process and software.

I encourage you to access the 2020 State of B2B Influencer Marketing Report and to get the insights that have been missing in B2B about working with influencers.

A BIG THANKS goes to Michele from Mantis Research for all her help with research design and analytics. HUGE APPRECIATION to Ashley from TopRank Marketing for project and content management as well as a MASSIVE PROPS to Jake from TopRank Marketing for a stellar design! Thank you to our other team members from Lane to Alexis for pitching in as well.

The post 2020 State of B2B Influencer Marketing Report from TopRank Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Asset Customization to Tailor Your Ad Placements

Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You’ve come to the right place! In this article, you’ll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how […]

The post How to Use Facebook Asset Customization to Tailor Your Ad Placements appeared first on Social Media Examiner | Social Media Marketing.

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B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools

2020 July 24 MotionCue Chart

2020 July 24 MotionCue Chart

‘The downloads are back’: Podcasting finishes the first half of 2020 strong
Podcast downloads have come back to pre-pandemic numbers, increasing from 625 million in March to 825 million over the past two months, while podcast advertising is still expected to increase by 15 percent for the year, according to recently-released report data. DigiDay

LinkedIn Revenue Up 10%, Sessions Up 27%, in Latest Performance Update
Double-digit quarterly revenue growth of 10 percent over the previous quarter has been reported from LinkedIn (client), accompanied by user platform session growth of 27 percent, the Microsoft-owned firm recently announced. Social Media Today

Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics
61 percent of marketers view return on investment (ROI) as their top programmatic advertising metric, while 46 percent said that their top challenge in executing programmatic strategy is audience targeting, according to newly-released survey data. MarketingProfs

Facebook, Google and Apple Announce New Emoji Updates for World Emoji Day
Marketers now have access to new emoji to tell brand stories, as Apple, Facebook and Google each announced a selection of new emoji options including a magic wand, teapot, drum, and piñata, the firms recently announced in conjunction with World Emoji Day. Social Media Today

ANA Finds Content Marketing Budgets Rose Sharply Prior To COVID-19
Content marketing advertising budgets were up some 73 percent on average over the past two years before the pandemic, with 63 percent of content marketing services being conducted internally — two of several findings of interest to digital marketers contained in a recently-released Association of National Advertisers (ANA) report. MediaPost

Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads
New responsive search advertising personalization and curation features have been rolling out in Google’s latest update, along with enhanced branding tools including new layouts and updated dynamic ads, the search giant recently announced. Social Media Today

2020 July 24 Statistics Image

65% of Americans think brands should take a stand against racism, study says
Some 65 percent of U.S. adults believe that brands ought to take a stand against racism, while 56 percent of consumers said that they are the most willing to purchase from those brands that speak out in opposition to racism — two findings of interest to digital marketers in recently-released survey data. Marketing Dive

Marketers to focus ad spend on regional, digital media in 2020's 2nd half
During the second half of 2020 some 75 percent of marketers plan to use paid social and display ads, while budgets are expected to drop by 12 percent during the third quarter and 7.5 percent in the fourth, according to recently-released study data. Marketing Dive

Snapchat Adds Brand Profiles as it Looks to Expand its Business Appeal
Snapchat has launched new features targeted at brands utilizing the platform, with a pilot program that gives brands a selection of new showcase options including story posts and highlighted Snaps collections, the firm recently announced. Social Media Today

Why Video is the King of Content for Marketers – 2020 Survey
76 percent of marketers have attributed positive return on investment (ROI) from using video, and some 86 percent expect to use more video content in future marketing campaigns — two of several findings of interest to digital marketers in newly-released survey data. Business 2 Community

ON THE LIGHTER SIDE:

2020 July 24 Marketoonist Comic Image

A lighthearted look at “customer experience management” by Marketoonist Tom Fishburne — Marketoonist

Former StarCraft 2 Pro Has Highest Microsoft Excel APM in Office — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Dell Technologies — B2B Marketers Get Down To Business With Digital During COVID-19 — AdExchanger
  • Joshua Nite — What’s Trending: Get Proactive With Planning — LinkedIn (client)
  • SAP — Marketers on Fire: SAP Global CMO Alicia Tillman — Chief Marketer
  • TopRank Marketing — 23 Best Influencer Marketing Agencies That Can Help You Grow — Martech Cube
  • Lee Odden — IABC Monthly Meeting July 16, 2020 [VIDEO] — IABC Minnesota
  • Lee Odden — 125+ Powerful Marketing Quotes To Inspire Your Strategy — Apolline Adiju
  • Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
  • Dell Boomi — How employee buy-in drove results for a B2B marketing campaign — AdAge

Have you come across your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope that you'll return back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools appeared first on Online Marketing Blog - TopRank®.

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Facebook Creator Studio: What Marketers Need to Know

Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast. Mari is the leading expert on Facebook marketing and author of The […]

The post Facebook Creator Studio: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

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Social media and healthcare: how to prioritize what patients need

Social media and healthcare go hand in hand these days. More and more of the public are taking to social media for healthcare news Read more...

This post Social media and healthcare: how to prioritize what patients need originally appeared on Sprout Social.

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Social media silence: How to know when your brand should stay quiet

“Think of the end at the beginning, always.” That’s what my previous boss and mentor constantly asked of me. As a young social media Read more...

This post Social media silence: How to know when your brand should stay quiet originally appeared on Sprout Social.

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7 Work-Life Balance Tips (When Working Remotely)

Striking the perfect work-life balance isn’t easy. Fitting in loads of laundry between work sessions and virtual meetings… Never missing your kids’ school plays or soccer games… Cooking every night and …

7 Work-Life Balance Tips (When Working Remotely) Read More »

The post 7 Work-Life Balance Tips (When Working Remotely) appeared first on Smart Blogger.

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B2B Influencer Marketing Advice from 9 Top B2B Influencers

Human Figures Showing Influence Image

Human Figures Showing Influence Image

Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content.

As a brand, how can you provide mutual value and a great experience for the thought leaders you engage?

I went straight to some of my top sources to ask their thoughts on the best way for B2B brands to collaborate with them. What stood out to me, was the way their key points aligned with how a brand might develop a marketing strategy.

Let’s start with understanding who your audience is and who they follow. Most B2B brands have personas created for their customers. Now think about how you can mirror those customer personas to align with those authentic thought leaders who you're looking to engage with.

1 — Tim Crawford: Authenticity is Key

Tim Crawford

When I want to understand CIOs, I call Tim Crawford, CIO Strategic Advisor at AVOA, who has worked with nearly all of the top B2B tech brands. Tim asserts that by knowing the persona you are going after, you can ensure your messaging, and that the approach has authenticity. He also reminded me that opinion doesn’t replace experience, and Tim has plenty of valuable experience.

The value of authentic experience stands out to your audience. It is not merely opinion, but proven knowledge. “Consider the personas to target and leverage voices that bring authenticity to the messaging which will, in turn, build trust with customers,” Tim says.

[bctt tweet="“Consider the personas to target and leverage voices that bring authenticity to the messaging which will, in turn, build trust with customers.” — Tim Crawford @tcrawford" username="toprank"]

2 —Ramon Ray: Seek Influencer Excitement

Ramon Ray

Entrepreneur, keynote speaker, bestselling author and editor and founder of Smart Hustle Magazine Ramon Ray encourages brands to, “Look to work for influencers that are excited to work with you and your product or service.”

When it comes to excitement, Ramon’s comes shining through. In an interview we partnered with him on for Dell Outlet*, his smile and enthusiasm were felt even with just audio.

[bctt tweet="“Look to work for influencers that are excited to work with you and your product or service.” — Ramon Ray @ramonray" username="toprank"]

3 — Helen Yu: Let Your B2B Brand’s Values Shine

Helen Yu

What does your brand stand for? What value do you bring to your customers? “It is important for B2B brands to crystallize what their brands stand for, whom their target audiences are and how they would measure the success prior to engaging B2B influencers,” says Helen Yu of Tigon Advisory Corp. She advises finding influencers who represent the organization’s values and who can contribute to sustainable business growth.

Helen also encourages brands to share their value proposition with thought leaders to help them focus their efforts in the right direction for amplifying the brand’s vision.

[bctt tweet="“To make the engagement more productive, I recommend that brands think about how they would describe their value in 3 words. Influencers can then focus on how we deliver the work reflecting and amplifying their value.” — Helen Yu @YuHelenYu" username="toprank"]

You have a strategic marketing plan. Does that plan have influencer marketing as a tactic? If so, then be sure to include an engagement plan for any work with influencers. More than one influencer has told me stories of being asked to participate in an event — online or in person — only to find that there was not an actionable plan to bring the partnership to life, or if there was, it was delivered to the influencer at the last minute.

4 — Tamara McCleary: Focus & Specificity

Tamara McCleary

Keynote speaker and Thulium CEO Tamara McCleary recommends that you “Have a plan for your influencers. Do you know what you want your influencers to do? Do you have a clear strategy for utilizing them? One of the biggest mistakes organizations make when bringing in influencers is a lack of focus and specificity.”

[bctt tweet="“One of the biggest mistakes organizations make when bringing in influencers is a lack of focus and specificity.” — Tamara McCleary @TamaraMcCleary" username="toprank"]

5 — Ian Moyse: Empowering Influencers

Ian Moyse

Ian Moyse, cloud social influencer for a range of global brands commented, “Come to an influencer with a clear brief and clear budget offering. Brief them and provide good supporting info and links to empower them to do a good job for you. Provide them imagery, #hashtags, and @handles upfront to use. Where possible create images for the influencer such as quote cards with their photo, and share and engage with the influencers content from your corporate brand account, and encourage your staff to do the same.”

[bctt tweet="“Brief influencers and provide good supporting information to empower them to do a good job for you.” — Ian Moyse @imoyse" username="toprank"]

6 — Michael Fisher, Jr.: Better Communication Avoids Confusion

Michael Fisher

Michael Fisher, Jr., senior systems analyst at Whitcraft Group, cyber security consultant and technology evangelist, confirms good communication is key.

“My one top tip would be overall good communication around the program, which may include meetings, PowerPoint slides and a schedule. Without good communication [the partnership] may lead to confusion and overall less productivity,” says Michael.

[bctt tweet="“My one top tip would be overall good communication around the program. Without good communication the partnership may lead to confusion and overall less productivity.” — Michael Fisher, Jr. @Fisher85M" username="toprank"]

7 —Dan Gingiss: Give Audiences the Answers they Crave

Dan Gingiss

Chief Experience Officer at The Experience Maker LLC and CX thought leader Dan Gingiss encourages brands to engage influencers to elevate their customer experience.

“By giving influencers the platform to engage with your audience, you can facilitate great customer experiences by providing the answers your audience craves,” Dan shared.

Influencers allow you to add credibility to your brand’s point of view (POV), move prospects down the purchase funnel, and support customers in successfully deploying your product or service — all in a way that builds community and facilitates open conversations.

It’s important to keep in mind who you’re engaging and consider their primary business goals. “Remember that influencers are often solopreneurs who are trying to build or grow their own business. So while they may be willing to help you grow your business too, ultimately they have to do what's right for their own business first. Their personal brand is their livelihood, so be careful asking for the moon and offering nothing in return,” said Dan.

He reminds B2B brands that “The best influencer programs highlight an authentic relationship between the influencer and the brand, and the best way to accomplish that is to ensure a mutually beneficial program.”

[bctt tweet="“The best influencer programs highlight an authentic relationship between the influencer and the brand, and the best way to accomplish that is to ensure a mutually beneficial program.” — Dan Ginigiss @dgingiss" username="toprank"]

8 — Shonali Burke: Be Prepared & Specific

Shonali Burke

How you approach an influencer can set the tone for the relationship. As someone who has been on both sides of the table as a consultant looking to engage influencers and as a sought-after thought leader on digital strategy, brand elevation and analytics, Shonali Burke, President and CEO of Shonali Burke Burke Consulting, Inc. shared a great messaging tip.  “If, as a brand, you're looking to work with influencers, you will almost always get a response if, in your very first communication, you lead with a very specific ask, which shows at least equal benefit to them as to you,” she advises.

Shonali expands on such an approach, “This shows that a) you've done your research; and b) that you really understand what 'influencer' marketing is about. Simply asking for a call or meeting 'to introduce ourselves to you' is unlikely to work; (that's what the internet is for). But if you have a really specific ask, e.g. you think they'd be a great potential speaker, etc., you're almost guaranteed to get a response — as opposed to... crickets.”

[bctt tweet="“If, as a brand, you're looking to work with influencers, you will almost always get a response if, in your very first communication, you lead with a very specific ask, which shows at least equal benefit to them as to you.” @shonali" username="toprank"]

Of course you measure the success of your campaigns. But have you thought of sharing that with your partners? “If you're not sure what to do, ask. Many influencers have years of experience in serving the needs of B2B brands,” says Ramon.

Ramon invites B2B brands to “Know what your measure of success is and share this with the influencer.”

[bctt tweet="“Know what your measure of success is and share this with the influencer.” — Ramon Ray @ramonray" username="toprank"]

While it can be easy to do a flashy one-time campaign, B2B brands with the most success build brand awareness with a community of influencers who they trust and build strong relationships with over time. Tamara McCleary advises, “Think long-term. It’s important to look at an influencer program as a long-term relationship-building program. A long-term program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.”

[bctt tweet="“A long-term influencer program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.” — Tamara McCleary @TamaraMcCleary" username="toprank"]

9 — Lee Odden: Ongoing Influence

Lee Odden

The TopRank Marketing blog has a new Always On Influence series exploring lasting relationships with influencers. These lasting relationships can be a foundation to grow in the years ahead.

[bctt tweet="“Relationships take time and that means influencer engagement is an ongoing effort, not just when influencers are needed to provide content or promotion.” — Lee Odden, TopRank Marketing CEO @leeodden" username="toprank"]

B2B Influencer Relations Tips

I’m not an influencer, but I have learned the best way to work with anyone is to have a conversation with them upfront. Then keep the conversation going to drive the best collaboration and create successful outcomes for your brand.

I appreciate the candor and openness of these amazing leaders, who continue to allow me to have an ongoing conversation with them.

Remember these key tips top B2B thought leaders shared for building successful relationships and campaigns:

  • Be Authentic
  • Align influencers with your audience personas
  • Find influencers who are excited to work with your brand
  • Share your brand values and value proposition
  • Have a specific ask upfront
  • Have a plan and brief the influencers
  • Create great experiences
  • Share how you want to measure success
  • Build a lasting relationship

Are you ready to take the leap to the next level of influencer marketing? Learn more about always on influencer marketing or contact us today.

* Dell Outlet is a TopRank Marketing client.

The post B2B Influencer Marketing Advice from 9 Top B2B Influencers appeared first on Online Marketing Blog - TopRank®.

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