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Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Always On: 4 ways I connect social and business strategy, with prAna’s Brittany Sheppard

Before Social Media Lead Brittany Sheppard joined the team at prAna, the brand hadn’t invested much in the way of its social presence. “When Read more...

This post Always On: 4 ways I connect social and business strategy, with prAna’s Brittany Sheppard originally appeared on Sprout Social.

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Digital Marketing News: Facebook Launches Viewpoints Market Research Tool, Brand Loyalty Remains High, & Instagram Offers a Glimpse of Feed AI

The post Digital Marketing News: Facebook Launches Viewpoints Market Research Tool, Brand Loyalty Remains High, & Instagram Offers a Glimpse of Feed AI appeared first on Online Marketing Blog - TopRank®.

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Facebook Group marketing: how to build your community

Facebook Group marketing is going to grow in 2020 and beyond. Why? For starters, Facebook engagement is actually increasing despite rumblings about the platform’s Read more...

This post Facebook Group marketing: how to build your community originally appeared on Sprout Social.

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How 4 brands optimized their social strategy with Sprout

Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s social media manager is Read more...

This post How 4 brands optimized their social strategy with Sprout originally appeared on Sprout Social.

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Tips for marketing to parents from top brands

The digital age has made parenting much different than it used to be. Now there are ads on kids’ games, ads targeting Millennial parents, Read more...

This post Tips for marketing to parents from top brands originally appeared on Sprout Social.

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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

The opportunity to drive traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Amy Hebdon from Paid Search Magic talks about how.

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8 top social media scheduling tools to save time

Social media marketers are always in search of more ROI and less wasted time. That’s where today’s suite of social media scheduling tools can Read more...

This post 8 top social media scheduling tools to save time originally appeared on Sprout Social.

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Digital Marketing News: Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows

The post Digital Marketing News: Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows appeared first on Online Marketing Blog - TopRank®.

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How to Use Instagram to Generate Organic Leads

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is an Instagram marketing expert and co-author of Instagram For Dummies. Her live course is called […]

The post How to Use Instagram to Generate Organic Leads appeared first on Social Media Marketing | Social Media Examiner.

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Grateful and Glad: What the TopRank Marketing Team is Most Thankful For

What the TopRank Marketing Team is Most Thankful For in 2019

What the TopRank Marketing Team is Most Thankful For in 2019

For centuries, American families and friends have come together on Thanksgiving Day to feast and give thanks for all of life’s beautiful gifts.

But I’ve said it once, and I’ll say it again—Thanksgiving isn’t limited to one day in the TopRank Marketing realm. Every day, I see attitudes of gratitude.

To date in 2019, our team has typed the words “thank you” in Slack communications a whopping 7,737 times, and “thanks” 4,113 times.

via GIPHY

As is TopRank Marketing tradition, I’ve asked team members to share what they’re most thankful for in work and in life. Here’s what many had to say.

What the TopRank Marketing Team is Most Thankful for in 2019

Lee Odden

CEO

The B2B marketing industry brings together an amazing collection of disciplines, technologies and people from the analytical to the creative. When marketing works to connect people with the right solutions, it really can have a positive impact on the world.

I am very thankful to be a part of that industry and especially to be a part of the team at TopRank Marketing. The level of talent, focus and professionalism as well as awareness, empathy and curiosity amongst our team is something I am truly privileged to experience. The frequent kudos from our clients, influencers and community I hear about the work that our content, influence and search marketing teams are doing is a constant source of pride.

I appreciate the opportunity we have as a team to create meaningful experiences that inspire others in so many ways and look forward to our focus on creating impact in 2020. 

Annie LeumanAnnie Leuman

Content Strategist and Project Manager

I feel very thankful to work with amazing colleagues, clients, and mentors. I truly believe I work with and for some of the best marketers in the game, and we're constantly elevating our skills. 

Whether it's learning from each other or learning from experience, we're growing our agency into a hyper-specialized team of marketers and I feel so lucky to be a part of it. I'm also thankful to TopRank for allowing me to spread my wings and take on new responsibilities. We've learned and grown a lot together in this past year and I can't wait to see where we go in 2020.

Keith Widerski

Account Manager

I’m very thankful to be surrounded by the brightest minds in influencer and B2B marketing – and learning from these folks every single day. We have such an incredible team here at TopRank and I consider myself very fortunate to be a part of it. I cannot wait to see what 2020 has in store!  

Josh NiteJosh Nite

Senior Content Marketing Manager

I'm thankful for the team that makes sure the work gets done: All our project managers, Annie on task management, and Caitlin on team management. There's nothing more draining at work than a pile of unprioritized, vague tasks. I love having order, organization and direction in my workday, and that's all due to their hard work. 

On a personal note, I'm thankful for my wife, Jess. My best friend, best co-parent, and best partner in crime.

Ashley Zeckman

Senior Director of Digital Strategy

I’m thankful for many things, both big and small.

Professionally, I’m incredibly grateful that I have the opportunity to walk in the doors of TopRank Marketing each morning, where I’m given the space to learn, challenge the status quo, and collaborate with an amazing team to create meaningful experiences for our clients, their customers, and our stellar group of influencers. 

I’d also like to give a special shout out to my mentors, clients and marketing friends, who have always given me something to aspire to, and provided me with so much more wisdom and direction than I would have ever been able to manage on my own. Thank you especially to Lee Odden, Ann Handley, Judy Tian, Garnor Morantes, Chris Penn, Tim Washer, Robert Rose, Michael Brenner, Cathy McPhillips, and Katie Martell. You’re all amazing. 

Lastly, I’m thankful for my amazing boyfriend who is always my number one supporter and my misfit troop of naughty dogs (and cat) that always keep life interesting. 

Birdie Zepeda

SEO Strategist

I am thankful to have joined the TopRank Marketing team in early 2019. I get the opportunity to work with so many amazing clients. I couldn't have asked for a warmer welcome to the Midwest. 

Jack Fitzpatrick

Influencer Marketing Strategist

I’m thankful for Instagram phasing out “likes”. I’ve had my fair share of “like-envy” in the past, and it is never a great feeling. It was a bold decision of their leadership to remove such an integral feature, and I’m interested to see if it fosters a healthier culture on the platform.

I’m also thankful for my newfound hobby of making bread. I’ve always enjoyed cooking, but the bread-making process, in particular, makes me feel more in touch with nature and the food I create.

Tiffani AllenTiffani Allen

Associate Director of Search & Analytics

I’m especially thankful for the search team at TopRank Marketing. We have such amazing opportunities to work with awesome clients, and really push the boundaries when it comes to strategic search marketing that gets serious results.

But, of course, we couldn’t do any of it without the support of the entire TopRank team; a team of super smart marketers that we have the privilege of working with are a constant source of support and inspiration!

Elizabeth Williams

Senior Account Manager

I couldn't ask for more from a workplace. I've been surrounded by such amazing mentors who have supported me and helped me stretch myself professionally. I think 2019 has been one of my biggest years for professional growth. Thank you!

In my personal life, I am most thankful this year for the lifestyle transformation our family has made. From prescriptions to essential oils and homemade tinctures, and from hefty meat-eaters, to organic, to vegetarians—and onward to veganism! I'm so thankful for the improved health and energy we've all gained! 

Debbie FriezDebbie Friez

Influencer Marketing Strategist

I’m thankful I have I fully embraced emojis this year, because they make my writing pop with visuals, which also makes me thankful that we have a fabulous design team at TopRank Marketing (because I would be an awful designer).

As I reflect back on the year, I am reminded how important it is to stop and smell the roses, and take time for work-life balance and professional development. I’m thankful for an organization that realizes this is a priority.

via GIPHY

Lane EllisLane Ellis

Social and Content Marketing Manager

In 2019, I'm especially thankful for my wonderful family, friends, and associates.

Celebrating 18 years of marriage with my amazing wife Julie Ahasay tops my thankfulness list, along with the joy of having my parents Konnie and Bob in my life, as well as my astounding and always-inspiring 102-year-old grandma Lilly Haldorsen.

I’m thankful for over 35 years of using the Internet, which recently turned 50 as I wrote about here. I’m thankful to still be able to run, mountain bike, and ski the beautiful trails of Duluth, and for our three kind cats — ZuSu Pitts, Phineas Faustus, and Kukla Francis Oliver.

Now is the time to reach out and give the world and its endless opportunities a warm autumnal embrace, so here’s a big virtual hug to all of you I’m lucky enough to know, lovely family and friends. Thank you.

Happy Thanksgiving From the TopRank Marketing Team

Thank you clients, influencers, followers, and team members for coming together to drive personal, professional, and brand success.

Happy Thanksgiving!

Sincerely,

The TopRank Marketing Team

TopRank Team Boat Day 2019

The post Grateful and Glad: What the TopRank Marketing Team is Most Thankful For appeared first on Online Marketing Blog - TopRank®.

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