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Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

How to Create a Voice Marketing Funnel With Alexa Flash Briefings

Looking for a unique way to increase your social media engagement? Have you considered gamifying an Alexa flash briefing? In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement. Using Voice Technology to Improve Social Media Engagement Voice technology is becoming increasingly prevalent with the explosion […]

The post How to Create a Voice Marketing Funnel With Alexa Flash Briefings appeared first on Social Media Marketing | Social Media Examiner.

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Our Top 10 Search Marketing Posts of 2019

Colorful chalk pieces image.

Colorful chalk pieces image.

Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we've done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital marketers along the way.

We’re fortunate to have a stellar group of digital marketing professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden, Associate Director of Search & Analytics Tiffani Allen, Vice President of Client Accounts Alexis Hall, Content Strategist Anne Leuman, and others, each contributing valuable and actionable search marketing insights, tips, and tactics this past year.

To help our blog community grow its search marketing knowledge, we’re thrilled to offer this list of our most popular search marketing posts of 2019.

Our Most Popular Search Marketing Posts in 2019:

1. 5 SEO Mistakes Killing Your Content Performance and a Fix for Each — Tiffani Allen

Common SEO Mistakes
Our talented Associate Director of Search & Analytics Tiffani Allen wrote our most popular search marketing post of 2019, taking an important look at five SEO mistakes killing your content performance, and offering up an actionable fix for each. Tiffani explored how to avoid and fix keywords based solely on volume, using too much targeting, and the perils of ignoring internal link structures. Check out all of Tiffani's posts here, and follow her on Twitter.

[bctt tweet="“Following SEO best practices as a content marketer can reduce performance-related headaches and set you up for long-term success.” @Tiffani_Allen" username="toprank"]

2. The Relationship Between SEO and Social Media: It’s Complicated … and Complementary — Nick Nelson

pump up your b2b content campaign
The second most popular search marketing post of the year is by our Senior Content Strategist Nick Nelson, who deftly explores the complicated yet complimentary relationship between SEO and social media, and shows how to maximize both in unison with your marketing efforts. Check out all of Nick's posts here, and follow him on Twitter.

[bctt tweet="“In a sea of competing ephemeral content, you’ve really got to stand out to capture someone’s attention and compel a click.” @NickNelsonMN" username="toprank"]

3. What the Future of Google Search Means for B2B Marketers — Lane R. Ellis

Low angle shot of modern glass city buildings looking up image.
In the number three spot on our top search marketing posts of 2019 list, I explored what the future of Google search mean for B2B marketers, looking at how touch-free Motion Sense gestural search and other changes will affect the course of B2B marketing in 2020 and beyond. Check out all of my posts here, and follow me on Twitter.

[bctt tweet="“Innovations at Google will alter how people search, learn, and lead their professional and personal lives.” — Lane R. Ellis @lanerellis" username="toprank"]

4. How A Best Answer Content Strategy Drives B2B Marketing Results — Lee Odden

Best Answer Content B2B Marketing

Our CEO Lee Odden wrote the fourth most popular search marketing post on our blog in 2019, exploring how a best-answer content strategy can drive impressive B2B marketing results, showing its value and offering up strong examples of what it takes to be the best answer. Lee shows that being the best answer is hard, but that it's the price for being in the winner’s circle of consistent top visibility. Check out all of Lee’s 2,600+ posts here, and follow him on Twitter.

[bctt tweet="“If buyers don’t see consistent, credible and engaging 'best answer' content across channels from your brand, they’ll begin to trust competitors who are.” @LeeOdden" username="toprank"]

5. The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know — Caitlin Burgess

The Intersection of SEO & Influence
Our Senior Content Marketing Manager Caitlin Burgess earned the number five spot on our top search marketing posts of the year list, showing how B2B marketers benefit when SEO and influence collide, becoming a powerful keyword and topical research tool to  create best-answer content that audiences and search engines crave. Check out all of Caitlin’s posts here, and follow her on Twitter.

[bctt tweet="“Integration is absolutely essential for driving digital and content marketing success in the crowded, competitive B2B landscape.” @CaitlinMBurgess" username="toprank"]

6. How B2B Marketers Can Win at Search with Best Answer Content — Nick Nelson

Winning Search with Best Answer Content
Nick also penned the sixth most popular search marketing post of 2019, with a detailed look at how you can modernize search marketing to fit with a fully customer-centric strategy, with insight from our guide to identifying “best answer” opportunities. Nick shows how multiple disciplines — from technical SEO to creative content — can be leveraged to win the search marketing game.

[bctt tweet="“When marketers make the effort to see every side of the questions their customers are asking, we can see the bigger picture and craft content to fully satisfy the extent of a searcher’s interest.” @NickNelsonMN" username="toprank"]

7. 6 Cannes Revelations About B2B Marketing in 2020 — Lane R. Ellis

City of Cannes Aerial view Image

Another of my posts made the year's top 10 search marketing post lists, exploring a number of B2B search revelations from the 2019 Cannes Lions International Festival of Creativity, with six take-aways including diversity KPIs, real-time branding, micro-storytelling, and the rise of customer-driven search journeys.

[bctt tweet="“Search taking place from smart speakers and other connected voice-assisted is poised to boom in the coming years, and podcasting is expanding to offer new ways to integrate brand messaging.”  @LaneREllis" username="toprank"]

8. 10 Smart Question Research Tools for B2B Marketers — Lane R. Ellis

10 Smart Question Research Tools for B2B Marketers, who, what, when, where colorful image.
In our eighth most popular search marketing post of 2019, a share 10 smart question research tools and an array of savvy tactics to help B2B marketers uncover the questions your audience is asking, and provide best-answer solutions.

[bctt tweet="“How can you be the best answer for your audience if you don’t understand what questions they’re asking or what problems they’re trying to solve?” — Lane R. Ellis @lanerellis" username="toprank"]

9. Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy? — Nick Nelson

Voice Search & B2B Marketing Strategy
With his third appearance on our search marketing top 10 list, Nick shows how B2B brands can ensure that their content strategy is aligned with the rise of voice search, and helps you find your B2B marketing voice.

[bctt tweet="“B2B companies need to be less robotic, and more human. The rise of voice search is simply another trend feeding the urgency.” @NickNelsonMN" username="toprank"]

10. Optimize Your B2B Content Performance with an SEO Audit — Tiffani Allen

Key benefits of an SEO audit.
Tiffani makes another appearance on our top 10 list of search marketing posts for the year, exploring how can you optimize your B2B content performance using a thoughtful and strategic SEO audit to help you understand your landscape by analyzing technical, on-page and off-page factors, and more.

[bctt tweet="“A strategic and thoughtful SEO audit will result in a clear, prioritized and actionable plan to improve your search visibility in the ways it matters most to your business.” @Tiffani_Allen" username="toprank"]

We can't thank Tiffani, Nick, Lee, and Caitlin enough for these top 10 search marketing posts of 2019 — congratulations on making the list!

Thanks TopRank Marketing Writers & Readers

We published dozens of posts this year specifically about search marketing, and plan to bring you even more in 2020, so stay tuned for a new year of the latest helpful search industry research and insight.

Please let us know which search marketing topics and ideas you'd like to see us focus on for 2020 — we'd love to hear your suggestions. Feel free to leave those thoughts in the comments section below.

Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.

The post Our Top 10 Search Marketing Posts of 2019 appeared first on Online Marketing Blog - TopRank®.

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How to Optimize Your Online Marketing Plan: A 4-Step Process

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? In this article, you’ll discover a four-step process to audit and adjust your next marketing plan. #1: Evaluate Your Branding and Online Footprint to Ensure Consistency First, you need to address brand health. Does your brand […]

The post How to Optimize Your Online Marketing Plan: A 4-Step Process appeared first on Social Media Marketing | Social Media Examiner.

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10 Years of Women Who Rock in Marketing – CMO Edition 2019

50 Women CMOs 2019

50 Women CMOs

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.

If you've worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.

Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

While women are underrepresented as CMOs, there's research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that "Nearly half the marketing leadership hires in the first six months of 2019 were women".

You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.

That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.

So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change.

While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I've asked the previous year's honorees to nominate a peer. Nominees were reviewed, sorted and the list published.

My goal for these lists is to shine a light on talent and create awareness amongst marketers.

It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people.

It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer.

50 Women CMOs 2019

To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical)

Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!

50 Top Women CMOs to Follow

Alicia Tillman
Alicia Tillman
@aliciatillman
Global CMO at SAP
/in/altillman/

Alison Wagonfeld @awagonfeld
CMO, VP, Marketing at Google Cloud
/in/alisonwagonfeld/

Allison Dew @alliedewsays
CMO, EVP at Dell
/in/allison-dew-45875035/

Alyson Griffin @alyson_griffin
Vice President Global Marketing at Intel
/in/alyson-griffin-2820514/

Amanda Jobbins @amandajobbins
CMO for EMEA, APAC and Japan at Oracle
/in/amandastljobbins/

Andrea Zahumensky @Andreazahumensk
CMO at KFC US
/in/andrea-zahumensky-aa70b65/

Ann Lewnes @alewnes
CMO, EVP at Adobe
/in/annlewnes/

Bozoma Saint John
Bozoma Saint John
@badassboz
CMO at ENDEAVOR
/in/bozoma-saint-john-0305441/

Carolyn Everson @ceverson
VP, Global Marketing Solutions at Facebook
/in/carolyn-everson-8633479/

Danna Vetter @dannavetter
Chief Marketer at Milliken & Company
/in/danna-vetter-4065254/

Dara J Treseder @daratreseder
CMO at Carbon
/in/daratreseder/

Dawn T Keller @dawntv94
VP, Head of Digital at Krispy Kreme
/in/dawntevekeliankeller/

Dawna Olsen @DawnaOlsen
CMO at SYSPRO USA
/in/dawnaolsen/

Deborah Wahl @DeborahWahl
CMO, Global at Cadillac
/in/deborahlwahl/

Dee Mc Laughlin
Dee Mc Laughlin
@deemclaughlin
SVP, Global Brand & Creative at Capital Group / American Funds
/in/deemclaughlin/

Deirdre Bigley @DeirdreBigley
CMO at Bloomberg LP
/in/deirdrebigley/

Denise Karkos @dckarkos
CMO at SiriusXM
/in/denise-karkos-b2ab973/

Diana O'Brien @DianaMOBrien
CMO, Global at Deloitte
/in/dianaobrien/

Ellie Mirman @ellieeille
CMO at Crayon
/in/elliemirman/

Jacqui Murphy @jacquimurphy
CMO at Auvik Networks Inc.
/in/jacquimurphy/

Jeanine Liburd @JeanineLiburd
CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.)
/in/jeanine-liburd-7b654a156/

Jeanne Hopkins
Jeanne Hopkins
@jeannehopkins
CMO at Lola
/in/jeannehopkins/

Jeanniey Mullen @jeanniey_
Chief Innovation and Marketing Officer at DailyPay
/in/jeanniey/

Jenn Steele @jennsteele
CMO at Madison Logic
/in/jennsteele/

Jennifer Johnson @jj_cmo
CMO at Tenable
/in/jjcmo/

Jennifer Sey @JenniferSey
CMO, Global Brands at Levi Strauss & Co.
/in/jennifer-sey-6516731/

Jill Gregory @jillgregory6
CMO, EVP at NASCAR
/in/jill-gregory-b32581a/

Karen Walker @KarMWalker
CMO at Cisco
/in/karenmwalker/

Kathy Button Bell
Kathy Button Bell
@Emerson_KathyBB
Senior Vice President, Chief Marketing Officer at Emerson
/in/kathybuttonbell/

Kellyn Smith Kenny @KellynKenny
CMO at Hilton
/in/kellyn/

Kim Salem-Jackson @ksalem09
Global VP, Marketing at Akamai Technologies
/in/kimsalem/

Kristin Lemkau @klemkau
CMO at JPMorgan Chase
/in/kristin-lemkau-ab8b4b88/

Lauren Mead @LaurLeMe
CMO at TimeTrade
/in/laurenmead/

Lauren Wagner Boyman @lboymanms
CMO at Morgan Stanley Wealth Management
/in/laurenboyman/

Leslie Berland @leslieberland
CMO, Head of People at Twitter
/in/leslie-berland-1741781/

Linda Boff
Linda Boff
@lindaboff
CMO at GE
/in/lindaboff/

Lorraine Twohill @LorraineTwohill
CMO at Google
/in/lorraine-twohill-ba3a56185/

Lynne Biggar @LynneBiggar
CMO, Chief Communications Officer at Visa
/in/lynnebiggar/

Lynne Jarman-Johnson @MoJoCMO
CMO at Consumers Credit Union
/in/lynnejjohnson/

Maria Winans @MariaWinans
CMO, North America Marketing at IBM
/in/maria-bartolome-winans-41008014/

Marisa Thalberg @executivemoms
Global Chief Brand Officer at Taco Bell
/in/marisathalberg/

Mary Beech @MaryBeech1
EVP and CMO at Kate Spade New York
/in/maryrennerbeech/

Meg Goldthwaite
Meg Goldthwaite
@MegZGold
CMO at National Public Radio
/in/meg-galloway-goldthwaite-she-her-87a80b3/

Monique Bonner @mobonner
CMO at Akamai Technologies
/in/mobonner/

Morgan Flatley @morgsf
CMO, US at McDonald's
/in/morgan-flatley-a36b273a/

Paige ONeill @paige_oneill
CMO at Sitecore
/in/paigeoneill/

Penny Baldwin @pennyrbaldwin
CMO, SVP at Qualcomm
/in/pennybaldwin/

Sarah Kennedy Ellis @saykay
CMO at Marketo, An Adobe Company
/in/saykay/

Shannon Sullivan Duffy @sullytoduffy
SVP, Product Marketing at Salesforce
/in/shannonduffy/

Tifenn Dano Kwan
Tifenn Dano Kwan
@danokwan
CMO at SAP Ariba
/in/tifenndano/

Thank you to Lane Ellis  for providing some research help with this list.

We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that "companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black."

There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business.

I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year.

Who would you add to this list for 2020?

To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:

Thank you to all who have inspired us to be better as marketers and a better marketing industry!

The post 10 Years of Women Who Rock in Marketing – CMO Edition 2019 appeared first on Online Marketing Blog - TopRank®.

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How to Use Instagram Stories to Promote a Live Event

Does your business host events, workshops, or training experiences? Looking for an effective way to promote these events on Instagram? In this article, you’ll learn how to document live events in Instagram Stories to increase awareness and sales for the next live event. Why Document Live Events With Instagram Stories? A live event can be […]

The post How to Use Instagram Stories to Promote a Live Event appeared first on Social Media Marketing | Social Media Examiner.

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Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey

The post Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey appeared first on Online Marketing Blog - TopRank®.

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Creating Stories That Stick: How Marketers Can Win With Story

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She’s also a keynote […]

The post Creating Stories That Stick: How Marketers Can Win With Story appeared first on Social Media Marketing | Social Media Examiner.

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How to Write an Introduction That’ll Spellbind Readers in 2020

Want to know how to write a good introduction? Those first sentences or first paragraphs that’ll tease your main points, sprinkle in just the right amount of background information, and still grab your reader’s attention so they’re glued to your every word? It’s actually not as difficult to do as you’d think. You just need …

How to Write an Introduction That’ll Spellbind Readers in 2020 Read More »

The post How to Write an Introduction That’ll Spellbind Readers in 2020 appeared first on Smart Blogger.

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Lessons From Our Top 10 Influencer Marketing Posts of 2019

2019 Top 10 Influencer Marketing Holding Hands Image

2019 Top 10 Influencer Marketing Holding Hands Image

2019 saw the continued rise in influencer marketing's power and scope in both B2C and B2B industries. This continued the explosion of interest in the practice over the past two years, and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have explored on our blog throughout the year.

We're lucky to have some of the strongest B2B influencer marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Ashley Zeckman, Joshua Nite, Caitlin Burgess, Anne Leuman, Nick Nelson, Tiffani Allen, Debbie Friez, the author of this post, and Alexis Hall, among others.

As an industry approaching $20 billion annually, influencer marketing is now far from a shiny new object to savvy marketers. The insight and expertise our team has acquired helping some of the top brands in the world including 3M, Adobe, SAP, LinkedIn, and Oracle plan, implement and measure influencer marketing programs has often made it here to our blog. To help our blog community grow their influencer marketing knowledge, we're delighted to offer this list of our most popular influencer marketing posts of 2019.

Of course, collaborating with influencers is something we do daily for clients and ourselves, and influencer engagement has become even more central to our B2B content marketing solutions, alongside social media marketing, SEO, and online advertising.

The influencer marketing posts that proved to be our most popular of 2019 based on web analytics and social media data are listed below. We hope that they will help you ask the right questions and provide truly best-answer solutions to some of the most important challenges we'll all be facing in 2020.

We give a giant thank you to Lee Odden, Ashley Zeckman, Josh Nite, Anne Leuman, and Caitlin Burgess for their work in advocating influencer marketing best practices.

In addition to the list below, we've published several popular influencer lists this year, and while we won't place them on this list, we wanted to share them here as they're a great way to find and follow some of the leading digital marketing influencers.

Our Most Popular Influencer Marketing Posts in 2019:

1. 7 Top B2B Influencer Marketing Trends for 2020 — Lee Odden

B2B influencer marketing trends 2020
Our CEO Lee wrote the most popular influencer marketing post of 2019 on our blog, exploring some of the most important and relevant trends to recognize for 2020.

Highlighting trends including influence artificial intelligence (AI), democratized influence, brandividual media, more engaging content, integration with martech, the consumerization of B2B influence and more, Lee took a powerful look at many of the influencer marketing trends that are likely to rise in 2020. Check out all of Lee’s 2,600+ posts here, and follow him on Twitter.

[bctt tweet="“Not staying on top of how the world of influencer marketing is evolving is simply leaving your customers open to the influence of your competition..” @LeeOdden" username="toprank"]

2. Inspiring Examples of B2B Influencer Marketing in Action — Lee Odden

B2B Influencer Marketing Examples
Lee also wrote our second most popular influencer marketing post of the year, offering up 10 inspiring examples of B2B influencer marketing in action, showing how B2B influencer marketing can help increase credibility by promoting to buyers using people they trust. Lee looked at how more B2B brands are realizing that while different than B2C, working with influencers in a business to business context represents a significant opportunity to create more credible content.

[bctt tweet="“Trends come and go, but the value of trusted sources of information to customers looking for solutions couldn’t be any more timeless..” @LeeOdden" username="toprank"]

3. 5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Don’ts — Lee Odden

B2B Influencer Marketing Trends
Offering an exploration of critical do's and don'ts for B2B marketers, Lee also penned our third most popular influencer marketing article of the year, digging in to the world of micro and macro influencers, centralized influencer operations, always-on influencer engagement, a focus shift to both quality and quantity metrics, and the rise of influencer marketing software investment. Combined with five key trends to be aware of, this is an insightful look at the power of B2B influencer marketing when done right.

4. The Next Level of Influence: 30 Essential Influencer Marketing Statistics — Joshua Nite

30 Essential Influencer Marketing Statistics
In the fourth most popular influencer marketing post of 2019, our Senior Content Marketing Manager Josh shared 30 statistics to help take your influencer marketing to the next level — what we call Influence 2.0. Josh's post is a great way to upgrade your influencer marketing and get ready for what comes next.  Check out all of Josh's posts here, and follow him on Twitter.

[bctt tweet="While financial compensation can be part of your #influencermarketing strategy, it shouldn’t be the whole strategy. Money can’t buy genuine enthusiasm and emotional investment. @NiteWrites" username="toprank"]

5. Why Always-On Is Always Better for Driving B2B Influencer Marketing Success — Caitlin Burgess

Always On Influencer Marketing

When it comes to B2B influencer marketing, always-on is always better, and in our fifth most popular influencer marketing post of the year, our Senior Content Marketing Manager Caitlin shares why strong relationships and always-on commitment to influencer marketing combine to help you refine, evolve, and scale your marketing efforts. Featuring seasoned influencer marketing leaders at B2B brands, Caitlin's post reveals how at its core, influencer marketing is all about brands engaging and developing relationships with individuals — individuals who have relevant topical expertise, reach, and resonance that aligns with the goals of the brand. Check out all of Caitlin’s posts here, and follow her on Twitter.

[bctt tweet="Companies should approach influencers as partners, not just as people that they can use for their marketing efforts and launches. - @AmishaGandhi #B2BInfluencerMarketing" username="toprank"]

6. 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy — Ashley Zeckman

Common Influencer Marketing Questions Man Image
Our Senior Director of Digital Strategy Ashley Zeckman answered five common questions about influencer marketing in our sixth most popular post of the year, with answers and insight including:

• What is B2B influencer marketing?
• How effective is it?
• How can I get leadership to buy in?
• Short-term gain or long-term reward?
• Who are the right influencers for your brand?

Ashley explored how each influencer type holds a different value for your audience and your brand, and how finding your right influencer mix means the right tactics, the right topics and the right experts. Check out all of Ashley’s posts here, and follow her on Twitter.

[bctt tweet="Influencer marketing activates internal and industry experts with engaged networks to co-create content of mutual value and achieve measurable business goals. - @leeodden" username="toprank"]

7. How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts — Caitlin Burgess

Top Benefits of Influencer Collaboration

How can B2B brands benefit from collaborating with influencers? In this post Caitlin holds another spot on our top ten list for the year, sharing actionable insight from experts including Whitney Magnuson, Rani Mani, Lucy Zarlengo Moran, Martin Jones, Konstanze Alex, and others.

[bctt tweet="Working with B2B influencers allows our brand to have a constant pulse check with purchase decision-makers. @konstanze @dell" username="toprank"]

8. Examples of B2B Influencer Marketing to Inspire You in 2019 — Lee Odden

B2B Influencer Marketing Examples 2019

Another top influencer marketing post of the years comes from Lee, sharing B2B influencer marketing inspiration with powerful examples of success from our clients at 3M, Dell, Oracle Dyn, Prophix, and SAP to help you visualize ways to make your influencer marketing efforts more impactful and meaningful. Lee's article makes it clear that an influencer content program can be a powerful force in your B2B marketing mix.

9. Sowing the Seeds of Success: 3 Elements of Strong B2B Influencer Relationships — Caitlin Burgess

What characteristics do the best influencer/brand relationships share? In another top post of the year, Caitlin shows how to sow the seeds of success using elements that form stronger B2B influencer relationships, including:

• The Fit Factor
• A Foundation of Trust
• Commitment to Co-Creation
• Greater Long-Term Interaction

[bctt tweet="In order to be successful, the work has to be mutually beneficial to both parties. @lucymoran on #B2BInfluencerMarketing" username="toprank"]

10. Hitting Your Target: Why Account-Based Marketing and Influencers Are the Perfect Match — Nick Nelson

In the tenth most popular influencer marketing article of the year, our Senior Content Strategist Nick digs into the essentials of account based marketing (ABM) and its intersection with influencer marketing. Nick shows how ABM can bring a clearer focus to your B2B influencer marketing strategy and how it helps hit your influencer marketing targets and gain ideal customers. Check out all of Nick's posts here, and follow him on Twitter.

Thanks TopRank Marketing Writers & Readers

There you have it — a strong group of 10 of our top influencer marketing posts for 2019.

We published dozens of posts this year specifically about influencer marketing, and we plan to bring you even more in 2020, so stay tuned.

Please let us know which influencer marketing topics and ideas you'd like to see us focus on for 2020 — we'd love to hear your suggestions. If you'd like to get a handle on influencer marketing trends, be sure to also check out Ashley Zeckman's post.

Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.

The post Lessons From Our Top 10 Influencer Marketing Posts of 2019 appeared first on Online Marketing Blog - TopRank®.

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From Ours to Yours, Happy Holidays, Marketers!

The snow is falling, fires are crackling, and the scents of pine and cinnamon fill the air. That’s right: It’s the most wonderful time of the year, marketers. It’s a time of celebration and reflection.

2019 was a magical year for the TopRank Marketing team. We had the honor of working with an incredible book of clients and industry influencers. We welcomed new team members. We experimented, innovated, and optimized the work we do. And 2020 looks just as bright.

To celebrate the year, the holiday season, and each other, the TopRank Marketing team enjoyed a few days of good old holiday fun. Get a glimpse of the fun below.

Movie Monday

What better way to get in the holiday spirit—and entice you to brave a snowy rush hour commute—than the promise of a classic holiday flick? After plating up Potbelly’s sammies, chips, and cookies, the team gathered in the conference room to watch Bill Murray as Frank Cross in "Scrooged".

via GIPHY

Desk Decorating Extravaganza

For years, Debbie Friez’s historic collection of Santa Bears has been an office staple throughout the holiday season. But this year, we asked the team to give her snuggly, cuddly display a run for its money. From simple stocking displays to extravagant wrapping jobs, holiday cheer was in the office air, with Jack Fitzpatrick taking home the prize for Best Dressed Desk.

TopRank Marketing Holiday Desk Decorating Day

Spreading Holiday Cheer as Volunteers

Giving is a central tenet of the holiday season. With that in mind, the team headed to Second Harvest Heartland, a local food bank and community partner in our home state of Minnesota. While there, the team was tasked with sorting, bagging, and lugging thousands of pounds of locally grown potatoes.

According to Second Harvest Heartland, one in 11 in our region are at risk of being hungry. Our work that day was the equivalent of providing nearly 6,100 meals.

Second Harvest Heartland Volunteer Day for TopRank

Ugly Sweater Day

No holiday spirit week would be complete without Ugly Sweater Day. From an ode to Buddy the Elf from our CEO Lee Odden to Tiffani Allen sporting her “Cat Fancy” top for the second consecutive year, the team was stylin’ that day.

TopRank Marketing Ugly Sweater Day 2019

Holiday Potluck

What holiday celebration would be complete without a day of delicious indulgence? The team outdid themselves for this year’s Holiday Potluck. Here’s just a taste of the delicacies that filled our bellies:

  • Fried Chicken
  • Macaroni and Cheese
  • Sausage Cheese Balls
  • Tamales
  • Barbecue Meatballs
  • Bread “Surprise”
  • Spinach Dip
  • Charcuterie Platter

Holiday Potluck 2019

Hot Cocoa Social

To cap off this year’s festivities the team came together to craft their own unique hot cocoa concoctions. The cocoa varieties spanned from traditional to salted caramel and dark chocolate, and toppings included “unicorn poop”, peppermint spoons, and cookie stir sticks.

Wishing You and Yours the Happiest of Holidays

We’re incredibly grateful for each other, our wonderful clients, thought leaders, and friends we’ve worked and grown with this year. So, from our marketing family to yours, Happy Holidays!

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The post From Ours to Yours, Happy Holidays, Marketers! appeared first on Online Marketing Blog - TopRank®.

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